南北美洲地區的電視市場:第15版

南北美洲地區的電視市場:第15版 是由出版商Informa Telecoms & Media在2011年09月所出版的。 這份英文市場調查報告書價格從美金1592起跳。

簡介

先前受到全球經濟動盪影響的南美經濟，現在則持續呈現長期的強勢成長。經濟穩定性提高，已逐步使該地區的電視市場越來越有吸引力。許多國家的市場尚未成熟是由於缺乏長期對收費電視及數位電視市場成長的強烈期待，不過，2010年這一潛力終於開始取得實際成果。到現在為止對投入資金的該地區媒體和通訊事業來說，投資總算有了顯著成效。

本報告提供南北美洲地區的電視市場現況與展望調查分析，主要20個國家的各國主要趨勢，各平台用戶情形，收費電視ARPU(用戶銷售額)的實際成果及預測，DTT(數位地面電視)現況及今後預測等彙整資料，以PowerPoint，PDF，Excel格式為您概述為以下內容。

調查內容

• 南北美洲地區
  • 收費電視ARPU(用戶銷售額)實際成果與預測:2005-2010年2016年
• 南美市場
  • 依據用戶數的收費電視前十大企業:2010年末現在
  • Telmex/Telefonica的收費電視用戶數實際成果:2008-2010年
  • 電視平台的分類實際成果與預測:2010-2016年
• 各國市場
  • 各平台電視家庭用戶實際成果
  • 多流通管道市場的成長轉變
  • CATV市場的成長轉變
  • 各平台收費電視用戶數
• 其他

調查對象國家

• 阿根廷
• 巴西
• 加拿大
• 智利
• 哥倫比亞
• 哥斯大黎加
• 多明尼加共和國
• 厄瓜多
• 瓜地馬拉
• 宏都拉斯
• 墨西哥
• 尼加拉瓜
• 巴拿馬
• 巴拉圭
• 秘魯
• 波多黎各
• 美國
• 烏拉圭
• 委內瑞拉

目錄

Abstract

“New-found economic stability means the Latin American TV sector keeps going from strength to strength.” Adam Thomas, Research Manager, Informa Telecoms & Media.

Once highly susceptible to global economic turbulence, Latin American economies continue to exhibit signs of long-term strength. This improving economic stability has been gradually making the region' s TV market increasingly attractive. The lack of maturity in many countries has long offered strong prospects for pay-TV and digital growth and in 2010 this potential finally started to come to fruition, justifying the investment of those entrants that have invested - and continue to invest - in the region' s media and telecoms businesses.

Average revenue per subscriber (ARPU) has been increasing, fairly slowly, in Latin America, reflecting an increase in the number of services on offer - and the subsequent tiering of channels and introduction of PPV/VOD packages. But TV ARPU is believed to be near its peak, with the impact of dual- and triple-play bundles pushing down the price of the TV component of the package. The launch of low-cost pay-TV services also puts pressure on ARPU at a regional level.

Consistent growth in digital TV is anticipated throughout the forecast period, meaning the Latin region' s digital household total is forecast to more than triple in size between end-2010 and 2016. Brazil and Mexico combine to account for more than half of digital subscribers.

Countries Covered

• Argentina
• Brazil
• Canada
• Chile
• Colombia
• Costa Rica
• Dominican Republic
• Ecuador
• Guatemala
• Honduras
• Mexico
• Nicaragua
• Panama
• Paraguay
• Peru
• Puerto Rico
• United States
• Uruguay
• Venezuela

