西歐的TV市場:第15版

西歐的TV市場:第15版 是由出版商Informa Telecoms & Media在2011年12月所出版的。 這份英文市場調查報告書價格從美金1592起跳。

簡介

本報告提供西歐地區整體及主要15個國家的電視市場趨勢相關調查分析，彙整主要經營者的5年用戶預測，數位/類比電纜收入明細，收費DTT·收費/FTA衛星等的觀眾數轉變等資料，為您概述為以下內容。

調查內容

• 西歐的電視市場:概要
  • 月額ARPU趨勢
  • 主要TV平台的普及率
  • TV平台的詳細內容
  • 主要收費電視經營者和用戶數等
• 西歐的電視市場:各國分析
  • TV家庭的各平台詳細內容
  • 主要經營者的財務·營業焦點
  • 手機用戶數的轉變:不同業者
  • 系統視聽市場佔有率的轉變
  • TV廣告支出的轉變等

調查對象國家

• 奧地利
• 比利時
• 丹麥
• 芬蘭
• 法國
• 德國
• 愛爾蘭
• 義大利
• 荷蘭
• 挪威
• 葡萄牙
• 西班牙
• 瑞典
• 瑞士
• 英國

目錄

Abstract

Faced with mature sectors in some countries, many Western European TV players are turning their attention to new priorities. They are developing strategies for how to best position themselves within emerging platforms, while ensuring this does not disrupt their established businesses.

Summary

Western European TV (15th edition) provides vital intelligence on the opportunities presented by these 15 lucrative markets. This year's research has also been significantly expanded to include Informa's proprietary data in the areas of: 5-year subscriber forecasts for the top 60 operators, sets per home, digital/analog cable revenue splits, pay DTT, pay/FTA satellite, population movements and household numbers and penetration.

Overview

With analog terrestrial TV expected to become extinct in 2013, Informa's new research on the Western European TV sector provides an informative insight into the post-switchover world. Indeed, Western Europe provides something of a microcosm for the changes occurring in global TV consumption patterns. Traditional pay-TV is coming under pressure from several directions. Free and low-cost options are forcing premium pay-TV services to justify their subscription prices. This has led to an increasing reliance on technology innovations such as " TV Everywhere" , HDTV, VOD, DVRs and 3DTV to " prove" their added value.

The economic downturn has also presented a further challenge for pay TV, as it bids for diminishing consumer spending power against a range of alternative entertainment options. There is still little evidence that over-the-top (OTT) TV services are taking significant numbers away from pay TV - creating the much talked about cord-cutters. But as OTT improves its offering, pay-TV operators are sensibly adapting to changing consumer tastes with new initiatives such as multiscreen strategies.

Use Western European TV research to benefit from:

• Find out how the success of DTT is transforming the region
• Discover if pay-TV subscriber numbers are holding up against free/low-cost alternatives
• Evaluate investment opportunities in light of the global economic downturn
• Learn which new technologies are succeeding in Western Europe
• Calculate how changing patterns of public TV consumption can benefit you

Major industry questions answered in this research includes:

• Has the global economic situation had a major impact on TV in Western Europe?
• How are key markets like the UK and France adapting to changing consumer demands for TV delivery?
• How has DTT successfully started to make inroads into the dominance of other platforms?
• Will the growing number of low-cost or free-to-air multichannel services harm the chances of pay TV?
• Was the early promise of 3DTV just hype or is it coming to fruition?

Countries Covered

• Austria
• Netherlands
• Belgium
• Norway
• Denmark
• Portugal
• Finland
• Spain
• France
• Sweden
• Germany
• Switzerland
• Ireland
• UK
• Italy

Table of Contents

Western European TV: Two-tier trends to the fore, as IPTV finally makes some waves

• Fig. 1: Western Europe, monthly ARPU trend 2005 vs. 2010
• Fig. 2: France, pay TV subscribers by platform, 2013
• Fig. 3: Western Europe, primary TV platform penetration 2005-2016
• Fig. 4: Western Europe, TV platform breakdown, 2010 and 2016
• Fig. 5: Western Europe, leading pay TV operators by subscriber total, 2010
• Fig. 6: Western European pay TV, a US$32.4 billion business at 2016

