西歐電視市場（第13版）

Abstract

Western European TV (13th edition) provides vital intelligence on the opportunities presented by these rapidly growing markets. This year' s research has also been significantly expanded to include Informa' s proprietary data in the areas of: advertising, digital/analogue cable revenue splits, population movements and household numbers and penetration.

Key Coverage

Use Western European TV (13th edition) and benefit from:

• Forecasts to 2014 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, pay TV penetration and IPTV data
• Market Movements - new quick guides to the key developments in each country
• Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - analysis of the 15 key territories, enabling you to track the regions you' re already in and assess which new ones will provide you with new investment opportunities
• Coverage of new broadcast technologies such as mobile TV and HDTV
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

Who should read this report

• TV Companies: Discover the strategies your competitors are using and find out how new technology and investment is changing the face of broadcasting in Western Europe.
• Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV in Western Europe increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Table of Contents

CHAPTER - 1

• EXECUTIVE SUMMARY
  • Top 5: Digital TV households (000)

CHAPTER - 2

• FORECSTS
  • Western European forecasts
  • Primary TV household composition in 2014 (000)
  • Digital penetration of TV households in 2014 (%)
  • Digital TV households (000)
  • Pay TV revenues (US$ million)
• Cable/MMDS
• Satellite
• IPTV
• DTT
  • DTT in 2014
  • Western European population (000)
  • Western European households
  • Western European TV households (000)
  • Western European TV households as a % of households
  • Western European primary digital terrestrial TV households (000)
  • Western European primary digital terrestrial TV households as a % of TV households
  • Western European total digital terrestrial TV households (000)
  • Western European total digital terrestrial TV households as a % of TV households (%)
  • Western European digital free DTH households (000)
  • Western European cable/MMDS TV households (000)
  • Western European cable/MMDS TV households as a % of TV households
  • Western European analog cable/MMDS TV households (000)
  • Western European digital cable/MMDS TV households (000)
  • Western European digital cable/MMDS TV households as a % of TV households
  • Western European digital cable TV: Stand-alone subscribers (000)
  • Western European digital cable TV: Dual-play subscribers (000)
  • Western European digital cable TV: Triple-play subscribers (000)
  • Western European analog cable/MMDS TV subscription revenues (US$ million)
  • Western European digital cable/MMDS TV revenues (US$ million)
  • Western European cable/MMDS TV revenues (US$ million)
  • Western European digital cable TV revenues: Stand-alone revenues (US$ million)
  • Western European digital cable TV revenues: Dual-play revenues (US$ million)
  • Western European digital cable TV revenues: Triple-play revenues (US$ million)
  • Western European digital cable TV: Stand-alone ARPU (US$)
  • Western European digital cable TV: Dual-play ARPU (US$)
  • Western European digital cable TV: Triple-play ARPU (US$)
  • Western European cable/MMDS ARPU (US$)
  • Western European digital DTH households (000)
  • Western European digital DTH households as a % of TV households
  • Western European digital DTH revenues (US$ million)
  • Western European digital DTH ARPU (US$)
  • Western European IPTV households (000)
  • Western European IPTV: Stand-alone households (000)
  • Western European IPTV: Dual-play households (000)
  • Western European IPTV: Triple-play households (000)
  • Western European IPTV households as a % of TV households
  • Western European IPTV revenues (US$ million)
  • Western European IPTV: Stand-alone subscription TV revenues (US$ million)
  • Western European IPTV: Dual-play subscription TV revenues (US$ million)
  • Western European IPTV: Triple-play subscription TV revenues (US$ million)
  • Western European IPTV: Stand-alone ARPU (US$)
  • Western European IPTV: Dual-play ARPU (US$)
  • Western European IPTV: Triple-play ARPU (US$)
  • Western European IPTV ARPU (US$)
  • Western European pay TV households (000)
  • Western European pay TV households as a % of TV households
  • Western European digital TV households (000)
  • Western European digital TV households as a % of TV households
  • Western European subscription revenues (US$ million)
  • Western European PPV/VOD revenues (US$ million)
  • Western European pay TV revenues (US$ million)
  • Western European pay TV ARPU (US$)

CHAPTER - 3

• AUSTRIA
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • UPC Telekabel details
  • Liwest subscriber details
  • Split of Austrian TV households by platform (%)
• Cable
• IPTV
  • Broadband subscribers
• Satellite
• TV technology and equipment
• Mobile TV
  • Austrian mobile subscriber details
• DTT
• Viewing and programming
  • Austrian viewing and programming
  • Austria: Program rights holders
  • Average daily viewing minutes
• HDTV
• On-demand TV
• Advertising
  • Gross advertising expenditure in Austria
  • Gross TV ad expenditure by channel
• Forecasts
  • Austria forecasts

