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英文調查報告書

西歐電視市場(第13版)

Western European TV (13th edition)

出版商 Informa Telecoms & Media 聯絡我們
出版日期 2009/09 內容資訊 458 Pages (including 12 ToC pages)
商品編碼 87156
價格 US $ 1,741 ~ Price List
US $ 1,741 Hard Copy
US $ 4,360 1-5 user pdf
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Abstract

Western European TV (13th edition) provides vital intelligence on the opportunities presented by these rapidly growing markets. This year' s research has also been significantly expanded to include Informa' s proprietary data in the areas of: advertising, digital/analogue cable revenue splits, population movements and household numbers and penetration.

Key Coverage

Use Western European TV (13th edition) and benefit from:

  • Forecasts to 2014 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, pay TV penetration and IPTV data
  • Market Movements - new quick guides to the key developments in each country
  • Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
  • Country-by-country coverage - analysis of the 15 key territories, enabling you to track the regions you' re already in and assess which new ones will provide you with new investment opportunities
  • Coverage of new broadcast technologies such as mobile TV and HDTV
  • Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

Who should read this report

  • TV Companies: Discover the strategies your competitors are using and find out how new technology and investment is changing the face of broadcasting in Western Europe.
  • Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities.
  • Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
  • Broadcast Technology companies: With TV in Western Europe increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Table of Contents

CHAPTER - 1

  • EXECUTIVE SUMMARY
    • Top 5: Digital TV households (000)

CHAPTER - 2

  • FORECSTS
    • Western European forecasts
    • Primary TV household composition in 2014 (000)
    • Digital penetration of TV households in 2014 (%)
    • Digital TV households (000)
    • Pay TV revenues (US$ million)
  • Cable/MMDS
  • Satellite
  • IPTV
  • DTT
    • DTT in 2014
    • Western European population (000)
    • Western European households
    • Western European TV households (000)
    • Western European TV households as a % of households
    • Western European primary digital terrestrial TV households (000)
    • Western European primary digital terrestrial TV households as a % of TV households
    • Western European total digital terrestrial TV households (000)
    • Western European total digital terrestrial TV households as a % of TV households (%)
    • Western European digital free DTH households (000)
    • Western European cable/MMDS TV households (000)
    • Western European cable/MMDS TV households as a % of TV households
    • Western European analog cable/MMDS TV households (000)
    • Western European digital cable/MMDS TV households (000)
    • Western European digital cable/MMDS TV households as a % of TV households
    • Western European digital cable TV: Stand-alone subscribers (000)
    • Western European digital cable TV: Dual-play subscribers (000)
    • Western European digital cable TV: Triple-play subscribers (000)
    • Western European analog cable/MMDS TV subscription revenues (US$ million)
    • Western European digital cable/MMDS TV revenues (US$ million)
    • Western European cable/MMDS TV revenues (US$ million)
    • Western European digital cable TV revenues: Stand-alone revenues (US$ million)
    • Western European digital cable TV revenues: Dual-play revenues (US$ million)
    • Western European digital cable TV revenues: Triple-play revenues (US$ million)
    • Western European digital cable TV: Stand-alone ARPU (US$)
    • Western European digital cable TV: Dual-play ARPU (US$)
    • Western European digital cable TV: Triple-play ARPU (US$)
    • Western European cable/MMDS ARPU (US$)
    • Western European digital DTH households (000)
    • Western European digital DTH households as a % of TV households
    • Western European digital DTH revenues (US$ million)
    • Western European digital DTH ARPU (US$)
    • Western European IPTV households (000)
    • Western European IPTV: Stand-alone households (000)
    • Western European IPTV: Dual-play households (000)
    • Western European IPTV: Triple-play households (000)
    • Western European IPTV households as a % of TV households
    • Western European IPTV revenues (US$ million)
    • Western European IPTV: Stand-alone subscription TV revenues (US$ million)
    • Western European IPTV: Dual-play subscription TV revenues (US$ million)
    • Western European IPTV: Triple-play subscription TV revenues (US$ million)
    • Western European IPTV: Stand-alone ARPU (US$)
    • Western European IPTV: Dual-play ARPU (US$)
    • Western European IPTV: Triple-play ARPU (US$)
    • Western European IPTV ARPU (US$)
    • Western European pay TV households (000)
    • Western European pay TV households as a % of TV households
    • Western European digital TV households (000)
    • Western European digital TV households as a % of TV households
    • Western European subscription revenues (US$ million)
    • Western European PPV/VOD revenues (US$ million)
    • Western European pay TV revenues (US$ million)
    • Western European pay TV ARPU (US$)

