Abstract
“
Segmentation has increased in importance across the entire telecommunication
value chain as markets have become increasingly competitive. This has created
the need for players to fully appreciate all the factors influencing service
diversification while considering the ramifications of any decisions made on
the wider cellular business environment. The Converged Service Strategies
report considers these evolving factors and places them in the context of a
wider strategic approach to provisioning for cellular converged services”
Paul Merry: Senior Research Analyst, Informa Telecoms and Media.
Now in its 3rd edition, Convergence Service Strategies strategic report
provides an insight into the evolving nature of convergent networks, the
business opportunities and the challenges facing the increasing number of
players involved in converged telecommunications. This edition critically
evaluates current and future developments, their ramifications and potential
future scenarios as convergence develops.
Key Coverage
- Extensive forecasts to 2013 - including key subscriber figures and
revenues for FMC
- Key market overview - an insight into the strategic implications of
FMC/convergence including consideration from a wider perspective on the
players involved in convergence e.g. Google and Microsoft
- New case studies - providing an in-depth understanding of the
strategies of major players including operators, vendors and manufacturers
- Company strategy - including pricing and bundling strategies,
identifying where successes have been seen and how these early achievements
can be leveraged and developed.
- Exclusive 2008 Industry Survey results
Key Issues Addressed
This strategic report will enable you to:
- Evaluate and quantify operator opportunity in this market
- Identify the threats and ramifications of current market
developments and understand their wider strategic impact
- Anticipate the market as it moves forward by means of unique
forecasts to 2013 and formulate strategies to optimise your revenues
- Understand current and evolving roles in the FMC service
provisioning value chain
- Assess key strategic factors, allowing you to control the market
and act proactively
Who should read this report
- Operators - evaluate and quantify opportunities and threats
emerging with FMC and assess various fixed wireless and core network
technologies enabling FMC
- MVNOs and service providers - assess the opportunities and
challenges of FMC in relation to the MVNO service proposition, analyse the
successful business model from the perspective of specific industries
including, brand owners, retailers, business service providers and content
providers
- Device, network and component manufacturers - understand the FMC
business proposition and opportunities within it; identify key players,
potential partners and examine current and evolving roles in the FMC service
provisioning value chain
- Vendors - understand the FMC value proposition and the
platform/software provider' s role within it; identify opportunities for
service provisioning and support
- Consultants, analysts and venture capitalists - benefit from
unbiased, reasoned hard facts, free from industry hype and from clear business
intelligence to support recommendations and investment
- Regulators - ascertain the impact of evolving FMC markets on
regulatory environment; compare regulatory developments on the global stage
and gauge effectiveness of legislative approaches, their implications and long
term consequence.
Countries / Sectors / Companies Covered
- US
- Canada
- Latin America
- Asia Pacific
- Japan
- China
- Korea
- India
- Rest of AP - Developed
- Rest of AP - Developing
- Europe
- Western Europe
- Eastern Europe
- Africa/Middle East
Table of Contents
CHAPTER - 1
- EXECUTIVE SUMMARY
- Market status
- Defining the parameters of convergence and FMC
- FMC players' convergence strategies
- Pure mobile operators
- Integrated or hybrid operators
- Pure fixed operators
- Cable operators
- Other players
- Forecasts
- General assumptions
- Total FMC subscriber forecasts
- Figure 1.1: Global: total combined FMC subscribers, 2008-2013