CHAPTER - 4

• BELGIUM
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Telenet operating data
• Cable
  • Telenet
  • VOO
  • Numericable
• IPTV
  • Broadband subscribers
• Satellite
• TV technology and equipment
• DTT
• Mobile TV
  • Mobile subscribers
• Viewing and programming
  • Flemish Belgium: Share of all-day audience in 15-44 demographic
  • Share of viewing by channel in Wallonia (%)
  • Main channel summary
  • RTL Belgium financial highlights (EUR million)
• VTM
• SBS Broadcasting
• VRT
• RTL Group
• RTBF
• HDTV
• Advertising
  • Belgium TV advertising
  • RTL Belgium TV advertising share in Wallonia
  • Gross advertising expenditure (EUR million)
• Forecasts
  • Belgium forecasts

CHAPTER - 5

• DENMARK
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platforms
  • Multichannel TV market growth
  • Multichannel TV operators by revenues
  • Multichannel TV operators by EBITDA
  • Ownership structures for the main operators
• Cable
• IPTV
• Satellite
  • Canal Digital
  • Viasat
• Mobile TV
  • Mobile subscriptions by operator
• Online TV and video
• TV technology and equipment
• DTT
  • DTT overview
• Viewing and programming
  • Average daily viewing minutes for individuals
  • Share of all-day viewing by channel (%)
  • DR license fee charges per household (DKK)
  • Ownership structures for the main channels (%)
  • Free-to-air program rights holders by channel
• Danmarks Radio
• TV2
• TV3/TV3+
• SBS Danmark
• On-demand TV
• HDTV
• Advertising
  • Advertising overview
• Forecasts
  • Denmark forecasts

CHAPTER - 6

• FINLAND
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Multichannel TV market growth
  • Multichannel market share by major provider (%)
  • Multichannel TV operators by revenues
  • Multichannel TV operators by EBITDA
  • Ownership structures for the main operators
• Cable
• IPTV
  • Broadband growth by platform
• Satellite
  • Canal Digital
  • Viasat
• Mobile TV
  • Mobile subscriptions by operator
  • Sonera 3G TV service pricing
• Online TV and video
• TV technology and equipment
• DTT
  • DTT summary
  • DTT household penetration
  • Digital TV channels by multiplex
• Viewing and programming
• YLE
• MTV3
• Nelonen
• On-demand TV
• HDTV
  • Average daily viewing minutes for individuals
  • Share of viewing by channel (%)
  • Average daily viewing minutes by channel
  • Free-to-air program rights holders by channel
  • Ownership structures for the main channels
• Advertising
  • Advertising revenues
• Forecasts
  • Finland forecasts

CHAPTER - 7

• FRANCE
• TV overview
• Pay TV platforms and operators
  • Canal Plus group subscribers (000s)
  • French penetration by TV platform (%)
  • Canal Plus France ownership structure (December 2008)
  • French satellite subscriber figures (000)
• Cable
• IPTV
  • France broadband subscribers (000)
  • Broadband subscribers by selected operators (000)
  • Leading French IPTV operators by subscribers (000)
  • France Telecom IPTV subscriber growth (000)
• Satellite
• Mobile TV
  • French mobile subscribers by operator (000)
• TV technology and equipment
• DTT
• Viewing and programming
  • Share of viewing by channel (%)
  • TF1 financials (EUR million)
  • TF1 program costs by genre (EUR million)
  • TF1 program costs (EUR million)
  • M6 financials (EUR millions)
  • M6 programming costs (EUR million)
  • Canal Plus group subscribers (000s)
  • France: Program rights holders
• TF1
• M6
• France Televisions
• Canal Plus
• On-demand TV
• HDTV
• Advertising
• Forecasts
  • France forecasts

CHAPTER - 8

• GERMANY
• TV overview
• Pay TV operators and platforms
  • Split of TV households by platform
  • The four-tier cable system
  • Multichannel TV market growth
  • Kabel Deutschland subscriber details (000)
  • Kabel Deutschland subscriber details (000)
  • Unitymedia subscriber breakdown (000)
  • Unitymedia financial and ARPU highlights
  • Unitymedia ARPU details (EUR)
  • Sky/Premiere financial and subscriber highlights
  • Ownership structures for the main operators
• Cable
  • Kabel Deutschland
  • Unitymedia
  • Kabel BW
  • EWT/Orion/PrimaCom
• IPTV
  • Broadband subscribers (000)
• Satellite
  • ArenaSAT
• TV technology and equipment
• Mobile TV
  • Mobile Subscriptions by Operator
• DTT
  • Digital terrestrial TV
• TV viewing and programming
  • Average daily viewing minutes
  • Share of viewing by channel (%)
  • Share of viewing by channel for 14-49 year-olds (%)
  • Free-to-air program rights holders by channel
  • RTL Group revenues by profit centre (EUR million)
  • ProSiebenSAT.1 Group financial highlights (EUR million)
  • ZDF annual budgets (EUR million)
  • Ownership structures for the main channels
• HDTV
• On-demand TV
• Advertising
  • Share of gross TV advertising revenues by broadcast group (%)
• Forecasts
  • Germany forecasts

