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市場調查報告書

超高畫質Ultra HD:衛星新成長的催化劑

Ultra High Definition: A New Growth Driver For Satellite

出版商 IDATE DigiWorld 商品編碼 315521
出版日期 內容資訊 英文 61 Pages
商品交期: 最快1-2個工作天內
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超高畫質Ultra HD:衛星新成長的催化劑 Ultra High Definition: A New Growth Driver For Satellite
出版日期: 2014年10月02日 內容資訊: 英文 61 Pages
簡介

本報告提供各種固定網路如何定位Ultra HD(UHD)廣播相關比較分析,依據特有的優勢、弱點分析,找出哪個技術格式最適合,根據引進前導性策略的企業調查,以UHD為背景的內容出版、播送企業的定位調查彙整,為您概述為以下內容。

第1章 摘要整理

第2章 分析方法、定義

第3章 UHD廣播的定位相關各種固定網路比較

  • 固定網路:UHD播送的優勢和弱點
    • DTT
    • 電纜
    • IPTV
    • OTT
    • 衛星
  • 最適合UHD廣播的網路為何
    • DTT不適合
    • 地面電波廣播網路的範圍受限
    • 衛星、高品質影像廣播的先驅

第4章 設備相關的課題

  • TV,各種技術背景的市場成長的主要促進要素
  • 從LCD到OLED:這些技術理想的匯流
  • TV技術的費用模式
  • UHD,對TV套組市場來說的促進成長要素
  • STB是不可缺少的

第5章 UHD相關內容傳送、廣播企業的定位

  • 企業數量由於3D的原因吃苦頭
  • 可是OTT的成功可成為「優質化」之差異化的獎勵
  • OTT業者:UHD的可能先鋒
  • TV頻道:繼續警戒
  • 在該市場上存在的播送企業仍少

第6章 UHD、衛星業者的促進成長要素

  • 市場預測
  • 對衛星業者來說的長期不確定性及機會要素

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目錄
Product Code: M14321MR

This report compares and analyses how the various fixed networks are positioned for broadcasting UHD, and also identifies which technologies are best suited to the format by looking at their specific strengths and weaknesses.

It analyses the importance of UHD in the strategies of consumer electronics manufacturers and its impact on growth in the TV market.

The report also looks at the positioning of content publishing and distribution players in the context of UHD by evaluating which of these players are adopting pioneering strategies. Some of the strategies used to integrate UHD into players' offerings are detailed.

Finally, it aims to analyse the impact of this new market on the satellite industry using market forecasts for 2018.

Table of Contents

1.Executive Summary

  • 1.1. Quality will vary between the various broadcast networks
  • 1.2. UHD, a growth driver for the TV set market
  • 1.3. Content distributors and broadcasters gradually integrating UHD into their strategies
  • 1.4. Satellite particularly well-positioned for broadcasting high-quality UHD to a wide audience

2.Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report: forecasting methodology
  • 2.3. Definition of UHD
    • 2.3.1. Format
    • 2.3.2. HEVC a necessity

3. Comparison of various fixed networks with regard to UHD broadcast positioning

  • 3.1. Fixed networks: strengths and weaknesses for UHD distribution
    • 3.1.1. DTT
    • 3.1.2. Cable
    • 3.1.3. IPTV
    • 3.1.4. OTT
    • 3.1.5. Satellite
  • 3.2. Which network will be the most suited to broadcasting UHD
    • 3.2.1. DTT is not suitable
    • 3.2.2. Coverage of broadband terrestrial networks is limited
    • 3.2.3. Satellite, pioneering high quality video broadcasts

4.Issues around equipment

  • 4.1. TVs, primary driver of market growth in a diverse technological context
    • 4.1.1. UHD only just taking-off
    • 4.1.2. The range of UHD products available is growing
    • 4.1.3. UHD shooting and broadcasting still in the testing phase
  • 4.2. From LCD to OLED: a desirable convergence of these technologies
  • 4.3. Pricing models of TV technologies
  • 4.4. UHD, a growth driver for the TV set market
    • 4.4.1. Renewed market growth by 2016
    • 4.4.2. 'Smart TVs' will account for 41% of TV sales in 2014
    • 4.4.3. Growth of the Ultra-HD market is expected to accelerate from 2016
  • 4.5. STBs are essential

5. The positioning of content distribution and broadcast players in relation to UHD

  • 5.1. Players' fingers burned by 3D
  • 5.2. But the success of OTT could be an incentive to differentiate through 'premiumisation'
  • 5.3. OTT operators: possible pioneers of UHD
    • 5.3.1. OTT leaders are focusing on 4K in their strategies
    • 5.3.2. A way to assert their leadership in the face of traditional channels...
    • 5.3.3. .... and up against consumer electronics players...
    • 5.3.4. .... who are themselves adopting an OTT 4K distribution strategy
    • 5.3.5. A potential obstacle: ISPs wanting to cap broadband speeds
  • 5.4. TV channels: still exercising caution
    • 5.4.1. The difference in quality not discernible enough for consumers
    • 5.4.2. Business model questions
    • 5.4.3. Public service channels driving UHD forward
    • 5.4.4. A strong correlation between enthusiasm from channels and the presence of national equipment vendors
    • 5.4.5. Gradual creation of a UHD content catalogue contributing to enhancing the quality of HD
    • 5.4.6. Major channels interested in testing UHD over DTT
    • 5.4.7. Development is likely to be driven by major international sporting events in the future
    • 5.4.8. Caution also influenced by the economic climate
  • 5.5. Still not many distribution players present in this market
    • 5.5.1. Cable operators could invest in UHD to offer a more comprehensive range of services
    • 5.5.2. Telcos are in a strong position with fibre
    • 5.5.3. DTH service providers are positioning themselves to maintain their lead

