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市場調查報告書

未來的TV:交付、內容生成、製作 - 市場價值在哪?

Future TV: Distribution, Content Publishing, Production - Where is the Value?

出版商 IDATE DigiWorld 商品編碼 309810
出版日期 內容資訊 英文 63 Pages
商品交期: 最快1-2個工作天內
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未來的TV:交付、內容生成、製作 - 市場價值在哪? Future TV: Distribution, Content Publishing, Production - Where is the Value?
出版日期: 2017年12月18日 內容資訊: 英文 63 Pages
簡介

本報告提供全球主要國家 (美國,英國,法國,德國) 的TV廣播市場現在、未來的競爭環境相關分析,市場背景情況 (法規、技術、社會、經濟、市場需求等) 和最新趨勢,競爭環境的變化的方向性,今後的企業間競爭可能的方案 - 企業整合,市場破壞,企業聯合形成等 -、市場整體及主要部門 (影片點播 (VOD),線性TV (傳統TV廣播) 等)的趨勢預測等的相關調查。

第1章 摘要整理

第2章 分析方法

第3章 市場環境的變化

  • 經濟、社會的背景情況
    • 趨勢
    • 不確定性
  • 增強管理體制:TV服務和在OTT服務之間的中立性,增強保護消費者的功能
  • IT和電視的融合
  • 消費者需求迅速的變化

第4章 競爭環境的演進

  • 內容的重要性
  • 網際網路、平台的競爭
    • 趨勢
    • 不確定性
  • 家用電子電器及製造商作用
  • 價值鏈的重組
  • 帶來內容製作的影響的「Consumactor」 (內容製作者、消費者)

第5章 TV市場未來方案 (2025年)

  • 低成本化方案:傳統TV廣播和VOD的並存,與價格降低競爭
    • 方案的概要
    • 方案相關資料
    • 對市場的影響度
  • 市場融合方案:網路/內容的垂直整合 - 內容市場成為虧損基調,強化型連接性成為價值的主體
  • 市場混亂方案:傳統、域內TV廣播的消滅,和全球規模的VOD的登場
  • 企業聯合方案:TV品牌殘留主要企業,也獲得市場價值
  • 新的市場價值的分配情形
    • 分析、測量手法
    • 分析

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目錄
Product Code: M17240MRA

Summary

In recent years, the audiovisual market has faced unprecedented disruption as technology has rapidly evolved, new publishing and content distribution players have emerged, and consumption patterns have changed. Although certain trends are already quite clear and can help us understand how the sector will evolve, there are still many uncertainties which leave considerable scope for what is possible.

By analysing trends and uncertainties related to the market and competitive environment, this report puts forward four possible scenarios for how the audiovisual market will evolve by 2025.

The study:

  • explains the hypotheses on which the scenarios are based
  • provides market figures between 2015 and 2025, including a detailed examination of the linear TV and video-on-demand market subsegments
  • evaluates the impact of each scenario on players involved in production, content publishing and distribution, as well as on consumers

The report also analyses how the value is distributed between content publishing, production and content distribution players in four major countries (United States, United Kingdom, France and Germany), and how this value sharing will evolve by 2025 in a trend scenario and in a disruption scenario.

Table of Contents

1. Executive summary

2. Methodology

  • 2.1. General methodology of IDATE DigiWorld's reports
  • 2.2. Methodology specific to this report
  • 2.3. Definitions

3. Evolution of the market environment

  • 3.1. Economic and societal context
    • 3.1.1. Trends
    • 3.1.2. Uncertainties
  • 3.2. Regulatory framework more neutral between TV services and OTT services, and more protective of consumers
    • 3.2.1. Trends
    • 3.2.2. Uncertainties
  • 3.3. The IT migration of television
    • 3.3.1. Trends
    • 3.3.2. Uncertainties
  • 3.4. Rapid change in consumer demand
    • 3.4.1. Trends
    • 3.4.2. Uncertainties

4. Evolution of the competitive environment

  • 4.1. Importance of content
    • 4.1.1. Trends
    • 4.1.2. Uncertainties
  • 4.2. Competition from Internet platforms
    • 4.2.1. Trends
    • 4.2.2. Uncertainties
  • 4.3. Role of consumer electronics and manufacturers
    • 4.3.1. Trends
    • 4.3.2. Uncertainties
  • 4.4. Restructuring of the value chain
    • 4.4.1. Trends
    • 4.4.2. Uncertainties
  • 4.5. “Consumactors” able to influence content production
    • 4.5.1. Trends
    • 4.5.2. Uncertainties