• Americas TV 15th edition Executive Summary - PowerPoint file (17 slides)
• Americas TV: Economic stability lays foundations for Latin pay TV boom
  • Fig. 1: Latin America, choice of DTT standard
  • Fig. 2: Latin America, top 10 pay TV operators by subscriber total, end-2010
  • Fig. 3: Telmex/Telefonica: Pay TV subscribers 2008-2010
  • Fig. 4: Latin America, TV platform breakdown, 2010-2016
  • Fig. 5: Americas, pay TV ARPU 2005-2016
• Argentina TV update
  • Fig. 1: Argentina, split of TV households by platform, 2004-2010
  • Fig. 2: Argentina, multichannel TV market growth, 2005-1Q11
  • Fig. 3: Argentina, cable TV market growth, 2004-2010
  • Fig. 4: Argentina, Cablevision/Multicanal subscriber data, 4Q07-1Q11
  • Fig. 5: Argentina, TV household forecasts by platform, 2010-2016
• Brazil TV update
  • Fig. 1: Brazil, split of TV households by platform, 2004-2010
  • Fig. 2: Brazil, pay TV subscribers by platform, 2005-1Q11
  • Fig. 3: Brazil, Net Servicos financial highlights, 2007-2010
  • Fig. 4: Brazil, Telefonica Brazil operating data, Mar-10 vs Mar-11
• Canada TV update
  • Fig. 1: Canada, split of TV households by platform, 2005-2010
  • Fig. 2: Canada, pay TV operator market growth, 2005-2010
  • Fig. 3: Canada, Shaw Communications subscriber data, 2005-1Q11
  • Fig. 4: Canada, Cogeco cable subscriber growth, 2005-1Q11
  • Fig. 5: Canada, Bell TV operational progress, 2006-2010
  • Fig. 6: Canada, TV households forecasts by platform, 2010-2016
• Chile TV update
  • Fig. 1: Chile, split of TV households by platform, 2005-2010
  • Fig. 2: Chile, pay TV subscribers by platform, Sep-09 - Dec-10
  • Fig. 3: Chile, VTR subscriber split, 1Q08 - 1Q11
  • Fig. 4: Chile, multichannel TV subscribers by operator, 2005-1Q11
  • Fig. 5: Chile, multichannel home forecasts, 2010-2016
• Colombia TV update
  • Fig. 1: Colombia, split of TV households by platform, 2005-2010
  • Fig. 2: Colombia, pay TV subscribers, 2003-2010
  • Fig. 3: Colombia, major multichannel TV operator market growth, 2006-2010
  • Fig. 4: Colombia, top pay TV operators market share, 2010
  • Fig. 5: Colombia, TV household forecasts by platform, 2011-2016
• Costa Rica TV update
  • Fig. 1: Costa Rica, split of TV households by platform, 2006-2010
  • Fig. 2: Costa Rica, advertising expenditure, 2000-2010
• Dominican Republic TV update
• Ecuador TV update
  • Fig. 1: Ecuador, split of TV households by platform, 2006-2010
  • Fig. 2: Ecuador, advertising expenditure, 2000-2010
• El Salvador TV update
  • Fig. 1: El Salvador, split of TV households by platform, 2006-2010
• Guatemala TV update
• Honduras TV update
• Mexico TV update
  • Fig. 1: Mexico, split of TV households by platform, 2004-2010
  • Fig. 2: Mexico, multichannel TV market growth, 2004-2010
  • Fig. 3: Mexico, pay TV subscribers by platform, 1999-2010
  • Fig. 4: Mexico, Televisa viewing share, 2006-2010
  • Fig. 5: Mexico, TV household forecasts by platform, 2010-2016
• Nicaragua TV update
  • Fig. 1: Nicaragua, split of TV households by platform, 2006-2010
  • Fig. 2: Nicaragua, cable TV subscribers by major operator, 2004-2010
• Paraguay TV update
• Peru TV update
  • Fig. 1: Peru, split of TV households by platform, 2005-2010
  • Fig. 2: Peru, multichannel TV market growth, 2005-2011
  • Fig. 3: Peru, advertising expenditure by medium, 2009
  • Fig. 4: Peru, TV household forecasts by platform, 2011-2016
• Puerto Rico TV update
  • Fig. 1: Puerto Rico, split of TV households by platform, 2005-2010
  • Fig. 2: Puerto Rico, cable TV subscribers, 2000-2010
  • Fig. 3: Puerto Rico, advertising revenues, 2000-2010
• US TV update
  • Fig. 1: US, split of TV households by platform, 2004-2010
  • Fig. 2: US, cable service subscribers, 2003-2010
  • Fig. 3: US, Comcast operating data, 2005-2010
  • Fig. 4: US, Time Warner Cable operating data, 2005-2010
  • Fig. 5: US, IPTV subscribers by major operator, 1Q09-4Q10 (000s)
  • Fig. 6: US, DISH Network operating data, 2005-2010
  • Fig. 7: US, Netflix subscriber growth, 4Q08-4Q10
  • Fig. 8: US, multichannel TV home forecasts, 2010-2016
• Uruguay TV update
• Venezuela TV update
  • Fig. 1: Venezuela, split of TV households by platform, 2010
  • Fig. 2: Venezuela, major multichannel TV operator market growth, 2005-2010
  • Fig. 3: Venezuela, advertising expenditure, 2005-2010
  • Fig. 4: Venezuela, TV household forecasts by platform, 2011-2016
• Americas TV Factsheets to end-4Q10 - Excel file
• Americas Pay TV & FTA Forecasts to 2016 - Excel file

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