Abstract
“Total mobile enterprise revenues are forecast to reach approximately
$92.6bn by 2014 with over 479m Informa defined mobile enterprise users.
” Paul Merry,Senior Research Analyst, Informa Telecoms and Media.
Mobile enterprise has been an area that cellular operators have long coveted
but have historically failed to generate substantial revenues from.
However the combination of mobile VoIP, fixed mobile convergence, next
generation networks capable of delivery high data-rates and flat rate pricing
have combined to enable the potential of mobile enterprise to begin to be
realised.
Key Coverage
- Extensive Forecasts to 2014 including enterprise users and revenues.
- Detailed Mobile office and workforce automation user and revenue forecasts
to 2014 including regional breakdown by 8 regions.
- Incisive analysis through comprehensive case study analysis (17) of all
the mobile enterprise value-chain players including new entrant players.
- Total addressable market forecast by region to 2014.
- Consideration of convergence in the context of mobile enterprise and its
role in driving the market forward.
- Evaluation of the newest market innovations in the mobile enterprise space
including mobile health, field and sales force automation and mobile logistics.
- Forecast of mobile enterprise usage by messaging, internet and LBS usage
to 2014.
- In-depth consideration of the numerous technologies enabling mobile
enterprise with comparative analysis of the viability of each solution.
Key questions answered in this report
- What will be the impact of mobile enterprise over the next 5 years?
- How will the various mobile value chain players succeed in the enterprise
spaces, which are the best placed to dominate and who will ultimately fail?
- How to avoid the pitfalls of mobile enterprise service provisioning?
- What will be the impact of outsourcing and SaaS in the mobile enterprise
space and how will this phenomenon develop over time?
- How is mobile enterprise developing in the various regions of the world,
which operators are manoeuvring in this space and which enterprise customer
segment is most accepting of mobile enterprise?
- What type of enterprise applications will succeed and how large an
opportunity are they?
- How does mobile enterprise fit in with the wider strategy of mobile
operators and the telecommunication industry as a whole?
ABOUT THE AUTHOR
Paul Merry is a Senior Research Analyst with Informa Telecoms & Media
with 10 years of research analysis experience. Paul has been the lead author
of several Informa Telecoms & Media reports including Fixed Mobile
Convergence, MVNO Strategies, Mobile Entertainment, Mobile Transactions in
Europe and Global Mobile Prepaid Strategies.
During his time as a research analyst, Paul has authored and co-authored
several strategic reports on the subjects of telecommunications, the Internet,
Metropolitan Area Networks, billing and CRM and has undertaken a range of
consultancy projects including the evaluation of business strategies, market
potential of new technologies and economic modelling. He has also presented
findings to top-level executives at events throughout the world. Paul holds a
BSc from Bristol University.
Table of Contents
CHAPTER - 1
- EXECUTIVE SUMMARY
- Major drivers toward mobile enterprise
- Enterprise service customer sectors
- Distribution and logistics
- Utilities
- Financial services
- Healthcare
- Policing and security
- Segmentation in the enterprise environment
- Figure 1.1: Mobile enterprise sector breakdown
- Addressable market
- Figure 1.2: Enterprise segmentation by number of employees
- Figure 1.3: Global, enterprise segment shares, 2009
- Figure 1.4: Global, total number of enterprises, by region, 2009-2014
- Forecasts
- Subscribers
- Figure 1.5: Global, mobile enterprise subscribers, by region, 2009-2014
- Users and revenues
- Figure 1.6: Global, mobile enterprise revenue, by mobile office and mobile workforce automation, 2009-2014
- Conclusions
CHAPTER - 2
- THE ADDRESSABLE MARKET FOR MOBILE ENTERPRISE
- Market segmentation by enterprise type
- Figure 2.1: Enterprise segmentation by number of employees
- Methodology
- Forecast approach
- Global trends
- Figure 2.2: Global, enterprise segment shares, 2009
- Figure 2.3: Global, total number of enterprises, by region, 2009-2014
- Regional trends
- European enterprise developments
- Figure 2.4: Europe, enterprise segment shares, 2009
- Figure 2.5: Europe, total number of enterprises, 2009-2014
