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市場調查報告書
混合型電視市場展望
Hybrid TV Prospects
| 出版商 |
IDATE |
| 出版日期 |
2011年12月 |
商品編碼 |
226400 |
| 內容資訊 |
英文 |
| 價格 |
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混合型電視市場展望 是由出版商IDATE在2011年12月所出版的。
這份英文市場調查報告書價格從美金4550起跳。
本報告提供歐洲的主要國家及美國的混合型電視市場展望調查分析，聯網電視解決方案發展的V廣播市場的各種影響，聯網電視企業·相關經營者的提供服務，電纜經營者·網路電視經營者的混合型領域的地位，混合型解決方案的標準化趨勢，主要經營者的相關案例研究，各國市場發展預測(∼2015年)等彙整資料，為您概述為以下內容。
第1章 摘要整理
第2章 調查手法
第3章 聯網電視的影音服務市場
第4章 市場結構·主要課題
- 混合型影音提供
- 傘狀OTT影音
- 線性/隨選TV利用新的資產
- TV捲土重來
- 未開發市場
- 混合型電視的可尋址市場
- TV/影音配送網絡:廣播 vs 類型
- 廣播網路
- 互動電視網路
- 開放網際網路·聯網電視解決方案的載體
- 混合型電視的提供
第5章 混合型電視:OTT影音的產業動態的影響
- 產業結構
- 內容製作者
- 內容出版者·彙編器
- 配送網絡
- 軟體平台
- 連結機上盒
- 聯網電視
- 相關案例研究
第6章 重要課題
- 停掉有線電視服務和收費電視業者的策略
- 頻譜和有線業者服務的權衡
- 連結設備:衛星·DTT營運商的捲土重來？
- 標準化:TV的全球和網際網路？
第7章 影音提供市場上混合型電視解決方案的地位
- 各市場的混合型解決方案的地位
- 混合型電視市場展望:各國
Abstract
Impacts of connected TV
Hybrid TV is now a reality, and gaining momentum. The appetite for OTT video
content, reinforced by the development of connected TV solutions further
exacerbates this phenomenon. This study aims to position the hybrid solutions
in this new context and to measure their impact on the "big" TV markets.
Key Questions
- How does the development of connected TV affect the balance between
the various segments of the TV broadcasting market?
- What are the impacts on the video distiribution chain, and what
space is there for the Internet players?
- Is the cord cutting a real threat or rather an emerging opportunity?
- What hybrid positioning for cable and IPTV operators?
- Will connected devices mean a comeback for satellite and DTT
operators?
- What is the current state of play in the standardisation of hybrid
solutions, and what are the results to date?
- How do the settings, networks and players of "big" TV markets influence
the potential of market-specific hybrid TV?
- What are the prospects for 2015?
This report is an add-on to our technological survey service on Connected
TV Markets, featuring:
- A unique database (revenues of OTT services, volume of connected devices &
player profiles)
- Ten Market Insights providing key market analyses
- Special access to our lead media analysts (hotline, briefings, online
presentation, etc.)
Case studies
- TiVo: from DVR to multiple devices
- Apple TV: towards a new device positioning?
- Google TV 2.0
- Microsoft: more than 40 partnerships with publishers and
distributors of video services
- Samsung-Orange partnership in Europe
- France Televisions' interactive HbbTV applications
Prospects for hybrid TV market by 2010-2015:
- United States
- Germany
- France
- United Kingdom
- Spain
- Italy
Table of Contents
1. Executive Summary
2. Methodology
3. The market for Video Services on Connected TVs
- 3.1. Offerings and positionings of connected TV players and advocates
- 3.2. Market forecasts
4. Market Structure & Key Issues
- 4.1. Why hybrid video distribution?
- 4.1.1. An umbrella OTT video offer
- 4.1.2. A new balance between linear/on demand TV consumption
- 4.1.3. The comeback of TV
- 4.1.4. An underserved market
- 4.1.5. There is thus an addressable market for hybrid TV
- 4.2. TV/video distribution networks: broadcast vs. two-way
- 4.2.1. The broadcast networks
- 4.2.2. The two-way TV networks
- 4.2.3. Open Internet, vector of connected TV solutions
- 4.3. The distribution of hybrid TV
5. Impact of hybrid TV on the industrial dynamics of OTT video
- 5.1. Industrial structure
- 5.1.1. Content producers
- 5.1.2. Content publishers and assemblers
- 5.1.3. Distribution networks
- 5.1.4. Software platforms
- 5.1.5. Connected set-top boxes
- 5.1.6. Connected TVs
- 5.2. Case studies
6. Issues at stake
- 6.1. Cord cutting and the strategy of pay-TV operators
- 6.2. Bandwidth and wired operators service trade-offs
- 6.3. Connected devices, the comeback of satellite and DTT operators?
- 6.4. Standardisation. The TV world against the Internet?
- 6.4.1. A complex issue
- 6.4.2. Initial progress
7. Positioning of hybrid TV solutions on the video distribution market
- 7.1. Market-per-market positioning of hybrid solutions based on market
- 7.1.1. Key positioning criteria
- 7.1.2. Description of positionings
- 7.2. Prospects of hybrid TV by market: Germany, Spain, France, Italy,
United Kingdom, USA
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