電子貿易:行動付款·銀行·NFC服務的展望

電子貿易:行動付款·銀行·NFC服務的展望 是由出版商Informa Telecoms & Media在2011年12月所出版的。 這份英文市場調查報告書價格從美金3192起跳。

簡介

本報告提供電子貿易服務的發展前景調查分析，行動付款及行動銀行服務的分類和實行技術，最新的技術開發趨勢·市場發展趨勢與未來市場成長的影響，電子貿易及行動NFC的生態系統和主要相關企業，相關業者所注重的市場機會與課題，服務區分·不同地區的用戶數·交易數·業務收益的轉變與預測(∼2016年)，以及彙整主要企業的相關案例等資料，為您概述為以下內容。

行動銀行:最新市場趨勢

• 行動銀行服務的互通性
• Bank of America的行動銀行可供選擇
• 行動通訊業者的行動銀行相關法規上的負擔
• 行動銀行的經營模式的幅度
• M-Pesa交易系統
• WIZZIT行動銀行的手續費

行動遠程付款:最新市場趨勢

• 行動電子錢包交易的類型
• 應用程式商店的結算/貨幣化選擇:2011年第2季
• 行動零售服務的幅度
• 行動用Google Checkout
• 知名各公司的PayPal Mobile的付款的接受度
• 價值鏈的付款處理費用

行動當地付款:最新市場趨勢

• NFC標籤 vs QR編碼:贊成意見·反對意見
• Square的iPhone用付款設備·應用程式
• 行動NFC服務的障礙
• SIM為基礎的安全要素的贊成·反對
• 行動電話的安全NFC應用程式實現的競爭技術
• 主要企業推出NFC行動付款的主要的影響因素
• 獨立式·整合型NFC POS終端
• TSM體系結構

行動匯款:最新市場趨勢

• 新興國家中的主要匯款接受國:2011年
• 匯款:傳統 vs 行動途徑
• 國際行動匯款市場價值鏈
• 新興國家的匯款的平均成本
• M-Pesa的肯亞·英國間的國際匯款費用
• Globe Telecom的G-Cash用戶簡介

引人注目的營運商計費，如果要落實充分潛力必須要更新

• Vodafone:Android·BlackBerry·Ovi應用程式商店用直接付費的可用性
• 主要行動應用程式商店的計費措施
• 營運商計費的主要類型
• 主要地區的業者的來自營運商計費的收益佔有率
• Ovi Store範例:營運商計費的交易的收益的分離
• Android Market的營運商計費的可用性
• 既知的Android Market電信業者途徑
• Ebscer:BlackBerry App World上的業者計費的應用程式銷售額的比例

全球電子貿易市場:預測(2010-2016年)

• 電子貿易交易額:各種類
• 電子貿易交易額:各地區
• 電子貿易·行動數位內容·行動預付卡的收費的交易額
• 電子貿易的業務收益:各種類
• 電子貿易的業務收益:各地區
• 行動銀行的服務用戶數:各地區
• 行動銀行的交易數:各地區
• 行動銀行的業務收益:各地區
• 行動遠程付款(實體商品·服務)的用戶數:各地區
• 行動遠程付款(實體商品·服務)的交易數:各地區
• 行動遠程付款的業務收益:各地區
• 行動當地付款(包含NFC)的用戶數:各地區
• 行動當地付款(包含NFC)的交易數:各地區
• 行動當地付款(包含NFC)的業務收益:各地區
• 國內行動匯款的服務用戶數:各地區
• 國內行動匯款的交易數:各地區
• 國內行動匯款的業務收益:各地區
• 國際行動匯款的服務用戶數:各地區
• 國際行動匯款的交易數:各地區
• 國際行動匯款的業務收益:各地區

相關案例研究:CellBazaar

• 簡便SMS和WAP介面
• 總用戶數和賣方數
• 市場區分:零售·農業分類
• 農業零售分類

相關案例研究:Celcom的AirCash策略

• AirCash的行銷
• Maxis·Celcom·Digi:主要行動電子商務服務與相關費用:2010年第3季
• AirCash的SWOT分析

相關案例研究:Vodafone的行動匯款服務(M-Pesa)

• 行動匯款服務的開始
• 英國·肯亞間的M-Pesa的國際匯款的費用
• 肯亞:M-Pesa代理商數的增加
• 肯亞:M-Pesa的比率
• M-Pesa交易系統
• M-Kesho服務的陣容和比率
• 肯亞:M-Pesa契約數的增加
• Safaricom的收益詳細內容:2010年第一季
• Safaricom的行動數據收益:2008-2010年

目錄

Abstract

Mobile operators should look to partner with other companies that own specialist knowledge and technology in both m-commerce and e-commerce to develop and deploy secure and attractive services for their subscribers.