- North American enterprise developments
- Figure 2.6: North America, enterprise segment shares, 2009
- Figure 2.7: North America, total number of enterprises, 2009-2014
- Latin American enterprise developments
- Figure 2.8: Latin America, enterprise segment shares, 2009
- Figure 2.9: Latin America, total number of enterprises, 2009-2014
- Asia Pacific enterprise developments
- Figure 2.10: Asia Pacific, enterprise segment shares, 2009
- Figure 2.11: Asia Pacific, total number of enterprises, 2009-2014
- Middle Eastern enterprise developments
- Figure 2.12: Middle East, enterprise segment shares, 2009
- Figure 2.13: Middle East, total number of enterprises, 2009-2014
- African enterprise developments
- Figure 2.14: Africa, enterprise segment shares, 2009
- Figure 2.15: Africa, total number of enterprises, 2009-2014
CHAPTER - 3
- MARKET OPPORTUNITY OVERVIEW
- Distribution and logistics
- Utilities
- Financial services
- Healthcare
- Policing and security
CHAPTER - 4
- MARKET SEGMENTATION
- User segments
- Figure 4.1: Main mobile user segments
- Major enterprise sub-segments
- Figure 4.2: Mobile enterprise sector breakdown
- Mobile office (MO)
- Mobile workforce automation (MWA)
- Field force automation
- Sales force automation
- Logistics
- Other/specialist vertical
- Enterprise system and service integration in relation to mobile
- Enterprise resource planning (ERP)
- Supply chain management (SCM)
- Customer relationship management (CRM)
- Human resource (HR)
- Market segment development
- Figure 4.3: Evolution of mobile enterprise service usage
CHAPTER - 5
- MARKET STRATEGY
- Major themes
- Outsourcing
- The Web-based service provisioning paradigm
- Customer behavior driving the SaaS model
- Competitive environment
- Enterprise service provision: CRM differentiation
- Enterprise service provider strategy
- Selling into enterprises
CHAPTER - 6
- ENABLING TECHNOLOGY
- Common themes
- Enterprise as a challenging technology environment
- A disseminated approach to technology
- Convergence and technology
- Figure 6.1: Fixed mobile convergence technology roadmap
- UMA, IMS and SIP
- UMA
- Figure 6.2: UMA operation
- IMS VCC
- SIP
- Strategic considerations
- IP PBX cellular integration
- Approaches to IP PBX
- Strategic considerations
- In-building access
- DAS
- Picocells
- Femtocells
- Strategic considerations
- Wireless networking
- Bluetooth
- Wireless LANs
- Virtual private networks
- Mobile operating systems
- The specific requirements of mobile OS
- Basic OS segmentation
- Proprietary OS
- Open architecture OS
- Symbian
- Figure 6.3: Symbian roadmap v9.1 - v9.5
- Microsoft Windows Mobile (WM)
- PALM' s webOS
- Blackberry OS
- Apple OS X iPhone
- Pure open source OS
- Telemetry/telematics and M2M
- Location-based services (LBS)
- RFID
- Other workforce automation technologies
- Server-side applications
- Client-side applications
CHAPTER - 7
- CASE STUDIES
- Operators
- Vodafone
- Products applicable for mobile enterprise customers
- Analysis
- Orange Business Services
- Products applicable for mobile enterprise customers
- Analysis
- Operator outsourcing
- Operator developments in mobile healthcare
- Orange
- Telefonica
- Telecom Italia
- Sprint Nextel
- Verizon Wireless
- Bharti Airtel
- Telstra
- Device vendors
- Blackberry
- Products applicable for mobile enterprise customers
- Analysis
- Hardware/network vendors
- Nokia Siemens Networks (NSN)
- Products applicable for mobile enterprise customers
- Analysis
- Ericsson
- Products applicable for mobile enterprise customers
- Analysis
- Software and enterprise application developers
- Cognito
- Products applicable for mobile enterprise customers
- Analysis
- Wind River
- Products applicable for mobile enterprise customers
- Analysis
- Systems integrators, consultants and analysts
- Accenture
- Products applicable for mobile enterprise customers
- Analysis
- IBM
- Products applicable for mobile enterprise customers
- Analysis
CHAPTER - 8
- FORECASTS
- Definition of an enterprise user
- Mobile office
- Mobile workforce automation
- Field force automation
- Sales force automation
- Logistics
- Other/specialist vertical
- Forecasting methodology
- Figure 8.1: Mobile enterprise service sector split
- Figure 8.2: Mobile enterprise service segments' split
- Forecasting model
- Figure 8.3: Enterprise segmentation by number of employees
- Scorecard analysis
- General market assumptions
- Figure 8.4: Global, mobile enterprise users compared with mobile enterprise subscribers, 2009-2014 .
