次世代TV：2011年TV動向（轉播服務・同步・VoD&OTT・STB・3D・TV小工具&應用）

次世代TV：2011年TV動向（轉播服務・同步・VoD&OTT・STB・3D・TV小工具&應用） 是由出版商IDATE在2011年06月所出版的。 這份英文市場調查報告書價格從美金4900起跳。

簡介

本報告書為現在TV產業中的主要的革新與將來展望的相關調査分析、TV視聽的新模式、現場轉播的視聽裝置的多樣化、電視隨時看服務之利用、來自可上網TV的OTT內容的視聽、3D TV環境、進階STB機能比較等，概述如下。

第1章 總綱

第2章 調査手法

第3章 各種場所的Live TV

• 利用模式的進化與TV企業之對應
• 深刻注意的同時放送戰略
• 對各種裝置的服務之複製
• PC與行動裝置：裝置多樣化戰略的要石
• 透過平版的覺醒與普及
• 做為基上盒的遊戲機之利用
• 與傳統形模式沒有矛盾的對轉播內容的網路連線的2個方法
• 應用：支援再次點燃對TV企業的行動裝置支關心
• 遊戲機：代替用與補足用獨受信機中間的存在
• 平板電腦：智能手機的後繼者
• 轉播內容的展望

第4章 做為節目製作者的視聽者之抬頭

• 數位錄影機的成長
• 電視隨時看服務的急速導入
• 網路：隨時看的主要舞台
• 對其他裝置的階段性擴大
• 轉移到iPad的行動裝置之革新
• 隨時看TV：原則免費的服務
• 節目相容性：因國而異
• 隨時看TV的展望

第5章 對小型螢幕的線上視訊內容的進出時機

• TV與網路的接續手段
• 可連線TV商中可利用的內容服務分類
• TV：廣泛的視訊內容中潛在的連線可能性，但相容性仍是限定的
• 高端服務被高度本地化，但網路內容漸漸全球化
• 企業過多的狀態下受到合理化的修整
• 仿照轉播&隨時看的精選VoD多螢幕戰略：來自內容性質的複雜狀態
• OTT內容的展望

第6章 透過TV的網路改革時機

• 可客製化的門戶網站 vs 小工具
• Google TV的"革命"
• 網路TV的展望

第7章 智慧型機上盒領域

• 獲得觀眾的新的要素的STB
• 獲得加入者的專利費用與ARPU擴大的工具
• 連線盒的並行開發
• 基本的特徴：數位硬碟・HD互換性・接續性
• 因市場而異的新增功能與服務
  • 媒體中心・小工具/OTT內容・雙倍（以上的）調諧器・Wi-Fi等
• 最先端STB的展望

第8章 3D或者大熱門TV的改革方法

TV中的3D：只限大熱門節目的格式
• 支持付費TV集團的活動頻道
• 並行的被開發的VoD服務
• 付費TV企業：家庭中已經設置的3D對應電視機上盒的連線
• 3D之利用：低服務成本中更加推動的可能性
• 3D TV的展望

圖表

目錄

Abstract

This report analyzes the major innovations operating in the television industry. By comparing existing offerings and those in development, it elucidates the positioning strategies of traditional and upstart players and gives a glimpse of the key services of tomorrow.

Key questions

• What major innovations are rocking today' s television industry? And what is their impact on the traditional TV powerhouses?
• How are new entrants such as telcos and equipment manufacturers positioning themselves in the TV market? Are they a real threat or are they actually an opportunity for TV channels?
• How are consumers adapting to these profound changes? What new services and/or screens will they turn to en masse?
• Ultimately, are linear TV channels condemned to abandoning premium content to OTT services, with only event programming left as a potential differentiator?

The study comes with a unique benchmark of key services and players in the TV industry.

Table of Contents

The electronic version of this report (PDF) includes a database (Excel) and a presentation (PowerPoint)

1. Executive Summary

• 1.1. 2011: year zero of the TV revolution?
• 1.2. Catch-up TV takes the world by storm
• 1.3. A potential renaissance of linear TV thanks to the tablet
• 1.4. The success of smart STBs: putting the reins in the viewer' s hand
• 1.5. Connected TV is proving to be big news, but it will take time before its effects are felt
• 1.6. A host of hurdles to overcome in rolling out 3D as a tool for enhancing the TV experience
• 1.7. A revolution, yes, but not till tomorrow

2. Methodology

3. Live TV Everywhere!

• 3.1. TV players' response to evolving consumption patterns
• 3.2. A cautious simulcast strategy
• 3.3. Services duplicated across devices
• 3.4. PC and mobile: the cornerstones of a device diversification strategy
• 3.5. Spectacular market penetration by tablets
• 3.6. Use of the game console as a set-top box helping reinvent the TV experience
• 3.7. Two approaches to accessing live content online consistent with traditional model
• 3.8. Apps helping rekindle TV players' interest in mobile
• 3.9. Game consoles: midway between an alternative and a complement to traditional receivers
• 3.10. Tablets a logical successor to smartphones
• 3.11. What are the prospects for live content?

