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市場調查報告書
超高速寬頻調查：法國・瑞典・美國・日本的個人使用者之轉換模式
Superfast Broadband Survey Understanding residential users' switching patterns: France, Sweden, the United States and Japan
| 出版商 |
IDATE |
| 出版日期 |
2011年10月 |
商品編碼 |
220773 |
| 內容資訊 |
英文 |
| 價格 |
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超高速寬頻調查：法國・瑞典・美國・日本的個人使用者之轉換模式 是由出版商IDATE在2011年10月所出版的。
這份英文市場調查報告書價格從美金11060起跳。
本報告書內容包括:法國・瑞典・美國・日本的個人使用者之超高速寬頻的使用趨勢之調查分析、超高速寬頻的使用家庭及使用者的社會經濟性介紹、各種多媒體機器的使用趨勢、網路的使用趨勢、超高速寬頻的轉換動機和障礙等彙整、內容綱要摘記如下:
第1章 實施摘要
第2章 調查方法・背景
第3章 社會經濟的介紹
- 各種趨勢的概略圖
- 戶主的社會經濟介紹
- 家庭的社會經濟介紹
- 家庭收入
- 家庭人數
- 小孩的有無
- 地區
- 住宅的種類
- 家的持有
- 包含居家辦公室家庭
第4章 多媒體機器等級
- 各種趨勢的概略圖
- 電腦機器：桌上型・膝上型・可攜型
- TV/視訊機器
- TV
- 其他：DVD/Blu-ray玩家・內建硬碟・攝影機・相機
- 遊戲機器：家庭用・手持型控制器
- 其他：網路視訊・安全相機・MP玩家, e讀取器
- 機器的網路對應
- 超高速寬頻和使用者的機器更換
第5章 網路使用
- 各種趨勢的概略圖
- 使用種類和頻率
- 一般的家庭之使用介紹
- 溝通/交換
- 檢索・資料儲藏
- 網路遊戲
- e服務
- 音樂・TV・視訊
- 使用者的網路使用：超高速寬頻的變化
第6章 更換的組織
- 各種趨勢的概略圖
- 超高速寬頻家庭和非超高速寬頻家庭的比較
- 牽引因素
- 障礙
- 價格：可利用性：限制國家各國不同
- 價格：超高速寬頻費用的誤解之障礙
- 其他障礙
- 超高速寬頻的轉換計畫
Abstract
Understanding residential users' switching patterns: France, Sweden, the United States and Japan
Drawing on the results of an exclusive international survey, and an analysis
of multimedia equipment and internet usage levels, this report allows readers
to deepen their understanding of the current mechanisms, drivers and obstacles
that are shaping the rate at which residential users are switching to
superfast broadband.
Key questions
- Is the typical superfast broadband user different from broadband users?
- Does subscribing to superfast broadband affect households' equipment
purchases?
- What applications are helped by superfast broadband? Is there really a
link between the applications thought to drive the adoption of superfast
broadband (namely TV and video) and actual take-up rates?
- What level of customer satisfaction are we seeing among superfast
broadband users, and does it really enhance the online user experience?
- Aside from bandwidth, what are the other key reasons for switching to an
ultra-fast service?
- What are residential users' main reasons for not switching?
- What lessons can we draw from international comparisons?
- International survey conducted simultaneously of 1,700 adults :
latter conducted by Harris Interactive
- France, Sweden, the United States and Japan
Table of Contents
1. Executive Summary
2. Methodology and background
- 2.1. Methodology
- 2.1.1. Objectives
- 2.1.2. Protocol
- 2.2. Background
- 2.2.1. Internet, broadband and superfast broadband take-up levels
- 2.2.2. The different broadband and superfast broadband technologies'
market share
3. Socio-economic profile
- 3.1. Schematic view of trends
- 3.2. Socio-economic profile of the head of the household
- 3.2.1. Age of the head of the household
- 3.2.2. Socio-professional group of the head of the household
- 3.3. The household's socio-economic profile
- 3.3.1. Household revenue
- 3.3.2. Number of people in the household
- 3.3.3. Presence of children in the household
- 3.3.4. Location of the household
- 3.3.5. Type of housing
- 3.3.6. Home ownership
- 3.3.7. Households that contain home offices
4. Multimedia equipment levels
- 4.1. Schematic view of trends
- 4.2. Computer equipment: desktop, laptop, tablet
- 4.3. TV/video equipment
- 4.3.1. Television
- 4.3.2. Other video equipment: DVD/Blu-ray players, hard drives,
camcorders, cameras
- 4.4. Gaming equipment: home and handheld consoles
- 4.5. Other: webcam, security camera, MP3 player, e-reader...
- 4.6. The equipment's internet-readiness
- 4.7. Does superfast broadband make users change their equipment?
5. Internet usage
- 5.1. Schematic view of trends
- 5.2. Type and frequency of the different uses made of the Web
- 5.2.1. Consumption profile of a typical family
- 5.2.2. Communication/exchange
- 5.2.3. Search and data storage
- 5.2.4. Network gaming
- 5.2.5. e-services
- 5.2.6. Music, TV and video
- 5.3. Does superfast broadband change the way users employ the Web?
6. Switching mechanisms
- 6.1. Schematic view of trends
- 6.2. Comparison of superfast broadband and non-superfast broadband
households
- 6.2.1. Bandwidth: key incentive
- 6.2.2. Commercial circumstances
- 6.3. Drivers
- 6.3.1. Technological
- 6.3.2. Applications
- 6.3.3. Environmental
- 6.4. Obstacles
- 6.4.1. Availability: restrictions that vary from country to country
- 6.4.2. Price: obstacle created by a misunderstanding of superfast
broadband prices
- 6.4.3. Other stated obstacles
- 6.4.4. Plans to switch to superfast broadband
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