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市場調查報告書

未來的TV:媒體群組,網際網路、平台,通訊企業的哪個成為勝者?

Future TV: Media Groups, Internet Platforms, Telcos - Who Will Win?

出版商 IDATE DigiWorld 商品編碼 309810
出版日期 內容資訊 英文 43 Pages
商品交期: 最快1-2個工作天內
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未來的TV:媒體群組,網際網路、平台,通訊企業的哪個成為勝者? Future TV: Media Groups, Internet Platforms, Telcos - Who Will Win?
出版日期: 2016年11月18日 內容資訊: 英文 43 Pages
簡介

視聽 (AV) 設備的市場規模預計停滯在一定水準,成為今後產業的沉重課題。轉移到線上視聽,對影音設備產業來說只是破壞性的效果之一。

本報告提供全球TV及影音設備市場未來展望相關分析,市場及產業、各企業為中心環境 (法規、技術、社會、經濟、市場需求等)的變化預測,及今後的企業間競爭的可能方案 - 企業整合,市場破壞,企業聯合形成等 -、市場整體及主要部門 (隨選影片,線性TV (傳統TV廣播),家庭影片等)的趨勢預測等相關調查與考察。

第1章 摘要整理

第2章 調查手法、定義

第3章 市場環境的變化

  • 法規
  • 經濟、社會指標
  • IT和電視的融合
  • 需求的演進

第4章 競爭環境的演進

  • 跟「宣傳媒體脫離」與網路、平台的影響力增加
  • 內容左右一切
  • 影音設備產業的一體化
  • 設備:虛擬化和個人螢幕
  • 消費者使用 (個人) 播放器

第5章 TV市場情況:2025年

  • 基本的市場趨勢方案
  • 市場融合情況的方案
  • 市場破壞情況的方案
  • 企業聯合形成情況的方案

圖表

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目錄
Product Code: M16257MR

Audiovisual sector is growing flat and seems to stay at this pace for a while - thereby creating huge challenges for the industry. The shift to online is only one of several disrupting factors.

Within our latest prospective study for TV & video industry we propose an analysis of the determining industry game changers within different scenarios for 2025.

Before drawing the scenarios, the report provides insights on trends for:

  • Market environment around the themes of regulation, technology, macrosociology and changing demand
  • Competitive developments, by separating intra-sectoral competition from competitive change between other players in the audiovisual chain or new entrants.

Then the study highlights the baseline scenario as well as three alternative scenarios taking in account uncertainties. Finally it stresses out the impacts on the value chain for each scenario with detailed market figures and forecasts for the audiovisual sector as a whole, as well as a breakdown by market segments - On-demand video, Linear TV and Home Video.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report
  • 2.3. Definitions

3. Evolution of the market environment

  • 3.1. Regulation
  • 3.2. Economic and societal indicators
  • 3.3. The IT migration of television
  • 3.4. Evolution of demand

4. Evolution of the competitive environment

  • 4.1. Growing influence of disintermediation and Internet platforms
  • 4.2. Content is king
  • 4.3. Consolidation in the audiovisual sector
  • 4.4. Devices: virtualisation and personal screens
  • 4.5. Consumer players

5. 2025 TV scenarios

  • 5.1. Trend scenario
  • 5.2. Convergence scenario
  • 5.3. Disruption scenario
  • 5.4. Syndication scenario

List of Tables

  • Table 1: Examples of concentration in the production sector
  • Table 2: Investments in MCNs by traditional players
  • Table 3: "Trend scenario" description
  • Table 4: "Convergence scenario" description
  • Table 5: "Disruption scenario" description
  • Table 6: "Syndication scenario" description

List of Figures

  • Figure 1: Global population growth by region
  • Figure 2: Global GDP growth by region
  • Figure 3: Growth of one-person households in the United States, 1960 and 2015
  • Figure 4: Global growth of mobile speeds
  • Figure 5: Distribution of time spent watching television, by device and by age
  • Figure 6: Growth in time spent consuming on-demand movies and TV programmes
  • Figure 7: Hours per week spent watching OTT videos on the TV in the United States, by age group
  • Figure 8: The most used on-demand video sites in the United States
  • Figure 9: Average time spent per individual consuming linear, timeshifted and online television, United States and France, 2015
  • Figure 10: Consumption of linear TV among 18-34 year olds based on their family situation, United States, end of 2015
  • Figure 11: Consumer interest in individualised consumption
  • Figure 12: Consumer interest in recommendation features in content and TV services
  • Figure 13: Time spent consuming media by adults on a daily basis, United States, April 2016
  • Figure 14: Proportion of video in total media consumption time, United States, April 2016
  • Figure 15: Growth in the fees received by the major sports leagues during recent renegotiations for the rights to broadcast on national markets
  • Figure 16: Netflix's annual spending on content product and acquisition, 2009-2015
  • Figure 17: Number of YouTube channels exceeding 1 million subscribers in selected countries, May 2016
  • Figure 18: The major MCNs in France and their links with traditional media companies
  • Figure 19: Dollars spent on TV services in the United States and Canada, 2013-2015
  • Figure 20: YouTubers' influence with millennials
  • Figure 21: Four potential scenarios for the future TV industry
  • Figure 22: Global audiovisual market by service, 2015-2025 - Trend scenario
  • Figure 23: Global audiovisual market by region, 2015-2025 - Trend scenario
  • Figure 24: Global audiovisual market by service, 2015-2025 - Convergence scenario
  • Figure 25: Global audiovisual market by region, 2015-2025 - Convergence scenario
  • Figure 26: Global audiovisual market by service, 2015-2025 - Disruption scenario
  • Figure 27: Global audiovisual market by region, 2015-2025 - Disruption scenario
  • Figure 28: Global audiovisual market by service, 2015-2025 - Syndication scenario
  • Figure 29: Global audiovisual market by region, 2015-2025 - Syndication scenario

List of players

  • Alibaba
  • Altice
  • Amazon
  • Apple
  • AT&T
  • BSkyB
  • BT
  • Canal+
  • Cisco
  • Comcast NBCU
  • Deutsche Telekom
  • DirecTV
  • Disney
  • Endemol
  • Ericsson
  • Facebook
  • Google
  • HBO
  • Hulu
  • Instagram
  • Liberty Global
  • Molotov TV
  • Netflix
  • Orange
  • ProSiebenSat.1
  • Proximus
  • RTL
  • Snapchat
  • Starz
  • Telefónica
  • TF1
  • Time Warner Cable
  • Twitter
  • Vodafone

Slideshow contents

  • Evolution of the environment
  • Evolution of demand
  • Evolution of competition
  • Uncertainties
  • Four potential scenarios for the future TV industry
  • Scenario descriptions
    • Trend scenario
    • Disruption scenario
    • Convergence scenario
    • Syndication scenario
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