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市場調查報告書

歐洲的Netflix:當地錄放影機的反擊

Netflix in Europe: Local Video Players Strike Back

出版商 IDATE DigiWorld 商品編碼 321507
出版日期 內容資訊 英文 59 Pages
商品交期: 最快1-2個工作天內
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歐洲的Netflix:當地錄放影機的反擊 Netflix in Europe: Local Video Players Strike Back
出版日期: 2014年12月22日 內容資訊: 英文 59 Pages
簡介

本報告提供歐洲的Netflix發展策略預測的相關調查,視聽市場的主要特徵比較,在歐洲主要4個國家提供的主要SVOD(定額制影片播送服務分析,這些的服務採用的特定策略,促進或阻礙歐洲的Netflix的發展的主要原因,服務的普及預測和主要4個市場上的競爭企業等彙整資料,為您概述為以下內容。

第1章 摘要整理

第2章 分析方法、定義

第3章 視聽形勢的特徵

  • 德國的視聽市場發展
    • 通訊服務的使用
    • 視訊消費
    • 視訊市場
  • 法國的視聽市場發展
  • 荷蘭的視聽市場發展
  • 英國的視聽市場發展
  • AVMS及EU法規
    • 隨選視聽媒體服務(AVMS)的範圍和定義
    • European Works的廣播義務、推銷
    • 電影的發行窗口

第4章 SVOD(定額制影片播送)服務比較

  • SVOD的範圍
  • 德國的SVOD市場
    • 主要的SVOD服務
    • 企業的策略性定位
  • 法國的SVOD市場
  • 荷蘭的SVOD市場
  • 英國的SVOD市場

第5章 歐洲的Netflix與對競爭企業來說的成功機會是什麼?

  • 歐洲:北美企業的新成長領域
    • 已經到處都有的北美企業
    • Netflix的主要促進成長要素
    • 已經確立的領導者
    • 北美的服務的優勢和弱點
  • 機會及威脅
    • SVOD服務的使用
    • 壟斷加值內容所有權
    • 加值收費電視的競爭
  • 市場預測
    • 德國
    • 法國
    • 荷蘭
    • 英國

圖表一覽

目錄
Product Code: M14205IN3

As Netflix takes an important step in its international expansion strategy with almost simultaneous launches in six European countries, including Germany and France, this report examines the North American giant's prospects for success in its deployment strategy.

It is based on an in-depth study of four European markets with varied profiles, namely Germany, France, the Netherlands and the United Kingdom.

By comparing the major features of the audiovisual sector, analysing the main SVOD services on offer in these countries (national and North American), and identifying the strategies adopted by these services, the study reveals the key factors that are likely to promote or impede the development of Netflix in Europe. It also provides forecasts for penetration of the service and its competitors in the four markets covered.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE 's reports
  • 2.2. Methodology specific to this report and definitions

3. Characteristics of the audiovisual landscapes

  • 3.1. Evolution of the audiovisual market in Germany
    • 3.1.1. Access to communications services
    • 3.1.2. Video consumption in Germany
    • 3.1.3. The video market in Germany
  • 3.2. Evolution of the audiovisual market in France
    • 3.2.1. Access to communications services
    • 3.2.2. Video consumption in France
    • 3.2.3. The video market in France
  • 3.3. Evolution of the audiovisual market in the Netherlands
    • 3.3.1. Access to communications services
    • 3.3.2. Video consumption in the Netherlands
    • 3.3.3. The video market in the Netherlands
  • 3.4. Evolution of the audiovisual market in the United Kingdom
    • 3.4.1. Access to communications services
    • 3.4.2. Video consumption in the United Kingdom
    • 3.4.3. The video market in the United Kingdom
  • 3.5. AVMS and EU regulations
    • 3.5.1. Scope and definition of on-demand audiovisual media services (AVMS)
    • 3.5.2. Broadcasting obligations and promotion of European works
    • 3.5.3. Release windows for movies

4. SVOD offerings compared

  • 4.1. Scope of SVOD
  • 4.2. The German SVOD market
    • 4.2.1. The main SVOD offerings in Germany
    • 4.2.2. Players ' strategic positioning
  • 4.3. The French SVOD market
    • 4.3.1. The main SVOD offerings in France
    • 4.3.2. Players ' strategic positioning
  • 4.4. The Dutch SVOD market
    • 4.4.1. The main SVOD offerings in the Netherlands
    • 4.4.2. Players ' strategic positioning
  • 4.5. The UK SVOD market
    • 4.5.1. The main SVOD offerings in the United Kingdom
    • 4.5.2. Players ' strategic positioning

5. What are the chances of success for Netflix and its competitors in Europe?

  • 5.1. Europe: a new growth area for North American players
    • 5.1.1. North American players already everywhere
    • 5.1.2. The main growth driver for Netflix
    • 5.1.3. Leadership already confirmed
    • 5.1.4. Strengths and weaknesses of North American services
  • 5.2. Opportunities and threats
    • 5.2.1. Access to SVOD services
    • 5.2.2. Ownership of exclusive premiere content rights
    • 5.2.3. Competition from premium pay-TV
  • 5.3. Market forecasts
    • 5.3.1. Germany
    • 5.3.2. France
    • 5.3.3. Netherlands
    • 5.3.4. United Kingdom

