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市場調查報告書
IPTV over FTTx
IPTV over FTTx
| 出版商 |
IDATE |
| 出版日期 |
2010年02月 |
商品編碼 |
115383 |
| 內容資訊 |
英文 97 pages |
| 價格 |
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IPTV over FTTx 是由出版商IDATE在2010年02月所出版的。
這份英文市場調查報告書包含97 pages 價格從美金3500起跳。
本報告，針對FTTx網路的IPTV服務提供趨勢進行調查分析，並彙整對光纖IPTV市場的影響、競爭技術的比較分析、主要國家的市場動態、主要電信業者的IPTV&FTTx策略・合作關係・服務提供等，由下列摘要形式闡述。
第1章 報告摘要
第2章 調查方式
第3章 技術
- IPTV服務
- xDSL技術
- ADSL/ADSL2+, VDSL/VDSL2+
- xDSL：IPTV服務傳輸上的限制
- 超高速存取
- 光纖對IPTV服務的影響
- 視覺體驗的強化
- 邁向更高階的互動性
- 互動服務與TV節目
- 獨立電腦的互動服務
- 從互動性到客製化
- 視訊會議
第4章 市場
- 法國
- 寬頻市場競爭的激烈化
- 三合一綑綁服務與IPTV的抬頭
- TV&寬頻服務提供業者
- Free
- Numericable
- Orange
- SFR-Neuf
- 德國
- FTTx的成長
- 依然處於初期階段的IPTV市場
- TV&寬頻服務提供業者
- 香港
- 光纖的大幅成長
- 全球的主要IPTV市場
- TV&寬頻服務提供業者
- Hong Kong Broadband Networks
- 挪威
- FTTH以及IPTV的抬頭
- TV&寬頻服務提供業者
- 韓國
- 支援IPTV的新法規
- IPTV的穩定成長與可廣泛使用的FTTH
- TV&寬頻服務提供業者
- Korea Telecom
- SK Broadband
- 西班牙
- 既有的電信業者獨占IPTV&寬頻市場
- TV&寬頻服務提供業者
- 美國
- 有線・通訊業者間的競爭與FTTx
- IPTV成為服務提供的中心
- TV&寬頻服務提供業者
第5章 IPTV + FTTx：何謂通訊業者的策略？
- 光纖促使TV市場改變的可能性
- 對通訊業者的威脅
- FTTx：IPTV價值鏈的掌握
圖表
Abstract
The relationship between IPTV and FTTx is at the heart of this report which
explores operators' key strategies through a detailed examination of their
offerings. An analysis of existing technologies, combined with national market
conditions allows us to understand the motives behind innovative solutions and
the respective issues inherent in the development IPTV services and FTTx
networks.
Key questions
- Why is IPTV among the first services capable of stimulating investments
in FTTx networks?
- Does fibre alter the IPTV market? Can it be a means for operators to adapt
to the IPTV market' s evolution?
- What impact is fibre expected to have on IPTV services?
- Is fibre better suited than xDSL technologies to deliver the IPTV services
of today and tomorrow?
- Can IPTV help generate a return on fibre rollout costs by helping to
increase ARPU?
- IPTV + fibre: what is the winning strategy for telcos?
> Countries and operators examined:
- Germany, South Korea, Spain, USA, France, Hong Kong, Norway AT&T, Deutsche
Telekom, Hong Kong Broadband Networks, Free, Korea Telecom, Lyse, Orange,
Numericable, SFR-Neuf, SK Broadband, Telefonica, Verizon
Table of Contents
1. EXECUTIVE SUMMARY
2. METHODOLOGY
3. TECHNOLOGIES
- Suitability of the different high-speed technologies for delivering IPTV
services
- 3.1. IPTV Services
- 3.1.1. Definition of IPTV
- 3.1.2. IPTV services
- Linear TV channels in standard definition
- Linear TV channels in high definition
- Catch-up TV
- VoD and S-VoD
- Interactive applications and services, both standalone and tied to
TV programming
- 3.2. xDSL technologies
- ADSL/ADSL2+, VDSL/VDSL2+
- xDSL: limitations to delivering IPTV services
- 3.3. Very high-speed access
- 3.4. Impact of fibre on IPTV services
- 3.4.1. Enhancing the viewing experience
- 3.4.2. Towards ever greater interactivity
- Interactive services tied to TV programming
- Standalone interactive services
- From interactivity to customisation
- Videoconferencing
4. MARKETS
- FTTx and IPTV in developed markets
- 4.1. France
- Increased broadband market competition
- Triple play bundles spurring the rise of IPTV
- TV and broadband service providers
- >Free
- >Numericable
- >Orange
- >SFR-Neuf
- 4.2. Germany
- FTTx making real strides
- Still nascent IPTV market
- TV and broadband service providers
- 4.3. Hong Kong
- Remarkable progress for fibre
- World' s leading IPTV market
- TV and broadband service providers
- >Hong Kong Broadband Networks
- 4.4. Norway
- FTTH and IPTV on the rise
- TV and broadband service providers
- 4.5. South Korea
- New regulation in support of IPTV
- Steady growth of IPTV enabled by widely available FTTH
- TV and broadband service providers
- >Korea Telecom
- >SK Broadband
- 4.6. Spain
- IPTV and broadband markets dominated by the incumbent carrier
- TV and broadband service providers
- 4.7. USA
- Competition between cablecos and telcos good for FTTx
- IPTV, central to the offers
- TV and broadband service providers
5. IPTV + FTTx
- What winning strategies for telcos?
- 5.1. Does fibre alter the TV market?
- FTTx and disruptions in the IPTV market
- The virtuous circle of innovation
- 5.2. Telcos' role threatened
- 5.2.1. Radical change in TV viewing habits
- 5.2.2. New state of competition in the TV market
- 5.3. FTTx: mastering the IPTV value chain
- 5.3.1. Opportunities for telcos
- 5.3.2. Innovation in IPTV services
For each of the operator examined:
- Key figures
- The company' s IPTV and/or fibre strategy
- Service creation and launch dates
- Partnerships
- Innovative IPTV over FTTx projects
- IPTV over FTTN offers
- Description of the service
- Pricing
- TV services as part of bundles
- Number of channels included in the package
- HD
- Additional services and options
- TV services benchmark: ADSL, FTTN
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