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市場調查報告書

西歐的TV市場

Western European TV

出版商 Ovum, Ltd. 商品編碼 219200
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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西歐的TV市場 Western European TV
出版日期: 2016年06月14日 內容資訊: 英文
簡介

本報告提供西歐地區整體及主要15個國家的電視市場趨勢相關調查分析,彙整主要經營者的5年用戶預測,數位/類比電纜收入明細,收費DTT·收費/FTA衛星等的觀眾數轉變等資料,為您概述為以下內容。

調查內容

  • 西歐的電視市場:概要
    • 月額ARPU趨勢
    • 主要TV平台的普及率
    • TV平台的詳細內容
    • 主要收費電視經營者和用戶數等
  • 西歐的電視市場:各國分析
    • TV家庭的各平台詳細內容
    • 主要經營者的財務·營業焦點
    • 手機用戶數的轉變:不同業者
    • 系統視聽市場佔有率的轉變
    • TV廣告支出的轉變等

調查對象國家

  • 奧地利
  • 比利時
  • 丹麥
  • 芬蘭
  • 法國
  • 德國
  • 愛爾蘭
  • 義大利
  • 荷蘭
  • 挪威
  • 葡萄牙
  • 西班牙
  • 瑞典
  • 瑞士
  • 英國

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目錄
Product Code: ME0003-000672

A detailed update of the Western European TV market, encompassing free-to-air and pay TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV revenues, market shares, pro

Highlights

  • Ovum forecasts that limited subscriber growth will see the number of pay-TV subscribers pass 100 million by 2017, reaching 104.9 million by end-2021.
  • Significant M&A activity has taken place in recent years and Ovum expects to see further mergers take place in Western Europe over the short term, with increased competition for both subscribers and premium content nudging pay-TV operators toward consolid
  • The Western European market will continue to become increasingly sophisticated, with complete digital switchover (DSO) boosting digital platforms.
  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Western Europe
  • Assess the prospects for multiscreen/OTT initiatives in the Western European TV market

Features Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Western Europe
  • Assess the prospects for multiscreen/OTT initiatives in the Western European TV market

Questions Answers

  • How are pay-TV operators innovating to ensure continued subscriber growth in a mature market?
  • What are the drivers feeding the growth of OTT services in Western Europe?

Table of Contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

Market dynamics

  • Creation of Sky Europe recognizes industry challenges

Market outlook

  • Content disruption promotes production consolidation
  • Mature market innovates to grow
  • ARPU increases overcome stagnating subscriber numbers

Appendix

  • Methodology
  • Further reading
  • Author
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