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市場調查報告書

亞太地區新興市場:衛星的展望為何?

Emerging Markets in Asia-Pacific: What Outlook for Satellite?

出版商 IDATE DigiWorld 商品編碼 321004
出版日期 內容資訊 英文 55 Pages
商品交期: 最快1-2個工作天內
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亞太地區新興市場:衛星的展望為何? Emerging Markets in Asia-Pacific: What Outlook for Satellite?
出版日期: 2014年12月15日 內容資訊: 英文 55 Pages
簡介

本報告提供亞太地區的主要新興各國TV及通訊(主要是固定·行動寬頻)市場相關調查,為您彙整亞洲市場結構,通訊市場發展過程,TV市場發展過程,市場核心趨勢,及衛星業者的策略等資料。

第1章 摘要整理

第2章 調查手法&定義

第3章 地區的固定寬頻市場

  • 急速成長的市場
  • 主要的寬頻涵蓋範圍
  • 亞洲依然是全球最大的FTTH/B用戶群
  • 固定寬頻產品依然高價

第4章 地區的行動通訊市場

  • 市場情況
  • LTE發展快速地進行
  • 發展中國家涵蓋範圍依然低
  • 行動產品價格
    • 行動產品
    • LTE計劃

第5章 TV市場

  • 市場情況
    • 亞太地區:全球最大的觀眾數
    • 亞太地區TV點閱
    • 亞太地區TV收益
  • 亞太地區數位電視
    • 亞太地區數位電視點閱
    • DTT發展
    • 收費電視市場發展
  • 衛星TV是否正在發展?

第6章 主要趨勢

  • 主要的通訊市場趨勢
    • 國家衛星的發射
    • 為縮小數位差距政府計劃使用衛星
    • 競爭非常激烈的衛星市場
    • 國際·地區性連接的急速成長需求
    • CAPEX的強力擴大
    • 不同法規的實施
    • 階段性縮小客戶流失率的多標準
  • 核心TV市場趨勢
    • HDTV的開發
    • 網路電視的開發
    • OTT視訊熱潮
    • 衛星TV的莫大可能性

第7章 對衛星來說的地區機會

  • 寬頻市場
    • 為了縮小數位差距的行動計劃成為一大促進成長要素
    • 市場預測
  • TV市場

圖表

目錄
Product Code: M14324IN

This report looks at the TV and telecommunications (chiefly fixed and mobile broadband) markets in the main emerging countries in Asia-Pacific.

It provides readers with answers to questions such as:

  • How are Asian markets structured?
  • How are telecom markets evolving?
  • How are TV markets evolving?
  • What are the core trends in these markets?
  • What strategies are satellite operators deploying in the region?

The final section of the report contains forecasts for the APAC region's broadband satellite and satellite TV markets up to 2018.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. IDATE 's general methodology
  • 2.2. Methodology specific to this report

3. The region 's fixed broadband market

  • 3.1. A fast-growing market
  • 3.2. Selective broadband coverage
  • 3.3. Asia still the world 's biggest FTTH/B base
  • 3.4. Fixed broadband products still expensive

4. The region 's mobile telecoms market

  • 4.1. Market status
  • 4.2. LTE rollouts progressing quickly
  • 4.3. Coverage still low in less developed countries
  • 4.4. Mobile product pricing
    • 4.4.1. Mobile products
    • 4.4.2. LTE plans

5. The TV market

  • 5.1. Market status
    • 5.1.1. Asia-Pacific: biggest number of viewers in the world
    • 5.1.2. TV access in Asia-Pacific
    • 5.1.3. Television revenue in Asia-Pacific
  • 5.2. Digital TV in Asia-Pacific
    • 5.2.1. Digital TV access in Asia-Pacific
    • 5.2.2. DTT rollouts
    • 5.2.3. Pay-TV market development
  • 5.3. Is satellite TV developing?

6. Major trends

  • 6.1. Main telecommunications market trends
    • 6.1.1. Launch of national satellites
    • 6.1.2. Satellite being used by government programmes to reduce the digital divide
    • 6.1.3. A very competitive satellite market
    • 6.1.4. Fast growing demand for international and regional connectivity
    • 6.1.5. Strong increase in CAPEX
    • 6.1.6. Different regulatory practices
    • 6.1.7. Multi-criteria tiering to minimise churn
  • 6.2. Core TV market trends
    • 6.2.1. HDTV development
    • 6.2.2. Development of IPTV
    • 6.2.3. The OTT video boom
    • 6.2.4. Considerable potential for satellite TV

7. Regional opportunities for satellite

  • 7.1. In the broadband market
    • 7.1.1. Action plans to reduce the digital divide will be major growth booster
    • 7.1.2. Market forecasts up to 2018
  • 7.2. In the TV market

List of Tables

  • Table 1: Top 10 superfast broadband markets, and their share of the APAC market at the end of 2013
  • Table 2: Pricing for a selection of FTTx plans, at the end of 2013
  • Table 3: Mobile subscriber numbers in emerging APAC countries, at the end of 2013
  • Table 4: LTE network coverage and bands used, YE 2013
  • Table 5: LTE plan pricing, in July 2014
  • Table 6: A selection of operators' LTE plans compared
  • Table 7: Analogue broadcasting switchoff deadlines in APAC countries
  • Table 8: Top Asian operators and their regional capacity
  • Table 9: Main targets set by Indonesia's national broadband plan
  • Table 10: Mobile subscriber churn in a selection of emerging countries in Asia
  • Table 11: Example of granular pricing

