線上影片

線上影片 是由出版商IDATE在2011年10月所出版的。 這份英文市場調查報告書價格從美金4900起跳。

簡介

本報告書內容包括:全球的消費者專用線上影片服務市場的現況和展望的調查分析、線上影片服務的各種種類、收益模式、主要技術、消費者的線上影片之使用趨勢、市場影響因素的分析、市場成長預測（∼2015年）等彙整、及Excel資料庫之內容綱要摘記如下:

第1章 實施摘要

第2章 調查方法

第3章 消費者專用線上影片市場

• 主要線上影片服務
  • 免費短程擷取服務
  • 串流平台
  • 擷取TV服務
  • 高級VOD
  • 現場串流服務
• 線上影片的使用
  • 主流・使用的擴大
  • 消費行動
  • PC vs TV套組
• 收益模式
  • 廣告收益模式
  • 消費者的內容付款
  • freemium模式
  • 其他服務和內容整合
• 主要企業
  • 個案研究：概要
  • FilmoTV
  • Amazon Instant Video・Amazon Prime
  • YouTube
  • Dailymotion
  • Megavideo
  • Hulu
  • BBC iPlayer
  • Netflix
  • MLB.tv
  • Facebook
  • iTunes
  • HBO Go
  • 主要評量的比較
• 主要活動
  • 個案研究：法國公開
  • 其他運動活動
• 消費者專用線上影片市場的規模

第4章 線上影片發信服務市場

• 主要技術
  • 內容發信技術
  • 平台&格式
  • 轉碼器・盒子
  • 通訊協定・適應性串流
• 線上發信服務的成本模式・訂單價格的主要元素
  • Unicast
  • CDN
  • 儲存
  • 符號化
  • DRM
  • 線上影片發信的技術要件
• CDN市場的主要企業
• 線上影片發信服務市場的規模

第5章 市場預測

• 線上影片・CDN的主要趨勢・市場成長牽引因素
• 市場預測
  • 消費者專用線上影片市場
  • CDN產業

圖表

目錄

Abstract

This study spotlights both the online consumer and video delivery market with a segmentation of key services and key metrics on usage. It analyzes revenue models (ad, pay, freemium, bundling) and proposes key player and event case studies. It assesses the key technology for online video delivery (including CDN) and presents the main solutions regarding platforms, protocols and delivery solutions. It identifies the key drivers and provides forecasts up to 2015.

Key questions

• What are the driving services for the online video markets?
• How is consumed video OTT and which are the key metrics/markers on usage?
• Which business models and key players are drawing the market trends?
• Which are the key technologies regarding CDN, platforms, protocols and delivery solutions?
• How is evolving the competition on the CDN market?
• What outlook for the online video market in the next five years?

This report ships with its Excel database covering:

• France, Germany, Italy, Japan, Spain, the UK, the USA, EU-27, World
• Time spent on OTT, Advertising revenues of OTT video, OTT pay services take-up, Pay services Market, Total OTT market, CDN market (World only)

The study includes results of a specifically commissioned survey and focus group.

Table of Contents

1. Executive Summary

• 1.1. The consumer online video market
• 1.2. The online video delivery services market
• 1.3. Forecasts

2. Methodology

3. The consumer online video market

• 3.1. Key online video services
  • 3.1.1. Free short clips services
  • 3.1.2. Streaming platforms
  • 3.1.3. Catch-up TV services
  • 3.1.4. Premium VOD offers
  • 3.1.5. Live streaming services
• 3.2. Usage of online video
  • 3.2.1. Mainstream and increasing usages
  • 3.2.2. Consumption behaviour
  • 3.2.3. PC versus TV set
• 3.3. Revenue models of consumer online video services
  • 3.3.1. Advertising revenue models
  • 3.3.2. Consumer payment for content
  • 3.3.3. The freemium model
  • 3.3.4. Bundling the content with other services
• 3.4. Key players on the consumer online video market
  • 3.4.1. Overview of case studies
  • 3.4.2. FilmoTV
  • 3.4.3. Amazon Instant Video and Amazon Prime
  • 3.4.4. YouTube
  • 3.4.5. Dailymotion
  • 3.4.6. Megavideo
  • 3.4.7. Hulu
  • 3.4.8. BBC iPlayer
  • 3.4.9. Netflix
  • 3.4.10. MLB.tv
  • 3.4.11. Facebook
  • 3.4.12. iTunes
  • 3.4.13. HBO Go
  • 3.4.14. Comparison of key players metrics
• 3.5. The case of major events
  • 3.5.1. Case study: The French Open
  • 3.5.2. Other major sporting events
• 3.6. Size of the consumer online video market

4. The online video delivery services market

• 4.1. Key technologies
  • 4.1.1. Content delivery technologies
  • 4.1.2. Platforms and formats
  • 4.1.3. Codecs and containers
  • 4.1.4. Protocols and adaptive streaming
• 4.2. Key elements for cost models and pricing of online delivery services
  • 4.2.1. Unicast
  • 4.2.2. CDN
  • 4.2.3. Storage
  • 4.2.4. Transcoding
  • 4.2.5. DRM
  • 4.2.6. Technical requirements for the delivery of online video
• 4.3. Key players on the CDN market
• 4.4. Size of the online video delivery services market

5. Forecasts

• 5.1. Key trends/drivers for online video and for CDN
• 5.2. Market forecast
  • 5.2.1. Market forecast for the consumer online video market
  • 5.2.2. Market forecast for the CDN industry