CHAPTER - 3

  • AUSTRIA
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • UPC Telekabel details
    • Liwest subscriber details
    • Split of Austrian TV households by platform (%)
  • Cable
  • IPTV
    • Broadband subscribers
  • Satellite
  • TV technology and equipment
  • Mobile TV
    • Austrian mobile subscriber details
  • DTT
  • Viewing and programming
    • Austrian viewing and programming
    • Austria: Program rights holders
    • Average daily viewing minutes
  • HDTV
  • On-demand TV
  • Advertising
    • Gross advertising expenditure in Austria
    • Gross TV ad expenditure by channel
  • Forecasts
    • Austria forecasts

CHAPTER - 4

  • BELGIUM
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Telenet operating data
  • Cable
    • Telenet
    • VOO
    • Numericable
  • IPTV
    • Broadband subscribers
  • Satellite
  • TV technology and equipment
  • DTT
  • Mobile TV
    • Mobile subscribers
  • Viewing and programming
    • Flemish Belgium: Share of all-day audience in 15-44 demographic
    • Share of viewing by channel in Wallonia (%)
    • Main channel summary
    • RTL Belgium financial highlights (EUR million)
  • VTM
  • SBS Broadcasting
  • VRT
  • RTL Group
  • RTBF
  • HDTV
  • Advertising
    • Belgium TV advertising
    • RTL Belgium TV advertising share in Wallonia
    • Gross advertising expenditure (EUR million)
  • Forecasts
    • Belgium forecasts

CHAPTER - 5

  • DENMARK
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platforms
    • Multichannel TV market growth
    • Multichannel TV operators by revenues
    • Multichannel TV operators by EBITDA
    • Ownership structures for the main operators
  • Cable
  • IPTV
  • Satellite
    • Canal Digital
    • Viasat
  • Mobile TV
    • Mobile subscriptions by operator
  • Online TV and video
  • TV technology and equipment
  • DTT
    • DTT overview
  • Viewing and programming
    • Average daily viewing minutes for individuals
    • Share of all-day viewing by channel (%)
    • DR license fee charges per household (DKK)
    • Ownership structures for the main channels (%)
    • Free-to-air program rights holders by channel
  • Danmarks Radio
  • TV2
  • TV3/TV3+
  • SBS Danmark
  • On-demand TV
  • HDTV
  • Advertising
    • Advertising overview
  • Forecasts
    • Denmark forecasts

CHAPTER - 6

  • FINLAND
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Multichannel TV market growth
    • Multichannel market share by major provider (%)
    • Multichannel TV operators by revenues
    • Multichannel TV operators by EBITDA
    • Ownership structures for the main operators
  • Cable
  • IPTV
    • Broadband growth by platform
  • Satellite
    • Canal Digital
    • Viasat
  • Mobile TV
    • Mobile subscriptions by operator
    • Sonera 3G TV service pricing
  • Online TV and video
  • TV technology and equipment
  • DTT
    • DTT summary
    • DTT household penetration
    • Digital TV channels by multiplex
  • Viewing and programming
  • YLE
  • MTV3
  • Nelonen
  • On-demand TV
  • HDTV
    • Average daily viewing minutes for individuals
    • Share of viewing by channel (%)
    • Average daily viewing minutes by channel
    • Free-to-air program rights holders by channel
    • Ownership structures for the main channels
  • Advertising
    • Advertising revenues
  • Forecasts
    • Finland forecasts

