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市場調查報告書

全球的影音發送平台:市場與預測

World Video Delivery Platforms: Markets at December 2013 & Forecasts to 2018

出版商 IDATE DigiWorld 商品編碼 310079
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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全球的影音發送平台:市場與預測 World Video Delivery Platforms: Markets at December 2013 & Forecasts to 2018
出版日期: 2014年08月08日 內容資訊: 英文
簡介

本報告調查全球的影音發送平台市場,提供地區及技術別的今後發展預測,同時彙整全球市場的分析、新影音消費習慣對影音發行造成什麼影響、利害關係人所面臨的最大課題、技術發展與對使用者介面及消費裝置的影響,以及TV access資料庫等的分析,由下列摘要形式闡述。

第1章 影音做為ATAWADAC(anytime, anywhere, any device, any content)趨勢一部分的使用

  • 無線電視(線性)維持優勢,但是面臨許多課題
  • 此趨勢在TV收益上具體成形
  • 時光平移TV收視的增加
  • 所有裝置上,現場以及長式串流影音消費增加

第2章 TV access情勢的今後主要變化

  • 歐洲:TV access市場的成熟
  • 北美:剪線(cord cutting)為未來的主要趨勢?
  • 亞太地區:有線數位化的成功程度將定義未來的TV access架構
  • 拉丁美洲:DTH為數位TV的促進因子
  • 中東與非洲:備受期待的DTT發展是否有助於朝數位的轉移?
  • 地面電視仍在競爭之列?
  • 衛星營運商是否轉移至免費電視?
  • 有線將四合一服務(quad play)做為目標
  • 光纖擴展為Telco(通信業者)的解決方案?
  • LTE影音:下一個新替代方案

第3章 影音發行因應的新課題

  • 影音用戶基礎因MVPD而瀕臨危機,而另一方面,網路連線業務成長
  • 網路影音傳輸成長非常快速
  • LTE更加速行動數據的急速成長趨勢
  • 總結來說,新型態代表新服務。TV供應商應該要適應
  • 網路上,超高畫質(Ultra HD)已經開始中。大眾市場尚需要時間

第4章 新發行解決方案正在發展

  • 加速聯網電視/多螢幕導入的新技術
  • CDN專業企業的多樣性
  • Telco CDN依賴合作
  • 雲端TV為下一個新領域?
  • 為強化線性電視的廣播寬頻電視
  • 行動複合式影音?

第5章 使用者介面與裝置

  • 新興企業的強烈市場支配力
  • 大型網路公司支配使用者介面
  • 從活用雲端解決方案的電信業者朝消費者硬體的轉移

圖表一覽表

目錄
Product Code: M14212B

The World Video Delivery Platforms package includes two deliverables:

  • 1. A database: TV access data (2009-2018) for 30 countries, 5 regions and global aggregates. The dataset provides information on (digital) terrestrial, satellite, cable, IPTV and broadband (fixed and mobile) subscribers. Data on connected devices (TV set, STB, home consoles, Blu-ray, PVR, DMA/R, smartphones, tablets) are supplied for a selection of key markets along with regional aggregates.
  • 2. A report which provides readers with the state of the art of video delivery platforms, exploring the market's development up to 2018 by geographical area and by technology. It also provides an analysis of the global market, how new video consumption habits impact distribution, the biggest challenges stakeholders are facing, technological developments and their impact on user interfaces and video consumption devices.

Table of Contents

1. Video usage as part of ATAWADAC trends

  • 1.1. Broadcast (linear) TV remains dominant, but faces considerable challenges
  • 1.2. This trend is taking concrete shape in TV revenues
  • 1.3. Time-shifted TV viewing is increasing
  • 1.4. Growing consumption of live and long-form streaming video ...
  • 1.5. ... on all devices

2. Major changes ahead in the landscape of TV access

  • 2.1. Europe: a maturing TV access market
  • 2.2. North America: is cord cutting the major future trend ?
  • 2.3. Asia-Pacific: the level of success in cable digitisation will define tomorrow's TV access framework
  • 2.4. Latin America: DTH is the driving force for digital TV
  • 2.5. Middle East Africa: the expected DTT rollout to help on digital transition
  • 2.6. Is terrestrial TV still in the game?
  • 2.7. Are satellite operators a move towards free TV ?
  • 2.8. Cable has quad play as a target
  • 2.9. Is fibre expansion the solution for telcos ?
  • 2.10. LTE video: a new upcoming alternative

3. New challenges for video distributors to tackle

  • 3.1. The video subscriber base is at stake for MVPDs...
  • 3.2. ... while the Internet access business grows
  • 3.3. Very fast growth in Internet video traffic
  • 3.4. LTE is accelerating further the fast growth trend of mobile data
  • 3.5. In summary, new consumption modes mean new services. TV providers have to adapt.
  • 3.6. Ultra HD has already started, on the Internet. The mass market will take time.

4. New distribution solutions are developing

  • 4.1. New technologies to accelerate connected TV / multiscreen deployment
  • 4.2. CDN pure players diversify
  • 4.3. Telco CDNs depend on partnerships
  • 4.4. Is cloud TV the next frontier?
  • 4.5. Broadcast-broadband TV to enhance linear TV
  • 4.6. Mobile hybrid video?
  • 4.7. Towards an all-IP video distribution world?

