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市場調查報告書

全球消費者電子產品市場:全球市場的連接型及UHD設備

World Consumer Electronics Market: Market Outlook and Key Market Trends - Markets at 2014 & Forecasts to 2019

出版商 IDATE DigiWorld 商品編碼 314217
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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全球消費者電子產品市場:全球市場的連接型及UHD設備 World Consumer Electronics Market: Market Outlook and Key Market Trends - Markets at 2014 & Forecasts to 2019
出版日期: 2015年09月10日 內容資訊: 英文
簡介

本報告以消費者電子產品(CE)中的TV、STB、數位媒體箱(DMB)、可攜式媒體設備及PC等視訊設備為焦點,調查這些主要的技術·產業趨勢,提供CE及網絡家電的市場規模與預測相關主要調查結果,ultraHD 與TV套組銷售額相關的焦點及其展望,加上詳細的資料集,為您概述為以下內容。

第1章 摘要整理

第2章 調查手法

第3章 走上UHD及OLED之道的TV

  • 技術環境景氣佳
  • UHD的劇增:幾個技術點
  • UHD的劇增:產品範圍的擴大
  • UHD錄象·廣播仍在實驗階段
  • UHD設備·服務踏實發展
  • 從LCD到OLED:技術焦點
  • UHD TV及OLED定價模式
  • TV銷售額預計在2016年上軌道
  • 北美·歐洲銷售的TV大部分都支援連接
  • 2018年中ultraHD TV將佔TV家庭的8.4%

第4章 機上盒(STB)市場區隔:新功能的穩定發展

  • 機上盒:未來詳細內容
  • 線上內容將減緩STB市場成長
  • 數位STB銷售額:各地區的差異
  • 電纜STB:升級所形成的成長
  • 衛星STB:成長與亞太地區有很大的關係
  • 地面電波STB:弱的成長
  • 網路電視 STB:2014-2018年的平均年度成長率為6.8%

第5章 新世代遊戲主機時代的數位媒體箱(DMB)市場區隔及串流箱作戰

  • DMB:混合箱的時代
  • 2014-2018年平均年度成長率接近10%
  • 家用遊戲主機:第8代
  • 藍光播放機,比預期緩慢發展
  • DMA/DMR:成功已經馬上就在眼前
  • DVR

第6章 電腦:在數位家庭中不可避免地喪失地位

  • 市場從2015年開始減少
  • 2014-2018年之間,電腦銷售額平均減少4.2%,平板電腦增加15.3%
  • 桌上型電腦特別急劇減少

第7章 可攜式媒體設備市場區隔:透過第8代遊戲·DMA,串流盒的促進

  • 行動裝置:無論家庭內外都一樣受歡迎
  • 最動態的CE市場區隔
  • 智慧型手機
  • 平板電腦
  • 終端遊戲主機:與智慧型手機及平板電腦的競爭增加
  • 終端遊戲主機佔2014年可攜式媒體設備銷售額的2.7%

圖表清單

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目錄
Product Code: M15265B

Our study Consumer Electronics focuses on video devices and explores the main technological and industrial trends in the following market segments:

  • Television
  • Computers
  • Portable Media Devices
  • Digital Media Boxes
  • Set-Top-Boxes

It also delivers key findings on our market sizing and forecasts for CE and connected CE, with a highlight on Ultra HD TV set sales (volume and value) and its prospective up to 2019. The study includes a report and a detailed dataset.

Database indicators

Market segments

Digital media boxes

  • home video game consoles
  • Blu-ray player/recorders
  • digital media adapters, also known as multimedia gateways, which allow users to read audio and video content and images from other storage sources and display/play them on the TV screen. Digital media recorders are DMAs capable of recording programmes off the TV. They may come with a built-in hard drive, but the current trend tends to be DMRs without a hard drive.

Computers

  • desktop computers
  • laptop computers. This sub-segment includes netbooks and notebooks

Televisions

  • The television segment includes LCD screens: LED, plasma and OLED. These sub-segments are not displayed separately in the database.

STBs

  • The set-top box segment includes four sub-segments:
  • cable STB
  • satellite STB
  • terrestrial TV STB
  • IPTV STB

Portable media devices:

  • smartphones
  • handheld video game consoles
  • media tablets

Indicators by devices

  • consumer device sales (million units)
  • connectable device sales (million units)
  • installed base of connectable devices (million units), including an average replacement rate for each category of device
  • penetration rate for connected devices (% of households)
  • relationship between the percentage of homes equipped with a connectable device and the percentage equipped with these specific devices (%)

Geographical coverage

Worldwide

Due to a lack of reliable data, we have not provided information on the Africa-Middle East region, except for data on televisions. As a result, with the exception of those relating to televisions, global market figures do not include the Africa-Middle East region.

