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市場調查報告書

全球消費者電子產品 (CE) 市場:新視覺時代的CE設備市場、預測2020年

The World Consumer Electronics Market: CE Devices in a New Visual Age Markets & Forecasts up to 2020

出版商 IDATE DigiWorld 商品編碼 314217
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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全球消費者電子產品 (CE) 市場:新視覺時代的CE設備市場、預測2020年 The World Consumer Electronics Market: CE Devices in a New Visual Age Markets & Forecasts up to 2020
出版日期: 2017年01月30日 內容資訊: 英文
簡介

本報告針對消費者電子產品市場提供TV技術革新、智慧手錶、OTT影像影響、智慧玩具展望、VR (虛擬實境) 、MR (複合現實感) 智慧家庭等主要技術動向、特定產業動向、各分類市場規模與預測。

第1章 摘要整理

第2章 調查方法

第3章 消費者電子產品11項產業動向

  • TV技術革新
  • 智慧手錶:市場依然在初期階段
  • OTT影像對消費者電子產品的影響
  • 智慧玩具:成長向下修正
  • 虛擬實境:依然是新興市場
  • 複合現實感 (MR) 的可能性
  • 智慧家庭:大型網路對家庭開始攻擊
  • 遊戲機:使用多螢幕的先驅
  • 消費者電子產品語音對話
  • 個人電腦變革的必要性
  • 非接觸式支付的時代

第4章 各種消費者電子產品分類發展情況

  • 設備販售數量的安定成長
  • 行動設備:CE市場市場佔有率
  • 2016年販售了25億台以上可連接設備

第5章 智慧TV:UHD時代

  • 智慧電視佔了大部分銷售
  • 北美、歐洲幾乎販售的電視都是智慧TV
  • TV世代的27%擁有Ultra-HD TV

第6章 數位視訊轉換盒(STB)分類

  • STB市場整體慢慢成長
  • 數位STB販售由亞太地區促進成長
  • 電纜STB:今後數年非常緩慢的成長
  • 衛星STB:可連接STBゾ依然是少數派
  • 地上波STB:成長市場依然是小規模
  • IPTV STB:2016年到2020年平均年度成長率是6%

第7章 電子媒體盒 (DMB) 分類

  • 2017年開始市場下滑
  • 家庭用遊戲機:大部分由Sony與Microsoft的銷售構成
  • Blu-ray企業:最終將消失的初期徵兆
  • DMA/DMR:安定的販售
  • DVR:市場2018年開始下滑

第8章 電腦分類

  • 電腦:因平板而減少
  • 2016年到2020年、電腦年平均販售減少2.7%、平板成長3.8%
  • 所有種類的電腦皆減少

第9章 攜帶型市場媒體設備 (PMD)分類

  • 攜帶型媒體設備:依然強力成長
  • 智慧手機:主要的消費者電子產品設備
  • 平板:販售減緩
  • 終端型遊戲機的銷售受到智慧手機、平板普遍化的影響
  • 2012年之後終端型遊戲機市場規模減少
  • 智慧手機是個人設備分類中公認的領導者

圖表列表

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目錄
Product Code: M16265B

This study gives a clear overview of the Consumer Electronics sector and identifies the main technological and industrial trends:

  • TV technology innovations
  • smartwatches, a market still in its infancy
  • impact of OTT video
  • smart toys perspectives
  • virtual reality, still an emerging market
  • mixed reality potential
  • the smart home renewal
  • video games, pioneering multiscreen usage
  • voice interaction
  • the necessary transformation of personal computers
  • the age of contactless payment.

It also delivers key indicators, market sizing and forecasts to 2020 for the following segments: TV and UHD TV, STB (cable, satellite, terrestrial, IPTV), digital media boxes (DMA, DMR, PVR, DVR, Blu-Ray, home consoles), portable media devices (tablets, smartphones, handheld consoles), personal computers (desktop and laptop).

The study includes a report and a detailed dataset.

