Mobile operators' consumer mobile security strategies
|出版商||Ovum (TMT Intelligence, Informa)||商品編碼||268657|
|手機業者的消費者安全策略 Mobile operators' consumer mobile security strategies|
|出版日期: 2014年01月09日||內容資訊: 英文||
The increasing penetration of smartphones brings risks as well as benefits for mobile consumers. The potential for the compromise of applications and personal data on smartphones is one risk that mobile operators are moving to address.
As the penetration of smartphones within their customer bases increases, mobile operators are starting to offer their mobile subscribers a range of consumer mobile security and privacy services. Tier-1 operators Vodafone, Telefonica and Orange are among those operators with well-advanced strategies.
Informa's report on mobile operators' consumer security strategies comprises a set of case studies linked by an executive briefing. The report seeks to provide an overview of the challenges facing mobile subscribers and mobile operators with regards to the security of the applications and personal data on subscribers' smartphones; it will also detail the consumer mobile security strategies being pursued by the Tier-1 mobile operators Vodafone, Telefonica and Orange.
Smartphone penetration continues to increase. Informa forecasts that there will be 816.1 million smartphones sold globally in 2013, almost half (49.7%) of all devices sold during the year. Of these, Android-based devices will comprise the largest share, 573.4 million (70% share) of them are forecast to be sold in 2013.
Smartphones are mobile computing platforms, which means that these devices have become a target for viruses, malware and the other kinds of attacks that are common in the desktop computing environment. However, mobile subscribers associate their devices more closely with their mobile operator than do PC users with their provider of fixed-broadband services.
Consequently, mobile operators feel that it is incumbent upon them to proactively address their customers' concerns about the security of the applications and personal data on their devices. In doing so, mobile operators may also be able to reduce customer churn and add to their revenues.