全球數位電視市場:第11版

全球數位電視市場:第11版 是由出版商Informa Telecoms & Media在2012年01月所出版的。 這份英文市場調查報告書價格從美金1920起跳。

簡介

本報告提供全球數位電纜·衛星·地面電視及網路電視市場的相關課題調查分析，潛在的成長領域，新的市場機會，全球62個國家的數位環境的詳細內容簡介，主要19個國家，全部平台的數位用戶數，到2016年為止的各種排行榜及預測等彙整資料，為您概述為以下內容。

調查內容·特徵

• 年度預測(∼2016年)
  • TV家庭的組成:DTT·數位電纜·DTH·網路電視娛樂
• 高評價的該公司產業專家的全球數位電視產業的獨家分析
• 主要數位電視市場各國家調查

調查課題

• 高需求的非傳統TV服務的類型是什麼？
• HDTV·DVR等的新技術是怎麼形成數位環境？
• 通訊業者的進入是如何影響數位電視市場？
• 類比交換機高速化的政府所有效利用的策略是什麼？
• 數位DTH的內建回流路徑的欠缺的應對是什麼？
• 電纜經營者提供數位化升級給消費者的有力理由是什麼？
• 預計將大幅度成長的中國以外到2016年為止的成長機會的時機？

詳細內容調查對象國家

• 澳洲
• 巴西
• 加拿大
• 中國
• 法國
• 德國
• 香港
• 印度
• 義大利
• 日本
• 墨西哥
• 荷蘭
• 波蘭
• 俄羅斯
• 西班牙
• 瑞典
• 土耳其
• 英國
• 美國

目錄

Abstract

The 11th edition of the best selling Global Digital TV report guides you through the key issues surrounding digital cable, satellite, terrestrial TV and IPTV, highlighting potential growth areas and pinpointing new opportunities. Bundling is a major thrust as are value-add services such as HDTV and on-demand.

Key Coverage:

• The digital landscape in 62 countries
• 19 in-depth country profiles
• Digital subscriber figures, across all platforms
• Global rankings and forecasts to 2016

Report features and benefits:

• Year-on-year forecasts to 2016 - Forecasts include TV household composition by DTT, digital cable, DTH and IPTV entertainment.
• Independent analysis - of the global digital TV industry by our highly regarded industry experts. The 11th edition of this report is based on fully updated and expanded research, to ensure you have the most recent information available.
• Country-by-country coverage of the global industry, with special focus on the key global digital TV markets.

Key questions answered:

• What types of non-traditional TV services are seeing the strongest demand?
• How are new technologies such as HDTV and DVRs shaping the digital landscape?
• How has the entry of telecoms companies affected the digital TV scene?
• What strategies are governments using to speed up analogue switchover?
• How is digital DTH adapting to its lack of an in-built return path?
• Are cable companies providing their subscribers with compelling reasons to upgrade to digital?
• China is earmarked for significant growth. Where else will there be major growth opportunities up to 2016?

Essential reading for:

• Platforms:Learn from the groundbreaking digital markets - how have different platforms adapted to digital transmission and how can you benefit from their experience?
• Content owners: Find out which digital delivery platforms are the most popular in each territory
• Broadcasters: Calculate the impact of digital penetration on your audience and advertising share
• Regulators: Discover how different governments plan to achieve analogue switch-off
• Equipment manufacturers: Find out which countries hold the highest potential for digital conversion

Countries covered by Global Digital TV research:

• Australia
• Brazil
• Canada
• China
• France
• Germany
• Hong Kong
• India
• Italy
• Japan
• Mexico
• Netherlands
• Poland
• Russia
• Spain
• Sweden
• Turkey
• UK
• US

Table of Contents

Global digital household forecasts

• Fig. 1: Global digital household forecasts by region, 2011-2016
• Fig. 2: Digital household penetration forecasts by region, 2011-2016
• Fig. 3: Global, split of TV households by delivery system by region in 2016
• Fig. 4: Global, TV household composition by region in 2016
• Fig. 5: Global, TV household forecasts by platform, 2011-2016
• Fig. 6: Global, split of global TV households by platform, 2011-2016 (%)

Global pay TV revenue forecasts

• Fig. 1: Global, pay TV revenue forecasts by region, 2011-2016
• Fig. 2: Global, top 10 countries by pay TV revenues, 2011 and 2016
• Fig. 3: Global, pay TV revenue forecasts by platform, 2011-2016
• Fig. 4: Pay TV revenue composition by region in 2015

