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市場調查報告書

STB的未來:IP全球課題與預測

The Future of STBs: Challenges and Prospects in an IP World

出版商 IDATE DigiWorld 商品編碼 324767
出版日期 內容資訊 英文 49 Pages
商品交期: 最快1-2個工作天內
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STB的未來:IP全球課題與預測 The Future of STBs: Challenges and Prospects in an IP World
出版日期: 2015年02月23日 內容資訊: 英文 49 Pages
簡介

本報告提供TV STB市場相關調查分析,以技術、消費、法規現況重要的發展為焦點,提供現有的經營模式、寬頻擴大的影響、市場動態,加上各種影響要素相關的系統性資訊。

第1章 摘要整理

第2章 調查手法和定義

第3章 電視影音設備終端市場結構

  • 市場概要
    • 市場區隔
    • 消費者可利用服務的擴大
  • 目前TV STB市場估計
    • 各網路
    • 各地區

第4章 變化的推動因素

  • 技術開發
  • 消費習慣
  • 法規環境

第5章 產業組織與策略

  • 產業結構
  • 案例研究
  • 策略分析

第6章 2025年方案

  • 破壞要素的分析
  • 今後10年的3大方案

圖表

目錄
Product Code: M15265IN2

In recent years, television STBs have experienced many changes related to the ever-growing supply of digital TV services and the profound changes we are seeing in how video is consumed.

With the growth of IP and competitive OTT offerings, technological advances in both software and hardware, and the emergence of new competitors, the future role of STBs in homes is now under scrutiny.

IDATE reports on the TV STB market by analysing the current situation and significant developments in technology, consumption and regulation.

The report looks at existing business models, the impact of broadband's expansion and various market dynamics depending on the type of network used.

It also details the various disruptive factors affecting the future of STBs and offers various scenarios for their role in homes by 2025.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report

3. Structure of the TV & video device market

  • 3.1. Market overview
    • 3.1.1. Market segmentation
    • 3.1.2. Constantly expanding range of services available to consumers
  • 3.2. Estimate of the current TV STB market
    • 3.2.1. The TV STB market by network
    • 3.2.2. The TV STB market by region

4. Drivers of change

  • 4.1. Technological developments
    • 4.1.1. Integration of an IP-based environment
    • 4.1.2. New security solutions
    • 4.1.3. Performance increases in signal processing
  • 4.2. Consumption habits
    • 4.2.1. Any Time: non-linear viewing habits constantly growing
    • 4.2.2. Anywhere: access to content no longer limited to living rooms
    • 4.2.3. Any device: multi-screen consumption at the expense of main TV consumption
    • 4.2.4. Any Content: abundant offerings and growing interest in online video content
  • 4.3. Regulatory environment
    • 4.3.1. Legal obligations related to the digital transition
    • 4.3.2. Devices creating competition for STBs
    • 4.3.3. The Net Neutrality debate

5. Industry organisation & strategy

  • 5.1. Industry structure
    • 5.1.1. The changing needs of STBs by network
    • 5.1.2. The Internet's impact on the STB market
    • 5.1.3. Business models
  • 5.2. Case studies
    • 5.2.1. Device positioning by segment
    • 5.2.2. Case studies
  • 5.3. Strategic analysis
    • 5.3.1. The role of STBs is being challenged with the new video consumption environment
    • 5.3.2. The broadcast market is a precursor
    • 5.3.3. New options for cable and IPTV networks
    • 5.3.4. A shift towards improved operational flexibility
    • 5.3.5. Interface wars
    • 5.3.6. Long-term evolution

6. 2025 scenarios

  • 6.1. Analysis of disruptive factors
  • 6.2. Three TV STB scenarios over the next ten years

List of Tables

  • Table 1: Summary of Numericable SFR's cloud gaming offering via its STB
  • Table 2: Annual sales of digital STBs in 2014, by region
  • Table 3: Distribution of bandwidth consumption during peak hours, North America
  • Table 4: Availability of two OTT television services (with live programming) from satellite pay-TV operators

