新數位家庭(連網家庭)的影音服務:連結裝置預測(2011-2016年) 是由出版商Informa Telecoms & Media在2011年07月所出版的。
這份英文市場調查報告書價格從美金3192起跳。
本報告提供連結裝置市場與影音發送服務趨勢相關調查分析，連結裝置的發展，家庭內的各種連結裝置的裝機量(∼2016年)，現在的連網電視環境，主要經營者的配合與策略等資料，為您概述為以下內容。
摘要整理(PowerPoint文件)
2016年的連結裝置:並非變革而是進化
「Online-video-to-TV」的利用率擴大，但以全球來說利用率還是相當低
雖然連網電視環境開始成熟化,但還無法掌握誰才是真正的贏家。
BesTV:為確保其收費電視市場的力量，而相當關注於連網電視。
HbbTV:德國多數電視台開始引進·也開始向歐洲其他市場擴張
相關案例研究:Telstra的連網電視策略
CE設備製造商·收費電視企業:困惑於利害的衝突與改善
Sony的Qriocity服務
雖然HD影音的流量播放課題已克服,但短期內，消費族群並未受惠
家庭內的媒體共享:依然讓用戶失望
連結裝置的市場預測:2011-2016年(Excel文件)
Abstract
“The absence of a cross-device, cross-manufacturer platform has not
inhibited new services and devices entering the connected home. The stakes
continue to be raised as connected devices become ever more commonplace and
each of the big boys attempt to establish themselves as the definitive
gatekeeper of premium content.” Andrew Ladbrook, Research
Analyst, Informa Telecoms & Media.
Summary:
Includes connected device forecasts, by device type, region and key market,
and analysis of each device' s expected role within the home. Also features
strategic insight into how to successfully deliver a high-quality multiroom IP
video service within the connected home.
Overview:
For now, the supposedly empowered user has very little choice for their
multi-device multiroom experiences beyond Apple, Netflix and the iPlayer.
However, it remains to be seen if these earlier movers can keep their
advantages as connected devices become more commonplace and standards mature.
This first edition of Informa' s connected device forecasts tracks sales,
household penetration and the installed base of in-home connected devices.
This includes connected TVs, connected Blu-ray players, games consoles,
media-streaming devices and hybrid set-top boxes. It also examines how quickly
the connected TV will become the pre-eminent device and the impact this will
have on sales of other devices.
As connected devices become more popular, the greater the need for video
services - be that pay-TV or OTT - to deliver services to them. However, the
challenges of delivering video in and around the connected home are many. For
OTT players, the greatest concern remains how to get to the TV in the hope
that revenues will follow. Pay-TV operators, having already overcome that
hurdle, are looking to effectively and cheaply deliver multiroom experiences.
The quandary facing CE manufacturers is how to take advantage of forecasted
burgeoning connected devices sales and whether they wish to be a gatekeeper or
a service provider. If it is the latter, how can that service be attractive to
users who own devices produced by competitors.
One problem that almost every player seems to be ignoring is the home network
itself, which in many homes will simply not be good enough to cope with the
demands that video will put upon it. It remains to be seen if any wireless
technologies can bridge these gaps.
Operators and OTT players
- Which connected devices are popular - both now and in the future
- Which devices should the IP video service be launched on
- The advantages and disadvantages of using new home-networking technologies
to deliver IP video
- Case studies highlighting new business models and video delivery from the
cloud
CE manufacturers and equipment vendors
- How the market is likely to develop over the next five years and which
devices are going to be important
- What technologies are important to include as standard in devices
- How best to partner with content owners and providers
- Plan for expected device trends and developments
Case studies include:
- Telstra' s T-box
- Sony' s Qriocity
- Toshiba Places
Regions covered in our forecasts and analysis:
- Africa Asia Pacific
- Eastern Europe
- Latin America
- Middle East
- North America
- Western Europe
Plus individual country forecasts for:
- Brazil
- China
- Germany
- Italy
- Russia
- Spain
- US
- Canada
- France
- India
- Japan
- South Korea
- UK
New report format:
New Report format - designed for sharing - This research is available from our
online store either as a hardcopy report or electronic format, featuring a
series of PDF, PPT and XLS files, each designed to provide you with business
critical intelligence which is easy to share with your colleagues.
