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市場調查報告書
行動社交網路：商業、技術及行動通訊業者策略(第2版)
Mobile Social Networking: Business, technology and mobile operator strategies (2nd edition)
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行動社交網路：商業、技術及行動通訊業者策略(第2版) 是由出版商Informa Telecoms & Media在2009年09月所出版的。
這份英文市場調查報告書包含440 Pages (including 20 TOC pages) 價格從美金3992起跳。
Abstract
Mobile Social Networking 2nd edition uncovers the drivers of social networking
adoption and creation/consumption of social media on mobile devices and
networks.
Key questions and issues covered include:
Topics covered include:
- The new technology strategies permitting operators and community platform
providers to increase stickiness and monetization of their mobile social
networking services
- The use of contextual awareness in mobile community services
- The strategies and impacts of the "mobilization" of the largest Web-based
communities
- The emergence of industry standards and de-facto Application Interfaces
for enabling services
- Impacts of mobile advertising and new premium services on the near and
long term revenues in this industry.
Key questions answered by this report
- How can mobile network stakeholders play their cards to strengthen their
value proposition with mobile community operators and members?
- What are new technologies in networks and handsets driving the use of
social networks and creation/consumption of social media on mobile?
- Where is social networking on mobile already reaching significant
penetration, what does maturity in a market mean and where is it going to
blossom next?
- What are the existing revenue streams and how will the experimental
business models for monetization of mobile social networks effect the
ecosystem and value chains?
- How is context being added to community services and what are the keys to
using contextual awareness for increased mobile social networking traffic and
revenues?
- How is the "mobilization" of the largest Web-based communities affecting
existing mobile social networks, the strategies of the mobile operator and the
rest of the ecosystem?
- What is happening on the standards front which could impact mobile social
networking? What does the service architect need to know about de-facto
protocols and Application Programming Interfaces for social media and social
network enabling services?
Global coverage
- 13 in-depth country profiles , plus 7 regional analyses - discover how and
why different mobile community strategies are needed for different countries
and regions
Who should read this report?
Operators & telecom service providers:
- Understand the new opportunities, challenges and threats to existing
markets
- Identify the strategies, business models, revenue opportunities, market
segments, technologies and devices to maximize revenues
Social Network Operators:
- Get the jump on going mobile and converting a destination to a state of
mind
- Navigate the maze of device complexity and understand its potential impact
on communities
- Find partners and understand their key motivators today and in the future
Infrastructure and device manufacturers, and software developers:
- Understand the Mobile Social Network opportunities and identify key
players and potential partners
- Explore current and evolving roles in the service value chain
Consultants, analysts and venture capitalists:
- Benefit from unbiased analysis and data free from industry hype
- Provide clients with clear business intelligence and case studies to
support recommendations and investment
Advertising agencies:
- Assess the potential, partners and strategies to tap the power of mobile
communities
Table of Contents
CHAPTER - 1
- EXECUTIVE SUMMARY
- Mobilization of PC-centric communities
- Social networking feature creep
- National and regional analyses
- Figure 1.1: Mobile social networking: countries and regions analysed in this edition
- Forecasts
- Mobile social networking users
- Figure 1.2: Global, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Figure 1.3: Global, mobile social networking community registrations, by community type forecast, 2008 vs. 2013
- Revenues
- Figure 1.4: Global, mobile social networking user-pays revenues, forecasts for three scenarios, 2008-2013
- Figure 1.5: Global, mobile social networking transaction revenues, by region, 2008-2013
- Figure 1.6: Global, total mobile social networking revenues, forecasts for the three scenarios, 2008-2013
CHAPTER - 2
- INDUSTRY OVERVIEW
- Defining mobile social networking
- Enablers becoming mobile community services
- Mobile phone address book
- Mobile messaging services
- Photo album software or hosting services
- Microblogging services
- Location-detection technology
- Mobilized PC-centric communities
- User-facing mobile social networking features
- Figure 2.1: Mobile social networking user-facing features
- Broadcasting
- Connecting
- Conversing
- Using and creating content
- Mobile community segmentation
- Satisfying human needs
- Figure 2.2: Mobile communities meet human needs
- Technology complexity
- Figure 2.3: Mobile social networking services in order of complexity
- Let Me In!