Report figures

  • Figure 1: Forecasted SVOD subscriptions in the United Kingdom, Germany, France and the Netherlands in 2018
  • Figure 2: Access to linear television on the primary screen in Germany, 2010 -2014
  • Figure 3: Access to pay-TV in Germany 2010-2014
  • Figure 4: Penetration of pay-TV, access and premium offerings in Germany, 2010 -2014
  • Figure 5: Penetration of access to bidirectional managed networks and the Internet on fixed and mobile networks in Germany, 2010 -2014
  • Figure 6: Linear TV viewing time and growth rate in Germany, 2009 -2013
  • Figure 7: Digital and physical sales volumes and rental transactions in Germany, 2010 -2014
  • Figure 8: Number of subscriptions in Germany, 2010 -2014
  • Figure 9: Revenue distribution of linear television by source in Germany, 2010 -2014
  • Figure 10: Transactional video revenue distribution by product type and services in Germany, 2010 -2014
  • Figure 11: Access to linear television on the primary screen in France, 2010 -2014
  • Figure 12: Access to pay-TV in France, 2010 -2014
  • Figure 13: Penetration of pay-TV, basic access and premium offerings, France, 2010 -2014
  • Figure 14: Penetration of access to bidirectional managed networks and the Internet on fixed and mobile networks in France, 2010 -2014
  • Figure 15: Viewing times for linear TV, recorded TV and online TV in France, 2009 -2013
  • Figure 16: Digital and physical sales volumes and rental transactions in France, 2010 -2014
  • Figure 17: Number of subscriptions in France, 2010 -2014
  • Figure 18: Revenue distribution of linear television by source in France, 2010 -2014
  • Figure 19: Transactional video revenue distribution by product type and services in Germany, 2010 -2014
  • Figure 20: Access to linear television on the primary screen in the Netherlands, 2010 -2014
  • Figure 21: Access to pay-TV in the Netherlands, 2010 -2014
  • Figure 22: Penetration of access to bidirectional managed networks and the Internet on fixed and mobile networks in the Netherlands, 2010 -2014
  • Figure 23: Linear TV viewing time and growth rate in the Netherlands, 2009 -2013
  • Figure 24: Videogram sales volumes and rental transactions in the Netherlands, 2010 -2014
  • Figure 25: Revenue distribution of linear television by source in the Netherlands, 2010 -2014
  • Figure 26: Transactional video revenue distribution by product type and services in the Netherlands, 2010 -2014
  • Figure 27: Access to linear television on the primary screen in the UK, 2010 -2014
  • Figure 28: Access to pay-TV in the UK, 2010 -2014
  • Figure 29: Penetration of access to bidirectional managed networks and the Internet on fixed and mobile networks in the UK, 2010 -2014
  • Figure 30: Cumulated viewing times for linear TV, recorded TV and online TV in the UK, 2009 -2013
  • Figure 31: Digital and physical sales volumes and rental transactions in the UK, 2010 -2014
  • Figure 32: Number of subscriptions in the UK, 2010 -2014
  • Figure 33: Revenue distribution of linear television by source in the UK, 2010 -2014
  • Figure 34: Transactional video revenue distribution by product type and services in the UK, 2010 -2014
  • Figure 35: Comparison of the French and UK release window approaches
  • Figure 36: Market share of the main stand-alone SVOD services in Germany at the end of the first half of 2014
  • Figure 37: Positioning of the main SVOD offerings in Germany
  • Figure 38: Market share of the main stand-alone SVOD services in France at the end of the first half of 2014
  • Figure 39: Positioning of the main SVOD offerings in France
  • Figure 40: Positioning of the main SVOD offerings in the Netherlands
  • Figure 41: Market share of the main stand-alone SVOD services in the UK at the end of the first half of 2014
  • Figure 42: Positioning of the main SVOD offerings in the United Kingdom
  • Figure 43: Footprint of the major North American SVOD services as of 30 November 2014
  • Figure 44: Netflix subscriber growth by region between 2011 and mid-2014 and relative share of Europe
  • Figure 45: Breakdown of SVOD market in subscription volume by type of provider (end of June 2014)
  • Figure 46: Penetration of access to bidirectional managed networks and the Internet on fixed and mobile networks in Germany, France, the Netherlands and the United Kingdom, 2010 -2014
  • Figure 47 Forecasts for connected device and equipment penetration by category in Europe, Germany, France, the Netherlands and the United Kingdom
  • Figure 48: Ownership of rights to air premieres of movies from the 6 major North American studios (Disney Studios, 20th Century Fox, Universal, Warner Bros., Sony Pictures, Paramount) in the major Europeans markets as of 30 September 2014
  • Figure 49: Original series available on video services from Amazon, Netflix and Hulu
  • Figure 50: Penetration of pay-TV television services including premium in Germany, France, the Netherlands and the United Kingdom in 2013
  • Figure 51: Forecasts for subscriptions to SVOD services and subscriber base estimates for Netflix and Amazon, Germany, 2014 -2018
  • Figure 52: Forecasts for subscriptions to SVOD services and subscriber base estimate for Netflix, France, 2014 -2018
  • Figure 53: Forecasts for subscriptions to SVOD services and subscriber base estimate for Netflix, the Netherlands, 2014 -2018
  • Figure 54: Forecasts for subscriptions to SVOD services and subscriber base estimates for Netflix and Amazon, United Kingdom, 2014 -2018

Slideshow contents

Characteristics of the audiovisual landscapes

  • Four contrasting audiovisual landscapes: Germany
  • Four contrasting audiovisual landscapes: France
  • Four contrasting audiovisual landscapes: the Netherlands
  • Four contrasting audiovisual landscapes: the United Kingdom

SVOD offerings compared

  • The SVOD market in Germany
  • The SVOD market in France
  • The SVOD market in the Netherlands
  • The SVOD market in the United Kingdom

What are the chances of success for Netflix and its competitors in Europe?

  • Europe: a new growth area for North American players
  • Key factors for success of Netflix in Europe
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