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市場調查報告書

美國的LTE:到達大眾市場

LTE in the USA: Reaching Mass Market in 2014

出版商 IDATE DigiWorld 商品編碼 316197
出版日期 內容資訊 英文 33 Pages
商品交期: 最快1-2個工作天內
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美國的LTE:到達大眾市場 LTE in the USA: Reaching Mass Market in 2014
出版日期: 2014年10月07日 內容資訊: 英文 33 Pages
簡介

美國是在用戶、覆蓋率、技術升級上,全球最先進的LTE市場。LTE用戶表示至2018年末推算為3億人。

本報告提供美國的LTE的發展情形及LTE無線經營模式重新定位的策略調查。

第1章 摘要整理

第2章 調查手法

第3章 美國的LTE市場的狀況

  • 牽引美國的LTE生態系統的主要原因
  • 引進情形
    • 用戶數與預測
    • 對人口覆蓋率
    • LTE理論、大眾市場的速度
    • LTE ARPU、客戶流失

第4章 企業的LTE策略

  • 價格策略
    • 升級計劃
    • 資料數量為基礎的階段性費用發展(無限制數據方案的結束)
    • 推動型網路的優先順序
    • 免費電話計劃
  • 設備策略
    • 佔有率計劃的介紹
    • 從服務分離設備
    • 終端升級及設備租賃
    • 熱點的存取
  • 服務策略
    • 內容策略
    • 增加的計劃ARPU/ARPA
    • 聯網汽車
    • 機內連接
    • eMBMS/LTE廣播
    • LTE固定寬頻
  • 網路策略:投資、頻譜、技術
    • 投資的問題
    • 頻譜的問題

圖表

目錄
Product Code: M14305IN3

The USA is one of the most advanced LTE markets in the world in terms of subscribers, coverage, technology upgrades.

Our estimates for LTE subscriptions in December 2013, based on the data from our LTE Watch service, indicate 300 million subscriptions at year-end 2018.

This report presents the deployment status of LTE in the USA and player strategies to reposition the LTE wireless business model.

Table of Contents

1. Executive Summary

2. Methodology

3. LTE market status in the USA

  • 3.1. Several major factors are pulling the US LTE ecosystem
  • 3.2. Deployment status
    • 3.2.1. Subscriber numbers and forecasts
    • 3.2.2. Population coverage
    • 3.2.3. LTE theoretical and commercial speeds
    • 3.2.4. LTE ARPU and churn

4. Player LTE strategies

  • 4.1. Pricing strategies
    • 4.1.1. Upgrade plans
    • 4.1.2. Evolve towards volume-based tiered pricing (the end of unlimited data plans)
    • 4.1.3. Push network prioritisation (or data throttling practices)
    • 4.1.4. Push alternative financing with content providers (toll-free plans)
  • 4.2. Device strategies
    • 4.2.1. Introduce shared plans
    • 4.2.2. Decoupling the device from the service
    • 4.2.3. Handset upgrades and device leasing
    • 4.2.4. Access to hotspots
  • 4.3. Service strategies
    • 4.3.1. Content strategies
    • 4.3.2. Plans to increase ARPU/ARPA
    • 4.3.3. Connected car
    • 4.3.4. In-flight connectivity
    • 4.3.5. eMBMS/ LTE Broadcast
    • 4.3.6. LTE fixed broadband
  • 4.4. Network strategies: investment, spectrum, technologies
    • 4.4.1. Investment issues
    • 4.4.2. Spectrum issues

Figures

  • Figure 1: LTE subscriptions growth in the USA
  • Figure 2: LTE market shares in the USA, December 2013
  • Figure 3:Population coverage for the four main US players at four different times
  • Figure 4: LTE speeds according to T-Mobile
  • Figure 5:Viewdini application
  • Figure 6: The Simple Choice plan by T-Mobile
  • Figure 7: Possible services for connected cars
  • Figure 8: The new value proposition of share data plan AT&T from summer 2014
  • Figure 9: Verizon 4G LTE Broadband Router with Voice
  • Figure 10: Total wireless capex/wireless revenues for the four main US MNOs over the last two years
  • Figure 11: Data speed improvement resulting from Sprint tri-band LTE network
  • Figure 12: New 700 MHz Block A licenses resulting from the purchase of spectrum to Verizon
  • Figure 13: The 700 MHz band in the USA
  • Figure 14:Initial proposal for 5 GHz band extension modified with the April 2014 decision

Tables

  • Table 1: Population coverage for the four main US players at four different times
  • Table 2: LTE theoretical and commercial speeds
  • Table 3: Selective key KPI for the four main US players
  • Table 4: Overview of family/shared plans for Tier 1 US players: 10 GB data included, four lines
  • Table 5: Verizon Wireless cloud storage offer
  • Table 6:Home Fusion tariffs from Verizon Wireless
  • Table 7: AWS-3 spectrum planned arrangements

Slideshow contents

  • LTE market status in the USA: first country to exceed the 100 million subscriptions mark
  • LTE market status in the USA: LTE reached mass market with intense price war
  • Pricing strategies: the end of unlimited data plans
  • Device strategies: shared plans and end of high subsidies
  • Service strategies: content and additional revenue streams
  • Network strategies: investments, spectrum and technologies
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