Table of Contents

1. Executive Summary

  • 1.1. Eleven CE trends in 2016
  • 1.2. Steady growth in number of devices sold
  • 1.3. Mobile devices: considerable market share in the CE market
  • 1.4. More than 2.5 billion connectable devices sold in 2016

2. Methodology

  • 2.1. Indicators
  • 2.2. Geographical coverage

3. Eleven industry trends in consumer electronics

  • 3.1. TV technology innovations
  • 3.2. Smartwatches - a market still in its infancy
  • 3.3. Impact of OTT video on consumer electronics
  • 3.4. Smart toys - growth revised downwards
  • 3.5. Virtual reality - still an emerging market
  • 3.6. The potential of mixed reality
  • 3.7. The Smart Home - the Internet giants launch their assault on the home
  • 3.8. Video games - pioneering multiscreen usage
  • 3.9. Voice interaction in consumer electronics
  • 3.10. The necessary transformation of personal computers
  • 3.11. The age of contactless payments

4. The state of development of the various consumer electronics segments

  • 4.1. Steady growth in number of devices sold
  • 4.2. Mobile devices: considerable market share in the CE market
  • 4.3. More than 2.5 billion connectable devices sold in 2016

5. Smart TV: the era of UHD

  • 5.1. Smart TVs account for the large majority of sales
  • 5.2.Almost all TVs sold in North America and Europe are smart TVs
  • 5.3. 27% of TV households will own an Ultra-HD TV in 2020

6. The set-top box (STB) segment

  • 6.1. Slow growth for the entire STB market
  • 6.2. Digital STB sales driven by growth in Asia-Pacific
  • 6.3. Cable STBs: very slow growth in the coming years
  • 6.4. Satellite STBs: connectable STBs still in the minority in 2016
  • 6.5. Terrestrial STBs: a growing market but still a minor one
  • 6.6. IPTV STBs: average annual growth of 6% between 2016 and 2020

7. The digital media box (DMB) segment

  • 7.1. A declining market from 2017
  • 7.2. Home consoles: Sony and Microsoft account for the majority of sales
  • 7.3. Blu-ray players: early signs of eventual disappearance
  • 7.4. DMA/DMR: stable sales
  • 7.5. DVRs: a market in decline from 2018

8. The computer segment

  • 8.1. Computers: steady decline with tablets benefiting
  • 8.2. Between 2016 and 2020, an average annual decline in computer sales of -2.7% with tablets gaining (+3.8%)
  • 8.3. Decline for all types of computers

9. The portable media device (PMD) segment

  • 9.1. Portable media devices: a segment still enjoying strong growth
  • 9.2. Smartphones: the leading consumer electronics devices
  • 9.3. Tablets: slowing sales
  • 9.4. Handheld console sales strongly impacted by the democratisation of smartphones and tablets
  • 9.5. The value of the handheld console market has experienced a net decline since 2012
  • 9.6. The smartphone, the undisputed leader in the personal device category

Report's tables and figures

1. Executive Summary

  • Global CE shipments by device, 2016-2020
  • CE devices shipments by geographic region and by device type, 2016
  • Connectable and non-connectable TV shipments worldwide, 2016 & 2020
  • Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
  • Connectable and non-connectable STB shipments worldwide, 2016 & 2020

3. Eleven industry trends in consumer electronics

  • Resolution comparison for different generations
  • UHD TV deployment phases
  • Les choix technologiques des fabricants de TV, notamment en matière de HDR
  • Price Sensitivity in Purchasing New UHD/4K Television
  • UHD drivers
  • BK TV shipment forecast by region
  • Positioning of the major players in the smartwatch and connected wristband market
  • Annual sales of smart wristbands, Q1 2015 and Q1 2016
  • Annual sales of smartwatches, Q1 2015 and Q1 2016
  • Smartwatch penetration rate in the United States, Q4 2014/2015
  • Relative share of the smart toy market compared with its reference markets
  • Smart toy world market growth
  • Characteristics of virtual reality (VR)
  • Positioning of major offerings by device category
  • VR market growth (headsets + games)
  • Sales of VR headsets by geographic region
  • MR headset sales growth
  • VR headset and MR headset sales growth compared
  • MR headset sales growth by region
  • MR market growth
  • Use of second screens
  • Apple TV: Sales and installed base
  • Multiscreen game revenues by segment, 2016-2021
  • Multiscreen game revenues
  • Breakdown of revenues from multiscreen games per platform, 2017 and 2021
  • PC sales worldwide, 2010-2020
  • PC and tablet sales worldwide, 2010-2020
  • In-store purchases made by mobile

4. The state of development of the various consumer electronics segments

  • Global CE market shipments by device, 2016-2020
  • CE devices shipments by geographic region and by device type, 2016
  • Connectable and non-connectable TV shipments worldwide, 2016 & 2020
  • Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
  • Connectable and non-connectable STB shipments worldwide, 2016 & 2020

5. Smart TV: the era of UHD

  • TV shipments by geographic region, 2016-2020
  • Connectable and non-connectable TV shipments worldwide, 2016-2020
  • TV shipments by geographic region and proportion of smart TVs, 2016
  • UHD TV shipments by geographic region, 2016-2020
  • Installed base and penetration rate of UHD TVs worldwide, 2016-2020