List of Figures

  • Figure 1: Map of the countries covered by this report
  • Figure 2: Broadband subscriber growth in Asia-Pacific, 2014-2018
  • Figure 3: Growth of broadband subscribers in APAC's top 10 emerging countries, 2009-2018
  • Figure 4: Map of fixed broadband penetration in Asia-Pacific, at the end of 2013
  • Figure 5: Percentage of the population covered by fixed broadband, at the end of 2013
  • Figure 6: Breakdown of broadband and superfast broadband subscribers in the APAC region by access technology, at the end of 2013
  • Figure 7: Map of fixed broadband sub-basket value, in 2012
  • Figure 8: Change in mobile subscriber distribution by technology in Asia-Pacific, 2008-2018
  • Figure 9: Mobile subscriber breakdown by technology Asia-Pacific, at the end of 2013
  • Figure 10: Map of mobile penetration in Asia-Pacific, at the end of 2013
  • Figure 11: Breakdown of pre- and post-paid mobile subscribers in Asia-Pacific, by country, at the end of 2013
  • Figure 12: Map of the mobile consumption sub-basket, in 2012
  • Figure 13: Map of linear TV penetration in APAC households at the end of 2013
  • Figure 14: Map of TV ownership levels amongst Indian households, in the first half of 2013
  • Figure 15: Breakdown of the main broadcasting network used by APAC households to access TV programming, 2010-2014
  • Figure 16: Breakdown of the main broadcasting network used by households in a selection of APAC countries to access linear TV programming, at the end of 2013
  • Figure 17: Breakdown of linear TV revenue sources in emerging APAC markets (excluding Australia, South Korea, Japan and New Zealand) in 2013
  • Figure 18: Map of digital TV penetration in Asia-Pacific, at the end of 2013
  • Figure 19: Map of DTT technologies, in 2013
  • Figure 20: Map of pay-TV penetration in Asia-Pacific, at the end of 2013
  • Figure 21: Growth of satellite TV FTA and pay-TV households in emerging markets in APAC, 2010-2013
  • Figure 22: Growth of households with satellite TV access in a selection of APAC countries, between 2010 and 2013
  • Figure 23: Evolution of analogue and digital satellite TV households in emerging APAC markets, 2010- 2013
  • Figure 24: Customers covered by satellite under the Australian Broadband Guarantee in 2010 (the NBN programme's predecessor)
  • Figure 25: Recap of SES's efforts to build its presence in emerging regions, including APAC 36
  • Figure 26: Estimated regional increase in SES net satellite capacity up to 2015
  • Figure 27: Map of submarine cables in Asia-Pacific
  • Figure 28: Submarine cable connectivity in Singapore
  • Figure 29: Telkom Indonesia's Nusantara Super Highway backbone network
  • Figure 30: Telkom Indonesia's broadband targets
  • Figure 31: CAPEX growth in Asia-Pacific, 2008-2013
  • Figure 32: CAPEX growth in China and India, 2008-2013
  • Figure 33: Wireline and wireless CAPEX growth in China, 2008-2013
  • Figure 34: Wireline and wireless CAPEX growth in India, 2008-2013
  • Figure 35: Map of mobile licences mobiles held by Bharti Airtel in 2013
  • Figure 36: HDTV penetration in a selection of APAC markets, in 2013
  • Figure 37: Breakdown of HDTV access in a selection of APAC countries, in 2013
  • Figure 38: Comparison of IPTV household growth in China and in emerging APAC markets, and growth of China's market share, 2010-2014
  • Figure 39: HDTV access around the globe, by network in 2013
  • Figure 40: Breakdown of screen time by device and APAC country, for all types of content, in 2013
  • Figure 41: OTT video services in Malaysia
  • Figure 42: Breakdown of OTT video revenue in Asia-Pacific by country, 2010-2018
  • Figure 43: Breakdown of OTT video revenue by segment in emerging APAC markets (excluding Australia, South Korea, Japan and New Zealand), 2010-2018
  • Figure 44: Examples of hybrid terrestrial-broadband TV services
  • Figure 45: Broadband satellite subscriber growth in Asia-Pacific, 2014-2018
  • Figure 46: Evolution of the number of households accessing a satellite TV service in emerging APAC countries and annual growth rate, 2014-2018
  • Figure 47: Growth of the number of households accessing a satellite TV service (FTA or Pay-TV) in emerging APAC countries, 2014-2018

Slideshow contents

1. Main telecom market trends

  • 1.1. Satellite being used in schemes to reduce the digital divide
  • 1.2. Fast-growing international and regional connectivity
  • 1.3. Satellite operators adopting different strategies

2. Key TV market trends

  • 2.1. Development of high-definition TV (HDTV)
  • 2.2. Development of IPTV
  • 2.3. The OTT video boom
  • 2.4. Considerable potential for satellite TV

3. Satellite's regional opportunities

  • 3.1. Broadband satellite market forecasts
  • 3.2. Satellite TV market forecasts
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