Western European TV 15th Edition Executive Summary

Austria TV update

• Fig. 1: Austria, split of TV households by platform, 2005-2010
• Fig. 2: Austria, UPC Telekabel subscriptions, 2006-1H11
• Fig. 3: Austria, Liwest subscriptions, 2006-2010
• Fig. 4: Austria, share of viewing by channel, 2010
• Fig. 5: Austria, advertising expenditure, 2005-2010

Belgium TV update

• Fig. 1: Belgium, split of TV households by platform, 2003-2010
• Fig. 2: Belgium, split of TV households by platform, 2010
• Fig. 3: Belgium, Telenet operating data, 2005-1H11
• Fig. 4: Belgium, Telenet split of subscribers, 3Q08-2Q11
• Fig. 5: Belgium, Belgacom TV operating data, 1Q08-2Q11
• Fig. 6: Belgium, RTL Belgium financial highlights, 2003-2010

Denmark TV update

• Fig. 1: Denmark, split of TV households by platform, 2005-2010
• Fig. 2: Denmark, split of TV households by platform, 2010
• Fig. 3: Denmark, cable TV subscribers by major operator, 2Q08-2Q11
• Fig. 4: Denmark, DTH subscribers by major operator, 2000-2010
• Fig. 5: Denmark, share of all-day viewing by channel, 2009 and 2010
• Fig. 6: Denmark, advertising expenditure, 2005-2010

Finland TV update

• Fig. 1: Finland, split of TV households by platform, 2005-2010
• Fig. 2: Finland, split of TV households by platform, 2010
• Fig. 3: Finland, multichannel TV subscribers by operator, 2005-2Q11
• Fig. 4: Finland, Canal Digital financial data, 2008-2010
• Fig. 5: Finland, Viasat financial data, 2008-2010
• Fig. 6: Finland, share of all-day viewing by channel, 2009 and 2010 (%)
• Fig. 7: Finland, share of primetime viewing by channel, 2009 and 2010
• Fig. 8: Finland, gross advertising expenditure, 2007-2010

France TV update

• Fig. 1: France, split of TV households by platform, 2005-2010
• Fig. 2: France, split of TV households by platform, 2010
• Fig. 3: France, IPTV subscribers, 3Q08-2Q11
• Fig. 4: France, France Telecom TV subscriber data, 1Q09-3Q11
• Fig. 5: France, Canal Plus France, subscription analysis, 2008-2010
• Fig. 6: France, share of all-day viewing by channel, 2009-2010
• Fig. 7: France, TF1 operating data, 2007-2010

Germany TV update

• Fig. 1: Germany, split of TV households by platform, 2004-2010
• Fig. 2: Germany, split of TV households by platform, 2010
• Fig. 3: Germany, cable TV subscribers by leading operators, 2Q08-2Q11
• Fig. 4: Germany, Unitymedia video subscriber data, 2005-2011
• Fig. 5: Germany, Deutsche Telekom and Sky Deutschland TV subscribers, 4Q08-2Q11
• Fig. 6: Germany, Sky Deutschland financials, 2006-2011
• Fig. 7: Germany, share of viewing by channel group for 14-49 year-olds, 2009 and 2010
• Fig. 8: Germany, share of viewing by channel for 14-49 year-olds, 2009 and 2010
• Fig. 9: Germany, net advertising expenditure, 2004-2010

Ireland TV update

• Fig. 1: Ireland, split of TV households by platform, 2005-2010
• Fig. 2: Ireland, split of TV households by platform, 2010
• Fig. 3: Ireland, UPC operating summary, 2006-1H11
• Fig. 4: Ireland, all-day viewing share by channel, 2009 and 2010
• Fig. 5: Ireland, primetime viewing by channel, 2009 and 2010
• Fig. 6: Ireland, net TV advertising expenditure, 2005-2010