4. The Rise of the Spectator as Programmer

• 4.1. Growth in digital recorders
• 4.2. Rapid adoption of catch-up TV services
• 4.3. Internet: the leading place for catching up
• 4.4. Gradual expansion to other devices, especially TV
• 4.5. Mobile innovations shifted to the iPad
• 4.6. Catch-up TV, an essentially free service
• 4.7. Program availability varies by country
• 4.8. What are the prospects for catch-up TV?

5. When Online Video Content Invades the Small Screen

• 5.1. Ways that TVs can connect to the Internet
• 5.2. Classification of content services available on connected TVs
• 5.3. A broad range of video content is potentially accessible from the TV, but availability is still limited
• 5.4. Premium offerings are highly localized, but Internet content is increasingly globalized
• 5.5. With such a surfeit of players, a rationalization of the market is in order
• 5.6. A multi-screen strategy for premium VoD patterned after live and catch-up is complicated by the nature of the content
• 5.7. What are the prospects for over-the-top content?
• 6. When TV Reinvents the Internet
• 6.1. Customizable portals vs. widgets
• 6.2. ...until the Google TV "revolution"?
• 6.3. ... no matter what the type of player
• 6.4. What are the prospects for Web TV?

7. The Reign of Smart Set-top Boxes

• 7.1. STBs as the new linchpin in the battle for audience
• 7.2. Tool to ensure subscriber loyalty and drive ARPU
• 7.3. Parallel development of connected boxes
• 7.4. Essential features: digital hard drive, HD compatibility and connectivity
• 7.5. Add-on features and services vary by market: media center, widgets/OTT content, double tuner (or more), Wi-Fi, etc
• 7.6. What are the prospects for advanced STBs?

8. 3D, or How to Reinvent Blockbuster TV

• 8.1. More 3D TVs necessary
• 8.2. 3D on TV still a format limited to blockbuster programming
• 8.3. Events channels sustained by pay-TV groups; more modest initiatives by existing channels
• 8.4. VoD services being developed in parallel
• 8.5. Pay-TV players have access to 3D-compatible set-top boxes already in homes
• 8.6. 3D consumption potentially boosted by low service costs
• 8.7. What are the prospects for 3D TV?

Tables

• Table 1: Overview of players studied for each key trend
• Table 2: Presence of live content on various devices, excluding TV
• Table 3: Type of content and method of accessing live content on Internet/PC
• Table 4: Type of content and method of accessing live content on mobile/smartphone/MP4 player
• Table 5: Type of content and method of accessing live content on home game consoles
• Table 6: Type of content and method of accessing live content on tablets
• Table 7: Catch-up TV by access method
• Table 8: Availability and conditions for accessing catch-up TV content offered by channels
• Table 9: Classification of connected TV services
• Table 10: Comparison of Sony Bravia Internet Video offerings in selected countries
• Table 11: Main video services available on the principal connected TV solutions in the US
• Table 12: Video on demand and OTT content by access mode
• Table 13: Comparison of the leading Samsung Apps offered in the US, Spain and France
• Table 14: Examples of Internet services available on TV
• Table 15: Availability of several advanced receivers on the leading markets
• Table 16: Comparison of the key features of advanced set-top boxes
• Table 17: Main 3D VoD channels and services that have been released
• Table 18: Content and business model for available 3D services

Figures

• Figure 1: The main interface of Panasonic Viera Cast
• Figure 2: The main interface of Philips Net TV
• Figure 3: Flickr widget to the left of a program on a TV equipped with the Yahoo! Connected TV solution
• Figure 4: The Yahoo! Connected TV widget bar at the bottom of a TV screen
• Figure 5: Facebook widget on Verizon FiOS TV
• Figure 6: Widgets on Vudu Apps
• Figure 7 : YouTube on Sony Bravia Internet Video
• Figure 8: Sony Bravia Internet Widgets (with the Yahoo! News widget displayed)
• Figure 9: Search on Google TV
• Figure 10: The video wheel and video wall in Intel' s Smart TV solution for Google TV
• Figure 11: HbbTV interactive services from France Televisions during the Cote Cuisine program
• Figure 12: Live voting application during the France 2 TV news show

Press Release

下一代TV：明日的革命—訪問的6個動向

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