5. TV 2025 scenarios

  • 5.1. Low-Cost scenario: linear TV / VOD coexistence with race to the bottom over prices
    • 5.1.1. Scenario description
    • 5.1.2. The scenario in figures
    • 5.1.3. Impact on the market
  • 5.2. Convergence scenario: vertical integration of networks/content, content is a loss leader, the value resides in enhanced connectivity
    • 5.2.1. Scenario description
    • 5.2.2. The scenario in figures
    • 5.2.3. Impact on the market
  • 5.3. Disruption scenario: disappearance of local linear TV and the emergence of globalised VOD
    • 5.3.1. Scenario description
    • 5.3.2. The scenario in figures
    • 5.3.3. Impact on the market
  • 5.4. Syndication scenario: TV brands remain key players and capture the value
    • 5.4.1. Scenario description
    • 5.4.2. The scenario in figures
    • 5.4.3. Impact on the market
  • 5.5. The new value distribution
    • 5.5.1. Overview of analysis calculations
    • 5.5.2. Analysis

List of tables and figures

Tables

  • Table 1: Key changes in the new General Data Protection Regulation
  • Table 2: Integration of TV production companies by TV broadcasters
  • Table 3: Integration of MCNs by TV broadcasters
  • Table 4: Examples of horizontal concentration movements in distribution
  • Table 5: Low-cost scenario description
  • Table 6: Convergence scenario description
  • Table 7: Disruption scenario description
  • Table 8: Syndication scenario description

Figures

  • Figure 1: Global population growth by region
  • Figure 2: Global GDP growth by region
  • Figure 3: Growth in one-person households in the United States, 1960-2016
  • Figure 4: Global growth of mobile speeds, by network
  • Figure 5: Distribution of time spent watching television, by device, 2010-2016
  • Figure 6: Proportion of time spent consuming video content, by type of content, 2010-2016
  • Figure 7: Most popular subscription OTT/SVOD services in North America, early 2017
  • Figure 8: Most used transactional video-on-demand video sites in North America, early 2017
  • Figure 9: Average time spent per individual consuming linear, timeshifted and online television, United States and France, 2016
  • Figure 10: The television set is still the most popular device, even for streaming video
  • Figure 11: Consumer interest in individualised consumption
  • Figure 12: Consumer interest in a personalised pay-TV offering rather than a pre-set package
  • Figure 13: Time adults spend consuming media daily, United States, 2017
  • Figure 14: Proportion of video in total media consumption time, United States, 2017
  • Figure 15: Growth in the fees received by the major sports leagues during recent renegotiations for the rights to broadcast on national markets
  • Figure 16: Price growth of Premier League rights in the United Kingdom
  • Figure 17: Netflix's and Amazon's annual spending on content production and acquisition, 2013-2017
  • Figure 18: Daily video views on Facebook and Snapchat worldwide
  • Figure 19: Monthly spending on satellite or cable TV access in US and Canadian households, Q4 2016 - Q1 2017
  • Figure 20: The power of influencers among consumers
  • Figure 21: Four potential scenarios for the future TV industry
  • Figure 22: Global audiovisual market by service, 2015-2025 - Low-Cost scenario
  • Figure 23: Global linear TV market, 2015-2025 - Low-Cost scenario
  • Figure 24: Global VOD market, 2015-2025 - Low-Cost scenario
  • Figure 25: Global audiovisual market by region, 2015-2025 - Low-Cost scenario
  • Figure 26: Global audiovisual market by service, 2015-2025 - Convergence scenario
  • Figure 27: Global linear TV market, 2015-2025 - Convergence scenario
  • Figure 28: Global VOD market, 2015-2025 - Convergence scenario
  • Figure 29: Global audiovisual market by region, 2015-2025 - Convergence scenario
  • Figure 30: Global audiovisual market by service, 2015-2025 - Disruption scenario
  • Figure 31: Global linear TV market, 2015-2025 - Disruption scenario
  • Figure 32: Global VOD market, 2015-2025 - Disruption scenario
  • Figure 33: Global audiovisual market by region, 2015-2025 - Disruption scenario
  • Figure 34: Global audiovisual market by service, 2015-2025 - Syndication scenario
  • Figure 35: Global linear TV market, 2015-2025 - Syndication scenario
  • Figure 36: Global VOD market, 2015-2025 - Syndication scenario
  • Figure 37: Global audiovisual market by region, 2015-2025 - Syndication scenario
  • Figure 38: Value distribution in the United States by segment, 2016-2025
  • Figure 39: Value distribution in the United Kingdom by segment, 2016-2025
  • Figure 40: Value distribution in France by segment, 2016-2025
  • Figure 41: Value distribution in Germany by segment, 2016-2025

Geographic area & Players

Asia-Pacific Europe

  • France
  • Germany
  • United Kingdom

Latin America Middle East & Africa North America

  • United States

World

Slideshow

Future of television using a scenario approach

Trends and uncertainties

  • Trends and uncertainties: Market environment
  • Trends and uncertainties: Competitive environment

TV 2025 scenario characteristics

Four potential scenarios for the future TV industry

  • Low-Cost scenario
  • Convergence scenario
  • Disruption scenario
  • Syndication scenario

2025 TV scenarios in figures

  • Four scenarios for the future of the audiovisual sector, 2015-2025
  • Global audiovisual market by service, 2015-2025
  • Global linear TV market, 2015-2025
  • Global video-on-demand market, 2015-2025

The new value distribution

  • Content producers are the main beneficiaries of the sector's evolution
  • Value distribution by segment, 2016-2025
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