CHAPTER - 7

  • FRANCE
  • TV overview
  • Pay TV platforms and operators
    • Canal Plus group subscribers (000s)
    • French penetration by TV platform (%)
    • Canal Plus France ownership structure (December 2008)
    • French satellite subscriber figures (000)
  • Cable
  • IPTV
    • France broadband subscribers (000)
    • Broadband subscribers by selected operators (000)
    • Leading French IPTV operators by subscribers (000)
    • France Telecom IPTV subscriber growth (000)
  • Satellite
  • Mobile TV
    • French mobile subscribers by operator (000)
  • TV technology and equipment
  • DTT
  • Viewing and programming
    • Share of viewing by channel (%)
    • TF1 financials (EUR million)
    • TF1 program costs by genre (EUR million)
    • TF1 program costs (EUR million)
    • M6 financials (EUR millions)
    • M6 programming costs (EUR million)
    • Canal Plus group subscribers (000s)
    • France: Program rights holders
  • TF1
  • M6
  • France Televisions
  • Canal Plus
  • On-demand TV
  • HDTV
  • Advertising
  • Forecasts
    • France forecasts

CHAPTER - 8

  • GERMANY
  • TV overview
  • Pay TV operators and platforms
    • Split of TV households by platform
    • The four-tier cable system
    • Multichannel TV market growth
    • Kabel Deutschland subscriber details (000)
    • Kabel Deutschland subscriber details (000)
    • Unitymedia subscriber breakdown (000)
    • Unitymedia financial and ARPU highlights
    • Unitymedia ARPU details (EUR)
    • Sky/Premiere financial and subscriber highlights
    • Ownership structures for the main operators
  • Cable
    • Kabel Deutschland
    • Unitymedia
    • Kabel BW
    • EWT/Orion/PrimaCom
  • IPTV
    • Broadband subscribers (000)
  • Satellite
    • ArenaSAT
  • TV technology and equipment
  • Mobile TV
    • Mobile Subscriptions by Operator
  • DTT
    • Digital terrestrial TV
  • TV viewing and programming
    • Average daily viewing minutes
    • Share of viewing by channel (%)
    • Share of viewing by channel for 14-49 year-olds (%)
    • Free-to-air program rights holders by channel
    • RTL Group revenues by profit centre (EUR million)
    • ProSiebenSAT.1 Group financial highlights (EUR million)
    • ZDF annual budgets (EUR million)
    • Ownership structures for the main channels
  • HDTV
  • On-demand TV
  • Advertising
    • Share of gross TV advertising revenues by broadcast group (%)
  • Forecasts
    • Germany forecasts

CHAPTER - 9

  • IRELAND
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Liberty Global Ireland operating summary
    • Breakdown of broadcast market (1Q09)
    • Cable/MMDS subscribers
  • Cable
    • UPC Ireland
  • IPTV
  • Satellite
  • TV technology and equipment
  • DTT
  • Mobile TV
    • Mobile subscription numbers
  • Viewing and programming
    • National individual viewing share by channel (%)
  • RTE
  • TV3
  • TG4
  • HDTV
  • Advertising
    • Advertising revenues 2005-2008
    • Gross advertising expenditure
  • Forecast
    • Ireland forecasts

CHAPTER - 10

  • ITALY
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Sky Italia subscriber numbers
    • Italian broadband subscriber growth & forecasts (millions)
  • Cable
  • Satellite
  • IPTV
    • Broadband subscribers by operator
    • Fastweb financial data (EUR millions)
  • TV technology and equipment
  • Mobile TV
    • Mobile subscriber numbers
  • DTT
    • DTT in Italy (April 2009)
    • DTT receiver cumulative sales (000)
    • Italian switchover schedule
  • Viewing and programming
    • Mediaset financial highlights (EUR million)
    • Mediaset: Hours broadcast by genre in 2008
    • Italy: Mediaset financials by business segment
    • Rai Group consolidated financials (EUR million)
    • Rai TV output by genre (% share)
    • Telecom Italia Media revenue trends
    • Share of audience by platform (%)
    • Italian all-day viewing shares (%)
    • Italian prime time audience share (%)
    • Italy: Program rights holders
  • Mediaset
  • Rai
  • La7
  • HDTV
  • On-demand TV
  • Advertising
    • Share of free-to-air TV advertising by broadcaster (2008)
  • Forecasts
    • Italy forecasts