Asia-Pacific

  • China
  • Japan
  • South Korea
  • Rest of Asia-Pacific

Europe

  • France
  • Germany
  • Italy
  • Spain
  • The UK
  • Poland
  • Russia
  • Rest of Europe

North America

  • USA
  • Canada

Latin America

Table of Contents

1. Executive Summary

  • 1.1. The 10 key CE industry trends in 2015
  • 1.2. CE device sales will continue to rise up to 2019
  • 1.3. Mobile devices: best sellers worldwide
  • 1.4. Over 2.3 billion connectable devices will be sold in 2015

2. Methodology

  • 2.1. Indicators
  • 2.2. Geographical coverage

3. Top 10 consumer electronics industry trends

  • 3.1. Trend # 1. More and more streaming devices in the home
    • 3.1.1. Dedicated devices for OTT video on the TV
    • 3.1.2. The Internet giants take the lead
  • 3.2. Trend # 2. Development of a multi-screen environment
    • 3.2.1. More devices = more solutions?
    • 3.2.2. More interaction with equipment
  • 3.3. Trend # 3. Smart Toys: toys meet video games
    • 3.3.1. Skylanders, the pioneer
    • 3.3.2. Disney Infinity
    • 3.3.3. A market oligopoly
  • 3.4. Trend # 4. Technological innovations for TV
    • 3.4.1. Ultra HD, the new high definition resolution standard
    • 3.4.1. Ultra HD, the new high definition resolution standard
    • 3.4.3. Quantum Dot (QDot) technology
    • 3.4.4. Disparate player strategies
  • 3.5. Trend # 5. Virtual reality, augmented reality, mixed reality: emerging markets
    • 3.5.1. 3.5.1. Virtual reality and augmented reality: coming soon to a device near you
    • 3.5.2. Virtual reality: the future of video games? A few high-profile examples
  • 3.6. Trend # 6. Smart watches and wristbands waiting to catch on
    • 3.6.1. A market poised for take-off
    • 3.6.2. A growing population of vendors
    • 3.6.3. Future outlook
  • 3.7. Trend # 7. User interfaces and screen reader interaction modes in need of change
    • 3.7.1. New browsing methods for CE
  • 3.8. Trend # 8. Increasingly feature-rich STBs
    • 3.8.1. Increasingly feature-rich STBs
  • 3.9. Trend # 9. OTT video services going on the offensive
    • 3.9.1. A fast-changing video environment
    • 3.9.2. Reactions from the TV universe
  • 3.10. Trend # 10. The connected TV ecosystem
    • 3.10.1. More and more TV households are Internet households too
    • 3.10.2. How are CE industry players positioned?
    • 3.10.3. How are TV industry players positioned?
    • 3.10.4. How are Internet companies positioned?

4. CE market development status

  • 4.1. More than 2.3 billion connectable devices will be sold in 2015
  • 4.2. Revived TV market growth expected in 2015
  • 4.3. Most TVs sold in North America and in Europe are smart TVs
  • 4.4. 17.1% of TV households will have an Ultra-HD set in 2019

5. The set-top box (STB) segment: new features and a changing market

  • 5.1. OTT slowing STB market growth
  • 5.2. Digital STBs sales: regional disparities
  • 5.3. Cable STBs: replacement rate pacing market growth
  • 5.4. Satellite STBs: growth sustained mainly by Asia-Pacific
  • 5.5. Terrestrial STBs: a growing market
  • 5.6. IPTV STBs: 8.6% average annual growth between 2015 and 2019

6. Digital Media Boxes (DMB): veteran products facing off against new streaming devices

  • 6.1. An average 3.5% rise in annual sales between 2015 and 2019
  • 6.2. Home consoles: Sony and Microsoft the top sellers
  • 6.3. Blu-ray players: an ailing market
  • 6.4. DMA/DMR: up and coming
  • 6.5. 6.5. DVR: a stable market

7. Computers: losing their place in the home to tablets

  • 7.1. A declining market
  • 7.2. An average 2.2% drop in computer sales between 2015 and 2019, versus an 11.3% increase for tablets
  • 7.3. Desktop computers losing steam

8. Portable media devices: a thriving market, thanks to smartphones

  • 8.1. The most dynamic CE market segment
  • 8.2. Smartphones: global ubiquity
  • 8.3. Tablets: Steady increase in sales
  • 8.4. Handheld consoles: growing competition from smartphones and tablets
  • 8.5. Handheld consoles represent 2.7% of total Portable Media Device sales worldwide in 2015

Report's tables and figures

1. Executive Summary

  • Growth in global CE market sales, by device, 2015-2019
  • Regional CE device sales in 2015, by type of device
  • Connectable and non-smart TV sales worldwide, 2015 & 2019
  • Connectable and non-connectable Digital Media Box sales worldwide, 2015 & 2019
  • Connectable and non-connectable STB sales worldwide, 2015 & 2019