Global TV household forecasts by platform by region to 2016 - Excel file

Global Pay TV Revenue Forecasts to 2016 - Excel file

Australia TV update

• Fig. 1: Australia, split of TV households by platform, 2004-2010
• Fig. 2: Australia, major pay TV operator subscriber growth, 2002-2010
• Fig. 3: Australia, Austar TV financial and operating highlights, 2007-2010
• Fig. 4: Australia, share of primetime viewing by channel, 2009 and 2010
• Fig. 5: Australia, Network Ten financial highlights, 2005-2010
• Fig. 6: Australia, TV household forecasts by platform, 2010-2016

Brazil TV update

• Fig. 1: Brazil, split of TV households by platform, 2004-2010
• Fig. 2: Brazil, pay TV subscribers by platform, 2005-1Q11
• Fig. 3: Brazil, Net Servicos financial highlights, 2007-2010
• Fig. 4: Brazil, Telefonica Brazil operating data, Mar-10 vs Mar-11

Canada TV update

• Fig. 1: Canada, split of TV households by platform, 2005-2010
• Fig. 2: Canada, pay TV operator market growth, 2005-2010
• Fig. 3: Canada, Shaw Communications subscriber data, 2005-1Q11
• Fig. 4: Canada, Cogeco cable subscriber growth, 2005-1Q11
• Fig. 5: Canada, Bell TV operational progress, 2006-2010
• Fig. 6: Canada, TV households forecasts by platform, 2010-2016

China TV update

• Fig. 1: China, split of TV households by platform, 2004-2010
• Fig. 2: China, multichannel TV market growth, 2006-2010
• Fig. 3: China, average daily TV viewing minutes, 2007-2010
• Fig. 4: China, gross advertising expenditure by medium, 2010
• Fig. 5: China, TV household forecasts, 2010-2016
• Fig. 1: France, split of TV households by platform, 2005-2010
• Fig. 2: France, split of TV households by platform, 2010
• Fig. 3: France, IPTV subscribers, 3Q08-2Q11
• Fig. 4: France, France Telecom TV subscriber data, 1Q09-3Q11
• Fig. 5: France, Canal Plus France, subscription analysis, 2008-2010
• Fig. 6: France, share of all-day viewing by channel, 2009-2010
• Fig. 7: France, TF1 operating data, 2007-2010

Germany TV update

• Fig. 1: Germany, split of TV households by platform, 2004-2010
• Fig. 2: Germany, split of TV households by platform, 2010
• Fig. 3: Germany, cable TV subscribers by leading operators, 2Q08-2Q11
• Fig. 4: Germany, Unitymedia video subscriber data, 2005-2011
• Fig. 5: Germany, Deutsche Telekom and Sky Deutschland TV subscribers, 4Q08-2Q11
• Fig. 6: Germany, Sky Deutschland financials, 2006-2011
• Fig. 7: Germany, share of viewing by channel group for 14-49 year-olds, 2009 and 2010
• Fig. 8: Germany, share of viewing by channel for 14-49 year-olds, 2009 and 2010
• Fig. 9: Germany, net advertising expenditure, 2004-2010

Hong Kong TV update

• Fig. 1: Hong Kong, split of TV households by platform, 2005-2010
• Fig. 2: Hong Kong, major pay TV operator subscriber growth, 2004-2010
• Fig. 3: Hong Kong, i-Cable financial highlights, 2005-2010
• Fig. 4: Hong Kong, PCCW financial highlights, 2006-2010
• Fig. 5: Hong Kong, TV household forecasts by platform, 2010-2016

India TV update

• Fig. 1: India, split of TV households by platform, 2004-2010
• Fig. 2: India, Wire and Wireless India financial highlights, 1Q-3Q10 and 1Q-3Q11 (INR mil.)
• Fig. 3: India, Zee Entertainment Enterprises financial highlights, 1Q-3Q10 and 1Q-3Q11
• Fig. 4: India, multichannel TV homes forecasts, 2010-2016 (000s)

Italy TV update

• Fig. 1: Italy, split of TV households by platform, 2005-2010
• Fig. 2: Italy, split of TV households by platform, 2010
• Fig. 3: Italy, Sky Italia and Mediaset subscribers, 2Q08-3Q11
• Fig. 4: Italy, IPTV subscribers by major operator, 2Q08-3Q11
• Fig. 5: Italy, all-day viewing shares by channel, 2009 and 2010 (%)
• Fig. 6: Italy, gross advertising expenditure, 2005-2010

Japan TV update

• Fig. 1: Japan, split of TV households by platform, 2004-2010
• Fig. 2: Japan, J:Com subscriber data, 4Q08-4Q10
• Fig. 3: Japan, Sky PerfecTV operational data, 1Q09-4Q10
• Fig. 4: Japan, revenues for TV channels, 1H10 and 1H11
• Fig. 5: Japan, net income for TV channels, 1H10 and 1H11
• Fig. 6: Japan, multichannel TV home forecasts, 2010-2016