6. The set-top box (STB) segment

  • Digital STB shipments worldwide, 2016-2020
  • Connectable and non-connectable STB shipments worldwide, 2016-2020
  • Digital STB shipments by geographic region, 2016-2020
  • Digital cable STB shipments worldwide, o/w connectable, 2016-2020
  • Installed base and penetration rate of connectable cable STBs worldwide, 2016-2020
  • Digital satellite STB shipments worldwide, o/w connectable, 2016-2020
  • Installed base and penetration rate of connectable satellite STBs worldwide, 2016-2020
  • Digital terrestrial STB shipments worldwide, o/w connectable, 2016-2020
  • Installed base and penetration rate of connectable terrestrial STBs worldwide, 2016-2020
  • IPTV STB shipments by geographic region, 2016-2020
  • Average annual growth rate of IPTV STB shipments over the 2016-2020 period, by geographic region

7. The digital media box (DMB) segment: streaming devices losing steam

  • DMB shipments by geographic region, 2016-2020
  • Connectable and non-connectable DMB shipments worldwide, 2016-2020
  • Home console shipments by geographic region, 2016-2020
  • Blu-ray players shipments worldwide, including connectable players, 2016-2020
  • Installed base and penetration rate of connectable Blu-ray players worldwide, 2016-2020
  • DMA/DMR shipments worldwide, o/w connectable, 2016-2020
  • Installed base and penetration rate of connectable DMA/DMRs worldwide, 2016-2020
  • DVR shipments worldwide, o/w connectable, 2016-2020
  • Installed base and penetration rate of connectable DVRs worldwide, 2016-2020

8. The computer segment

  • Computer shipments by geographic region, 2016-2020
  • Global computer and tablet shipments, 2016-2020
  • Breakdown of global computer shipments, by type, 2016 & 2020
  • Computer and tablet shipments growth rates by geographic region, between 2016 and 2020
  • Global desktop computer shipments by geographic region, 2016-2020
  • Global laptop shipments by geographic region, 2016-2020

9. The portable media device (PMD) segment

  • Global PMD shipments by geographic region, 2016-2020
  • Global smartphone shipments by geographic region, 2016-2020
  • Installed base and penetration rate of smartphones worldwide, 2016-2020
  • Global tablet shipments by geographic region, 2016-2020
  • Installed base and penetration rate of tablets worldwide, 2016-2020
  • Global handheld console shipments, 2007-2020
  • Handheld console shipments in the five leading world markets, 2016
  • Global handheld console market, in value, 2007-2020
  • Breakdown of the handheld console market, in value, by region
  • Portable media device shipments by geographic region and breakdown by type, 2016

Database indicators

Market segments

Digital media boxes

  • home video game consoles
  • Blu-ray player/recorders
  • digital media adapters, also known as multimedia gateways, which allow users to read audio and video content and images from other storage sources and display/play them on the TV screen. Digital media recorders are DMAs capable of recording programmes off the TV. They may come with a built-in hard drive, but the current trend tends to be DMRs without a hard drive.

Computers

  • desktop computers
  • laptop computers. This sub-segment includes netbooks and notebooks

Televisions

  • The television segment includes LCD screens: LED, plasma and OLED. These sub-segments are not displayed separately in the database.

STBs

  • The set-top box segment includes four sub-segments:
  • cable STB
  • satellite STB
  • terrestrial TV STB
  • IPTV STB

Portable media devices:

  • smartphones
  • handheld video game consoles
  • media tablets (touch tablets and e-readers)

Indicators by devices

  • domestic shipments (million units)
  • installed base (million units), including an average replacement rate for each category of device
  • connectable domestic shipment (million units)
  • connectable installed base (million units)
  • penetration rate for connectable devices (% of households)
  • relationship between the percentage of homes equipped with a connectable device and the percentage equipped with this specific device (%)

Geographical coverage

Worldwide

  • Due to a lack of reliable data, we have not provided information on the Africa-Middle East region, except for data on televisions. As a result, with the exception of those relating to televisions, global market figures do not include the Africa-Middle East region.

Asia-Pacific

  • China
  • Japan
  • South Korea
  • Rest of Asia-Pacific

Europe

  • France
  • Germany
  • Italy
  • Spain
  • The UK
  • Poland
  • Russia
  • Rest of Europe

North America

  • USA
  • Canada

Latin America

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