數位著作權管理之背景與技術

Digital Rights Management - conditions for success

出版商	IDATE
出版日期	2005年08月	商品編碼	32098
內容資訊	英文 130 pages
價格	本報告書已不再販售

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本報告已在2011年07月19日停止出版。

Usages have moved into the digital era: copying, transferring, recording, handling, exchanging etc.
Are digital breaches that enable unrestricted content handling being eradicated?
Is digital rights management a condition for the equitable development of the virtual content distribution market?
Technical protection measures versus the right to private copying, or how to protect rights holders and consumers?

DRM offerings

DRM market confronted by very diverse players strategies.
Will IT and consumer electronics players continue to pursue a strategy conflicting with rights holders interests?
DRM interoperability, a difficult target to achieve for some, a reality for the world of mobile telecommunications

Virtual distribution: challenges and opportunities

The music sector, peer-to-peers first victim, is now a pioneer in virtual content distribution.
Ensuring effective content protection, a precondition to deploying virtual film distribution offerings.

Towards the co-existence of multiple models?

The horizontal CD/DVD model combined with protection measures against copying.
A vertical model related to pay television, video and music.
The future of the MP3 model and of DIVX to some degree.
Is a horizontal model linked to mobile telephony emerging?

1. Technical protection and legal background 12

1.1. Technology update 12
- 1.1.1. Technical protection measures (TPM 12
  - Cryptosystems 12
  - Watermarking and tattooing 17
  - Medium access management: the disc 18
- 1.1.2. Digital Rights Management 20
  - Programming language: an indispensable standard 20
  - Copyright integration 23
  - Application of rights and management of digital copying of artistic works 28
1.2. Legal background 31
- 1.2.1. The protection of artists and their works 31
  - "Artists rights 31
  - Copyright 33
- 1.2.2. International legal frameworks 35
  - WIPO (World Intellectual Property Organization) treaties 35
  - The Digital Millennium Copyright Act (DMCA) 37
  - The European Union Copyright Directive (EUCD 37

2. DRM players 39

2.1. Players present 39
- 2.1.1. Content providers 39
- 2.1.2. Technical protection measure (TPM) and DRM providers 40
- 2.1.3. Rights aggregators or licence managers 40
- 2.1.4. Distributors 41
- 2.1.5. Consumer electronic manufacturers 41
- 2.1.6. IT manufacturers 42
2.2. The value chain 43
2.3. Monographs 46
- 2.3.1. Groups and consortia 46
  - Blu-Ray Disc Association 46
  - Content Reference Forum 48
  - Coral 50
  - OMA DRM 52
  - Trusted Computing Group 54
- 2.3.2. Companies 56
  - Adobe Systems Incorporated 56
  - Beep Science 59
  - End2End 62
  - Info2clear 64
  - InterTrust Technologies Corporation 68
  - Macrovision 71
  - Microsoft 76
  - New Digital System (NDS) 80
  - Overdrive 83
  - Philips Electronics 85
  - Real Networks 88
  - RSA Security 91
  - SealedMedia Inc 94
  - SunnComm 98
  - VeriSign 100
2.4. Overview 102
- 2.4.1. Industry players solutions 102
- 2.4.2. The activity of consortia 103

3. Analysis and outlook for content distribution 105

3.1. Usages and the market 105
- 3.1.1. New forms of cultural goods consumption 105
  - The emergence of digital usages 105
  - The age of nomadic usage and mobility 105
  - Digital entertainment and mobile devices 107
- 3.1.2. The case of the virtual music distribution market 110
  - Forms of market structure 110
  - Composition of the offering 110
  - The business model 111
  - Legal distribution on a peer-to-peer basis 112
- 3.1.3. Other virtual distribution markets 118
  - Virtual video games distribution: a slow take-off 118
  - Virtual distribution: the missing major 119
3.2. DRM and content distribution, a key coupling 122
- 3.2.1. Players strategy: service, DRM and codecs 122
  - DRM at the heart of virtual distribution strategies 122
  - DRM interoperability: industry incompatibility! 123
  - Are codecs and DRM indissociables 125
  - Various rights 125
  - Functioning of the iTunes Music Store protection system 128
- 3.2.2. The case of the mobile telephone 128
- 3.2.3. Audiovisual programme protection and rights management 129
  - Access control and domestic networks 129
  - The broadcast flag 131
  - The protection technologies listed below had been registered with and approved by
  - the FCC in August 2004: 133
3.3. Outlook and stakes 133
- 3.3.1. Stakes for users 133
  - Accepting DRM 133
  - The end of private copying 134
  - Interoperability 134
  - A regulatory body for new usages 134
- 3.3.2. The stakes for content providers 135
  - Solvency of demand 135
  - Not abandoning content distribution 135
  - Consolidating a favourable business model 135
  - Rethinking or transposing a commercial policy to fixed or mobile internet 135
  - Rethinking or retaining media chronology 135
- 3.3.3. Stakes for technology providers 136
  - Proving the effectiveness of existing offerings 136
  - Developing a distribution activity 136
  - Adapting DRM systems to new, nomadic usages 136
- 3.3.4. Stakes for online retailers/distributors 136
  - Making existing offerings profitable 136
  - Optical medium versus virtualization 136
  - DRM interoperability 136
- 3.3.5. What are the stakes for consumer electronics? 137
  - Implications related to the incorporation of TPMs in equipment 137
  - Industry organisations 137