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市場調查報告書 - 219311

全球數位電視及收費電視市場

Global Digital and Pay TV - 12th edition

出版商 Ovum, Ltd.
出版日期 2013年05月09日 內容資訊 英文
價格
全球數位電視及收費電視市場 Global Digital and Pay TV - 12th edition
出版日期: 2013年05月09日 內容資訊: 英文
簡介

本報告提供全球數位電纜·衛星·地面電視及網路電視市場的相關課題調查分析,潛在的成長領域,新的市場機會,全球69個國家的數位環境的詳細內容簡介,主要19個國家,全部平台的數位用戶數,各種排行榜及預測等彙整資料,為您概述為以下內容。

調查內容•特徵

  • 年度預測
    • TV家庭的結構:DTT•數位電纜•DTH•網路電視娛樂
  • 高評價的該公司產業專家的全球數位電視產業的獨自分析
  • 主要數位電視市場各國家調查

調查課題

  • 需求最高的收費電視服務類型為何?
  • HDTV•DVR等新技術是如何形成數位環境?
  • 通訊業者的加入如何影響數位電視市場?
  • 為推動類比交換機高速化,政府活用的策略為何?
  • 如何對應數位DTH內建回路的缺點?
  • 電纜經營者是否提供了消費者升級數位化的有力理由?
  • 中國以外,預計將有機會大幅成長的地區為何?

詳細調查對象國家

  • 澳洲
  • 巴西
  • 加拿大
  • 中國
  • 法國
  • 德國
  • 香港
  • 印度
  • 義大利
  • 日本
  • 墨西哥
  • 荷蘭
  • 波蘭
  • 俄羅斯
  • 西班牙
  • 瑞典
  • 土耳其
  • 英國
  • 美國

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Abstract

This new research provides detailed insight into how the digital and pay-TV business is evolving worldwide. It examines new initiatives coming into the market to enhance the established business models - and how these are applied to reflect the different needs between more mature Western countries and blossoming emerging territories elsewhere.

The 12th edition of the best-selling Global Digital & Pay TV report comes with major improvements in format and country coverage.

The report provides you with country profiles and forecasts to guide you through the key issues surrounding cable, satellite, terrestrial TV and IPTV, highlighting potential growth areas and pinpointing new opportunities.

Overview

Digital TV upgrades are central to the development of the television business as it faces up to a range of challenges from allied and new entertainment options. Pay TV is also coming under pressure from several directions. Free and low-cost options are forcing premium pay-TV services to justify their subscription prices. This has led to an increasing reliance on technology innovations such as multiscreen, HDTV, VOD, DVRs and 3DTV to demonstrate added value.

This new - fully updated - edition of Informa's Global Digital & Pay TV research report is, for the first time, provided in an innovative new PowerPoint-based format. This will provide you with insights that are:

  • Much more CONCISE than in previous editions. The country profiles are now much more succinct, to-the-point and easier to navigate.
  • Better VISUALLY. The new country updates have many more graphics. The focus has shifted to analyzing the market in a more visual way - emphasizing key areas for ease of reference.
  • More FLEXIBLE - to save you time. Presented in an easy-to-use PowerPoint that is simple to manipulate, so clients can modify them very easily to their own particular needs.
  • More ANALYSIS. Each country update has a new expanded "Informa Viewpoint". This makes it clear what Informa's take is on each market.
  • WIDER in focus. A new section called "Next generation TV" looks beyond the traditional TV platforms (cable, satellite, IPTV, terrestrial) and analyzes new developments in areas like over-the-top video, catch-up TV and multiscreen.

This year's research has been significantly enhanced through the use of an inventive new style of research report, which provides you with the insight you need to understand the global Pay-TV and Digital-TV sectors. Gain insights into these key areas via Informa's proprietary data and forecasts, which this year have been significantly expanded to include much more detail of the emerging MENA region.

Key Coverage:

  • The digital and pay-TV landscape in 69 countries
  • 19 in-depth country profiles
  • Digital and pay-TV subscriber figures, across all platforms
  • Global rankings and forecasts to 2017

Key questions answered:

  • What types of pay-TV services are seeing the strongest demand?
  • How are value-added technologies such as HDTV and DVRs shaping the digital landscape?
  • What sorts of revenue levels are being generated in an emerging region like MENA?
  • How has the increasing presence of telecoms companies affected the digital TV scene?
  • What strategies are governments using to speed up analog switchover?
  • How is digital DTH adapting to its lack of an in-built return path?
  • Are cable companies providing their subscribers with compelling reasons to upgrade to digital?
  • China is earmarked for significant growth. Where else will there be major growth opportunities up to 2017?

Countries Covered

  • Australia
  • Canada
  • France
  • Hong Kong
  • Italy
  • Mexico
  • Poland
  • Spain
  • Turkey
  • US
  • Brazil
  • China
  • Norway
  • Germany
  • India
  • Japan
  • Netherlands
  • Russia
  • Sweden
  • UK

New report format:

New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Lead authors:

Adam Thomas, Media Research Manager, TV

Adrian Reynolds, Research Analyst, Broadband & TV

Table of Contents

PDFs

  • Global digital household forecasts, 2005-2017 (3 pages)
    • Fig. 1: Global digital household forecasts by region, 2012-2017
    • Fig. 2: Digital household penetration forecasts by region, 2012-2017
    • Fig. 3: Global, split of TV households by delivery system by region, 2017
    • Fig. 4: Global, TV household composition by region in 2017
    • Fig. 5: Global, TV household forecasts by platform, 2012-2017
    • Fig. 6: Global, split of global TV households by platform, 2012-2017
  • Global pay TV revenue forecasts, 2005-2017 (3 pages)
    • Fig. 1: Global, pay TV revenue forecasts by region, 2012-2017
    • Fig. 2: Global, top 10 countries by pay TV revenues, 2012 and 2017
    • Fig. 3: Global, pay TV revenue forecasts by platform, 2012-2017
    • Fig. 4: Pay TV revenue composition by region in 2017

