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市場調查報告書

雲端TV:視訊有效利用IT

Cloud TV: Video Embraces IT

出版商 IDATE DigiWorld 商品編碼 301513
出版日期 內容資訊 英文 46 Pages
商品交期: 最快1-2個工作天內
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雲端TV:視訊有效利用IT Cloud TV: Video Embraces IT
出版日期: 2015年03月25日 內容資訊: 英文 46 Pages
簡介

本報告提供雲端TV的概念、在電視影音設備生態系統中的作用的相關調查、解決方案供應商的定位與雲端TV產品的開發策略、雲端TV趨勢、主要技術,及機會與課題詳細相關彙整,為您概述為以下內容。

第1章 摘要整理

第2章 調查手法、定義

第3章 視訊流通需求變化方法

  • 消費者態度
  • 客戶需求定義

第4章 雲端TV的不同方面

  • 市場區隔
  • 雲端TV解決方案的3個整合層級
  • 新的經濟方法

第5章 雲端TV:吸引複數背景企業

  • 通訊、網際網路、軟體及TV產業的企業企圖得到有利的地位進行激烈的競爭
  • 複雜的生態系統
  • 雲端TV解決方案所使用的主要技術
  • 使用住宅設備的雲端魅力

第6章 雲端TV產品

  • 視訊點播服務的管理
  • 多設備流通平台及TV Everywhere
  • 視訊服務的多樣化 & 整合
  • 集中型DRM
  • 雲端型生產/後期製作解決方案
  • 收益化內容

第7章 雲端TV的展望

第8章 附錄:協定的選擇

圖表

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目錄
Product Code: M15265IN1

Video embraces IT

The entire video distribution sector is evolving rapidly, having to contend with consumers taking increasing control over their viewing, inside an increasingly IP-centric environment.

To stay competitive, players along the image distribution chain need become more flexible and agile, to keep up with the growing complexity of video distribution.

IDATE explores the concept of cloud TV and its role in TV and video ecosystems.

  • The report looks at the way solution providers are positioned, and the strategies they are using to develop cloud TV products.
  • It details the trends we are seeing in solutions, the key technologies being employed, along with the obstacles and opportunities for Cloud TV.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE 's reports
  • 2.2. Market assessment and forecasts
  • 2.3. Definitions

3. How the needs of video distribution are changing

  • 3.1. Consumer behaviour
  • 3.2. Defining customers ' needs

4. The different dimensions of cloud TV

  • 4.1. Market segmentation
  • 4.2. The three levels of integration for cloud TV solutions
  • 4.3. A new economical approach

5. Cloud TV: attracting players from multiple backgrounds

  • 5.1. Telecom, Internet, software and TV industry players all jostling for position
  • 5.2. A complex ecosystem
  • 5.3. Key technologies used in cloud TV solutions
  • 5.4. Cloud alternatives using household equipment

6. Cloud TV products

  • 6.1. Managing video on-demand services
  • 6.2. Multi-device distribution platforms and TV Everywhere
  • 6.3. Diversification & integration of video services
  • 6.4. Centralised DRM
  • 6.5. Cloud-based production/postproduction solutions
  • 6.6. Monetising content

7. Outlook for cloud TV

  • 7.1. Lingering questions
  • 7.2. Cloud TV: a solution of the future

8. Appendix: a selection of agreements

Report's tables and figures

Tables

  • Table 1: How cloud TV products are positioned
  • Table 2: A selection of vendors ' TV everywhere features
  • Table 3: Recent mergers and acquisitions in the cloud TV segment
  • Table 4: Different business models for DVRs
  • Table 5: TiVo Stream playback capabilities
  • Table 6: Comparison US pay-TV providers ' TV Everywhere services, according to Sling Media
  • Table 7: How cloud TV products are positioned
  • Table 8: The different forms of network storage
  • Table 9: A selection of cloud TV contracts

Figures

  • Figure 1: Change in live and time-shifted viewing time in the United States, 2012-2014
  • Figure 2: Change in weekly viewing time of various devices
  • Figure 3: The content dilemma
  • Figure 4: How important are recommendations to viewers in the United States, Q1 2014
  • Figure 5: The different cloud architectures
  • Figure 6: IaaS, SaaS and PaaS solutions
  • Figure 7: CAPEX vs. OPEX in terms of capacity
  • Figure 8: How cloud TV providers are positioned, by industry
  • Figure 9: The ActiveVideo cloud TV solution
  • Figure 10: A selection of Brightcove network partners
  • Figure 11: The key technologies of cloud TV solutions
  • Figure 12: Amazon 's Elastic Transcoder
  • Figure 13: TiVo Stream
  • Figure 14: How the SAT>IP protocol works
  • Figure 15: Panasonic SAT>IP-capable TV
  • Figure 16: Sling media solution
  • Figure 17: The main networked recording techniques
  • Figure 18: Map of nPVR rollouts in Europe
  • Figure 19: Graphic representation of the ActiveVideo CloudTV solution
  • Figure 20: CBS All Access
  • Figure 21: Nagra Kudelski: integration of a cloud-based live OTT solution
  • Figure 22: Comcast 's live content recommendation engine
  • Figure 23: Using cloud technologies to deliver personalised video content
  • Figure 24: Features of the UltraViolet digital rights locker
  • Figure 25: Disney 's Digital Rights Locker system
  • Figure 26: The Avid MediaCentral Platform for media companies
  • Figure 27: The ad market 's increasing personalisation
  • Figure 28: Current cloud TV product trends

Players referenced in the report

  • ActiveVideo
  • Adobe
  • Aframe
  • Akamai
  • Alcatel-Lucent
  • Alicast
  • Alpha Networks
  • Amazon
  • Anvato
  • Arkena
  • Aspera
  • Astro
  • Avid
  • BBC/ iPlayer
  • beIN Sports
  • BGCTV
  • Blinkbox
  • Bouygues Telecom
  • Brightcove
  • BT
  • Canal+
  • Channel 4
  • Charter Communications
  • Cisco
  • Comcast
  • Dish Network
  • Dish TV
  • Disney
  • Dubai Media
  • Edgeware
  • Elemental
  • Endemol
  • Envivio
  • Ericsson
  • EVS
  • Fox Sports
  • France TV
  • Front Porch Digital
  • Google
  • HBO
  • Hearst television
  • Huawei
  • Intel
  • Kabel Deutschland
  • KT
  • Liberty Global
  • Liberty Puerto Rico
  • M6
  • Mediaset
  • Microsoft
  • Nagra
  • NBC Universal
  • Net2TV
  • Netflix
  • Netmagic
  • Ono
  • Ooyala
  • Phoenix TV
  • Proximus
  • RadicalMedia
  • Samsung
  • Signiant
  • Sky Italia
  • Sky Sports
  • Studiocanal
  • Swisscom
  • Synacor
  • Technicolor
  • Telefonica
  • Telenor Hungary
  • Telus
  • TF1 Video
  • thePlatform
  • TiVo
  • Turner Broadcasting
  • TV21
  • TVN
  • Univision
  • UPC Hungary
  • UUX
  • Verizon
  • Veset
  • Viacom
  • Viaplay
  • Virgin Media
  • Wildmoka
  • Ziggo
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