Italy TV update

• Fig. 1: Italy, split of TV households by platform, 2005-2010
• Fig. 2: Italy, split of TV households by platform, 2010
• Fig. 3: Italy, Sky Italia and Mediaset subscribers, 2Q08-3Q11
• Fig. 4: Italy, IPTV subscribers by major operator, 2Q08-3Q11
• Fig. 5: Italy, all-day viewing shares by channel, 2009 and 2010 (%)
• Fig. 6: Italy, gross advertising expenditure, 2005-2010

Netherlands TV update

• Fig. 1: Netherlands, spilt of TV households by platform, 2005-2010
• Fig. 2: Netherlands, split of TV households by platform, 2010
• Fig. 3: Netherlands, Ziggo and UPC cable TV subscribers, 2Q08-2Q11
• Fig. 4: Netherlands, KPN TV subscriber growth, 1Q09-3Q11
• Fig. 5: Netherlands, share of all-day viewing by channel-group, 2009 and 2010
• Fig. 6: Netherlands, gross advertising expenditure, 2005-2010

Norway TV update

• Fig. 1: Norway, split of TV households by platform, 2005-2010
• Fig. 2: Norway, split of TV households by platform, 2010
• Fig. 3: Norway, pay DTH market, 2005-2010
• Fig. 4: Norway, Viasat financial results, 1H10 1H11
• Fig. 5: Norway, share of viewing by channel, 2009 and 2010
• Fig. 6: Norway, net TV advertising expenditure, 2005-2010

Portugal TV update

• Fig. 2: Portugal, Zon Multimedia operational progress, 2005-2010
• Fig. 3: Portugal, share of all-day viewing by channel, 2010
• Fig. 4: Portugal, advertising expenditure, 2005-2010

Spain TV update.

• Fig. 1: Spain, split of TV households by platform, 2005-2010
• Fig. 2: Spain, split of TV households by platform, 2010
• Fig. 3: Spain, Ono operational and financial highlights, 2006-1H11
• Fig. 4: Spain, Digital Plus operational and financial highlights, 2006-1H11
• Fig. 5: Spain, mobile TV subscriptions by operator, 2Q09-2Q11
• Fig. 6: Spain, share of all-day viewing by channel, 2009 and 2010
• Fig. 7: Spain, net TV advertising revenues, 2002-2010

Sweden TV update

• Fig. 1: Sweden, split of TV households by platform, 2005-2010
• Fig. 2: Sweden, split of TV households by platform, 2010
• Fig. 3: Sweden, pay DTH market, 2005-2010
• Fig. 4: Sweden, share of all-day viewing by channel, 2009 and 2010
• Fig. 5: Sweden, net TV advertising expenditure, 2005-2010

Switzerland TV update

• Fig. 1: Switzerland, split of TV households by platform, 2005-2010
• Fig. 2: Switzerland, digital TV subscribers by major operator, 1Q08-2Q11
• Fig. 3: Switzerland, Cablecom subscriber details, 2006-2010
• Fig. 4: Switzerland, German speaking region viewing share by channel, 2010
• Fig. 5: Switzerland, French speaking region viewing share by channel, 2010
• Fig. 6: Switzerland, Italian speaking region viewing share by channel, 2010
• Fig. 7: Switzerland, Advertising expenditure (US$ mil.), 2005-2010

UK TV update

• Fig. 1: UK, split of TV households by platform, 2005-2010
• Fig. 2: UK, split of TV households by platform, 2010
• Fig. 3: UK, BSkyB financial and operational highlights, 2005-1H11
• Fig. 4: UK, Virgin Media financial and operational highlights, 2005-2010
• Fig. 5: UK, broadband subscribers by operator, 2005-1Q11
• Fig. 6: UK, BBC iPlayer requests per month, Jan 09-Jul 11
• Fig. 7: UK, mobile subscriptions by operator, 2005-2Q11
• Fig. 8: UK, share of all-day viewing by channel, 2004-2010
• Fig. 9: UK, BBC operating expenditure by TV service, 2006-2011
• Fig. 10: UK, ITV plc financial highlights, 2006-2010
• Fig. 11: UK, ITV plc broadcast schedule costs, 2006-2010
• Fig. 12: UK, Channel 4 financial highlights, 2008-2010

Western Europe Pay TV and FTA Forecasts to 2016

Western Europe TV Factsheets to end 2Q11

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