Powerpoint files

  • Master PPT: Global Digital and Pay TV (29.4Mb)
  • Global Digital Pay TV, Executive summary (12 slides)
  • Australia TV update (26 slides)
  • Brazil TV update (31 slides)
  • Canada TV update (31 slides)
  • China TV update (36 slides)
  • France TV update (46 slides)
  • Germany TV update (37 slides)
  • Hong Kong update (30 slides)
  • India TV update (29 slides)
  • Italy TV update (37 slides)
  • Japan TV update (35 slides)
  • Mexico TV update (33 slides)
  • Netherlands TV update (34 slides)
  • Poland TV update (42 slides)
  • Russia TV update (44 slides)
  • Spain TV update (35 slides)
  • Sweden TV update (24 slides)
  • Turkey TV update (30 slides)
  • UK TV update (36 slides)
  • US TV update (45 slides)

Excel files

Global TV household numbers, 2005-2017

  • GLOBAL TV HOUSEHOLD FORECASTS BY REGION AND BY PLATFORM
  • GLOBAL TV HOUSEHOLDS
  • GLOBAL DIGITAL TV HOUSEHOLDS
  • DIGITAL TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL ANALOG TV HOUSEHOLDS
  • ANALOG TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL DIGITAL CABLE TV HOUSEHOLDS
  • DIGITAL CABLE TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL ANALOG CABLE TV HOUSEHOLDS
  • ANALOG CABLE TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL PAY IPTV HOUSEHOLDS
  • IPTV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL DIGITAL PAY DTH HOUSEHOLDS
  • DIGITAL PAY DTH HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL DIGITAL FREE-TO-AIR SATELLITE HOUSEHOLDS
  • DIGITAL FREE-TO-AIR SATELLITE TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL PRIMARY DIGITAL TERRESTRIAL TV HOUSEHOLDS
  • PRIMARY DIGITAL TERRESTRIAL TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL ANALOG TERRESTRIAL TV HOUSEHOLDS
  • ANALOG TERRESTRIAL TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS
  • GLOBAL PAY DIGITAL TERRESTRIAL TV HOUSEHOLDS
  • PAY DIGITAL TERRESTRIAL TV HOUSEHOLDS AS A % OF TOTAL TV HOUSEHOLDS

Global pay TV revenue forecasts, 2005-2017

  • Global pay TV revenue forecasts by platform and by region
  • Global pay TV revenue forecasts
  • Global subscription revenue forecasts
  • Global PPV/VOD revenue forecasts
  • Cable/MMDS TV revenue forecasts
  • Global analog cable/MMDS TV subscription revenue forecasts
  • Global digital cable TV revenue forecasts
  • Digital cable VOD revenue forecasts
  • Digital cable TV revenue forecasts for stand-alone subscribers
  • Digital cable TV revenue forecasts for dual-play subscribers
  • Digital cable TV revenue forecasts for triple-play subscribers
  • Global IPTV revenue forecasts
  • Global IPTV VOD revenue forecasts
  • Global IPTV subscription revenue forecasts
  • IPTV subscription TV revenue forecasts for stand-alone subscribers
新聞稿

全球收費電視收益預測:到2017年年末為止數位電視擁有家庭數將達到13億

2013年05月29日

Global Information, Inc.開始銷售美國的市場調查公司Ovum, Ltd.所發行的報告書「Global Digital and Pay TV - 12th edition (全球數位電視及收費電視市場)」

電視相關商務面臨來自同類的娛樂和新娛樂的挑戰,更新數位電視和系統成為對電視相關商務的發展來說必要事項。收費電視也受到各方面的壓力。

根據該報告指出,2012年全球收費電視的收益額,從2007年的收益總額增加490億美元,達到1840億美元。預計今後5年的成長將比之前緩慢,2017年的總收益額與2012年相比增加420億美元達到2260億美元。

今年的調查取得的成果,作為調查報告採用獨創性的新風格,大幅度強化,提供企業的經營團隊了解全球收費電視及數位電視部門的見解。

該報告提供69個國家到2017年為止的市場預測,尤其是以PowerPoint顯示主要19個國家縝密的分析結果。透過採用這個劃時代的新風格,以下列的形式提供市場知識和見解。

  • 比到現在為止的版本更簡單明瞭。各國的情形更簡潔顯示,正確而且易懂。
  • 用眼睛看就可以明白。使用許多圖表顯示各國的最新資訊。市場分析更明確,重要的領域以容易參照的形式顯現,一目了然。
  • 採用彈性的表現法,有利節省時間。以操作簡單且容易使用的PowerPoint的格式顯示圖表,讀者根據不同需要製作改變看法的圖表更容易。
  • 進行更深入的分析。顯示各國最新資訊新擴大版的「Informa公司觀點」。藉此,闡明針對各國市場的Informa公司的看法。
  • 拓寬視野。提供「新一代TV」的新文章,預測傳統TV基礎(電纜,衛星,IP TV,地面電波)的 OTT影音,Catch-up TV,多幕式多媒體投影等領域的發展情形分析。

全球數位電視及收費電視市場是由出版商Ovum, Ltd.在2013年05月09日所出版的。這份市場調查報告書價格從美金2392起跳。

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