行動NFC（近距離無線通訊）服務 是由出版商Informa Telecoms & Media在2011年09月所出版的。
這份英文市場調查報告書價格從美金2392起跳。
現在對於行動NFC的關心再度的燃燒、電信業者數家發表在2011年開始服務的計畫。在些行動電信業者、比Google及Apple等OTT（Over the top）企業先行握有主導權。但是、阻擋到目前為止的行動NFC市場的發展之無數障礙、仍存於之僅存的狀態之認識是相當重要的。因此、想成為行動NFC市場的領導之電信業者的成功、與其他價值鏈之企業合作、及如何在市場上應對障礙是今後的課題。
本報告書內容包括:全球的行動NFC（近距離無線通訊）服務市場為焦點、市場的發展之相關經濟性、技術性、及策略性發展的促進因素及阻礙因素的分析、行動NFC服務的行動電信業者、OEM、PSP、以及技術及平台供應商所帶來的多樣使用者個案及事業機會的評價、2015年為止的市場預測之提示等、內容綱要摘記如下:
行動NFC（近距離無線通訊）服務：實施摘要（Powerpoint投影片43張）
行動NFC環保系統及價值鏈
- 行動力NFC價值鏈
- 信用卡價值鏈
- 行動NFC端子的安全元件的設置場所之附加條件
- 行動電信業者支持Pay-Buy-Mobile主導權（2011年8月）
目前的趨勢和未來的機會
- 全球的行動NFC發表件數：2010年7月∼2011年5月
- 行動NFC服務引進的障礙
- 西洋市場中的發表/銷售中的消費者專用NFC端子
- 電話的安全NFC應用程式之實現的競爭對策
- 行動NFC服務的當面機會概要
市場加入企業的策略
- SIM基礎的安全元件之讚否
- 最近所發表的單方面NFC電信業者主導權
- 最近所發表的NFC電信業者之法律順應
- Isis及Google Wallet NFC付款服務的比較
非接觸付款的商業個案分析
- 行動NFC付款的市場加入企業之相關促進因素
- 德國：銷售額及交易數的付款方法之佔有率（2009年）
- EU：各種付款方法的平均1人的每年交易數（2008年）
- 行動NFC付款的英國消費者之行動相關調查結果、YouGov（2011年7月）
- 日本：FeliCa付款服務的使用（2010年）
- Sitges行動非接觸付款測試的結果（2010年5月∼10月）
- 美國的100美金交易所課的綜合連接費用的詳細內容
- Sitges行動非接觸付款測試、零售商店分類購買的分配
- 獨立型 vs 統合型NFC銷售點終端（POS）端子
- 銀行用行動非接觸付款商業模式
- 電信業者用行動非接觸付款商業模式
非接觸付款引進策略
- Quick Tap的實際
- Ericsson IPX trusted-service-manager（TSM）模式
- Split TSM架構
- iPhone的NFC插頭式、iCarte
- UniCredit Bank的行動非接觸付款引進所使用的NFC標籤（斯洛伐克）
- Square iPhone付款機器及應用程式
技術及很多潛在的使用方法
- 行動NFC的動作模式
- 行動NFC讀取機/文書服務的使用方法、促進因素及阻礙因素
- NFC標籤 vs QR條碼、讚否
- Groupon（團購網站）的架構
- 行動NFC監視器服務（讀取機/文書模式）的使用方法、促進因素及阻礙因素
- 非接觸職場連結
- 行動NFC P2P模式服務的使用方法、促進因素及阻礙因素
- 內建商務卡（名片）的NFC晶片
- 行動NFC卡片應用服務的使用方法、促進因素及阻礙因素
行動NFC市場的預測：2010-2015年
- 全球的NFC端子出貨數量：2010-2015年
- 全球的端子之NFC普及率：2010-2015年
- 全球的NFC端子出貨數量（各種OS）：2010-2015年
- 全球的NFC端子出貨數量（各種地區）：2010-2015年
- 全球的行動NFC服務使用者（各種地區）：2010-2015年
- 全球的行動NFC交易數量（各種地區）：2010-2015年
- 全球的行動NFC付款金額（各種地區）：2010-2015年
行動NFC的預測：2010-2015年（Excel檔案）
Abstract
“There seems to be a stronger case for the use of NFC for mobile
payments in the emerging markets, whereas the focus initially in the developed
world will be more on using NFC for mobile ticketing and transport
applications.” Shailendra Pandey, Senior Analyst, Informa
Telecoms & Media
Summary:
After almost flat-lining over a year ago, the mobile NFC sector has been
re-energized by a flurry of announcements. Mobile operators in several
countries have ganged up in NFC alliances and joint ventures; handset vendors
have announced bold NFC handset rollout plans.
Overview:
There has been a revival in enthusiasm for mobile NFC with a number of
operators announcing plans to launch services in 2011. These mobile operators
are eager to seize the initiative before OTT players, such as Google and
Apple, jump ahead and capture the market for themselves. However, it is
important to remember that the numerous barriers that have held back the
mobile NFC market until now largely still remain in place. Therefore, the
success of those operators keen on becoming mobile NFC market leaders will
depend on how well they are able to tackle and remove the market barriers by
partnering with other value chain players.
This report analyses the prospects for the growth of mobile NFC services,
examining the economic, technological and strategic drivers, and constraints
to overall market development. It evaluates the various user case and business
opportunities presented by mobile NFC services for mobile operators, OEMs,
PSPs, and technology and platform vendors, both in the developed and emerging
markets.
Key Coverage:
- An in-depth assessment and analysis of the current mobile NFC Market,
focusing specifically on the use of NFC in mobile phones.