Table of Contents
Video in the Emerging Connected Home: Connected device forecasts 2011 - 2016
Executive Summary - PowerPoint file (26 Slides)
Connected devices in 2016: evolution, not revolution
- Fig. 1: Global, in-home connected-device installed base, 2011-2016
- Fig. 2: Global, connected-device installed base by device, 2011-2016
- Fig. 3: TV and games-console sales, 2008-2010
- Fig. 4: Global, games-console sales by market share, 2011
- Fig. 5: Global, connected-TV and games-console installed base, 2011-2016
- Fig. 6: Global, connected-TV and games-console sales, 2011-2016
- Fig. 7: Years TV installed base exceeds games-console installed base
- Fig. 8: Connected-TV-platform discontinuity, 2007-2010
- Fig. 9: Global, media-streamer sales penetration, 2016
- Fig. 10: Factors affecting consumer device purchases
- Fig. 11: US, Blu-ray player and media-streamer prices, Jun-11
- Fig. 12: Global, media-streamer and connected Blu-ray player sales,
2011-2016
- Fig. 13: Expected household set-top box penetration, 2011
- Fig. 14: Global, hybrid STBs launched
- Fig. 15: Global, STB sales, 2011-2016
- Fig. 16: Hybrid STB penetration of total STB installed base, 2011-2016
Online-video-to-TV use on the rise, but global usage will remain low
- Fig. 1: Global, online-video-to-TV users by country, 2010-2015
- Fig. 2: Online-video-to-TV, penetration of Internet users, 2010-2015
- Fig. 3: Online-video-to-TV, events per year, 2010-2015
- Fig. 4: Online-video-to-TV scorecard, 2011
Connected-TV landscape starts to mature, but it' s still too early to name the winners
- Fig. 1: Over-the-top-TV viewers and proportion of Internet users, 2010-2015
- Fig. 2: Overview of TV manufacturers' connected-TV platforms, Apr-11
- Fig. 3: Sony' s Google TV
- Fig. 4: US, selected manufacturers, prices of connected and unconnected
TVs, Apr-11
- Fig. 5: Google TV interface on Vizio TV, Jan-11
- Fig. 6: Connected-TV multiscreen-video implementations
- Fig. 7: Approximate connection rates of selected connected devices,
end-2010
- Fig. 8: Comparison of habits of DailyMotion users with best and worst
connected-TV models, Dec-10
- Fig. 9: Connected-TV value chain
BesTV looks to connected TVs to secure stake in pay TV market
- Fig. 1: BesTV subscriptions, 2H07-2H10
- Fig. 2: China, FTTH-B subscription growth, 2006-2010
- Fig. 3: China, digital TV subscriptions, 2005-2010
HbbTV, with wide broadcaster adoption in Germany, extends to other key European markets
- Fig. 1: Germany, HbbTV compliant devices in market, Jun-11
- Fig. 2: Germany, broadcasters with HbbTV apps, Apr-11
- Fig. 3: Germany, ARD HbbTV-enabled videotext page
- Fig. 4: Germany, Bayerische Rundfunk HbbTV-enabled videotext page
- Fig. 5: Germany, ARD HbbTV-enabled entry page
- Fig. 6: Germany, ARD HbbTV-enabled EPG
- Fig. 7: Europe, HbbTV status in different countries, Jun-11
- Fig. 8: Europe, HbbTV status in different countries, Jun-11
Case study: Telstra' s connected-TV strategy
- Fig. 1: Live channels available on T-Box
- Fig. 2: The Telstra T-Box
- Fig. 3: Telstra, fixed-broadband market share, 2005-2010
- Fig. 4: Australia, household pay TV penetration, 2005-2010
- Fig. 5: Telstra, retail fixed-broadband ARPU, 2H08-2H10
- Fig. 6: Australia, fixed-broadband subscriptions by operator, 2006-2010
- Fig. 7: Australia, VOD-service comparisons
- Fig. 8: Telstra strategic SWOT analysis
CE device manufacturers and pay-TV players struggle with conflicting and complementary interests
- Fig. 1: Alternative connected device strategies
- Fig. 2: Recent TiVo pay-TV client wins, Jun-10 to Jan-11
- Fig. 3: Manufacturers' set-top box strategies
- Fig. 4: Horizon features
- Fig. 5: Global, manufacturers' market share of connected-TV shipments, 2010
- Fig. 6: Liberty Global/UPC European operational footprint
- Fig. 7: Selected members of the RVU Alliance
First look: Sony' s Qriocity service
- Fig. 1: Qriocity key facts
- Fig. 2: Sony, early Qriocity prototype, 2009
- Fig. 3: Sony Qriocity device availability, May-11
- Fig. 4: Qriocity competitors
- Fig. 5: Global, legal music-download and peer-to-peer users, 2010-2015
- Fig. 6: Qriocity, key partnerships
- Fig. 7: Qriocity SWOT analysis
Challenges of HD video streaming being overcome, but consumers unlikely benefit in near future
- Fig. 1: Online-video traffic by type, 2010-2015
- Fig. 2: Properties of in-home wireless technologies
- Fig. 3: Bandwidth requirements for video streaming
- Fig. 4: Broadcast and beamforming signal delivery
- Fig. 5: Wi-Fi developments
- Fig. 6: WHDI video-stream protection
- Fig. 7: Selected wireless technologies, principle silicon manufacturers,
May-11
- Fig. 8: Support for digital-content-streaming DRM
- Fig. 9: Selected wireless-video-streaming devices
In-home media sharing still failing users
- Fig. 1: Video sharing between Apple devices
- Fig. 2: Supported video-sharing technologies, selected devices
- Fig. 3: Video sharing by DLNA , selected scenarios
- Fig. 4: Video sharing via RVU
- Fig. 5: Video-sharing-technology score card
Connected device forecasts 2011-2016 - Excel file
已開始成熟化的連結TV環境、勝者特定的時期尚早
2011年09月26日
Global Information, Inc.已開始銷售Informa Telecoms & Media所發行的報告書「Video in the Emerging Connected Home: Connected device forecasts 2011-2016 (新數位家庭(連網家庭)的影音服務:連結裝置預測(2011-2016年))」
主要TV製造商的連結設備策略已清楚呈現，然各公司的策略多少有點差異。
連接率因設備不同而有相當大的差異，改善此點是製造商最重要的課題。
Google與Android有令人擔憂的根本事項，妨礙到Google與TV製造商的合作。
今後TV製造商需要擴大專業領域。
今年的1月連結TV、智慧電視在拉斯維加斯舉行家電秀 (CES)。主要製造商介紹全部新的設備或平台，之後亦持續追加發表這些平台新產品的新聞。
迄今操作人員就是內容的管理者，然顯然同樣存在設備製造商。現在雖然只是些微，5年後家庭連接到大型畫面的情形將會戲劇性擴大。Informa預測2015年透過連結TV觀賞動畫內容的人將提高到3億8000萬人。(參照下圖)
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