- Let Me Be Me
- Merge My Online with My Mobile
- Make Me a Star
- Me and My Circle
- Me, My Circle and Our Content
- The Future
- The mobile social networking ecosystem
- Figure 2.4: The mobile social networking ecosystem
- Figure 2.5: The nine segments within the mobile social networking ecosystem
- Mobile operators
- Mobile social networking platform providers
- Mobile social networking service operators
- Aggregators
- Mobile social networking business enablers
- Social networking service technology enablers
- Content/media companies
- Mobile network equipment providers
- Mobile handset manufacturers
- Industry value chains
- Figure 2.6: Mobile social networking industry value chain
- On-deck mobile-operator-branded mobile social networking services
- Figure 2.7: Operator sponsored on-deck mobile social networking value chain
- Figure 2.8: On-deck operator branded value chain with advertising and subscriptions
- On-deck independently-branded mobile social networking services
- Figure 2.9: On-deck independently-operated mobile social networking value chain
- Off-deck mobile social networking services
- Mobile-only
- Figure 2.10: Off-deck mobile social networking value chain
- PC-centric + mobile
- TV + web + mobile
- Business models
- Revenues from mobile social networking users
- Data charges
- Subscription fees
- Revenues from messaging services
- Revenues from use of premium features
- Contributions to a cause
- Revenues from corporations
- Figure 2.11: Corporate spending on advertising in mobile social networking
CHAPTER - 3
- CURRENT INDUSTRY TRENDS
- Social network feature creep
- PC-centric communities going mobile
- Mobilization strategies
- Figure 3.1: Mobilization strategies for PC-centric communities
- Effects of PC-centric community mobilization
- User experience and expectations
- Business opportunities
- Community growth
- Business trends
- Monetization strategies
- Figure 3.2: Mobile social networking monetization strategies by industry segment in 2009
- Community access and network traffic
- Advertising revenues
- Figure 3.3: Mobile social networking, advertising business categories, by region
- Figure 3.4: Mobile social networking advertising trends
- Transaction-based revenues
- Figure 3.5: Mobile social networking transaction-based monetization trends
- Corporate sponsorships
- Application stores
- Contracts and technology licenses
- Sales of statistics
- Emerging, developing and developed markets
- Economic factors
- Political movements
- Community metrics
- Total registrations
- Active registrations
- Page impressions
- Average duration of a visit in the community
- Number of friends
- Number of messages
- Points of interest
- User profiles
- Socio-cultural trends
- The “Fabric of Life”
- Identity fragmentation
- Social capital
- Taste neighbors
- Privacy and trust
- Technology trends
- Mobile network-based advances
- Figure 3.6: Importance of location-enabled functionality in mobile social networks
- Alternate networks
- Mobile community server/platform advances
- Device detection and management for mobile communities
- Social media transcoding and gateways
- Figure 3.7: Importance of social media aggregation in mobile social networks
- Automatic community moderation
- P2P information sharing
- Widgets
- Contact list aggregation and group management
- Figure 3.8: Importance of phonebook and community list integration in mobile social networks
- Figure 3.9: Importance of presence in mobile social networks
- Voice services
- Video services
- Figure 3.10: Importance of video in mobile social networks
- Image recognition
- Social media portability
- Predictive and anticipatory services
- Mobile handsets
- Handset user interfaces
- Social media capture and uploading
- Figure 3.11: Importance of photos in mobile social networks
- Pre-loaded applications and application stores
- Figure 3.12: Server versus client-based technologies for mobile communities in two years' time
CHAPTER - 4
- NATIONAL AND REGIONAL ANALYSES
- North America
- US
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.1: US mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.2: US mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Figure 4.3 US-based mobile-centric community services
- Mobilized PC-centric Web communities
- Figure 4.4: US-based mobilized PC-centric community services
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.5: US, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.6: US, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.7: US, mobile social networking revenue assumptions, 2008
- Figure 4.8: US, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.9: US, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.10: US, mobile social networking revenue split forecasts, 2008-2013
- Canada
- Summary
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.11: Canada mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.12: Canada mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web-based communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.13: Canada, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.14: Canada, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.15: Canada, mobile social networking revenue assumptions, 2008
