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市場調查報告書
行動市場的流通・零售(第6版)：趨勢・策略・預測(∼2014年)
Mobile Distribution and Retail - 6th Edition, Channel Trends, Strategies and Forecasts to 2014
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行動市場的流通・零售(第6版)：趨勢・策略・預測(∼2014年) 是由出版商Informa Telecoms & Media在2009年11月所出版的。
這份英文市場調查報告書價格從美金3992起跳。
本報告書內容包括:行動零售市場動向的整體分析、専門零售商的職掌、趨勢/夥伴管理、保有客戶工具的零售商及商業客戶的銷售管道等的調查、各趨勢的主要動向、流通・零售的主要企業和策略等、內容綱要摘記如下:
第1章 實施摘要
第2章 市場概要
- 行動流通・零售的進化
- 現況
- 家電
- 行動零售商的部門
- 行動內容的流通
- 行動零售商的領域
- 行動零售產業：地區市場
- 行動流通的動向
- 行動零售商的動向
- 未來的動向
- 行動流通・零售的定義
第3章 行動流通・零售策略的概要
第4章 主要課題
- 行動內容的流通
- 行動內容：趨勢
- 水貨市場
- 回收再生
第5章 行動消費者・商業領域的零售商通路
- 消費者領域
- Nokia
- Apple
- Carphone Warehouse
- 商業領域
- 代管軟體
- Tech Data的有效管理服務
- O2的商業策略
- 商業用Nokia
第6章 行動流通管道管理
第7章 主要企業的介紹
第8章 預測
Abstract
“ Mobile retail is increasingly multi-channel and multi-format: managing
this change will be key to the future customer experience. ”Richard
Jesty, Senior Research Analyst, Informa Telecoms and Media.
The comprehensive report looks at the mobile retail industry in the context
of broader market trends including operator and distributor moves to address
new areas of potential in related markets, such as rolling out new store
formats and partnering with other industry players.
Key topics covered:
- Is the netbook the new mobile?
- The role of the specialist retailer
- Channel/partner management
- Retail as a customer retention tool
- Sales channels for business customers
- Getting the devices/services mix right
Who should buy this report:
- Mobile operators
- Fixed/convergent operators
- Handset manufacturers
- Content providers
- Mass market retailers
- Specialist retailers
- Online retailers
- Mobile and IT distributors
Key forecast included:
- Global revenues: devices vs data
- Global revenues: devices by type (smartphone, netbook...)
- Global revenues: data by type (browsing, entertainment...)
- Global revenues by region
- Global revenues by retail sector
- Global revenue - bricks & mortar
- Global revenue - online
- Global revenue - direct
- Devices vs data by region
Why buy this report:
- Operators are increasingly seeing retail presence as a part of their
customer retention strategy.
- Distributors in the IT market are looking to wireless devices as potential
for expansion.
- The specialist mobile and wider consumer electronics markets are
converging.
- Evaluation of new strategies for consumer and business sectors.
Key questions answered:
- Which are the key retail sectors now and in the future?
- What are the main trends by channel?
- How important will online be in total and by retail sector?
- Who are the major players in distribution and retail?
- What are their strategies?
Table of Contents
CHAPTER - 1
- EXECUTIVE SUMMARY
- Evolution of distribution
- Traditional network
- Distribution network evolution
- Retail segmentation
- Figure 1.1: Retail segmentation
- Figure 1.2: Mobile retail segmentation
- Mobile content distribution
- Mobile retail sectors
- Future market landscape
- Figure 1.3: Evolved distribution and retail network
- Figure 1.4: Market positioning in the mobile distribution and retail
market
- Market strategies
- Distributors
- Operators
- Specialist retailers
- Channel management
- Figure 1.5: Distribution channel management
- Forecasts
- Figure 1.6: Global mobile retail revenues by sector, 2009 vs. 2014
- Figure 1.7: Global mobile retail revenues by channel, 2009 vs. 2014
- Figure 1.8: Global mobile retail revenues by product, 2009-2014
- Figure 1.9: Global mobile retail revenues by region, 2009-2014
- Figure 1.10: Global mobile retail revenues, devices by type, 2009-2014
- Figure 1.11: Global mobile retail revenues, content by type, 2009 vs. 2014
- Definitions
- Mobile distribution
- Mobile logistics
- Reverse logistics
- Mobile network operator
- Mobile virtual network operators and service providers
- Value-added services
- Mobile content and data
CHAPTER - 2
- MARKET OVERVIEW
- Mobile distribution and retail evolution
- Traditional network
- Figure 2.1: Traditional distribution network
- Market convergence: Mobile, ICT and mass market
- Distribution network evolution
- Figure 2.2: Market convergence
- Figure 2.3: Business sector distribution network
- Figure 2.4: Consumer sector distribution network
- Current status
- Figure 2.5: Retail segmentation
- Consumer electronics