- Device-based FMC subscriber forecasts
- Figure 1.2: Global: FMC device-based subscribers, 2008-2013
- Figure 1.3: Global: FMC device-based subscribers, by usage of voice only and voice and data, 2008-2013
- Figure 1.4: Global: FMC device-based subscribers, by consumer/enterprise segments and by voice only/voice and data usage, 2008-2013
- Femtocell FMC subscriber forecasts
- Figure 1.5: Global: femtocell FMC subscribers, by network technology generation, 2009-2013
CHAPTER - 2
- STRATEGIC APPROACHES
- FMC: an idea in waiting
- Market developments
- Defining convergence in the context of FMC
- End users and convergence
- The origins of the concept of convergence and its use
- Figure 2.1: End-user impetus for convergence
- Convergence in the context of telecommunications
- Figure 2.2: Telecommunications convergence
- Fixed mobile convergence
- Figure 2.3: FMC in context
- Figure 2.4: Convergence roadmap from an FMC perspective
- Figure 2.5: FMC defining attributes
- FMC player strategies
- Pure mobile operators
- Integrated or hybrid operators
- Pure fixed operators
- Cable operators
- Other players
- VoIP alternative service providers
- Device manufacturers
CHAPTER - 3
- BUSINESS OPPORTUNITIES AND CHALLENGES
- Major opportunities and challenges of FMC
- Data traffic offloading
- Figure 3.1: General improvements offered by femtocells
- Figure 3.2: Femtocell barriers to deployment
- VoIP
- Handset and device developments
- Figure 3.3: Selected Wi-Fi enabled devices
- Opportunities and threats: service providers
- Pure mobile operators
- Figure 3.4: Pure mobile operators: convergence opportunities and threats
- Tier 2 and 3 pure mobile operators
- Pure fixed operators
- Figure 3.5: Pure fixed operators: convergence opportunities and threats
- Integrated/hybrid operators
- Figure 3.6: Integrated/hybrid operators: convergence opportunities and threats
- Cable/broadband operators
- Figure 3.7: Cable/broadband operators: convergence opportunities and threats
- Alternative operators
- Figure 3.8: Alternative operators: convergence opportunities and threats
- Opportunities and threats: convergent service enablers
- Device and network manufacturers
- Figure 3.9: Device and network manufacturers: convergence opportunities and threats
- Software application and hardware vendors
- Figure 3.10: Software application and hardware vendors: convergence opportunities and threats
CHAPTER - 4
- PRICING AND BUNDLING STRATEGIES
- Pricing and service bundling
- Fixed pricing anomalies
- Pricing as an incentive to take up FMC
- Customer perception of bundling and ' bucket' plans
- Handset price points
- Convergence, mobile handset segmentation and pricing
- Alternative pricing strategies
- Advertising and subsidizing
- Mobile operators' resistance to advertising-based solutions
- Privacy issues
- FMC and backhaul
- Quantifying backhaul costs
- Next-generation networks
CHAPTER - 5
- NEW FMC SERVICE PROVIDERS
- Figure 5.1: Selected virtual service providers
- Truphone
- Company background
- Figure 5.2: Selected Truphone investors, August 2008
- Service offering
- Market focus
- Device strategy
- Pricing strategy and customer support
- Analysis
- Rebtel
- Company background
- Service offering
- Figure 5.3: Rebtel free call process
- Market focus
- Device strategy
- Pricing strategy and customer support
- Analysis
- HelloSoft
- Company background
- Service offering
- Figure 5.4: Selected HelloSoft VoIP products
- Market focus
- Pricing strategy and customer support
- Analysis
CHAPTER - 6
- CONVERGENT SERVICE ENABLERS
- Figure 6.1: Selected convergent service enablers
- Radio access network provider: Ubiquisys
- Company background
- Service offering
- Market focus
- Pricing strategy and customer support
- Analysis
- Handset vendor: Nokia
- Company background
- Service offering
- Figure 6.2: Selected Nokia dual-mode devices (Aug-08)
- Market focus
- Pricing strategy and customer support
- Analysis
- Network service provider: Alcatel-Lucent
- Company background
- Service offering
- Figure 6.3: Alcatel-Lucent IMS/converged services and applications
