手機業者的消費者安全策略

智慧型手機普及率繼續擴大。2013年全球銷售的智慧型手機預計為8億1610萬台，佔年度銷售的所有設備的約半數(49.7％)。2013年銷售的智慧型手機中，預計Android系統的設備以5億7,340萬台佔最大的市場佔有率(70％)。智慧型手機是移動式電腦平台，這也意味著將成為病毒、惡意程式及桌上型電腦環境常見的其他種類的攻擊標的。因此，導致手機業者體會到需要積極對應客戶設備上的應用和對個人資料安全的擔憂。

本報告提供手機業者所提供對手機用戶的消費者行動安全、隱私服務的相關調查，以及Vodafone、Telefonica及Orange等，持有完善先進的策略的第一級業者的案例研究等，為您概述為以下內容。

主要的調查內容

• 消費者行動安全服務的啟用及阻礙要素
• 第一級手機業者的消費者行動安全服務的提供方法
• 消費者行動安全市場上主要供應商的追蹤調查

調查對象國家/地區

• 摘要整理
  • 全球
• 案例研究
  • 西歐
  • 東歐
  • 南美

案例研究

• Vodafone
• Telefonica Moviles
• Orange

參加分析師

• Pamela Clark-Dickson: Informa Telecoms & Media 的 Content & Applications 上級分析師

The increasing penetration of smartphones brings risks as well as benefits for mobile consumers. The potential for the compromise of applications and personal data on smartphones is one risk that mobile operators are moving to address.

As the penetration of smartphones within their customer bases increases, mobile operators are starting to offer their mobile subscribers a range of consumer mobile security and privacy services. Tier-1 operators Vodafone, Telefonica and Orange are among those operators with well-advanced strategies.

Overview

Informa's report on mobile operators' consumer security strategies comprises a set of case studies linked by an executive briefing. The report seeks to provide an overview of the challenges facing mobile subscribers and mobile operators with regards to the security of the applications and personal data on subscribers' smartphones; it will also detail the consumer mobile security strategies being pursued by the Tier-1 mobile operators Vodafone, Telefonica and Orange.

Smartphone penetration continues to increase. Informa forecasts that there will be 816.1 million smartphones sold globally in 2013, almost half (49.7%) of all devices sold during the year. Of these, Android-based devices will comprise the largest share, 573.4 million (70% share) of them are forecast to be sold in 2013.

Smartphones are mobile computing platforms, which means that these devices have become a target for viruses, malware and the other kinds of attacks that are common in the desktop computing environment. However, mobile subscribers associate their devices more closely with their mobile operator than do PC users with their provider of fixed-broadband services.

Consequently, mobile operators feel that it is incumbent upon them to proactively address their customers' concerns about the security of the applications and personal data on their devices. In doing so, mobile operators may also be able to reduce customer churn and add to their revenues.

How will this research help you

• Identify enablers and inhibitors for consumer mobile security services.
• Learn how Tier-1 mobile operators are providing consumer mobile security services.
• Track key vendors in the consumer mobile security market.

Countries/regions covered:

• Executive summary
  • Global
• Case studies:
  • Western Europe
  • Eastern Europe
  • Latin America

Case studies:

• Vodafone
• Telefonica Moviles
• Orange

Contributing Analysts

• Pamela Clark-Dickson, Senior Analyst, Content & Applications, Informa Telecoms & Media