6.UHD, a growth driver for satellite operators

  • 6.1. Market forecasts for 2018
  • 6.2. Long-term uncertainty and opportunity factors for satellite operators
    • 6.2.1. Growth drivers and barriers to UHD development
    • 6.2.2. With growth expected to accelerate from 2019, this market could be a source of significant revenue for satellite operators

Tables

  • Table 1:Key factors affecting demand for satellite as a TV/video broadcasting medium
  • Table 2:Compatibility of UHDTV in MPEG-4 AVC, DTT
  • Table 3:Compatibility of cable with UHD using HEVC, DVB-C vs DVB-C2
  • Table 4:Satellite UHD compatibility in HEVC per 36 MHz frequency
  • Table 5:Summary of satellite capacity rental costs for a SD/HD/UHD channel using DVB-S or DVB-S2
  • Table 6: Summary: Positioning comparison between different broadcast networks
  • Table 7: TV price ranges by screen size, 2014
  • Table 8: UHD TV sales, 2014-2018
  • Table 9: Features of STBs offered by various telcos and pay-TV operators, end of 2013
  • Table10: Growth in Free's ARPU

Figures

  • Figure 1:Positioning comparison between different broadcast networks
  • Figure 2: UHD TV sales by region, 2014-2018
  • Figure 3: Total UHD channels broadcast by satellite per geographic region, 2014-2018
  • Figure 4: Number of transponders used for broadcasting UHDTV services and UHD market valuation, worldwide, 2014-2018
  • Figure 5: Resolution comparison for different generations
  • Figure 6: Comfortable viewing distances
  • Figure 7: Motion rendering at 50 frames per second
  • Figure 8: Forecasts for the launch of the various UHD phases
  • Figure 9: Specifications and impact of HEVC
  • Figure 10: Video bit rates according to coding technology
  • Figure 11: Roadmap for adoption of the HEVC codec
  • Figure 12: Spectrum allocation
  • Figure 13:Example Spectrum Options
  • Figure 14:Implementation of OFDM in DOCSIS 3.1
  • Figure 15:Comparison between different DOCSIS standards
  • Figure 16: Schedule for DOCSIS 3.1 equipment availability
  • Figure 17:xDSL performance
  • Figure 18:Distribution of DVB-S/S2 use worldwide in 2013
  • Figure 19:Gains from DVB-S2
  • Figure 20:Growth in reach of various key positions, 2009-2012
  • Figure 21: Fibre and Docsis 3.0 network coverage, end of 2013
  • Figure 22: Subscriptions by speed, Europe, January 2014
  • Figure 23:Number of HD channels broadcast by satellite worldwide, mid-2013
  • Figure 24:Proportion of HD channels broadcast by satellite worldwide, 2013
  • Figure 25: Average mainstream prices of various TV technologies and their life cycle in 2014
  • Figure 26: TV sales by region, 2014-2018
  • Figure 27: Connectable and non-connectable TVs sold worldwide
  • Figure 28: Share of connectable and non-connectable TVs sold worldwide, by region
  • Figure 29: UHD TV sales by region, 2014-2018
  • Figure 30: Distribution of Ultra-HD TV sales worldwide by geographical region in 2018
  • Figure 31: UHD TV installed base and penetration rates
  • Figure 32: Sony's 4K Video Unlimited service
  • Figure 33: Netflix' UHD streaming at 15.6 Mbps
  • Figure 34: UHD tests by South Korea's national broadcaster KBS with the documentary Colors: 4 Desires
  • Figure 35: List of forthcoming major sporting events, 2014-2020
  • Figure 36: UHD programming test at the Sochi Olympic Games, early 2014
  • Figure 37: Excerpt from Verizon's homepage
  • Figure 38: Comparison of upload and download speeds among the main Internet service providers in the United States
  • Figure 39: 4K demonstration by SES Astra at the IBC in Amsterdam in 2012
  • Figure 40: The MediaPlay DST839 by Technicolor
  • Figure 41: Total UHD channels broadcast by satellite worldwide, 2014-2018
  • Figure 42: Total UHD channels broadcast by satellite per geographic region, 2014-2018
  • Figure 43: Total satellite transponders used for broadcasting UHD channels worldwide and by geographical region, 2014-2018
  • Figure 44: Number of transponders used for broadcasting UHDTV services and UHD market valuation, worldwide, 2014-2018

Case studies included in the report

  • BBC
  • Comcast
  • Free
  • Netflix
  • Sky Deutschland

Slideshow contents

Definition of UHDTV

  • UHDTV - The latest improvement to TV picture quality

Comparison of various fixed networks' positioning for UHD broadcast

  • Fixed broadcast network positioning compared
  • Fibre and satellite ideally positioned for broadcasting UHD

UHD, a growth driver for the TV set market

  • Sustained growth in the UHD TV installed base

The positioning of content distribution and broadcast players in relation to UHD

  • OTT players looking to differentiate with the quality upgrade of UHD
  • TV channels still exercising caution
  • Still not many distribution players present in the market

UHD, a growth driver for satellite operators

  • Satellite is particularly well positioned...
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