[市場調查報告書] 行動産業的展望：2008年

Abstract

“Mobile Industry Outlook 2008 (6th edition) provides a comprehensive analysis of the status of the mobile industry today and looks at the key trends and issues facing the industry in the coming year ”

This report combines expert insight from our Thought Leaders and Analysts with an exclusive industry survey and answers the most significant questions facing today' s mobile operators, equipment and handset vendors as they seek to plan their strategy for 2008.

Key Coverage:

Exclusive industry survey - benefit from the full results of our exclusive survey of over 1,900 industry professionals across the entire mobile value chain
Mobile operator strategies - analyse mobile operator business models, ARPU, revenue and profit trends, the new competitive landscape and fixed mobile convergence
Mature and developing markets - identify trends, market drivers and opportunities for the key developed and developing mobile regions of the world
Mobile networks and technologies - discover the latest developments in mobile broadband, IMS and WiMAX
Mobile content and applications - determine the key revenue generating services for 2008 including portal strategies, mobile advertising, social networking and mobile TV
Handsets and devices - understand what convergence means for the handset market and how software developments are driving applications

The survey answers the following questions:

How confident are industry players for the coming year and how are voice and data ARPU levels expected to change?
What services and technologies are proving the most important to the industry in 2008?
What will happen to operating profit margins in 2008?
Which markets and regions will offer the most opportunities in 2008?
How will mobile portal strategies evolve over the next two to three years?
What will become operators' preferred charging model for offering their customers access to mobile content, services and the mobile Internet?