3. Top 10 consumer electronics industry trends

  • Penetration rate for streaming devices in the US, by age group, November 2014
  • Streaming sticks and boxes
  • Streaming device sales worldwide in 2014, by supplier
  • Users in France multitask on the second screen while watching TV at least once a week in 2014
  • How do you use your tablet? Users in France, Q3 2014
  • Bonus content on a tablet via HybridCast
  • Airplay: playing content on a TV, controlled by a tablet
  • Skylander Supercharger characters
  • Disney Infinity - Star Wars characters
  • Global smart toy market growth, 2013-2018
  • Comparison of different generations of resolution
  • UHD TV deployment phases
  • Standard Dynamic Range vs High Dynamic Range
  • HDR, real time mixing of two images with different brightness
  • The Metro Paris application
  • The mixed reality concept
  • HTC Re Vive, developed in partnership with Steam
  • Global shipment forecasts for virtual reality head-mounted displays
  • Google Glass Explorers
  • Microsoft HoloLens device
  • The Motorola Moto 360 smart watch
  • Penetration rate for smart watches in the US, November 2014
  • Annual smart watch and wristband sales
  • How the main smart watch and wristband suppliers are positioned
  • Contactless payment with Apple Pay
  • The Pebble Time watch, with an e-ink colour screen
  • Screenshot of the Chromecast UI
  • How Connect SDK works
  • Voice recognition feature for Amazon Fire TV devices
  • Gesture recognition feature for televisions
  • Example of an integrated live camera feed
  • Examples of Web services on a DVR
  • Penetration rate for OTT SVOD services in the US, November 2014
  • Device ownership rates for TV, SVOD, broadband and non-broadband households in the US, November 2014
  • Countries with a local version of YouTube, April 2015
  • Operators that offer Netflix through their DVR
  • WebOS/Firefox OS TV platform
  • Partnership between TV manufacturers and Netflix for providing direct access with a single button
  • How HbbTV 2.0 works
  • The "Cube S" from Canal Plus
  • Android TV on ISP Free's Freebox mini 4K DVR
  • Netflix international footprint, July 2015

4. CE market development status

  • Connectable and non smart TV sales worldwide, 2015 & 2019
  • Connectable and non connectable Digital Media Box sales worldwide, 2015 & 2019
  • Connectable and non connectable STB sales worldwide, 2015 & 2019
  • Regional TV sales, 2015-2019
  • Connectable and non smart TV sales worldwide, 2015-2019
  • Regional TV sales, and percentage that are connectable, in 2015
  • Regional UHD TV sales, 2015-2019
  • UHD TV adoption and penetration rate worldwide, 2015-2019

5. The set-top box (STB) segment: new features and a changing market

  • Digital STB sales worldwide, 2015-2019
  • Connectable and non connectable STB sales worldwide, 2015-2019
  • Regional digital STB sales, 2015-2019
  • Digital cable STB sales worldwide, including connectable, 2015-2019
  • Digital cable STB adoption and penetration rate worldwide, 2015-2019
  • Digital satellite STB sales worldwide, including connectable, 2015-2019
  • Digital satellite STB adoption (and penetration rate worldwide, 2015-2019
  • Digital terrestrial STB sales worldwide, including connectable, 2015-2019
  • Digital terrestrial STB adoption and penetration rate worldwide, 2015-2019
  • Regional and global IPTV STB sales, 2015-2019
  • Annual rate of growth for IPTV STBs, 2015-2019

6. Digital Media Boxes (DMB): veteran products facing off against new streaming devices

  • Regional and global DMB sales, 2015-2019
  • Connectable and non connectable DMB sales worldwide, 2015-2019
  • Regional and global home console sales, 2015-2019
  • Blu-ray player sales worldwide, including connectable, 2015-2019
  • Blu-ray player adoption and penetration rate worldwide, 2015-2019
  • DMA/DMR sales worldwide, including connectable, 2015-2019
  • DMA/DMR adoption and penetration rate worldwide, 2015-2019
  • DVR sales worldwide, including connectable, 2015-2019
  • DVR adoption and penetration rate worldwide, 2015-2019

7. Computers: losing their place in the home to tablets

  • Global computer and tablet sales, 2015-2019
  • Regional and global computer sales, 2015-2019
  • Global computer sales in 2015 & 2019: desktop vs. laptop
  • Comparative growth rate for regional computer and tablet sales, between 2015 and 2019
  • Regional and global desktop computer sales, 2015-2019
  • Regional and global laptop computer sales, 2015-2019

8. Portable media devices: a thriving market, thanks to smartphones

  • Regional and global portable media device sales, 2015-2019
  • Regional and global smartphone sales, 2015-2019
  • Smartphone adoption and penetration rate worldwide, 2015-2019
  • Regional and global tablet sales, 2015-2019
  • Tablet adoption and penetration rate worldwide, 2015-2019
  • Regional and global handheld consoles sales, 2015-2019
  • Evolution of handheld console sales worldwide, 2005-2015

Breakdown of regional portable media device sales in 2015

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