List of Figures

  • Figure 1: Example of a Headed MHG with several video outputs (LaBox from Numericable)
  • Figure 2: Example of a Headless MHG, without any video outputs (Freebox Server)
  • Figure 3: Sony's triple-tuner TV (cable, terrestrial, satellite)
  • Figure 4: Examples of a streaming box and HDMI dongle
  • Figure 5: Example of recording a complete series from an STB
  • Figure 6: UPC Ireland's multi-room service
  • Figure 7: Swisscom TV's application
  • Figure 8: Example of a hard drive pre-loaded with 4K movies (Samsung)
  • Figure 9: Tata Sky 4K STB
  • Figure 10: Example of an online radio service integrated into an STB
  • Figure 11: Example of video surveillance solution integrated into an MHG
  • Figure 12: Digital STB sales worldwide in 2014, by STB type, 2014
  • Figure 13: STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 14: Cable STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 15: Satellite STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 16: Terrestrial STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 17: IPTV STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 18: Growth of the digital STB installed base by region, 2010-2014
  • Figure 19: Digital STB sales in North America
  • Figure 20: Digital STB sales in Europe
  • Figure 21: Digital STB sales in Asia-Pacific
  • Figure 22: Digital STB sales in Latin America
  • Figure 23: How the SAT>IP protocol works
  • Figure 24: Panasonic TV equipped with SAT>IP
  • Figure 25: How a Common Interface system works with a CAM manufactured by Aston for Fransat
  • Figure 26: Expected compression gains with HEVC
  • Figure 27: Linear and non-linear consumption in the United States, 2012-2014
  • Figure 28: Proportion of non-linear consumption of an FX television series
  • Figure 29: Weekly multi-screen consumption duration
  • Figure 30: Example of a CableCARD-compatible TV
  • Figure 31: Video consumption growth in Internet traffic in the United States, 2013-2018
  • Figure 32: Theoretical migratory plan to an IP model for cable operators
  • Figure 33: Breakdown of terrestrial FTA and pay-TV homes worldwide, 2014
  • Figure 34: Example of a hybrid DTT STB offered by TiVo
  • Figure 35: Interface of Channel Master's over-the-air hybrid STB
  • Figure 36: Triple play service via LTE offered by Indian operator Reliance Jio
  • Figure 37: The Speedport Hybrid LTE modem from Deutsche Telekom
  • Figure 38: Comparison between the STBs provided as part of DirecTV's and Dish's pay-TV offerings, according to the two providers
  • Figure 39: Example of Sky's pricing policy for their STBs
  • Figure 40: Device positioning by segment
  • Figure 41: All-IP Xi3 STB, HDMI-only (Pace)
  • Figure 42: Hybrid DTT STB developed by Netgem
  • Figure 43: Integration of the operator at the heart of the TV
  • Figure 44: Roku 3
  • Figure 45: TCL 4K TV with 'Roku TV' technology integrated
  • Figure 46: How Samsung's integrated TV works
  • Figure 47: Sky+ HD STB
  • Figure 48: Horizon Media STB
  • Figure 49: Hybrid LTE/DTT STB
  • Figure 50: Conditions affecting the three TV STB scenarios over the next ten years

Slideshow contents

  • STB market still growing on a global scale
  • Constantly expanding range of services available
  • Increasing functionality and competition in the STB market
  • Integration of an IP-based environment
  • Security solutions & performance increases in signal processing
  • Increasing adoption of ATAWADAC usages, especially by the younger generation
  • Regulatory elements that could have a strong impact
  • The Internet's impact on the STB market
  • STBs, cost or profit centres?
  • Disruption factors for the STB market in the next ten years
  • Three (non-exclusive) scenarios for TV STBs by 2025

List of players examined

  • Comcast X1 Entertainment Operating System
  • Sky+HD
  • Netgem, hybrid TV STBs
  • Roku
  • TeliaSonera / Samsung
  • Samsung Integrated TV set
  • UPC horizon TV
  • Svelte, hybrid LTE STB
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