CHAPTER - 11

  • NETHERLANDS
  • TV overview
  • Pay TV platforms & operators
    • Split of TV households by platform
    • UPC Netherlands operating data
    • Selected IPTV subscriptions by operator
  • Cable
  • IPTV
    • Broadband subscribers by technology (000)
    • Broadband subscribers by company (000)
  • Satellite
  • TV technology and equipment
  • Mobile TV
    • Mobile subscriptions
  • DTT
    • Digitenne channels
    • Digitenne ownership
  • Viewing and programming
    • Share of all viewing by channel (%)
    • RTL Nederland financials (EUR million)
  • HDTV
  • On-demand TV
  • Advertising
    • Share of net advertising market
    • Advertising by medium (US$ million)
  • Forecasts
    • Netherlands forecasts

CHAPTER - 12

  • NORWAY
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Multichannel TV market
    • Multichannel TV operators by revenues
    • Ownership structures for the main operators
  • Cable
  • IPTV
    • Broadband growth by platform
  • Satellite
    • Canal Digital
    • Viasat
  • Mobile TV
    • Mobile subscriptions by operator
  • Online TV and video
  • TV technology and equipment
    • DVR penetration by platform
  • DTT
    • Digital terrestrial TV
    • DTT household penetration
  • Viewing and programming
  • On-demand TV
  • HDTV
    • Average daily viewing minutes for individuals
    • Share of viewing by channel (%)
    • Free-to-air program rights holders by channel
    • Financial highlights for TV channels
    • Norwegian TV channels overview
  • Advertising
    • TV advertising
  • Forecasts
    • Norway forecasts

CHAPTER - 13

  • PORTUGAL
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Multichannel TV market growth
    • Multichannel market share by major operator (%)
    • Digital TV subscribers by major operator (000)
    • Zon Multimedia operational statistics (000 unless stated)
    • Cabovisao operational data
    • Zon Multimedia financial highlights (EUR million)
    • Cabovisao financial highlights (C$ million)
    • Ownership structures for the main operators
  • Cable TV
  • IPTV
  • Satellite
  • Mobile TV
    • Mobile subscriptions by operator
  • TV technology and equipment
    • Settop boxes by operator
  • DTT
    • Digital terrestrial TV
    • DTT multiplex population coverage
  • Viewing and programming
    • Share of all-day viewing by channel (%)
    • Cable TV audience ratings (%)
    • Free-to-air program rights holders by channel
    • Impresa TV financials (EUR000)
    • Media Capital TV financials (EUR millions)
    • Annual household license fee for public broadcaster (US$)
    • Ownership structures for the main channels (%)
  • HDTV
  • On-demand TV
  • Advertising
    • TV advertising
  • Forecasts
    • Portugal forecasts

CHAPTER - 14

  • SPAIN
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Multichannel TV market growth
    • Multichannel market share by major operator (%)
    • Ownership structures for the main pay TV operators
    • Spanish audiovisual services revenues
    • Operational income by mode of transmission
    • Pay TV revenue by provider (EUR million)
  • Cable TV
  • Satellite
  • IPTV
  • Mobile TV
  • TV technology and equipment
    • Settop boxes by operator
  • DTT
    • Digital terrestrial TV
    • DTT multiplexes during transition period
    • DTT multiplexes after ASO
    • DTT household penetration growth (%)
    • Viewing share in DTT households (%)
  • Viewing and programming
    • Share of all-day viewing by channel (%)
    • Share of primetime viewing by channel (%)
    • Top 10 programs in 9M08
    • Free-to-air program rights holders by channel
    • Ownership structures for the main channels (%)
    • Telecinco broadcast content by genre
    • Telecinco financial details (EUR million)
  • Telecinco
  • RTVE
  • HDTV
  • On-demand TV
  • Advertising
    • Spain: Net TV advertising revenues
    • Spain: Share of TV advertising by channel
    • Spain: Gross advertising expenditure
    • Advertising market 1H09 vs 1H08
  • Forecasts
    • Spain forecasts