- Market focus
- Figure 6.4: Alcatel-Lucent organization
- Pricing strategy and customer support
- Analysis
CHAPTER - 7
- FMC OPERATORS
- Operator types
- Figure 7.1: FMC operator strategies
- Figure 7.2: Selected FMC operators
- Fixed operator: Telefonica
- Company background
- Service offering
- Market focus
- Analysis
- Pure mobile operator: T-Mobile
- Company background
- Service offering
- Market focus
- The US
- Figure 7.3: T-Mobile USA homezone services
- Europe
- Analysis
- Hybrid operator: France Telecom/Unik
- Company background
- Service offering
- Market focus
- Pricing strategy and customer support
- Figure 7.4: Orange Unik service options
- Analysis
- Broadband/cable operator: Virgin Media
- Company background
- Service offering
- Market focus
- Pricing strategy and customer support
- Analysis
CHAPTER - 8
- FORECASTS
- Methodology
- Definitions
- Pragmatic approach
- Device-based FMC subscriber forecast methodology
- Active device users versus inactive device users
- Figure 8.1: FMC device-based forecasts methodology flowchart
- Weighting ratio methodology
- Femtocell methodology
- General assumptions
- Global outlook
- Global combined UMA, IMS and femtocell FMC subscriber forecasts
- Figure 8.2: Global: total combined FMC subscribers, 2008-2013
- Global device-based FMC subscriber forecasts - IMS and UMA
- Figure 8.3: Global: total FMC device-based subscribers, 2008-2013
- Figure 8.4: Global: FMC device-based subscribers, by usage of voice only and voice and data, 2008-2013
- Figure 8.5: Global: FMC device-based subscribers, by consumer/enterprise segments and by voice only/voice and data usage, 2008-2013
- Global in-home FMC subscriber forecasts - femtocells
- Figure 8.6: Global: femtocell subscribers, by network technology generation, 2009-2013
- Regional analysis
- Combined UMA, IMS and femtocell FMC subscriber forecasts
- Figure 8.7: Global: combined FMC subscribers, by region, 2008-2013
- Device-based (UMA and IMS) FMC subscriber forecasts
- Figure 8.8: Global: FMC device-based (IMA and UMA) subscribers, by region, 2008-2013
- Figure 8.9: Global: FMC device-based subscribers, by region and by voice/data usage, 2008-2013
- In-home (femtocell) FMC subscriber forecasts
- Figure 8.10: Global: FMC femtocell subscribers, by region, 2009-2013
- Figure 8.11: Global: femtocell subscribers, by region and by network technology generation, 2009-2013
- Country analysis
- The US
- Figure 8.12: The US: combined FMC subscribers, 2008-2013
- Figure 8.13: North America: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2008-2013
- Latin America
- Figure 8.14: Latin America: combined FMC subscribers, 2009-2013
- Figure 8.15: Latin America: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
- Asia Pacific, Developed
- Figure 8.16: Asia Pacific, Developed: combined FMC subscribers, 2009-2013
- Figure 8.17: Asia Pacific, Developed: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
- Asia Pacific, Developing
- Figure 8.18: Asia Pacific, Developing: combined FMC subscribers, 2009-2013
- Figure 8.19: Asia Pacific, Developing: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
- Western Europe
- Figure 8.20: Western Europe: combined FMC subscribers, 2008-2013
- Figure 8.21: Western Europe: FMC device-based subscribers, by voice and data and by home, office and of home/office, 2008-2013
- Eastern Europe
- Figure 8.22: Eastern Europe: combined FMC subscribers, 2009-2013
- Figure 8.23: Eastern Europe: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
- Africa
- Figure 8.24: Africa: combined FMC subscribers, 2010-2013
- Figure 8.25: Africa: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2010-2013
- Middle East
- Figure 8.26: Middle East: combined FMC subscribers, 2009-2013
- Figure 8.27: Middle East: FMC device-based subscribers, by voice and data and by home, office and out of home/office, 2009-2013
APPENDIX
- INFORMA TELECOMS & MEDIA FMC INDUSTRY SURVEY 2008
- Methodology
- Questionnaire
- Network rollout section
- FMC usage section
- Market overview section
- Device section
- Regulatory section
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