- Figure 2.6: Top 10 consumer electronics retailers
- Mobile retail segmentation
- Figure 2.7: Mobile retail segmentation
- Figure 2.8: Three-way approach to mobile retail segmentation
- Product
- Figure 2.9: Mobile broadband devices
- Figure 2.10: UK, frequency of mobile broadband usage
- Mobile content distribution
- Mobile retail sectors
- Mobile retail industry: regional markets
- Fig. 2.11: Global mobile retail store numbers, 2008
- North America
- Figure 2.12: US, AT&T Store featuring iPhone
- Latin America
- Asia Pacific, developing markets
- Figure 2.13: China, Go Me store
- Asia Pacific, developed markets
- Western Europe
- Figure 2.14: Germany, O2 flagship store in Berlin
- Eastern Europe
- Middle East
- Africa
- Trends in mobile distribution
- Consolidation
- Value-added services
- Trends in mobile retail
- Mobile handsets
- Figure 2.15: Global mobile handset sales, 2008-2013
- Future trends
- Mobile content and data
- Future market landscape
- Figure 2.16: Evolved distribution and retail network
- Figure 2.17: Market positioning in the mobile distribution and retail market
- Mobile distribution and retail definitions
- Mobile distribution
- Mobile logistics
- Reverse logistics
- Mobile network operator
- Mobile virtual network operators and service providers
- Value-added services
- Mobile content and data
CHAPTER - 3
- MOBILE DISTRIBUTION AND RETAIL STRATEGIES OVERVIEW
- Distribution channel trends - IT and mobile
- Figure 3.1: Product-based vs. fee-based services
- The role of the distributor
- The role of the reseller
- Figure 3.2: Core competencies - vendor/distributor/reseller
- Market strategies
- Device manufacturers
- Distributors
- Brightpoint
- Figure 3.3: Brightpoint business areas
- Tech Data and Brightstar
- Operators
- Developed market strategies
- O2' s Retail Transformation Programme
- Figure 3.4: A new look for O2' s stores
- Orange and HMV joint venture
- Vodafone Retail
- Emerging market strategies
- Retailers
- Carphone Warehouse
- Figure 3.5: Carphone Warehouse and Best Buy strengths
- Carphone Warehouse and Best Buy joint venture
- Media Market-Saturn
- GoMe - specialist phone stores
CHAPTER - 4
- KEY ISSUES
- Mobile content distribution
- Direct-to-consumer distribution
- Outsourcing
- Fig. 4.1: Outsourcing mobile content distribution
- Revenue sharing
- Mobile content - channel trends
- Current situation
- Fig. 4.2: Importance of various sales channels for mobile content sales,
2008
- Future trends
- Fig. 4.3: Importance of various sales channels for mobile content sales,
2013
- Grey market
- Recycling
- Fig. 4.4: European mobile recycling market
- Case study: Greener Solutions
- Fig. 4.5: Greener Solutions' business model
- Fig. 4.6: Greener Solutions reuse/recycling process
CHAPTER - 5
- MOBILE CONSUMER AND BUSINESS SECTOR RETAIL CHANNELS
- Consumer sector
- Figure 5.1: Consumer sector distribution channels
- Nokia
- Figure 5.2: Nokia flagship store - Mexico City
- Figure 5.3: Nokia Vertu store - Chicago
- Apple
- Figure 5.4: Apple store numbers, 2006-2008
- Figure 5.5: Apple flagship store - New York
- Apple retail store staff
- Figure 5.6: Apple channel strategy
- Carphone Warehouse
- Figure 5.7: Carphone Warehouse strategy development
- Figure 5.8: Carphone Warehouse concept store
- Business sector
- Figure 5.9: Business sector distribution channels
- Figure 5.10: Core competencies - vendor/distributor/reseller
- Hosted software
- Tech Data' s managed services
- O2' s business strategy
- Nokia for Business
CHAPTER - 6
- MOBILE DISTRIBUTION CHANNEL MANAGEMENT
- Introduction
- Figure 6.1: Distribution channel management
- CompUSA - Retail 2.0
- Figure 6.2: CompUSA Retail 2.0
- Partner management
- Figure 6.3: Partner management processes
- Apple dealer selection criteria
- Figure 6.4: Apple VARs - dealer criteria
- Retail commission structure
- Figure 6.5: Using distribution channels to aid retention
- KPN - retailer bonus restructuring
- Figure 6.6: KPN stepped commission structure
- Point of sale support systems
- Figure 6.7: Inpowered product management module
- Figure 6.8: Inpowered administrative function
- Figure 6.9: Fizzback system overview
- Aligning the channel with the product
- Figure 6.10: Value add vs. cost of sale
CHAPTER - 7
- PROFILES OF KEY PLAYERS
- Introduction
- Distributors
- Brightstar
- Background