Tables

• Table 1: The total online video market, 2010-2015
• Table 2: Online video consumption Figures
• Table 3: Monthly time spent by month
• Table 4: A sample of pre-roll CPMs on TV online services
• Table 5: Content acquisition by type of video service
• Table 6: Examples of ' freemium' video services
• Table 7: Netflix key figures
• Table 8: Impact of 2010 French Open on volume of visits to France2.fr and France3.fr
• Table 9: Online live video consumption metrics for the Olympic Games
• Table 10: The world consumer online market, 2010
• Table 11: Different types of codec by type of video container
• Table 12: Video delivery protocols and features
• Table 13: HTTP and RTSP Features
• Table 14: Popular coders and specific features
• Table 15: ABR features
• Table 16: Major players' initiatives in ABR streaming
• Table 17: Global CDN costs delivery, Q4 2010
• Table 18: Extra fees, JetStream
• Table 19: Storage strategies
• Table 20: Amazon S3 (storage service) pricing
• Table 21: Typical costs for transcoding
• Table 22: Typical bandwidth per type of programming characteristics
• Table 23: Main global CDN players
• Table 24: Main European CDN players
• Table 25: Streamzilla rates
• Table 26: Telco CDN initiatives
• Table 27: AT&T Traffic Forecasts
• Table 28: The advertising online video market, 2010-2015
• Table 29: The pay online video market, 2010-2015
• Table 30: The total online video market, 2010-2015

Figures

• Figure 1: The world online video market, 2010-2015
• Figure 2: Consumption trends in the USA
• Figure 3: Type of programme watched
• Figure 4: Frequency of use by type of programme
• Figure 5: Types of short clips watched
• Figure 6: Types of programmes watched, by type of format
• Figure 7: Use of video services by age
• Figure 8: Use of services by gender
• Figure 9: Places where people watch online videos
• Figure 10: Ways of choosing short clips
• Figure 11: Satisfaction rate by service
• Figure 12: Multi-tasking activity combined with online video
• Figure 13: Consumption trends
• Figure 14: Reasons for watching online videos on TV set
• Figure 15: Time of video consumption
• Figure 16: Internet and TV usage patterns in the UK
• Figure 17: Level of interest in online videos on TV set
• Figure 18: Overlay on YouTube
• Figure 19: Ticker ad on YouTube
• Figure 20: Adidas branded player skin on Hulu
• Figure 21: Companion ad on MSN Video
• Figure 22: Demonstration of bug ad by EyeWonder
• Figure 23: Hulu Ad Selector
• Figure 24: Hulu Branded Entertainment Selector
• Figure 25: Hulu Survey ad
• Figure 26: FilmoTV
• Figure 27: Amazon Prime now includes instant video access
• Figure 28: YouTube homepage
• Figure 29: Dailymotion homepage
• Figure 30: Megavideo homepage
• Figure 31: Hulu homepage
• Figure 32: BBC iPlayer homepage
• Figure 33: Netflix homepage
• Figure 34: MLB.tv player and main features
• Figure 35: Facebook' s video page
• Figure 36: iTunes Store
• Figure 37: Number of video viewers on each site as % of total Internet access
• Figure 38: Number of video viewers on YouTube as % of total Internet access, country comparison
• Figure 39: Number of video viewers on Dailymotion as % of total Internet access, France versus worldwide
• Figure 40: Average length per video viewed
• Figure 41: Number of videos per viewer per month
• Figure 42: Time per viewer per month
• Figure 43: Positioning of players with respect to their metrics
• Figure 44: Unique users and average viewing time on the France Televisions' 2009 French Open streaming service
• Figure 45: Breakdown of OTT video services in a selection of countries, 2010
• Figure 46: Technical value chain description
• Figure 47: Unicast and multicast
• Figure 48: Illustration of the CDN principles
• Figure 49: Video delivery based on P2P architecture
• Figure 50: SVC codec illustration
• Figure 51: How video download, progressive download and streaming work
• Figure 52: Matching bandwidth changes to maintain QoS
• Figure 53: IIS Smooth Streaming Description
• Figure 54: HTTP Dynamic streaming workflow diagram
• Figure 55: Example of 95th percentile calculation
• Figure 56: Client-server relationship in the four-layer model
• Figure 57: QoS satisfaction
• Figure 58: Limelight financial trends (In millions USD)
• Figure 59: BT wholesale CDN in the UK
• Figure 60: Akamai mobile solution for iPhone
• Figure 61: World CDN market size
• Figure 62: The world online video market, 2010-2015

Press Release

2010年消費者OTT（Over the Top）視頻的全球市場約為50億歐元規模

相關商品

數位廣播相關市場調查報告書

美國的多頻道收費電視用戶:2012年∼2016年的預測
U.S. Multichannel Pay TV Subscriber 2012-2016 Forecast
價格 : US $ 4500
出版日期 : 2012年05月

北美TV Everywhere:成長·解決方案·策略(第2版)
TV Everywhere: Growth, Solutions, and Strategies: 2nd Edition - North America
價格 : US $ 3200
出版日期 : 2012年05月

澳洲的數位娛樂與媒體市場
Australia - Digital Entertainment and Media Market
價格 : US $ 995
出版日期 : 2012年04月

IDATE發行的通訊相關市場調查報告書

連線型綑綁式銷售服務：供應端的新策略

Bundling & selling services with access: New supply-side strategies

出版日期 : 2012年04月

新一代行動裝置

Next Generation Mobile Devices

價格 : US $ 4550

出版日期 : 2012年03月

衛星M2M

Satellite M2M

價格 : US $ 4550

出版日期 : 2012年03月

Email Alert(Email 通知) - 最新市場調查報告書

GII 將每天定期更新最新市場調查報書資訊，選擇您有興趣的市場分類，我們將用Email的方式讓您收到最新訊息!