Abstract
“The report aims to quantify the level of multiple-SIM ownership in the
mobile market worldwide and how this is expected to develop over time. ”
Multiple SIMs combines an invaluable insight into how worldwide multiple-SIM
ownership will impact the industry at both operator and regional level
Key Issues Addressed
- What is the level of multiple-SIM ownership in the mobile market worldwide?
- How is this changing over time?
- What are the general reasons for users to own more than one SIM card?
- What additional reasons exist that are unique to particular markets?
- How much variation is there between the strategies of different operators
with regard to encouraging multiple-SIM ownership?
- What impact, if any, does the phenomenon have on potential for growth in
the mobile market?
Who should read this report
- Operators
- Vendors
- Handset and infrastructure vendors
- Analysts
- Financial Institutions
- Government
- Regulators
Countries / Sectors / Companies Covered
- China
- Colombia
- Indonesia
- Nigeria
- Russia
- Saudi Arabia
- Africa
- Middle East
- Asia Pacific
- Latin America
- Italy
- UK
- Western Europe
- Eastern Europe
Table of Contents
CHAPTER 1
- INTRODUCTION
- When is a subscriber not a subscriber?
- Figure 1.1: Subscription penetration vs. subscriber penetration by region
CHAPTER 2
- EUROPE & THE AMERICAS
- Italy
- Figure 2.1: Mobile subscription penetration in Italy
- Accounting latency translates into higher penetration levels
- Figure 2.2: Activity level in Vodafone' s subscription base in Italy,
2Q04-4Q06
- The effect of tariff promotions on penetration levels
- Figure 2.3: Wind subscriptions using ' on-net' calling plans
- Use of multiple devices inflates penetration rate
- The Italian mobile market has yet to reach saturation
- Figure 2.4: Promotional material for Primofonino
- Subscription figures provide unreliable performance indicator
- UK
- Figure 2.5: UK subscriptions and penetration, 2002-2006
- Figure 2.6: Prepaid vs. postpaid subscriptions in the UK
- Russia
- Figure 2.7: Russian SIM penetration vs. user penetration
- Figure 2.8: Prepaid subscriptions as percentage of total subscriptions in Russia
- Colombia
- Figure 2.9: Mobile subscription penetration in Colombia
- Figure 2.10: Prepaid vs postpaid subscriptions in Colombia, 2002-2006
- Colombia Movil strategy has major impact
CHAPTER 3
- AFRICA & THE MIDDLE EAST
- Nigeria
- Figure 3.1: Facts about the Nigerian mobile market
- Figure 3.2: Prepaid vs. postpaid subscriptions in Nigeria
- Figure 3.3: Mobile penetration vs. multiple SIM usage in Nigeria
- A trend now fuelled by flexible disconnection policies
- Figure 3.4: MTN coverage vs. multiple SIM usage in Nigeria
- Multiple-SIM usage still a high-end/business trend despite low entry level
- Figure 3.5: Reasons for actively using more than one SIM (%)
- Trend the highest among CDMA users
- An urban trend
- Outlook: is Nigeria representative of sub-Saharan Africa?
- Saudi Arabia
- Figure 3.6: Prepaid vs. postpaid subscriptions in Saudi Arabia
- Extra subscriptions estimated to account for 40% of total
- Figure 3.7: Estimated level of multiple subscriptions in Saudi Arabia, 2Q05-4Q06
- Figure 3.8: ARPU in Saudi Arabia
CHAPTER 4
- ASIA PACIFIC
- China
- Figure 4.1: Mobile subscription penetration in China
- Over 60% of mobile subscriptions in China are prepaid by end of 2006
- Figure 4.2: China Mobile subscriptions, prepaid vs. total
- Figure 4.3: China Unicom GSM subscriptions, prepaid vs. total
- Figure 4.4: China Unicom CDMA subscriptions, prepaid vs. total
- Two-way charging and high roaming fees encourage multiple-SIM ownership
- Indonesia
- Strong growth of national operators masks success of local CDMA players
- Figure 4.5: Population and subscription penetration in Indonesia
- Figure 4.6: Prepaid subscriptions as a percentage of total in Indonesia
- Figure 4.7: Regional Wireless Local Loop (WLL) operator subscriptions (1Q06 - 4Q06)
- Reality check: reported v actual figures and churn disparity
- Revenue rising, ARPU declining
- Figure 4.8: Blended ARPU of major Indonesian operators
- Low cost of secondhand devices makes phones affordable
- Figure 4.9: GDP and handset prices in Indonesia
- Multiple subscriptions or new growth?
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