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市場調查報告書

新的TV平台:網際網路、TV及CE部門間的競爭或合作

New TV Platforms: Competition or Cooperation Between the Internet, TV and CE Worlds

出版商 IDATE DigiWorld 商品編碼 320276
出版日期 內容資訊 英文 35 Pages
商品交期: 最快1-2個工作天內
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新的TV平台:網際網路、TV及CE部門間的競爭或合作 New TV Platforms: Competition or Cooperation Between the Internet, TV and CE Worlds
出版日期: 2014年11月28日 內容資訊: 英文 35 Pages
簡介

本報告提供聯網電視平台市場上,網際網路大廠、電視服務的電視台與播送業者,及家電設備製造商的合作或競爭的相關調查,主要企業提供存取平台的功能、服務、潛在合作夥伴及設備類型,上述3個部門的平台管理相關的問題,和各引進策略的差異,聯網電視平台的未來相關各部門共通趨勢,及不同產業間的潛在競爭與合作等相關資料分析彙整。

第1章 摘要整理

第2章 調查手法、定義

第3章 聯網電視環境的發展

第4章 網際網路企業

  • Web、軟體大廠
    • Amazon
    • Apple
    • Google
    • Microsoft
  • 病毒性平台
    • Dailymotion
    • Facebook
    • YouTube
  • 網際網路企業能確立自己的平台嗎?

第5章 TV部門相關企業

  • FTA TV相關的計劃
    • HbbTV
    • Hybridcast
    • YouView
  • 收費電視相關的解決方案
    • Cisco MediaHighway
    • Mediaroom/MediaFirst
    • OpenTV 5 Connectware 21
    • RDK
    • TiVo
    • Wyplay
  • 哪裡適合傳統的流通管道、軟體解決方案

第6章 CE設備廠商

  • TV、串流設備廠商
    • LG
    • Samsung
    • Roku
    • SONY
  • 聯盟
    • Huan TV
    • Smart TV alliance
  • 對TV廠商用硬體設備的新關注

第7章 轉移到新的TV生態系統

  • 確實的市場合理化
  • 網際網路,TV及CE部門間的競爭或合作

圖表

目錄
Product Code: M14215IN3

Over the last few years, video offerings have become richer, more fragmented and more interactive.

Control of the service consumption platform has become a major issue of managing the link with consumers and monetising services.

Three major industries are now teaming up or competing in the connected TV platforms market: Internet giants, Broadcasters and distributors of television services, Consumer electronics equipment manufacturers.

This report details the features, services, potential partners and types of devices that provide access to the platforms of the major players.

It highlights issues related to controlling the platform for the three sectors and the differences between strategies adopted.

It identifies several trends common to the various sectors for the future of connected TV platforms.

Finally, it looks at potential competition and cooperation between the different industries.

Table of Contents

1. Executive Summary

2. Methodology & definitions

3. Evolution of the connected TV environment

4. The Internet players

  • 4.1. The Web and software giants
    • 4.1.1. Amazon
    • 4.1.2. Apple
    • 4.1.3. Google
    • 4.1.4. Microsoft
  • 4.2. Viral platforms
    • 4.2.1. Dailymotion
    • 4.2.2. Facebook
    • 4.2.3. YouTube
  • 4.3. Can Internet players establish their platforms

5. Players linked to the TV sector

  • 5.1. Initiatives related to FTA television
    • 5.1.1. HbbTV
    • 5.1.2. Hybridcast
    • 5.1.3. YouView
  • 5.2. Solutions related to pay-TV
    • 5.2.1. Cisco MediaHighway
    • 5.2.2. Mediaroom/MediaFirst
    • 5.2.3. OpenTV 5 Connectware 21
    • 5.2.4. RDK
    • 5.2.5. TiVo
    • 5.2.6. Wyplay
  • 5.3. Where do traditional channels and software solutions fit in

6. CE equipment manufacturers

  • 6.1. TV and streaming device manufacturers
    • 6.1.1. LG
    • 6.1.2. Samsung
    • 6.1.3. Roku
    • 6.1.4. Sony
  • 6.2. Alliances
    • 6.2.1. Huan TV
    • 6.2.2. Smart TV alliance
  • 6.3. Renewed focus on hardware for TV manufacturers

7. A shift towards a new TV ecosystem

  • 7.1. A certain streamlining of the market
  • 7.2. Competition or cooperation between the Internet, TV and CE worlds

List of Tables

  • Table1: Overview of Amazon Fire TV
  • Table2: Key features of Apple TV
  • Table3: Overview of Google's Chromecast
  • Table4: Overview of Google's TV platform
  • Table5: Overview of the Xbox ecosystem
  • Table6: Overview of Dailymotion
  • Table7: Overview of Facebook's video ecosystem
  • Table8: Overview of YouTube
  • Table9: Overview of HbbTV
  • Table10: Overview of Hybridcast
  • Table11: Overview of YouView
  • Table12: Overview of MediaHighway
  • Table13: Overview of Mediaroom/MediaFirst
  • Table14: Overview of OpenTV 5
  • Table15: Overview of RDK
  • Table16: Overview of Wyplay
  • Table17: Overview of LG's webOS platform
  • Table18: Overview of Samsung's main platform
  • Table19: Overview of the PlayStation ecosystem
  • Table20: Overview of Huan TV
  • Table21: Overview of the Smart TV Alliance

List of Figures

  • Figure 1: Market share for smartphones platforms, 2009-2012
  • Figure 2: The Amazon Fire TV interface
  • Figure 3: The Apple TV interface
  • Figure 4: The Android TV interface
  • Figure 5: The Nexus Player running Android TV
  • Figure 6: The Xbox One interface
  • Figure 7: Example of paid content offered on Dailymotion by OpenVOD
  • Figure 8: The YouTube Movies VOD service interface
  • Figure 9: HbbTV deployment in Europe
  • Figure 10: The Hybridcast service concept
  • Figure 11: The YouView interface
  • Figure 12: The 'Snowflake' interface, offered by Cisco's Videoscape division
  • Figure 13: The MediaFirst interface
  • Figure 14: OpenTV Connectware
  • Figure 15: The 'Gravity' interface, offered by the Kudelski Group for OpenTV 5
  • Figure 16: The RDK architecture
  • Figure 17: The TiVo interface
  • Figure 18: The concept behind 'Frog By Wyplay'
  • Figure 19: Growth in global sales (retail) of connectable televisions, 2010 2018
  • Figure 20: The webOS interface from LG
  • Figure 21: The Evolution Kit for Samsung Smart TVs
  • Figure 22: The Smart Hub interface
  • Figure 23: Comparison of the Roku TV interface for TCL and Hisense
  • Figure 24: The PlayStation 4 interface
  • Figure 25: Example of an e-commerce service available for the Huan TV platform
  • Figure 26: Smart TV alliance
  • Figure 27: Example of migrating to an architecture based on HTML 5.0
  • Figure 28: Overview of positionings

List of players examined

  • Amazon
  • Apple
  • Cisco
  • Dailymotion
  • Ericsson
  • Facebook
  • Google
  • HbbTV
  • Kudelski
  • LG
  • Microsoft
  • Roku
  • Samsung
  • Sony
  • TiVo
  • WyPlay
  • YouTube

Slideshow contents

Issues by sector: Internet, TV, CE

  • Internet players are looking to establish their platforms
  • The TV world finally adapts to its new environment
  • TV manufacturers at a crossroads

A shift towards a new TV ecosystem

  • TV ecosystems are gradually opening up
  • Equipment related to new TV platforms
  • Overview of positionings
  • Competition or cooperation in the connected TV environment
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