中東·非洲地區的電視市場:第8版

中東·非洲地區的電視市場:第8版 是由出版商Informa Telecoms & Media在2011年10月所出版的。 這份英文市場調查報告書價格從美金1592起跳。

簡介

到2016年為止，中東及北非地區的家庭約有80%擁有多頻道電視。再者，擁有9億用戶的薩哈拉以南地區，預計也將成為重要市場。

本報告提供中東·非洲地區主要17個國家的TV市場分析，彙整22個國家簡介，收費電視及多頻道TV用戶數的成長相關資訊等資料，以PowerPoint、PDF、Excel的格式呈送給您。

調查對象國家

• 阿爾及利亞
• 安哥拉
• 亞塞拜然
• 巴林
• 賽普勒斯
• 埃及
• 迦納
• 以色列
• 約旦
• 肯亞
• 科威特
• 黎巴嫩
• 摩洛哥
• 奈及利亞
• 阿曼
• 卡達
• 沙烏地阿拉伯
• 敘利亞
• 南非
• 突尼西亞
• 土耳其
• 阿拉伯聯合大公國

目錄

Abstract

“Satellite is still the “default” platform for most TV homes in the region. But other sectors are starting to make some important inroads. ” Adam Thomas, Media Research Manager, Informa Telecoms & Media.

By 2016, around 80% of homes in the Middle East and North Africa region will have multichannel TV. This significant penetration rate highlights the rich prospects for growth developing in the region. Sub-Saharan Africa' s 800 million TV households are also offering important new opportunities.

Summary

Overview

Satellite TV dominates the region' s TV sector, having a presence in more than 60% of MENA TV households. Some homes, particularly in the Gulf States, either have two dishes or a dual LNB (amplifier) to take signals from two satellites.

With satellite so dominant, there has been limited cable and IPTV activity. IPTV is now growing quickly, albeit from a very low base. However, despite some signs of progress, broadband penetration in the region remains low. IPTV is therefore restricted from making even greater progress, both by this lack of broadband penetration and also by the fact that where broadband is in place it is not always suitably robust to facilitate IPTV provision.

Regulatory and legislative factors continue to pose difficulties for the TV sector. The close relationship between the state and many broadcasters is often seen as having an inhibiting effect. Some media legislation, meanwhile, is out of date and often unable to deal with recent developments such as digital TV, the Internet, mobile TV and IPTV.

One of the big positives for the region is that the youthful demographic skew in many countries minimizes barriers to the acceptance of new technologies. This mindset will help promote demand for important concepts such as convergence and technological upgrading.

How will this research help you:

• Read and utilize our analysis of 17 countries across the Middle East and North Africa
• Study our country profiles of nine key territories in Africa (22 countries profiled in total)
• Gain valuable intelligence on pay-TV and multichannel subscriber growth
• Access Informa' s proprietary forecasts for the region
• Pinpoint new opportunities and highlight territories ripe for investment

Countries Covered

• Algeria
• Azerbaijan
• Cyprus
• Ghana
• Jordan
• Kuwait
• Morocco
• Oman
• Saudi Arabia
• South Africa
• Turkey
• Angola
• Bahrain
• Egypt
• Israel
• Kenya
• Lebanon
• Nigeria
• Qatar
• Syria
• Tunisia
• United Arab Emirates

• Middle East & Africa TV: 8th edition Executive Summary - PowerPoint file (17 slides)

• Middle East & Africa: Arab television is springing into life
  • Fig. 1: MENA, TV platform penetration trend, 2005 and 2010
  • Fig. 2: MENA, pay TV subscriber growth by platform, 2005 and 2010
  • Fig. 3: MEA, top 10 pay TV operators, 2Q11

• Algeria TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Pay TV subscriptions by operator, 2005-2010
  • Fig. 4: DTH, pay TV market share by operator, 2010
  • Fig. 5: DTH households, 2005-2010

• Angola TV update
• Multichannel TV subscriptions by operator, 2Q07-2Q11
• Azerbaijan TV update
• Multichannel TV subscriptions by platform, 1Q08-1Q11

• Bahrain TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Pay TV subscriptions by operator, 2005-2010
  • Fig. 4: Pay TV market share by operator, 2010
  • Fig. 5: Batelco financial data, 2006-2010

• Cyprus TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Pay TV subscriptions by operator, 2005-2010
  • Fig. 4: Pay TV market share by operator, 2010

• Egypt TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010 (%)
  • Fig. 3: Pay TV subscriptions by operator, 2005-2010 (000)
  • Fig. 4: Pay TV market share by operator, 2010 (%)
  • Fig. 5: DTH households, 2005-2010 (000)
  • Fig. 6: Advertising expenditure, 2008-2010 (US$ mil.)