- Figure 4.16: Canada, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.17: Canada, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.18: Canada, mobile social networking revenue split forecasts, 2008-2013
- Latin America
- Brazil
- Summary
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.19: Brazil mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.20: Brazil mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.21: Brazil, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.22: Brazil, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.23: Brazil, mobile social networking revenue assumptions, 2008
- Figure 4.24: Brazil, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.25: Brazil, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.26: Brazil, mobile social networking revenue split forecasts, 2008-2013
- Rest of Latin America
- Mobile social networking market overview
- Opportunities and forecasts for the region
- Total mobile social networking subscribers
- Figure 4.27: Rest of Latin America, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.28: Rest of Latin America, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.29: Rest of Latin America, mobile social networking revenue assumptions, 2008
- Figure 4.30: Rest of Latin America, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.31: Rest of Latin America, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.32: Rest of Latin America, mobile social networking revenue split forecasts, 2008-2013
- Asia Pacific Developed
- Japan
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.33: Japan mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.34: Japan mobile network operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Figure 4.35: Japan-based mobile-centric community services
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.36 Japan, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.37: Japan, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.38: Japan mobile social networking revenue assumptions, 2008
- Figure 4.39: Japan, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.40: Japan, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.41: Japan, mobile social networking revenue split forecasts, 2008-2013
- South Korea
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.42: South Korea mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.43: South Korea mobile network operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.44: South Korea, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.45: South Korea, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.46 South Korea mobile social networking revenue assumptions, 2008
- Figure 4.47: South Korea, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.48: South Korea, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.49: South Korea, mobile social networking revenue split forecasts, 2008-2013
- Rest of Asia Pacific Developed
- Australia
- Summary
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Popular mobile communities
- Country-specific challenges
- Overview of Rest of Asia Pacific Developed region, excluding Australia
- Opportunities and forecasts for the region
- Total mobile social networking subscribers
- Figure 4.50: Rest of Asia Pacific Developed, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.51: Rest of Asia Pacific Developed, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.52: Rest of Asia Pacific Developed mobile social networking revenue assumptions, 2008
- Figure 4.53: Rest of Asia Pacific Developed, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.54 Rest of Asia Pacific Developed, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.55: Rest of Asia Pacific Developed, mobile social networking revenue split forecasts, 2008-2013
- Asia Pacific Developing
- China
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Regulatory and political factors
- Mobile penetration, contracts and ARPU
- Figure 4.56: China mobile subscriber forecast, 2008-2013
- Mobile operators
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Figure 4.57: China mobile-centric communities
- Mobilized PC-centric Web-based communities
- Figure 4.58: China mobilized PC-centric communities
- Figure 4.59: China social networking services, Jan-09
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.60: China, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.61: China, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.62: China mobile social networking revenue assumptions, 2008
- Figure 4.63: India mobile subscriber forecast, 2008-2013
- Figure 4.64: China, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.65: China, mobile social networking revenue split forecasts, 2008-2013
- India
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.66: India mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.67: India mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
- Figure 4.68: India mobilized PC-centric communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.69: India, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.70: India, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.71: India mobile social networking revenue assumptions, 2008