Summary

The growing interest in m-commerce is reflected by the increasing number of service announcements and market activity that includes partnerships, mergers and acquisitions as well as the launch of new platforms and solutions by value chain players. A successful suite of m-commerce services can help the operators strengthen their position in the mobile content and services value chain.

Overview

The major players in the m-commerce value chain are strengthening their position through strategic acquisitions and partnerships with other leading and innovative companies. These developments are expected to lead to accelerated growth in the deployment and adoption of m-commerce services in the coming years. There will be " first-mover" benefits for those operators and service providers that are early to market with mobile wallet and m-commerce services as they will create greater subscriber stickiness for their network and more churn from their competitors.

This report analyses the prospects for the growth of m-commerce services, examining the economic, technological and strategic drivers, as well as the constraints to this market's development. It evaluates various user cases and the business opportunities presented by mobile banking, payments, money transfer, and NFC services for mobile operators, handset and OS vendors, payment service/network providers, banks, and technology and platform vendors.

Key coverage

• Segmentation of the m-commerce market - types of m-payments and m-banking services and the technologies behind them.
• Key social/cultural, economic, technological and strategic drivers and barriers to market growth
• Recent market and technical developments and their implications for future growth.
• Detailed profiling of the m-commerce and mobile NFC ecosystem, value-chain players and the opportunities and challenges for these stakeholders. The relationships these players have now and how these relationships might change over the coming years.
• The market today and how fast will it grow in the near future - service types and geographic regions expected to see the fastest growth in the next 5 years.
• The likely impact of recent NFC announcements by the operators and the strategies of handset vendors, including Google, Apple, Nokia and RIM.
• Market segmentation of the mobile NFC market including service and applications type: payments; transport and ticketing; couponing; access controls; managing identity and tagging; sharing and pairing with other devices; etc.
• Analysis of the various possible mobile NFC business models for operators, OEMs, PSPs, and technology and infrastructure vendors.
• Global and regional forecasts to 2015 for mobile NFC users, usage, transaction value and for NFC handset shipments.
• Global, regional and country level (12 markets) forecasts to 2015 for mobile banking, mobile remote payments, mobile local payments, and mobile remittance.

Forecasts by service type, 2010-15

• Mobile banking users by region
• Mobile banking transactions by region
• Mobile banking revenues by region
• Mobile remote payments users by region
• Mobile remote payments transactions by region
• Mobile remote payments revenues by region
• Mobile local payments users by region
• Mobile local payments transactions by region
• Mobile local payments revenues by region
• Mobile remittance users by region
• Mobile remittance transactions by region
• Mobile remittance revenues by region
• NFC handset shipments by region
• Mobile NFC transactions by region
• Mobile NFC transactions by region
• Mobile NFC transaction value by region

Region/countries covered:

The report, M-Commerce: Outlook for Mobile Payments, Banking and NFC Services, covers the global market including the following main geographic regions and countries.

• Regions Africa, Asia Pacific Developed, Asia Pacific Developing, Western Europe, Eastern Europe, Latin America, Middle East, North America
• Countries Japan, South Korea, China, India, France, Germany, Italy, Spain, UK, Russia, Brazil, US, Canada

Note: NFC forecasts available by region only

Key issues addressed in this edition:

• How is the m-commerce market segmented?
• What are the key m-commerce services, and what are the key technologies behind them?
• How is the role of the " mobile wallet" evolving?
• What recent market and technical developments have taken place in this market, and what implications do they have for its future potential?
• What are the lessons to be learned from service deployments in the past 12 months?
• How is the m-commerce ecosystem expanding and what are the implications for value-chain players?
• What relationships do these players have and how might those relationships change?
• Where are the biggest opportunities for the key players, and what strategies should they adopt to exploit them?
• How large is this market today, and how fast will it grow in the near future?
• Which service types and geographic regions will see fastest growth, and which offer the greatest potential for revenues and profits for the different value-chain players?

Table of Contents

Contributing Editors

Mobile banking: Market update

• Fig. 1: Interoperability of Monitise mobile-banking service
• Fig. 2: Mobile-banking options at Bank of America
• Fig. 3: Regulatory burden for mobile operators in mobile banking
• Fig. 4: The spectrum of mobile-banking business models
• Fig. 5: The M-Pesa transaction system
• Fig. 6: WIZZIT mobile banking charges

Mobile remote payments: Market update

• Fig. 1: Types of mobile wallet transactions
• Fig. 2: App-store billing/monetization options, 2Q11
• Fig. 3: Range of mobile retailing services
• Fig. 4: Google Checkout for Mobile
• Fig. 5: Brands allowing customers to purchase via PayPal Mobile
• Fig. 6: Payments processing fees across the value chain