- Figure 8.5: Mobile enterprise service usage evolution
- Global forecasts
- Mobile enterprise subscribers
- Figure 8.6: Global, mobile enterprise subscribers, by region, 2009-2014
- Mobile enterprise revenues and users
- Figure 8.7: Global, mobile enterprise subscribers as a percentage of total mobile subscribers, by region, 2009-2014
- Figure 8.8: Global, mobile enterprise revenue, by mobile office and mobile workforce automation, 2009-2014
- Figure 8.9: Global, mobile enterprise users, market shares of mobile office and mobile workforce automation, 2009-2014
- Mobile office revenues and users
- Figure 8.10: Global, mobile office revenues, by messaging and Internet, 2009-2014
- Mobile workforce automation revenues and users
- General assumptions regarding mobile workforce automation
- Mobile workforce automation forecasts
- Figure 8.11: Global, mobile workforce automation revenue, by LBS, Internet and messaging, 2009-2014
- Regional forecasts
- Mobile enterprise revenues
- Figure 8.12: Global, mobile enterprise revenues, by region, 2009-2014
CHAPTER - 9
- REGIONAL SNAPSHOT AND FUTURE OUTLOOK
- Outlook
- Market indicators
- Market development
- Figure 9.1: Mobile enterprise service usage evolution
- Developing markets versus developed
- Figure 9.2: Development of mobile workforce automation use in developing markets
- Regional status and forecasts
- Western Europe - challenges in a market dominated by IT integrators
- Figure 9.3: Western Europe, mobile office revenues, 2009-2014
- Figure 9.4: Western Europe, mobile workforce automation revenues, 2009-2014
- Eastern Europe - innovation in new markets
- Figure 9.5: Eastern Europe, mobile office revenues, 2009-2014
- Figure 9.6: Eastern Europe, mobile workforce automation revenues, 2009-2014
- North America - consolidation in an established enterprise market
- Figure 9.7: North America, mobile office revenues, 2009-2014
- Figure 9.8: North America, mobile workforce automation revenues, 2009-2014
- Latin America - enterprise innovation in developing markets
- Figure 9.9: Latin America, mobile office revenues, 2009-2014
- Figure 9.10: Latin America, mobile workforce automation revenues, 2009-2014
- Asia Pacific Developed - a robust enterprise market
- Figure 9.11: Asia Pacific Developed, mobile office revenues, 2009-2014
- Figure 9.12: Asia Pacific Developed, mobile workforce automation revenues, 2009-2014
- Asia Pacific Developing - a market in waiting
- Figure 9.13: Asia Pacific Developing, mobile office revenues, 2009-2014
- Figure 9.14: Asia Pacific Developing, mobile workforce automation revenues, 2009-2014
- Africa - potential but little widespread development
- Figure 9.15: Africa, mobile office revenues, 2009-2014
- Figure 9.16: Africa, mobile workforce automation revenues, 2009-2014
- Middle East - new revenue opportunities in developing markets
- Figure 9.17: Middle East, mobile office revenues, 2009-2014
- Figure 9.18: Middle East, mobile workforce automation revenues, 2009-2014
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