CHAPTER - 15

  • SWEDEN
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Multichannel TV market growth
    • Multichannel market share by major operator (%)
    • Multichannel TV operators by revenues
    • Ownership structures for the main operators
  • Cable
  • IPTV
    • TeliaSonera
    • Other IPTV operators
      • Broadband subscribers (000)
  • Satellite
    • Canal Digital
    • Viasat
  • Mobile TV
    • Mobile subscriptions by operator (000)
  • Online TV and video
  • TV technology and equipment
    • DVR penetration by platform
  • DTT
    • DTT summary
    • DTT household penetration
  • Viewing and programming
  • On-demand TV
  • HDTV
    • Average daily viewing minutes (individuals)
    • Top 10 programs in 2008
    • Free-to-air program rights holders by channel
    • Financial highlights for TV channels
    • Ownership structures for the main channels (%)
  • TV advertising
    • Advertising expenditure by medium
  • Forecasts
    • Sweden forecasts

CHAPTER - 16

  • SWITZERLAND
  • TV overview
  • Pay TV platforms and operators
    • Split of TV households by platform
    • Swiss cable subscriber growth (000)
    • Bluewin TV subscriber growth
    • Cablecom subscriber details
  • Cable
  • IPTV
    • Broadband subscribers
  • Satellite
  • Mobile TV
    • Mobile subscriptions
  • TV technology and equipment
  • DTT
  • Viewing and programming
    • SRG SSR idee Suisse regional units and channels
    • License fee split by region
    • Average daily viewing minutes by region
    • German speaking region viewing share by channel (%)
    • French speaking region viewing share by channel (%)
    • Italian speaking region viewing share by channel (%)
    • Switzerland: Program rights holders
  • HDTV
  • On-demand TV
  • Advertising
    • Gross TV advertising spending by media in 2008
    • Advertising revenues
  • Forecasts
    • Switzerland forecasts

CHAPTER - 17

  • UNITED KINGDOM
  • TV overview
  • Pay TV platforms & operators
    • Split of TV households by platform
    • Multichannel TV market growth
    • Multichannel market share by major operator (%)
    • Penetration for all TV sets (%)
    • UK television industry metrics, 2003-2008
    • BSkyB financial and operational highlights
    • Virgin Media financial and operational highlights
    • Ownership structures for the main pay TV operators
  • Cable
  • IPTV
    • Broadband subscribers (000)
  • Satellite
  • Mobile TV
    • Mobile subscriptions by operator (000)
  • Online TV and video
  • TV technology and equipment
    • Number of HD broadcast homes (000)
  • DTT
    • Digital terrestrial TV
    • DTT household penetration
  • Pay DTT
  • Freesat
  • Viewing and programming
  • BBC
  • ITV
  • Channel 4
  • Five
  • On-demand TV
  • HDTV
    • Viewing information
    • Audience shares by channel in multichannel homes (%)
    • Top 10 programs in 2008
    • Program spend by channel (£ million)
    • Free-to-air program rights holders by channel
    • BBC: financial and operating highlights, 2004-2009
    • BBC: Operating expenditure by TV service
    • BBC: License fee and homes
    • BBC network television hours of output by genre
    • ITV plc financial highlights (£ million)
    • ITV plc broadcast schedule
    • costs (£ million)
    • Channel 4 financial highlights (£ million)
    • Five financial highlights (EUR million)
    • Ownership structures for the main channels
  • TV advertising
    • Advertising expenditure by medium (UK million)
    • Net advertising revenues by sector (£ million)
    • Net advertising revenues by channel (£ million)
  • Forecasts
    • UK forecasts
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