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市場調查報告書

FTTx服務及費用:主要經營者的服務的地位

FTTx Services and Pricing: How the Market's Top Players Offers are Positioned

出版商 IDATE DigiWorld 商品編碼 302332
出版日期 內容資訊 英文 30 Pages
商品交期: 最快1-2個工作天內
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FTTx服務及費用:主要經營者的服務的地位 FTTx Services and Pricing: How the Market's Top Players Offers are Positioned
出版日期: 2015年10月09日 內容資訊: 英文 30 Pages
簡介

本報告提供超高速存取市場上主要通訊業者,電纜經營者的配合措施的相關調查,案例研究採用的超高速寬頻解決方案,綁定套組,速度,收費系統,行銷上的立場等彙整。

第1章 摘要整理

第2章 調查手法、定義

第3章 案例研究

  • 美國
    • Comcast
    • Verizon
  • 歐洲
    • Telefonica
    • TeliaSonera
    • Orange
    • BT
  • 亞太地區
    • KT
    • NTT
    • China Telecom

第4章 超高速寬頻產品簡介

  • 光纖:常駐超高速寬頻計劃
  • 綁定套組的普遍存在性的擴大
  • 速度:依然是超高速寬頻計劃主要的選擇標準
  • 主要的附加元件
    • 產品的技術特性相關的選擇
    • 附加元件服務:視訊、其他
  • 價格分佈依然有大幅差距

圖表

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目錄
Product Code: M15505IN3

Leading players' strategies and positioning

This report provides case studies on a selection of telcos and cablecos that are leaders in the superfast access market.

Each case study includes details on how the company is positioned on the technical front, i.e. SFB solutions employed, and from a pricing and marketing standpoint.

The report also delivers an analysis that serves to compare and contrast the main features of the SFB strategies being employed by the ISPs:

  • Main technical solutions used
  • Availability of bundles
  • Number of different speeds on offer
  • Pricing

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE reports
  • 2.2. Definitions

3. Case studies

  • 3.1. The United States
    • 3.1.1. Comcast
    • 3.1.2. Verizon
  • 3.2. Europe
    • 3.2.1. Telefónica
    • 3.2.2. TeliaSonera
    • 3.2.3. Orange
    • 3.2.4. BT
  • 3.3. Asia-Pacific
    • 3.3.1. KT
    • 3.3.2. NTT
    • 3.3.3. China Telecom

4. Profile of superfast broadband products

  • 4.1. Fibre now a fixture in superfast broadband plans
  • 4.2. Growing ubiquity of bundles
  • 4.3. Speed is still the core criterion for superfast broadband plans
  • 4.4. The main add-ons
    • 4.4.1. Options tied to the product's technical properties
    • 4.4.2. Add-on services, starting with video
  • 4.5. Still very disparate price points

Report's tables and figures

Tables

  • Table 1: A selection of Comcast standalone plans and triple play bundles: content and pricing
  • Table 2: A selection of Verizon standalone plans and triple play bundles: content and pricing
  • Table 3: Telefonica standalone plans and triple play bundles: content and pricing
  • Table 4: A selection of Telia standalone and triple play bundles: content and prices
  • Table 5: A selection of Orange standalone plans and triple play bundles: content and prices
  • Table 6: A selection of BT standalone plans and triple play bundles: content and prices
  • Table 7: KT superfast broadband plans: content and prices
  • Table 8: NTT superfast broadband plans: content and prices
  • Table 9: China Telecom Shanghai superfast broadband plans: content and prices
  • Table 10: Operators that offer Netflix via their BB/UFB network boxes/DVRs
  • Table 11: Comparison of prices charged by a selection of operators for UFB plans, standalone Internet access and triple play bundles, August 2015

Figures

  • Figure 1: Excerpt from Comcast's catalogue of triple play bundles
  • Figure 2: How FiOS Custom TV works
  • Figure 3: Excerpt from the Telef&Atilede;3nica catalogue of quadruple play bundles
  • Figure 4: Excerpt from the Orange catalogue of triple play bundles
  • Figure 5: Sample data cap: applied to the BT Infinity 1 plan
  • Figure 6: Excerpt from the BT catalogue of ultra HD triple play bundles
  • Figure 7: ISPs available for Hikari plans
  • Figure 8: Example the BT Infinity 1 data cap
  • Figure 9: Change in the average number of channels received and actually watched by TV households in the US, 2008-2013
  • Figure 10: How standalone Internet plans & triple play bundles are priced

Companies examined in the report

  • BT
  • China Telecom
  • Comcast
  • KT
  • NTT
  • Orange
  • Telefónica
  • TeliaSonera
  • Verizon
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