Mexico TV update

• Fig. 1: Mexico, split of TV households by platform, 2004-2010
• Fig. 2: Mexico, multichannel TV market growth, 2004-2010
• Fig. 3: Mexico, pay TV subscribers by platform, 1999-2010
• Fig. 4: Mexico, Televisa viewing share, 2006-2010
• Fig. 5: Mexico, TV household forecasts by platform, 2010-2016

Netherlands TV update

• Fig. 1: Netherlands, spilt of TV households by platform, 2005-2010
• Fig. 2: Netherlands, split of TV households by platform, 2010
• Fig. 3: Netherlands, Ziggo and UPC cable TV subscribers, 2Q08-2Q11
• Fig. 4: Netherlands, KPN TV subscriber growth, 1Q09-3Q11
• Fig. 5: Netherlands, share of all-day viewing by channel-group, 2009 and 2010
• Fig. 6: Netherlands, gross advertising expenditure, 2005-2010

Poland TV update.

• Fig. 1: Poland, split of TV households by platform, 2004-2010
• Fig. 2: Poland, major multichannel TV operator subscriber growth, 2005-1H11
• Fig. 3: Poland, Cyfrowy Polsat operating details, 2004-3Q11
• Fig. 4: Poland, UPC Telewizja Kablowa subscriber details, 2005-2Q11
• Fig. 5: Poland, Multimedia Polska operating details, 2005-1H11
• Fig. 6: Poland, share of all-day and primetime viewing by channel, 2010
• Fig. 7: Poland, gross TV advertising vs gross advertising, 2005-2010

Russia TV update

• Fig. 1: Russia, split of TV households by platform, 2005-2010
• Fig. 2: Russia, split of TV households by platform, 2010
• Fig. 3: Russia, DTH subscribers by operator, 2006-2Q11
• Fig. 4: Russia, share of viewing by channel, 2010
• Fig. 5: CTC Media financial highlights, 2002-2010

Spain TV update

• Fig. 1: Spain, split of TV households by platform, 2005-2010
• Fig. 2: Spain, split of TV households by platform, 2010
• Fig. 3: Spain, Ono operational and financial highlights, 2006-1H11
• Fig. 4: Spain, Digital Plus operational and financial highlights, 2006-1H11
• Fig. 5: Spain, mobile TV subscriptions by operator, 2Q09-2Q11
• Fig. 6: Spain, share of all-day viewing by channel, 2009 and 2010
• Fig. 7: Spain, net TV advertising revenues, 2002-2010

Sweden TV update

• Fig. 1: Sweden, split of TV households by platform, 2005-2010
• Fig. 2: Sweden, split of TV households by platform, 2010
• Fig. 3: Sweden, pay DTH market, 2005-2010
• Fig. 4: Sweden, share of all-day viewing by channel, 2009 and 2010
• Fig. 5: Sweden, net TV advertising expenditure, 2005-2010

Turkey TV update

• Fig. 1: Split of TV households by platform, 2005-2010
• Fig. 2: D-Smart subscriber growth, 2Q08-2Q11
• Fig. 3: Share of primetime viewing by channel, 2010
• Fig. 4: Advertising expenditure, 2005-2010

UK TV update

• Fig. 1: UK, split of TV households by platform, 2005-2010
• Fig. 2: UK, split of TV households by platform, 2010
• Fig. 3: UK, BSkyB financial and operational highlights, 2005-1H11
• Fig. 4: UK, Virgin Media financial and operational highlights, 2005-2010
• Fig. 5: UK, broadband subscribers by operator, 2005-1Q11
• Fig. 6: UK, BBC iPlayer requests per month, Jan 09-Jul 11
• Fig. 7: UK, mobile subscriptions by operator, 2005-2Q11
• Fig. 8: UK, share of all-day viewing by channel, 2004-2010
• Fig. 9: UK, BBC operating expenditure by TV service, 2006-2011
• Fig. 10: UK, ITV plc financial highlights, 2006-2010
• Fig. 11: UK, ITV plc broadcast schedule costs, 2006-2010
• Fig. 12: UK, Channel 4 financial highlights, 2008-2010

US TV update

• Fig. 1: US, split of TV households by platform, 2004-2010
• Fig. 2: US, cable service subscribers, 2003-2010
• Fig. 3: US, Comcast operating data, 2005-2010
• Fig. 4: US, Time Warner Cable operating data, 2005-2010
• Fig. 5: US, IPTV subscribers by major operator, 1Q09-4Q10 (000s)
• Fig. 6: US, DISH Network operating data, 2005-2010
• Fig. 7: US, Netflix subscriber growth, 4Q08-4Q10
• Fig. 8: US, multichannel TV home forecasts, 2010-2016

Press Release

預測全球數位電視家庭數

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