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市場調查報告書

中東與北非地區的TV市場

Middle East & North Africa TV Update

出版商 Ovum, Ltd. 商品編碼 252967
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中東與北非地區的TV市場 Middle East & North Africa TV Update
出版日期: 2016年02月03日 內容資訊: 英文
簡介

中東與北非地區衛星TV長期在TV領域處於主導地位,不過在幾個地區正出現變化。該地區將收費電視服務的成長相當順利,預計2019年1500萬以上的家庭簽下該契約服務。可是,殘留著根深蒂固的侵犯版權問題,為了讓這個領域前進到下個階段,需要應對這個課題。

本報告提供中東與北非地區19個國家的TV市場分析,和收費電視及多頻道觀眾數的成長趨勢等等,為您概述為以下內容。

調查內容

  • 該國背景
  • 焦點
  • 收費電視的市場形勢
  • 下一代TV
  • 視聽及節目
  • TV廣告
  • TV的預測
  • Informa的見解

調查對象國家

  • 阿爾及利亞
  • 亞塞拜然
  • 巴林
  • 賽普勒斯
  • 埃及
  • 以色列
  • 約旦
  • 科威特
  • 肯亞
  • 黎巴嫩
  • 利比亞
  • 摩洛哥
  • 阿曼
  • 卡達
  • 沙烏地阿拉伯
  • 蘇丹
  • 突尼西亞
  • 土耳其
  • 阿拉伯聯合大公國

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: ME0003-000634

A detailed update of the Middle East and North Africa TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue

Highlights

  • MENA pay-TV subscriber numbers have passed the 10 million mark and Ovum forecasts the total will reach 13.4 million in 2020.
  • Censorship controls are subsiding and the first international SVOD venture in the Arab MENA region (Starz Arabia) was launched in 2015.
  • beIN launched its entertainment arm in November 2015, combined with beIN Sport, it will directly challenge OSN.
  • Gain an insight into how the pay-TV and TV advertising sectors are faring in MENA
  • Assess the prospects for multiscreen/OTT initiatives in the MENA TV market

Features Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in MENA
  • Assess the prospects for multiscreen/OTT initiatives in the MENA TV market

Questions Answers

  • What are the differences between Arab and non-Arab markets in MENA?
  • How far will digitization have progressed in MENA by 2020?
  • What is the effect of a lack of a comprehensive ratings system across most of the region?

Table of Contents

Executive Briefing: Middle East & North Africa: Pay-TVsubscribers to top 15 million

butpiracy still limiting growth (14 pages)

  • Fig. 1: MENA, pay-TV performance, 2005-2013
  • Fig. 2: MENA, value of TV/video market, 2009-2013
  • Fig. 3: MENA, TV platform penetration trend, 2005 and 2013
  • Fig. 4: MENA, Selected OTT/Multiscreen services, April 2014
  • Fig. 5: MENA, regional pay-TV services subscriber bases, gross vs. primary, 2009-2013
  • Fig. 6: MENA, My-HD subscriber forecasts, gross vs. primary, 2013-2019
  • Fig. 7: MENA, pay-TV ARPU by platform 2005-2019
  • Fig. 8: MENA, IPTV progress
  • Fig. 9: MENA, top 10 pay-TV services, end-2013
  • Fig. 10: MENA, TV platform penetration forecast

PowerPoint file

Executive Summary (15 slides)

Master PPT: MENA TV (15.5Mb)

  • Algeria (25 slides)
  • Azerbaijan (21 slides)
  • Bahrain (25 slides)
  • Cyprus (23 slides)
  • Egypt (28 slides)
  • Israel (30 slides)
  • Jordan (28 slides)
  • Kuwait (22 slides)
  • Lebanon (27 slides)
  • Libya (16 slides)
  • Morocco (23 slides)
  • Oman (20 slides)
  • Qatar (24 slides)
  • Saudi Arabia (25 slides)
  • Sudan (18 slides)
  • Syria (20 slides)
  • Tunisia (27 slides)
  • Turkey (35 slides)
  • UAE (30 slides)

Excel files

TV Factsheets (10 spreadsheets)

  • Cyprus
  • Israel
  • Jordan
  • Lebanon
  • Oman
  • Qatar
  • Saudi Arabia
  • Syria
  • Turkey
  • UAE
  • Pay TV & FTA Forecasts to 2019
  • Forecasts by region and country

  • Pay TV subscribers by operator
  • Pay TV ARPU
  • Pay TV revenues
  • PPV/VOD revenues
  • Pay-TV subscription revenues
  • Pay TV households penetration
  • Pay TV households
  • Pay DTH households penetration
  • Pay DTH households
  • Pay digital DTH ARPU
  • Pay digital DTH revenues
  • IPTV households penetration
  • IPTV households
  • IPTV ARPU
  • IPTV revenues
  • Analog terrestrial households
  • Analog terrestrial households penetration
  • DTT households
  • DTT households penetration
  • Digital free satellite households
  • Digital free satellite penetration
  • Cable/MMDS Households as % of TV Households
  • Cable/MMDS TV Households
  • Cable TV ARPU
  • Cable TV revenues
  • Digital cable TV households
  • Digital cable TV penetration
  • MENA TV households
  • MENA TV households penetration
  • Rest of MENA TV households
  • Rest of MENA TV households penetration
  • MENA population per household
  • Rest of MENA population per household
  • MENA households
  • Rest of MENA households
  • DTT households
  • DTT households penetration
  • Digital free satellite households
  • Digital free satellite penetration
  • Cable/MMDS Households as % of TV Households
  • Cable/MMDS TV Households
  • Cable TV ARPU
  • Cable TV revenues
  • Digital cable TV households
  • Digital cable TV penetration
  • MENA TV households
  • MENA TV households penetration
  • Rest of MENA TV households
  • Rest of MENA TV households penetration
  • MENA population per household
  • Rest of MENA population per household
  • MENA households
  • Rest of MENA households

Country forecasts

  • Algeria
  • Bahrain
  • Cyprus
  • Egypt
  • Israel
  • Jordan
  • Kuwait
  • Lebanon
  • Morocco
  • Oman
  • MENA summary (excluding Israel/Turkey)
  • MENA summary (including Israel/Turkey)
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