5. User interface and devices

  • 5.1. Strong market power of new entrants
  • 5.2. Internet Giants to control the User Interface?
  • 5.3. A shift from operator to consumer hardware... leveraging cloud solutions

Report tables and figures

1. Video usage as part of ATAWADAC trends

  • Average daily TV viewing in USA, UK, France and world
  • Segmentation of average daily hours of TV viewing, UK
  • Revenues of world television market
  • Comparison of linear TV and on-demand video YoY revenues' growth, Europe 2011-'14
  • Comparison of linear TV and on-demand video YoY revenues' growth, USA 2011-'14
  • Average time spent per day, USA
  • Evolution of non-linear/time-shifted TV consumption in USA, France and UK
  • European Live vs. on demand
  • European Time Watched by video length and country
  • Time Watched by Video Length and Device, Q2 2013
  • Long-Form Video Viewing By Device, Q2 2013
  • Live, VoD Time Per Play, Q2 2013
  • BBC iPlayer performance review, March 2014

2. Major changes ahead in the landscape of TV access

  • Breakdown of TV access modes, in Europe
  • Breakdown of TV access modes, in North America
  • Breakdown of TV access modes, in Asia Pacific
  • Breakdown of TV access modes, in Latin America
  • Breakdown of TV access modes, in Middle East Africa
  • Terrestrial distribution in households for TV delivery
  • Fransat & HD+ Hybrid TV access platforms
  • The acquisition of Time Warner Cable by Comcast
  • Illustration Foxtel Play - Netflix-Virgin Media
  • Breakdown of FTTH/B subscribers by zone
  • Breakdown of FTTH/B subscribers by area
  • Reliance Jio 4th Generation LTE network with Android-run set-top box (STB)

3. New challenges for video distributors to tackle

  • Quarterly evolution in video subscribers of the two biggest cable providers versus the two biggest IPTV providers, Q1 2010-'14
  • Quarterly evolution in video subscribers in Europe, by operator, Q1 2010-'14
  • Quarterly evolution in video subscribers in USA, by operator, Q1 2010-'14
  • Changes in Comcast's video and Internet sales by quarter, Q1 2011-'14
  • Quarterly evolution in Internet subs. in USA by operator, Q1 2010-'14
  • Quarterly evolution in Internet subs. in Europe by operator, Q1 2010-'14
  • Global fixed Internet consumer traffic
  • A breakthrough, Aereo (live OTT+nPVR) shutting down
  • Global mobile consumer traffic
  • LTE boosts mobile data consumption
  • New viewing habits, new features
  • Share of pay-TV customers using TV Everywhere (USA)
  • UHDTV also provides an immersive user experience
  • 4K display technology provides consumers with richer mobile experiences

4. New distribution solutions are developing

  • H.265 framework
  • Synthesis of ABR-streaming technologies
  • Akamai business solution revenues per segment
  • Two types of CDN revenue streams
  • Main Telco CDN deployments
  • Cloud TV value proposition
  • Examples of terrestrial and satellite TV broadcast broadband services
  • Freesat / Freetime service line up
  • Dynamic allocation of spectrum to unicast and broadcast
  • Verizon INDYCAR 14 App
  • ATSC 2.0 Protocol layer diagram- Fixed broadcasts
  • DVB-GSE, complementing the MPEG-2 Transport Stream
  • IP video on CMTS 3.0 solution
  • Multicast ABR Video Transport System

5. User interface and devices

  • Users and subscribers of selected platforms and YoY growth, Q1 2014
  • Sky TV boxes
  • TiVo Service, moving to the cloud
  • Sony KD55X9005 4K 3D Smart TV characteristics
  • Google Chromecast
  • How streaming to the TV has evolved

Database description

Type of data

  • TV access data for 30 countries, 5 regions and global aggregates
    • Background data 2009-2013
    • Estimates as of July 2014
    • Forecasts for 2015-2018

Data(in million units)

TV ACCESS

  • TV Households
    • of which analogue
    • of which digital
    • of which FTA
    • of which Pay-TV
    • of which access only
    • of which premium
  • Terrestrial households
    • of which FTA analogue
    • of which Pay-TV analogue
    • of which FTA digital
    • of which Pay-TV digital
    • of which pre-paid digital
    • Total Digital Terrestrial HH
  • Satellite households
    • of which FTA analogue
    • of which Pay-TV analogue
    • of which FTA digital
    • of which Pay-TV digital
    • of which pre-paid digital
    • Total Digital Satellite HH
  • Cable subscribers households
    • of which analogue
    • of which digital
    • of which access only
    • of which premium
    • IPTV households
    • of which access only
    • of which premium
  • Digital Broadcast TV
  • Digital Cable + IPTV

FIXED BROADBAND INTERNET

  • Broadband subscribers
    • of which FTTH/B subscribers

MOBILE BROADBAND INTERNET

  • 3G subscribers
  • LTE Subscribers

CONNECTABLE TV DEVICES INSTALLED BASE

  • TV set
  • STB
  • Home Consoles
  • Blu ray
  • PVR
  • DMA/R
  • Smartphones
  • Tablets

Database geographical coverage

Europe

  • Austria
  • Belgium
  • Czech Republic
  • France
  • Germany
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Scandinavia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

North America

  • USA
  • Canada

Latin America

  • Argentina
  • Brazil
  • Mexico

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

Africa and the Middle East

  • Egypt
  • South Africa
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