- Figure 4.72: India, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.73: India, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.74: India, mobile social networking revenue split forecasts, 2008-2013
- Rest of Asia Pacific Developing
- Mobile social networking market overview
- Opportunities and forecasts for the region
- Total mobile social networking subscribers
- Figure 4.75: Rest of Asia Pacific Developing, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.76: Rest of Asia Pacific Developing, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.77: Rest of Asia Pacific Developing, mobile social networking revenue assumptions, 2008
- Figure 4.78: Rest of Asia Pacific Developing, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.79: Rest of Asia Pacific Developing, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.80: Rest of Asia Pacific Developing, mobile social networking revenue split forecasts, 2008-2013
- Western Europe
- France
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.81: France mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.82: France mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Figure 4.83: France, mobile-centric communities with French headquarters
- Mobilized PC-centric Web communities
- Figure 4.84: France, mobilized PC-centric communities with French headquarters
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.85: France, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.86: France, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.87: France mobile social networking revenue assumptions, 2008
- Figure 4.88: France, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.89: France, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.90: France, mobile social networking revenue split forecasts, 2008-2013
- Germany
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.91: Germany mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.92: Germany mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Figure 4.93: German mobile-centric communities
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.94: Germany, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.95: Germany, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.96: Germany mobile social networking revenue assumptions, 2008
- Figure 4.97: Germany, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.98: Germany, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.99: Germany, mobile social networking revenue split forecasts, 2008-2013
- Italy
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.100: Italy mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.101: Italy mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.102: Italy, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.103: Italy, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.104: Italy mobile social networking revenue assumptions, 2008
- Figure 4.105: Italy, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.106: Italy, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.107: Italy, mobile social networking revenue split forecasts, 2008-2013
- Spain
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.108: Spain mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.109: Spain mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Figure 4.110: Spain mobile-centric communities
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.111: Spain, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.112: Spain, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.113: Spain mobile social networking revenue assumptions, 2008
- Figure 4.114: Spain, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.115: Spain, mobile social networking total revenues bycommunity type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.116: Spain, mobile social networking revenue split forecasts, 2008-2013
- UK
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Figure 4.117: UK, social networking vs. adult Web sites, Apr-06 to Dec-08
- Mobile penetration, contracts and ARPU
- Figure 4.118: UK mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.119: UK mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.120: UK, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.121: UK, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.122: UK mobile social networking revenue assumptions, 2008
- Figure 4.123: UK, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.124: UK, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.125: UK, mobile social networking revenue split forecasts, 2008-2013
- Rest of Western Europe
- Mobile social networking market overview
- Mobile community platform providers
- Popular mobile communities
- Opportunities and forecasts for the region
- Total mobile social networking subscribers
- Figure 4.126: Rest of Western Europe, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.127: Rest of Western Europe, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.128: Rest of Western Europe mobile social networking revenue assumptions, 2008
- Figure 4.129: Rest of Western Europe, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.130: Rest of Western Europe, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.131: Rest of Western Europe, mobile social networking revenue split forecasts, 2008-2013
