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市場調查報告書
全球行動預付策略・市場預測（∼2014年）：第9版
Global Mobile Prepaid Strategies and Forecasts to 2014
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全球行動預付策略・市場預測（∼2014年）：第9版 是由出版商Informa Telecoms & Media在2010年02月所出版的。
這份英文市場調查報告書價格從美金3992起跳。
本報告，針對全球以及主要地區的行動預付市場進行調查，提供各區域主要市場的行動預付趨勢•策略以及促進因素的分析、32個國家的策略性市場檔案資料以及至2014年的成長預測，並彙整主要法規、透過行動預付的導入與使用所成立的電信業者以及文化趨勢等，由下列摘要形式闡述。
- 報告摘要
- 全球行動預付市場預測：2008-2014年
- 全球市場概述
- 國家別之檔案資料
- 阿根廷
- 澳洲
- 比利時
- 巴西
- 加拿大
- 中國
- 克羅埃西亞
- 捷克共和國
- 法國
- 德國
- 香港
- 匈牙利
- 印尼
- 印度
- 義大利
- 日本
- 馬來西亞
- 墨西哥
- 荷蘭
- 奈及利亞
- 菲律賓
- 波蘭
- 俄羅斯
- 沙烏地阿拉伯
- 南非
- 韓國
- 西班牙
- 台灣
- 土耳其
- 英國
- 美國
- 越南
Abstract
Prepaid is the indisputable payment mechanism of choice for the majority of
the world' s mobile subscribers and its influence is increasing: prepaid
subscriptions claimed 72% of all global subscriptions in 2Q09 and 78% of all
net additions. As the emerging markets maintain significant double-digit
growth for another year and disastrous economic conditions have forced many
customers in all regions to seek to control their spending, prepaid will be a
central pillar of successful operator strategy for some time to come.
This 9th edition of Global Mobile Prepaid Strategies is your guide to the
prepaid trends, strategies and drivers for the key markets in each region.
Encompassing strategic market profiles and forecasts to 2014 for 32 countries
worldwide, this report provides up-to-date analysis of the key regulatory,
operator and cultural trends shaping prepaid adoption and usage.
Key Coverage
New for 2009:
- Expert analysis of key operator KPIs and strategies on a country-by
country basis for 32 countries
- Prepaid forecasts for 2010-2014, by country, region and globally
- Global market overview and analysis
Key questions answered in this report
- What and where is the revenue opportunity with prepaid?
- How has prepaid usage evolved?
- How big is prepaid as a percentage of the total mobile market?
- How will the prepaid market evolve in light of the economic downturn?
- How are operators developing their prepaid propositions?
- What is the regulatory environment for prepaid?
- How do hybrid strategies fit with the prepaid model?
Who should read this research:
Operators
- Evaluate the size and development of prepaid markets, to aid with current
profitability and future expansion
- Learn about existing and upcoming macro drivers and challenges to prepaid
success in your markets
- Assess the competition in your markets and learn from the experience of
other operators
Prepaid platform and billing vendors
- Assess the potential size of future prepaid markets, and construct new
business plans for investment in new regions
- Identify new sales areas for existing products
- Formulate your new product development strategy
Handset vendors
- Analyse current prepaid usage and likely developments and optimise handset
design to suit operators' and users' needs
Suppliers of electronic recharge solutions
- Assess where the real opportunities lie and discover how to get ahead of
the competition
Analysts and consultants
- Base your advice and recommendations to clients on the latest and most
extensive data available on the global mobile prepaid markets
Authors: James Moore, Analyst; Angela Stainthorpe, Analyst
Table of Contents
- Executive Summary(PowerPoint)
- Global Mobile Prepaid Forecasts, 2008-2014(Excel)
- Global Overview (PDF)
Country profiles:
- Argentina (PDF)
- Australia(PDF)
- Belgium(PDF)
- Brazil (PDF)
- Canada (PDF)
- China(PDF)
- Croatia (PDF)
- Czech Republic (PDF)
- France(PDF)
- Germany(PDF)
- Hong Kong (PDF)
- Hungary (PDF)
- Indonesia(PDF)
- India(PDF)
- Italy(PDF)
- Japan (PDF)
- Malaysia (PDF)
- Mexico(PDF)
- Netherlands (PDF)
- Nigeria(PDF)
- Philippines (PDF)
- Poland (PDF)
- Russia (PDF)
- Saudi Arabia(PDF)
- South Africa(PDF)
- South Korea (PDF)
- Spain (PDF)
- Taiwan (PDF)
- Turkey(PDF)
- UK (PDF)
- US (PDF)
- Vietnam (PDF)
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