- Figure 7.1: Brightstar' s regional organization
- Financial
- Figure 7.2: Brightstar revenues, 2004-2008
- Strategy
- Figure 7.3: Brightstar operations focus
- Brightpoint
- Background
- Figure 7.4: Brightpoint regional organization, end-08
- Figure 7.5: Brightpoint, shares of units handled and revenues for product distribution and logistics services, 2008
- Figure 7.6: Brightpoint suppliers and customers
- Financial
- Figure 7.7: Brightpoint revenues 2004-2008
- Figure 7.8: Brightpoint revenues by regional market shares, 2008
- Strategy
- Tech Data
- Background
- Financial
- Figure 7.9: Tech Data revenues, 2004-2008
- Figure 7.10: Tech Data revenues by regional market shares, 2008
- Figure 7.11: Tech Data revenues by segment, 2008
- Figure 7.12: Tech Data revenues by customer type, 2008
- Strategy
- Solution providers
- SAP
- Background
- Figure 7.13: SAP service elements
- Figure 7.14: SAP product portfolio
- Financial
- Figure 7.15: SAP revenues, shares by service, 2008
- Figure 7.16: SAP revenues, shares by by region, 2008
- Strategy
- Oracle
- Background
- Retail
- Figure 7.17: Oracle retail offering
- Financial
- Figure 7.18: Oracle revenues, 2007-2009
- Figure 7.19: Oracle revenues by region, 2009
- Figure 7.20: Oracle revenues by service, 2009
- Strategy
- Vendors
- Nokia
- Background
- Devices & Services
- Figure 7.21: Nokia manufacturing locations
- Retail
- Financial
- Figure 7.22: Nokia revenues, 2006-2008
- Figure 7.23: Nokia revenues by regional market shares, 2008
- Strategy
- Figure 7.24: Nokia flagship store - Mexico City
- Figure 7.25: Nokia Vertu store - Chicago
- Apple
- Background
- Retail
- Figure 7.26: Apple store numbers, 2006-2008
- Financial
- Figure 7.27: Apple revenues by segment, 2008
- Figure 7.28: Apple retail sales, 2006-2008
- Strategy
- Figure 7.29: Apple flagship store - New York
- Figure 7.30: Apple channel strategy
- Retailers
- Best Buy
- Figure 7.31: Best Buy Mobile store
- Figure 7.32: Best Buy revenues and number of stores, 2004-2008
- Strategy
- Figure 7.33: Best Buy revenues by segment, 2008
- Carphone Warehouse
- Figure 7.34: Carphone Warehouse store network, 2008
- Financial
- Figure 7.35: TalkTalk and Best Buy Europe revenue shares, 2009
- Figure 7.36: TalkTalk and Best Buy Europe revenues, 2008 and 2009
- Strategy
- Figure 7.37: Carphone Warehouse strategy development
- Figure 7.38: Carphone Warehouse concept store
- Figure 7.39: CPW current structure
- Figure 7.40: CPW planned structure
- Metro Group
- Figure 7.41: Media Markt store
- Media Markt and Saturn
- Financial
- Figure 7.42: Media Markt-Saturn revenues by regional market shares, 2008
- Strategy
- GoMe
- Figure 7.43: GoMe revenues and number of stores, 2004-2008
- Figure 7.44: GoMe regional store network, 2008
- Strategy
CHAPTER - 8
- FORECASTS
- Forecasting methodology and definitions
- Devices
- Methodology
- Assumptions
- Definitions
- Content
- Methodology
- Assumptions
- Definitions
- Figure 8.1: Forecast market segmentation
- Global forecasts
- Figure 8.2: Global mobile retail revenues by sector, 2009-2014
- Figure 8.3: Global mobile retail revenues by channel, 2009-2014
- Figure 8.4: Global mobile retail revenues, sector vs. channel, 2009-2014
- Figure 8.5: Global mobile retail revenues by product, 2009-2014
- Figure 8.6: Global mobile retail revenues by region, 2009-2014
- Figure 8.7: Global mobile retail revenues, devices by type, 2009-2014
- Figure 8.8: Global mobile retail revenues, content by type, 2009-2014
- Regional forecasts
- North America
- Figure 8.9: North America mobile retail revenues by channel, 2009-2014
- Figure 8.10: North America mobile retail revenues by sector, 2009-2014
- Latin America
- Figure 8.11: Latin America mobile retail revenues by channel, 2009-2014
- Figure 8.12: Latin America mobile retail revenues by sector, 2009-2014
- Asia Pacific
- Figure 8.13: Asia Pacific mobile retail revenues by channel, 2009-2014
- Figure 8.14: Asia Pacific mobile retail revenues by sector, 2009-2014
- Europe
- Figure 8.15: Europe mobile retail revenues by channel, 2009-2014
- Figure 8.16: Europe mobile retail revenues by sector, 2009-2014
- Middle East/Africa
- Figure 8.17: Middle East/Africa mobile retail revenues by channel, 2009-2014
- Figure 8.18: Middle East/Africa mobile retail revenues by sector, 2009-2014
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