- Eastern Europe
- Russia
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
- Figure 4.132: Russia mobile subscriber forecast, 2008-2013
- Mobile operators
- Figure 4.133: Russia mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
- Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
- Figure 4.134: Russia, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.135: Russia, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.136: Russia mobile social networking revenue assumptions, 2008
- Figure 4.137: Russia, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.138: Russia, mobile social networking total revenues by community type, forecasts for the middle growth scenario, 2008-2013
- Figure 4.139: Russia, mobile social networking revenue split forecasts, 2008-2013
- Rest of Eastern Europe
- Mobile social networking market overview
- Opportunities and forecasts for the region
- Total mobile social networking subscribers
- Figure 4.140: Rest of Eastern Europe, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.141: Rest of Eastern Europe, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.142: Rest of Eastern Europe mobile social networking revenue assumptions, 2008
- Figure 4.143: Rest of Eastern Europe, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.144: Rest of Eastern Europe, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.145: Rest of Eastern Europe, mobile social networking revenue split forecasts, 2008-2013
- Africa
- Mobile social networking market overview
- Figure 4.146: Africa mobile subscriber forecast, 2008-2013
- Opportunities and forecasts for the region
- Total mobile social networking subscribers
- Figure 4.147: Africa, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.148: Africa, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.149: Africa mobile social networking revenue assumptions, 2008
- Figure 4.150: Africa, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.151: Africa, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.152: Africa, mobile social networking revenue split forecasts, 2008-2013
- Middle East
- Mobile social networking market overview
- Figure 4.153: Middle East mobile subscriber forecast, 2008-2013
- Opportunities and forecasts for the region
- Total mobile social networking subscribers
- Figure 4.154: Middle East, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
- Figure 4.155: Middle East, mobile social networking community registrations, forecasts for three scenarios,2008-2013
- Revenue forecasts
- Figure 4.156: Middle East mobile social networking revenue assumptions, 2008
- Figure 4.157: Middle East, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.158: Middle East, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.159: Middle East, mobile social networking revenue split forecasts, 2008-2013
CHAPTER - 5
- FORECASTS
- Introduction
- Sources of uncertainty
- Dealing with uncertainty
- Data and research foundations
- Methodology and definitions
- Figure 5.1: Principal Informa mobile social networking model inputs used for forecasting parameters in the 1st and 2nd editions of the report
- Subscriber forecasts
- Mobile social networking addressable market
- Community segmentations and adjustable parameters
- Figure 5.2: Mobile social networking industry forecast parameters
- Revenue forecasts
- Figure 5.3: Mobile social networking industry revenue streams
- User-pays revenues
- Corporate-pays revenues
- Transaction revenues
- Assumptions
- Global mobile subscribers
- Figure 5.4: Global mobile subscribers, 2008-2013
- Multiple communities factor
- Scenario assumptions
- Figure 5.5: Global mobile community penetration among mobile subscribers, by country and region, 2008
- Measuring uncertainty
- Scenario methodology
- National and regional assumptions
- Revenue inputs and assumptions
- User-pays
- Mobile advertising
- Transactions
- The value chains
- Social networking user forecasts
- Figure 5.6: Global, total mobile subscribers using mobile social networking*, by country and region, middle-growth scenario, 2008-2013
- Figure 5.7: Global, mobile subscribers using mobile social networking*, by country, middle-growth scenario, 2008-2013
- Figure 5.8: Global, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Community registrations forecasts
- Figure 5.9: Global, mobile social networking community registrations, by community type forecast, 2008 vs. 2013
- Revenue forecasts
- User-pays revenue forecasts
- Figure 5.10: Global, mobile social networking user-pays revenues, conservative scenario by country and region, 2008-2013
- Figure 5.11: Global, mobile social networking user-pays revenues, middle-growth scenario by country and region, 2008-2013
- Figure 5.12: Global, mobile social networking user-pays revenues, high-growth scenario by country and region, 2008-2013
- Figure 5.13: Global, mobile social networking user-pays revenues, forecasts for three scenarios, 2008-2013
- Mobile advertising revenue forecasts
- Figure 5.14: Global, mobile social networking advertising revenues, flat and medium conservative scenario, by country and region, 2008-2013