CHAPTER - 9

• IRELAND
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Liberty Global Ireland operating summary
  • Breakdown of broadcast market (1Q09)
  • Cable/MMDS subscribers
• Cable
  • UPC Ireland
• IPTV
• Satellite
• TV technology and equipment
• DTT
• Mobile TV
  • Mobile subscription numbers
• Viewing and programming
  • National individual viewing share by channel (%)
• RTE
• TV3
• TG4
• HDTV
• Advertising
  • Advertising revenues 2005-2008
  • Gross advertising expenditure
• Forecast
  • Ireland forecasts

CHAPTER - 10

• ITALY
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Sky Italia subscriber numbers
  • Italian broadband subscriber growth & forecasts (millions)
• Cable
• Satellite
• IPTV
  • Broadband subscribers by operator
  • Fastweb financial data (EUR millions)
• TV technology and equipment
• Mobile TV
  • Mobile subscriber numbers
• DTT
  • DTT in Italy (April 2009)
  • DTT receiver cumulative sales (000)
  • Italian switchover schedule
• Viewing and programming
  • Mediaset financial highlights (EUR million)
  • Mediaset: Hours broadcast by genre in 2008
  • Italy: Mediaset financials by business segment
  • Rai Group consolidated financials (EUR million)
  • Rai TV output by genre (% share)
  • Telecom Italia Media revenue trends
  • Share of audience by platform (%)
  • Italian all-day viewing shares (%)
  • Italian prime time audience share (%)
  • Italy: Program rights holders
• Mediaset
• Rai
• La7
• HDTV
• On-demand TV
• Advertising
  • Share of free-to-air TV advertising by broadcaster (2008)
• Forecasts
  • Italy forecasts

CHAPTER - 11

• NETHERLANDS
• TV overview
• Pay TV platforms & operators
  • Split of TV households by platform
  • UPC Netherlands operating data
  • Selected IPTV subscriptions by operator
• Cable
• IPTV
  • Broadband subscribers by technology (000)
  • Broadband subscribers by company (000)
• Satellite
• TV technology and equipment
• Mobile TV
  • Mobile subscriptions
• DTT
  • Digitenne channels
  • Digitenne ownership
• Viewing and programming
  • Share of all viewing by channel (%)
  • RTL Nederland financials (EUR million)
• HDTV
• On-demand TV
• Advertising
  • Share of net advertising market
  • Advertising by medium (US$ million)
• Forecasts
  • Netherlands forecasts

CHAPTER - 12

• NORWAY
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Multichannel TV market
  • Multichannel TV operators by revenues
  • Ownership structures for the main operators
• Cable
• IPTV
  • Broadband growth by platform
• Satellite
  • Canal Digital
  • Viasat
• Mobile TV
  • Mobile subscriptions by operator
• Online TV and video
• TV technology and equipment
  • DVR penetration by platform
• DTT
  • Digital terrestrial TV
  • DTT household penetration
• Viewing and programming
• On-demand TV
• HDTV
  • Average daily viewing minutes for individuals
  • Share of viewing by channel (%)
  • Free-to-air program rights holders by channel
  • Financial highlights for TV channels
  • Norwegian TV channels overview
• Advertising
  • TV advertising
• Forecasts
  • Norway forecasts

CHAPTER - 13

• PORTUGAL
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Multichannel TV market growth
  • Multichannel market share by major operator (%)
  • Digital TV subscribers by major operator (000)
  • Zon Multimedia operational statistics (000 unless stated)
  • Cabovisao operational data
  • Zon Multimedia financial highlights (EUR million)
  • Cabovisao financial highlights (C$ million)
  • Ownership structures for the main operators
• Cable TV
• IPTV
• Satellite
• Mobile TV
  • Mobile subscriptions by operator
• TV technology and equipment
  • Settop boxes by operator
• DTT
  • Digital terrestrial TV
  • DTT multiplex population coverage
• Viewing and programming
  • Share of all-day viewing by channel (%)
  • Cable TV audience ratings (%)
  • Free-to-air program rights holders by channel
  • Impresa TV financials (EUR000)
  • Media Capital TV financials (EUR millions)
  • Annual household license fee for public broadcaster (US$)
  • Ownership structures for the main channels (%)
• HDTV
• On-demand TV
• Advertising
  • TV advertising
• Forecasts
  • Portugal forecasts

