全球行動預付市場 是由出版商Informa Telecoms & Media在2009年01月所出版的。
這份英文市場調查報告書包含49 Pages (includes 4 ToC pages) 價格從美金950起跳。
Abstract
Focusing on the world' s regions, this Insight looks at the state of the
prepaid market around the globe. Each chapter is divided into sub-sections
looking at market status, key performance indicators, drivers and challenges,
and the regulatory and competitive trends of each region.
Key issues addressed:
- What are the main differences between the prepaid market in developed and
emerging markets?
- Will the availability of new WCDMA services boost the global prepaid
market?
- What impact will MVNOs have on the prepaid market, especially in developed
markets?
- Are operators actively pursuing a migration strategy (from prepaid to
contract)?
- Will we see increased competition in the global prepaid market?
- Could prepaid take advantage of new mobile network infrastructure trends?
- Is prepaid still the method of choice for customers entering the
telecommunications market?
Key Highlights:
- At the end of 1H08, there were 2.52 billion prepaid subscriptions globally
with 43% of these in Asia Pacific representing 28% year-on-year growth,
compared to 13% growth for contract subscriptions during the same period.
- Africa has the highest penetration of prepaid subscriptions (95%), whilst
conversely the region with the lowest penetration of prepaid subscriptions is
North America with just 12%.
- Prepaid services generated US$242 billion in revenues for mobile network
operators with Asia Pacific the largest region contributing US$68.4 billion
ahead of Western Europe on US$55.7 billion. The smallest region was North
America with just below US$10 billion of prepaid revenues in 2007.
- Informa forecasts a total of 3.93 billion mobile prepaid subscriptions at
the end of 2013 with the proportion of prepaid subscriptions set to increase
to approximately 74% in 2013 from 70.5% in 2008. The fastest growing prepaid
region will be Asia Pacific and the slowest is likely to be Western Europe.
- Prepaid services will generate US$382.2 billion in annual revenues
globally by 2013, up from US$288 billion in 2008 with Asia Pacific set to
account for more than one third of global prepaid revenues by 2013.
Who should read this report:
- Operators
- Vendors
- Telecoms Strategists
- Content Providers
- Financial Institutions
- Consultancies
- Governments
- Regulators
Who should read this report:
- Operators
- Vendors
- Telecoms Strategists
- Content Providers
- Financial Institutions
- Consultancies
- Governments
- Regulators
Table of Contents
CHAPTER - 1
- INTRODUCTION
- Scope & Structure
- Market Status
- Figure 1.1: Global mobile prepaid subscriptions by region, June 2008
- Figure 1.2: Global mobile prepaid penetration by region, June 2008
- Key Performance Indicators
- Figure 1.3: Global mobile prepaid revenue by region, 2007
- Prepaid mobile market growth
- Figure 1.4: Global share of prepaid subscriptions by region, 2013
- Figure 1.5: Global share of prepaid revenues by region, 2013
- Growth Drivers
CHAPTER - 2
- WESTERN EUROPE
- Highlights
- Market Status
- Figure 2.1: Western Europe, total quarterly mobile prepaid customers by country, 1Q07-2Q08
- Figure 2.2: Western Europe, annual mobile prepaid growth by country, 1Q07 vs1Q8 and 2Q07 vs 2Q08
- Figure 2.3: Western Europe, proportion of prepaid and total subscriptions, 1Q07-2Q08
- Key Performance Indicators
- Drivers and challenges
- Regulatory and competitive trends
CHAPTER - 3
- EASTERN EUROPE
- Highlights
- Market Status
- Figure 3.1: Eastern Europe, total quarterly mobile prepaid customers by country, 1Q07-2Q08
- Figure 3.2: Eastern Europe, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q8
- Figure 3.3: Eastern Europe, proportion of prepaid and total subscriptions, 1Q07-2Q08
- Key Performance Indicators
- Drivers and challenges
- Regulatory and competitive trends
CHAPTER - 4
- NORTH AMERICA
- Highlights
- Market Status
- Figure 4.1: North America, total quarterly mobile prepaid customers by country, 1Q07-2Q8
- Figure 4.2 North America, annual mobile prepaid growth by country, 1Q7 vs 1Q08 and 2Q07 vs 2Q08
- Key Performance Indicators
- Drivers and challenges
- Regulatory and competitive trends
CHAPTER - 5
- LATIN AMERICA
- Highlights
- Market Status
- Figure 5.1: Latin America, total quarterly mobile prepaid customers by country, 1Q07-2Q08
- Figure 5.2: Latin America, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08
- Figure 5.3 Latin America, proportion of prepaid and total subscriptions, 1Q07-2Q08
- Key Performance Indicators
- Drivers and challenges
- Regulatory and competitive trends
CHAPTER - 6
- AFRICA
- Highlights
- Market Status
- Figure 6.1: Africa, total quarterly mobile prepaid customers by country, 1Q07-2Q08
- Figure 6.2: Africa, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08
- Figure 6.3 Africa, proportion of prepaid and total subscriptions, 1Q07-2Q08
- Key Performance Indicators
- Drivers and challenges
- Regulatory and competitive trends
CHAPTER - 7
- MIDDLE EAST
- Highlights
- Market Status
- Figure 7.1: Middle East, total quarterly mobile prepaid customers by country, 1Q07-2Q08
- Figure 7.2: Middle East, annual mobile prepaid growth by country, 1Q07 vs 1Q8 and 2Q07 vs 2Q08
- Figure 7.3: Middle East, proportion of prepaid and total subscriptions, 1Q07-2Q08
- Key Performance Indicators
- Drivers and challenges
- Regulatory and competitive trends
CHAPTER - 8
- ASIA PACIFIC
- Highlights
- Market Status
- Figure 8.1: Asia Pacific, total quarterly mobile prepaid customers by country, 1Q07-2Q08
- Figure 8.2: Asia Pacific, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08
- Figure 8.3: Asia Pacific, proportion of prepaid and total subscriptions, 1Q07-2Q08
- Key Performance Indicators
- Drivers and challenges
- Regulatory and competitive trends
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