- Key economic, technological and strategic drivers and barriers to mobile
NFC market growth.
- The likely impact of recent NFC announcements by the operators and the
strategies of handset vendors, including Google, Apple, Nokia and RIM.
- Detailed profiling of the mobile NFC ecosystem, value-chain players and
the opportunities and challenges for these stakeholders. Plus, the
relationships these players have now and how these relationships might change
over the coming years.
- Market segmentation of the mobile NFC market including service and
applications type: payments, transport and ticketing, couponing, access
controls, managing identity and tagging, sharing and pairing with other
devices, etc.
- Analysis of the various possible mobile NFC business models for operators,
OEMs, PSPs, and technology and infrastructure vendors.
- Global and regional forecasts to 2015 for mobile NFC users, usage,
transaction value and for NFC handset shipments.
Forecasts:
- NFC Handset Shipments by Region, 2010-15
- NFC Handset Installed Base by Region, 2010-15
- Mobile NFC Users by Region, 2010-15
- Mobile NFC Transactions by Region, 2010-15
- Mobile NFC Transactions by Type, 2010-15
- Mobile NFC Transaction Value by Region, 2010-15
Key issues addressed in this edition
- Expected trends that will have an impact on NFC market growth over the
next five years.
- What are the opportunities and challenges for the various mobile NFC
value-chain players, including the operators, handset vendors, PSPs,
technology and platform vendors?
- What are the security compliance and risk management issues that need to
be addressed?
- How can potential disagreements between the stakeholders over the
technical implementation of SE (secure element) be resolved?
- What are the various possible mobile NFC business models, pricing
strategies, and what revenues can be expected for the different value-chain
players?
Table of Contents
- Mobile NFC Services Executive Summary - PowerPoint file (43 Slides)
- Mobile NFC ecosystem and value chain
- Fig. 1: Mobile NFC value chain
- Fig. 2: Credit card value chain
- Fig. 3: Options for location of secure element in mobile NFC handsets
- Fig. 4: Mobile operators supporting the Pay-Buy-Mobile initiative, Aug-11
- Current trends and immediate opportunities
- Fig. 1: Global, no. of mobile NFC announcements, Jul-10 to May-11
- Fig. 2: Barriers to the takeoff of mobile NFC services
- Fig. 3: Consumer NFC handsets announced/available in Western markets
- Fig. 4: Competing approaches to enabling secure NFC applications on
phones
- Fig. 5: Overview of immediate opportunities in mobile NFC services
- Market-player strategies
- Fig. 1: Pros and cons of SIM-based secure element
- Fig. 2: Recently announced unilateral NFC operator initiatives
- Fig. 3: Recently announced NFC operator alliances
- Fig. 4: Comparison of Isis and Google Wallet NFC-payment services
- Analyzing the business case for contactless payments
- Fig. 1: Main drivers for market players' involvement in mobile NFC
payments
- Fig. 2: Germany, share of payment instruments by turnover and number of
transactions, 2009
- Fig. 3: EU, annual per-capita transactions by payment instrument, 2008
- Fig. 4: Results of poll into UK consumers' attitudes to mobile NFC
payments, YouGov, Jun-11
- Fig. 5: Results of poll into UK consumers' attitudes to mobile NFC
payments, YouGov, Jun-11
- Fig. 6: Japan, take up of FeliCa payment services, 2010
- Fig. 7: Sitges mobile contactless payment trial results, May-Oct 2010
- Fig. 8: Breakdown of interconnect fees taken from US$100 transaction in
the US
- Fig. 9: Sitges mobile contactless payments trial, distribution of
purchases by merchant type
- Fig. 10: Stand-alone vs. integrated NFC point-of-sale terminal
- Fig. 11: Mobile-contactless-payments business model for banks
- Fig. 12: Mobile-contactless-payments business model for operators
- Contactless-payment deployment strategies
- Fig. 1: Quick Tap facts
- Fig. 2: Ericsson IPX trusted-service-manager model
- Fig. 3: Split TSM architecture
- Fig. 4: iPhone NFC plug in, iCarte
- Fig. 5: NFC sticker used in UniCredit Bank mobile-contactless-payments
deployment, Slovakia
- Fig. 6: Square iPhone payments device and application
- The technology and its many potential uses
- Fig. 1: Mobile NFC operating modes
- Fig. 2: Uses, drivers and barriers for mobile NFC reader/writer-mode
services
- Fig. 3: NFC tags vs. QR codes, pros and cons
- Fig. 4: How Groupon works
- Fig. 5: Uses, drivers and barriers for mobile NFC monitoring services
(reader/writer mode)
- Fig. 6: Contactless workplace access
- Fig. 7: Uses, drivers and barriers for mobile NFC P2P-mode services
- Fig. 8: Business card incorporating NFC chip
- Fig. 9: Uses, drivers and barriers for mobile NFC card-emulation services
- Mobile NFC market forecasts, 2010-2015
- Fig. 1: Global, NFC handset shipments, 2010-2015
- Fig. 2: Global, NFC penetration in handsets, 2010-2015
- Fig. 3: Global, NFC handset shipments, by OS, 2010-2015
- Fig. 4: Global, NFC handset shipments, by region, 2010-2015
- Fig. 5: Global, mobile NFC service users, by region, 2010-2015
- Fig. 6: Global, mobile NFC transactions, by region, 2010-2015
- Fig. 7: Global, mobile NFC total transaction value, by region, 2010-2015
- Mobile NFC Forecasts, 2010 2015 - Excel file
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