CHAPTER - 14

• SPAIN
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Multichannel TV market growth
  • Multichannel market share by major operator (%)
  • Ownership structures for the main pay TV operators
  • Spanish audiovisual services revenues
  • Operational income by mode of transmission
  • Pay TV revenue by provider (EUR million)
• Cable TV
• Satellite
• IPTV
• Mobile TV
• TV technology and equipment
  • Settop boxes by operator
• DTT
  • Digital terrestrial TV
  • DTT multiplexes during transition period
  • DTT multiplexes after ASO
  • DTT household penetration growth (%)
  • Viewing share in DTT households (%)
• Viewing and programming
  • Share of all-day viewing by channel (%)
  • Share of primetime viewing by channel (%)
  • Top 10 programs in 9M08
  • Free-to-air program rights holders by channel
  • Ownership structures for the main channels (%)
  • Telecinco broadcast content by genre
  • Telecinco financial details (EUR million)
• Telecinco
• RTVE
• HDTV
• On-demand TV
• Advertising
  • Spain: Net TV advertising revenues
  • Spain: Share of TV advertising by channel
  • Spain: Gross advertising expenditure
  • Advertising market 1H09 vs 1H08
• Forecasts
  • Spain forecasts

CHAPTER - 15

• SWEDEN
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Multichannel TV market growth
  • Multichannel market share by major operator (%)
  • Multichannel TV operators by revenues
  • Ownership structures for the main operators
• Cable
• IPTV
  • TeliaSonera
  • Other IPTV operators
    • Broadband subscribers (000)
• Satellite
  • Canal Digital
  • Viasat
• Mobile TV
  • Mobile subscriptions by operator (000)
• Online TV and video
• TV technology and equipment
  • DVR penetration by platform
• DTT
  • DTT summary
  • DTT household penetration
• Viewing and programming
• On-demand TV
• HDTV
  • Average daily viewing minutes (individuals)
  • Top 10 programs in 2008
  • Free-to-air program rights holders by channel
  • Financial highlights for TV channels
  • Ownership structures for the main channels (%)
• TV advertising
  • Advertising expenditure by medium
• Forecasts
  • Sweden forecasts

CHAPTER - 16

• SWITZERLAND
• TV overview
• Pay TV platforms and operators
  • Split of TV households by platform
  • Swiss cable subscriber growth (000)
  • Bluewin TV subscriber growth
  • Cablecom subscriber details
• Cable
• IPTV
  • Broadband subscribers
• Satellite
• Mobile TV
  • Mobile subscriptions
• TV technology and equipment
• DTT
• Viewing and programming
  • SRG SSR idee Suisse regional units and channels
  • License fee split by region
  • Average daily viewing minutes by region
  • German speaking region viewing share by channel (%)
  • French speaking region viewing share by channel (%)
  • Italian speaking region viewing share by channel (%)
  • Switzerland: Program rights holders
• HDTV
• On-demand TV
• Advertising
  • Gross TV advertising spending by media in 2008
  • Advertising revenues
• Forecasts
  • Switzerland forecasts

CHAPTER - 17

• UNITED KINGDOM
• TV overview
• Pay TV platforms & operators
  • Split of TV households by platform
  • Multichannel TV market growth
  • Multichannel market share by major operator (%)
  • Penetration for all TV sets (%)
  • UK television industry metrics, 2003-2008
  • BSkyB financial and operational highlights
  • Virgin Media financial and operational highlights
  • Ownership structures for the main pay TV operators
• Cable
• IPTV
  • Broadband subscribers (000)
• Satellite
• Mobile TV
  • Mobile subscriptions by operator (000)
• Online TV and video
• TV technology and equipment
  • Number of HD broadcast homes (000)
• DTT
  • Digital terrestrial TV
  • DTT household penetration
• Pay DTT
• Freesat
• Viewing and programming
• BBC
• ITV
• Channel 4
• Five
• On-demand TV
• HDTV
  • Viewing information
  • Audience shares by channel in multichannel homes (%)
  • Top 10 programs in 2008
  • Program spend by channel (£ million)
  • Free-to-air program rights holders by channel
  • BBC: financial and operating highlights, 2004-2009
  • BBC: Operating expenditure by TV service
  • BBC: License fee and homes
  • BBC network television hours of output by genre
  • ITV plc financial highlights (£ million)
  • ITV plc broadcast schedule
  • costs (£ million)
  • Channel 4 financial highlights (£ million)
  • Five financial highlights (EUR million)
  • Ownership structures for the main channels
• TV advertising
  • Advertising expenditure by medium (UK million)
  • Net advertising revenues by sector (£ million)
  • Net advertising revenues by channel (£ million)
• Forecasts
  • UK forecasts