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市場調查報告書

全球TV及新視訊服務市場

World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2021

出版商 IDATE DigiWorld 商品編碼 279285
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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全球TV及新視訊服務市場 World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2021
出版日期: 2017年08月29日 內容資訊: 英文
簡介

本報告提供全球39個國家、10個地區的電視影音設備服務市場相關調查,TV、OTT視訊存取形態,電視影音設備收益,及主要企業相關分析。

第1章 摘要整理

第2章 調查手法

第3章 觀眾態度

  • 實況TV視聽的低迷
  • 隨選來源的發展帶給實況節目哪種程度的損失?
  • 實體拷貝已死了嗎?
  • 未來的TV視聽將如何?

第4章 視聽服務存取形態

  • 全球TV存取
  • 停掉有線電視服務哪能對衛星TV來說好為何?
  • 新興市場:電纜促進成長
  • 衛星經由的TV順利前進
  • 網路電視普及的限制
  • 未來的存取形態
  • 全球約4分之3家庭數位電視存取
  • 促進數位電視進步的要素
  • 全球數位儲存示波器的計劃
  • 未來的數位電視的進步

第5章 視聽產業收益

  • 全球TV收益的成長
  • TV收益的成長
  • 全球線性TV收益的成長
  • TV服務的每戶支出的成長
  • 收費電視收益的成長
  • TV存取、加值服務
  • 全球TV廣告收益的成長
  • TV收益的成長
  • 全球視訊紙本列印銷售額的成長
  • 全球視訊點播收益的成長

第6章 視聽媒體市場上企業

  • 美國的霸權持續
  • 競爭變得激烈的OTT企業
  • 美國的OTT供應商擁有歐洲的穩定地盤

圖表

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目錄
Product Code: M17210B1

This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2013 and market forecasts up to 2021 on main audiovisual market indicators.

The report presents the analyses of IDATE experts on the main market trends as well as the upcoming evolutions.

Table of Contents

Audiovisual consumption

  • Linear TV still holding its own
  • Top national channels continue to lose viewers

TV access technologies

  • DTH and DTT, the main purveyors of TV programming in the southern hemisphere
  • But cable still the main purveyor of TV programming worldwide ... thanks to China
  • Terrestrial losing ground everywhere... except in North America
  • Satellite and IPTV enjoying the strongest growth
  • Network digitisation nearing completion

TV revenue

  • US TV market still the biggest money-maker
  • TV revenue rising overall
  • Except in North America where the market is taking a turn
  • First signs of fatigue for pay TV in some some
  • European markets
  • Southern hemisphere and Asia driving global growth

On-demand viewing

  • North America also number one in the VoD market
  • OTT stepping up the pace

Stakeholders

  • US players still on top
  • What to keep an eye on

Annexes - Methodology

  • Indicators, by country
  • Definitions
  • Pay TV market segmentation
  • Sources

List of tables and figures

Audiovisual consumption

  • Change in linear TV screen time between 2010 and 2015
  • Change in audience share for the top 5 national TV channels in Europe's biggest markets, and in the US, 2015-2016

TV access technologies

  • Breakdown of TV households worldwide by access technology, in 2016
  • Change in TV access technologies worldwide, 2013-2021
  • Change in the percentage of terrestrial households worldwide, and growth rate from 2013-2021
  • Change in the number of TV households worldwide, by access mode, between 2013 and 2016
  • Digital transition timetable for terrestrial networks worldwide

TV revenue

  • Breakdown of TV revenue worldwide, in 2016
  • Change in the breakdown of TV revenue by source, 2013-2021
  • Evolution of regional TV revenue growth, 2013-2021
  • Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2013-2021
  • Regional TV revenue growth between 2013 and 2021

On-demand viewing

  • Breakdown of VoD revenue worldwide, in 2016
  • TV revenue growth by region between 2013 and 2021

Stakeholders

  • World's top 20 TV/video companies in 2016, by revenue earned

DataSet Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)

Type of data

  • Background data 2013-2015
  • Estimates as of the end of 2016
  • Forecasts for 2017-2021

Geographical coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region

Geographic area & Players

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

Europe

  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Spain
  • Switzerland
  • United Kingdom

Latin America

  • Argentina
  • Brazil
  • Colombia
  • Mexico

Middle East & Africa

  • Egypt
  • Israel
  • Nigeria
  • Saudi Arabia
  • South Africa

North America

  • Canada
  • United States
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