- Figure 5.15: Global, mobile social networking advertising revenues, flat and medium middle-growth scenario, by country and region, 2008-2013
- Figure 5.16: Global, mobile social networking advertising revenues, flat and medium high-growth scenario, by country and region, 2008-2013
- Figure 5.17: Global, mobile social networking advertising revenues, rising and medium conservative scenario, by country and region, 2008-2013
- Figure 5.18: Global, mobile social networking advertising revenues, rising and medium middle-growth scenario, by country and region, 2008-2013
- Figure 5.19: Global, mobile social networking advertising revenues, rising and medium high-growth scenario, by country and region, 2008-2013
- Figure 5.20: Global, mobile social networking advertising revenues, falling and medium conservative scenario, by country and region, 2008-2013
- Figure 5.21: Global, mobile social networking advertising revenues, falling and medium middle-growth scenario, by country and region, 2008-2013
- Figure 5.22: Global, mobile social networking advertising revenues, falling and medium high-growth scenario, by country and region, 2008-2013
- Figure 5.23: Global, mobile social networking advertising revenues, forecasts for the three scenarios with flat and medium CPC pricing, 2008-2013
- Mobile transactions revenue forecasts
- Figure 5.24: Global, mobile social networking transaction revenues, by country, 2008-2013
- Figure 5.25: Global, mobile social networking transaction revenues, by country and region, 2008-2013
- Figure 5.26: Global, mobile social networking transaction revenues, by region, 2008-2013
- Total mobile social networking revenues
- Total revenues by country and region by scenario
- Figure 5.27: Global, mobile social networking revenues, conservative scenario by country, 2008-2013
- Figure 5.28: Global, mobile social networking revenues, middle-growth scenario by country, 2008-2013
- Figure 5.29: Global, mobile social networking revenues, high-growth scenario by country, 2008-2013
- Figure 5.30: Global, mobile social networking revenues, conservative scenario by region, 2008-2013
- Figure 5.31: Global, mobile social networking revenues, middle-growth scenario by region, 2008-2013
- Figure 5.32: Global, mobile social networking revenues, high-growth scenario by region, 2008-2013
- Total revenues by community type
- Figure 5.33: Global, mobile social networking revenues, by community type, middle-growth scenario forecast, 2008 vs. 2013
- Total global social networking revenues
- Figure 5.34: Global, total mobile social networking revenues, forecasts for the three scenarios, 2008-2013
CHAPTER - 6
- BEYOND THE FORECAST PERIOD
- The world in 2013
- Galileo Positioning System
- New user experiences
- Who you know
- Cameraphone penetration and usage
- Local search
- Social fatigue
- Distributed architectures
- Standardization
- Social media portability
- Privacy and trust/security
- Contextual data
- Mobile devices and applications
- Social media
- Multi-radio and location-based controls
- Sense of connection
- Emerging markets
- Aging users
- Regulatory environment
CHAPTER - 7
- RECOMMENDATIONS
- Mobile operators
- Network-neutral
- Technology recommendations
- Business recommendations
- Network-sensitive
- Technology recommendations
- Business recommendations
- Mobile community platform providers
- Mobile-centric community operators
- Technology recommendations
- Business and management recommendations
- PC-centric community operators
- Enabling business and technology providers
- Handset manufacturers
- Investors
APPENDIX A
- MOBILE SOCIAL NETWORKING INDUSTRY SURVEY 2009
- Survey methodology
- Respondent profile
- Figure A.1: Survey respondents by industry sector
- Figure A.2: Survey respondents by area of responsibility
- Selected top-level results
- Figure A.3: The importance of photos in mobile social networks
- Figure A.4: The importance of video in mobile social networks
- Figure A.5: The importance of social media aggretation in mobile social networks
- Figure A.6: The importance of phonebook and community list integration in mobile social networks
- Figure A.7: The importance of presence in mobile social networks
- Figure A.8: The importance of location-enabled functionality in mobile social networks
- Figure A.9: Direction of user spending 2009 vs. 2011
- Figure A.10: Contribution of different potential sources of revenue to community operator in 2009
- Figure A.11: Contribution of different potential sources of revenue to community operator in 2011
APPENDIX B
- MOBILE SOCIAL NETWORKING SERVICE PROVIDER PROFILES
- Aka-Aki
- BeBo Mobile
- Profile
- BeBo Mobile features
- Cyworld Mobile
- Profile
- Cyworld Mobile features
- Facebook Mobile Web
- Profile
- Facebook Mobile Web features
- FunkySexyCool
- Profile
- FunkySexyCool features
- Mig33
- Mixi Mobile
- Profile
- Mixi Mobile features
- MobageTown
- Profile
- MobageTown features
- MobiLuck
- Profile
- MobiLuck features
- MocoSpace
- Profile
- MocoSpace features
- MOKO.mobi
- Profile
- MOKO.mobi features
- MyGamma
- MySpace Mobile
- Profile
- MySpace Mobile features
- Peperonity.com
- Profile
- Peperonity.com features
- QQ-Qzone
- Profile
- QQ-Qzone features
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