• Ghana TV update
• Multichoice Ghana subscribers, 2Q08-2Q10

• Israel TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Multichannel TV subscribers by provider, 2005-2Q11
  • Fig. 4: Multichannel TV market share by provider, 2Q11
  • Fig. 5: Pay digital DTH KPIs, 2005-2010
  • Fig. 6: Advertising expenditure, 2005-2010

• Jordan TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Pay TV subscriptions by operator, 2005-2010
  • Fig. 4: DTH, pay TV market share by operator, 2010
  • Fig. 5: Advertising expenditure, 2008-2010

• Kenya TV update
• Pay TV subscriptions by operator, 2Q08-2Q11

• Kuwait TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Advertising expenditure, 2008-2010

• Lebanon TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Pay TV subscriptions by operator, 2005-2010
  • Fig. 4: Pay TV market share by operator, 2010
  • Fig. 5: Advertising expenditure, 2008-2010

• Morocco TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: DTH households, 2005-2010

• Nigeria TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Multichannel TV subscribers by major operator, 2Q09-2Q11

• Oman TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: Pay TV subscriptions by operator, 2005-2010
  • Fig. 4: Advertising expenditure, 2008-2010

• Qatar TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: QTel IPTV subscribers, 2Q08-2Q11
  • Fig. 4: Advertising expenditure, 2008-2010

• Saudi Arabia TV update
  • Fig. 1: Saudi Arabia, split of TV households by platform, 2005-2010
  • Fig. 2: Saudi Arabia, TV market share by platform, 2010
  • Fig. 3: Saudi Arabia, pay-TV households by operator, 2005-2010
  • Fig. 4: Pay-TV subscription market share by operator, 2010
  • Fig. 5: Saudi Arabia, DTH households by network and subscription type, 2005-2010
  • Fig. 6: Saudi Arabia, TV viewing shares, 2005-2010
  • Fig. 7: Saudi Arabia, advertising expenditure by media, 2006-2010

• South Africa TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010 (%)
  • Fig. 3: Multichoice subscribers, Mar-08 - Mar-11
  • Fig. 4: Naspers pay TV financial highlights, 2009-2011 (ZAR mil.)
  • Fig. 5: SABC financial highlights, 2007-2011 (ZAR mil.)
  • Fig. 6: Advertising expenditure, 2005-2010 (ZAR mil.)

• Syria TV update
  • Fig. 1: Split of TV households by platform, 2010
  • Fig. 2: DTH households, 2005-2010

• Tunisia TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010

• Turkey TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: D-Smart subscriber growth, 2Q08-2Q11
  • Fig. 3: Share of primetime viewing by channel, 2010
  • Fig. 4: Advertising expenditure, 2005-2010

• UAE TV update
  • Fig. 1: Split of TV households by platform, 2005-2010
  • Fig. 2: Split of TV households by platform, 2010
  • Fig. 3: E-Vision subscribers by platform, 2Q08-2Q11
  • Fig. 4: Du IPTV subscribers, 2Q08-2Q11
  • Fig. 5: Advertising expenditure by medium, 2009-1H11

• Middle East & Africa, TV Factsheets to end-2Q11 - Excel file
• Middle East and Africa Pay TV & FTA Forecasts to 2016 - Excel file

Press Release

衛星電視支配中東・北非的TV市場

Global Information Inc.開始銷售由Informa Telecoms & Media所發行的調查報告「Middle East & Africa TV 8th edition (中東·非洲地區的電視市場:第8版)」。

中東以及北非(MENA)地區於2010年底的時間點，擁有電視的家庭數為7,990萬戶。而撒哈拉以內的非洲地區，則有3,680萬戶的家庭擁有。

在中東･北非地區，衛星電視為主要的TV服務，65%的電視持有家庭使用衛星電視。

特別是在波斯灣沿岸各國的家庭，為了從兩個衛星接收訊號，也有裝置碟型天線2機或是雙LNB的家庭。

如下圖所示，由於透過衛星接收訊號的電視佔了大部分，有線電視和IPTV並不怎麼活躍。但是，特別是IPTV，雖為小量數值，不過急速擴大當中。

該地區的寬頻普及率依然處於低迷的狀態。

因此，今後的IPTV服務並不被認為會大幅擴大。

不僅是寬頻的普及率低，即使在有設置寬頻的地點，也還無法維持可推動IPTV服務的穩定通訊狀態。

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