Mobile local payments: Market update

• Fig. 1: NFC tags vs. QR codes, pros and cons
• Fig. 2: Square iPhone payments device and application
• Fig. 3: Barriers to the take-off of mobile NFC services
• Fig. 4: Pros and cons of SIM-based secure element
• Fig. 5: Competing approaches to enabling secure NFC applications on phones
• Fig. 6: Main drivers for market players' involvement in mobile NFC payments
• Fig. 7: Quick Tap facts
• Fig. 8: Stand-alone and integrated NFC point-of-sale terminals
• Fig. 9: Split TSM architecture

Mobile money transfers: Market update

• Fig. 1: Top recipients of remittances among developing countries, 2011
• Fig. 2: Remittance - traditional vs. mobile corridors
• Fig. 3: International mobile-money-transfer market value chain
• Fig. 4: Average cost of sending remittances to developing regions
• Fig. 5: M-Pesa international remittance fees for UK to Kenya corridor
• Fig. 6: Globe Telecom - G-Cash subscriber profile

Carrier billing takes center stage but it needs an update to achieve its full potential

• Fig. 1: Vodafone direct-billing availability for Android, BlackBerry and Ovi application stores
• Fig. 2: Billing arrangements at leading mobile application stores
• Fig. 3: Main types of carrier billing
• Fig. 4: Global, operator revenue share from carrier billing, selected territories
• Fig. 5: Example of how revenue from carrier-billed transactions on the Ovi Store might be divided
• Fig. 6: Android Market carrier-billing availability
• Fig. 7: Known Android Market carrier channels
• Fig. 8: Ebscer, proportion of app sales from operator billing on BlackBerry App World, Aug-10 to Apr-11

M-commerce market forecasts 2010-2016

• Fig. 1: Global, m-commerce transaction value, by segment, 2010-2016
• Fig. 2: Global, m-commerce transaction value, by region, 2010-2016
• Fig. 3: Global, transaction value from m-commerce, mobile digital content and mobile prepaid top-ups, 2010-2016
• Fig. 4: Global, m-commerce service revenues, by segment, 2010-2016
• Fig. 5: Global, m-commerce service revenues, by region, 2010-2016
• Fig. 6: Global, mobile banking service users, by region, 2010-2016
• Fig. 7: Global, mobile banking transactions, by region, 2010-2016
• Fig. 8: Global, mobile banking service revenues, by region, 2010-2016
• Fig. 9: Global, mobile remote-payment (physical goods and services) users, by region, 2010-2016
• Fig. 10: Global, mobile remote-payment (physical goods and services) transactions, by region, 2010-2016
• Fig. 11: Global, mobile remote-payment service revenues, by region, 2010-2016
• Fig. 12: Global, mobile local-payment (including NFC) users, by region, 2010-2016
• Fig. 13: Global, mobile local-payment (including NFC) transactions, by region, 2010-2016
• Fig. 14: Global, mobile local payment (including NFC) service revenues, by region, 2010-2016
• Fig. 15: Global, domestic mobile money-transfer service users, by region, 2010-2016
• Fig. 16: Global, domestic mobile money-transfer transactions, by region, 2010-2016
• Fig. 17: Global, domestic mobile money-transfer service revenues, by region, 2010-2016
• Fig. 18: Global, international mobile money-transfer service users, by region, 2010-2016
• Fig. 19: Global, international mobile money-transfer transactions, by region, 2010-2016
• Fig. 20: Global, international mobile money-transfer service revenues, by region, 2010-2016

Case Study: CellBazaar

• Fig. 1: CellBazaar's simple SMS and WAP interfaces
• Fig. 2: CellBazaar's total users and sellers
• Fig. 3: CellBazaar's market segments; retail agricultural category
• Fig. 4: CellBazaar's Agri-Retail subcategories

Case study: Celcom's AirCash strategy

• Fig. 1: Celcom's AirCash marketing
• Fig. 2: Maxis, Celcom and Digi, key mobile commerce services and associated fees, 3Q10
• Fig. 3: Celcom's AirCash SWOT analysis

Case study: Vodafone's mobile-money-transfer services (M-Pesa)

• Fig. 1: Vodafone mobile-money-transfer-service launches
• Fig. 2: M-Pesa international remittance fees for UK-Kenya corridor
• Fig. 3: Kenya, growth in number of M-Pesa agents, Jan-Aug 10
• Fig. 4: Kenya, M-Pesa rates
• Fig. 5: The M-Pesa transaction system
• Fig. 6: M-Kesho service lineup and rates
• Fig. 7: Kenya, growth in the number of M-Pesa subscriptions, Jan-10 to Aug-10
• Fig. 8: Safaricom revenue split, 1Q10
• Fig. 9: Safaricom mobile data revenues, 2008-2010

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