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市場調查報告書
醫療與通訊業者：範例回顧
Healthcare and the Telecom Operator: A case study review
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醫療與通訊業者：範例回顧 是由出版商Informa Telecoms & Media在2011年03月所出版的。
這份英文市場調查報告書價格從美金792起跳。
本報告針對通訊業者醫療部門各種服務策略・技術・調查分析，醫療部門服務體制、使用技術、服務階段重點、主要9家公司範例，目錄介紹如下。
醫療與通訊業者：範例回顧摘要整理（PowerPoint檔案）
通訊業者與醫療：現況報告
- 圖1：醫療生命週期架構
- 圖2：各公司醫療分類架構
- 圖3：業者醫療遞送重要變數
範例：對醫療服務採用整體方式的Deutsche Telekom
- 圖1：Deutsche Telekom醫療策略表
- 圖2：Deutsche Telekom市場加入方式
- 圖3：SWOT分析
範例：GrameenPhone的HealthLine服務
- 圖1：HealthLine服務費用
- 圖2：孟加拉醫療相關統計
- 圖3：SWOT分析
範例：荷蘭KPN業者醫療策略模式？
- 圖1：KPN醫療服務策略
- 圖2：KPN主要醫療服務
- 圖3：SWOT分析
範例：Roshan遠距離醫療
- 圖1：Roshan遠距離醫療網路
- 圖2：Bamyan（阿富汗）醫院治療事例：2007-2009年
- 圖3：醫療訓練結果
- 圖4：遠距離醫療策略SWOT分析
範例：大範圍合作主導Sprint醫療-企業策略
- 圖1：醫療部門服務
- 圖2：產品分析：阿茲海默症患者追蹤系統「Comfort Zone」
- 圖3：Toughbook H1 MCA（Mobile Clinical Assistant）
- 圖3：SWOT分析
範例：以公共部門優先的Telefonica「Global e-Health Unit」
- 圖1：醫療產品分析
- 圖2：主要顧客：服務分類・種類・國家分類
- 圖3：e-health的SWOT分析
範例：保持距離的Telenor醫療市場
- 圖1：M2M醫療策略：目標顧客種類
- 圖2：顧客分析：Omron Healthcare
- 圖3：SWOT分析
範例：以澳洲醫療・行動醫療市場擴大為目標的Telstra
- 圖1：醫療服務分類
- 圖2：醫療服務
- 圖3：SWOT分析
範例：以醫療相關企業為目標Vodafone醫療技術
- 圖1：醫療技術・目標市場區分・・價値建議
- 圖2：目標市場
- 圖3：引進行動醫療服務
- 圖4：醫療技術SWOT分析
Abstract
“Healthcare is a global issue, but uniquely national considerations
govern its delivery. As the case studies in this report reveal, telecom
operator involvement in the healthcare ecosystem is not opportunistic, but it
is often nascent.” Camille Mendler, Principal Analyst, Informa
Telecoms & Media.
Summary:
This report illustrates how nine telecom operators in mature and emerging
economies are navigating organizational and technical complexities to make a
positive impact in healthcare delivery.
Overview
Healthcare is a global issue, but uniquely national considerations govern its
delivery. That' s a challenge - particularly for telecom operators with
international footprints. After all, telecommunications can be described as a
mass production model applied to the issue and delivery of digital goods. The
need to customize services - due to local regulations or customs - can be
seen as a threat to profitability.
Yet as Informa Telecoms & Media' s nine operator healthcare case studies
reveal, ways do exist to overcome such concerns. One approach is to facilitate
mass adoption of a healthcare service, another is to focus on certain actors
in the complex and fragmented healthcare ecosystem. But it can' t yet be said
that operators have all the answers, or concrete results from their growing
activities in healthcare.
Nevertheless, as discussed in this report, even operator healthcare services
with a simple scope have the potential to deliver a great social impact.
Countries/regions covered:
- Afghanistan
- Australia
- Bangladesh
- Germany
- Netherlands
- Norway
- Spain
- United Kingdom
- United States
Case studies include:
- Deutsche Telekom
- Grameenphone
- KPN
- Roshan
- Sprint
- Telefonica
- Telenor
- Telstra
- Vodafone
KEY QUESTIONS ANSWERED IN THIS REPORT:
- How are operators structured to target the healthcare sector?
- What technologies are coupled with healthcare delivery?
- On which stages in healthcare delivery are operators focusing their
activities?
- Do differences exist in operators' involvement in the mature versus the
emerging markets?
Table of Contents
- Healthcare and the Telecom Operator: A case study review Executive
Summary - PowerPoint file (28 Slides)
- Telecom operators and healthcare: A status report
- Fig. 1: A framework for the healthcare life cycle
- Fig. 2: Healthcare activity, selected operators
- Fig. 3: Key variables in operator healthcare delivery
- Case study: Deutsche Telekom takes a holistic approach to healthcare
services
- Fig. 1: Deutsche Telekom' s health strategy roadmap
- Fig. 2: Deutsche Telekom' s go-to-market approach
- Fig. 3: Deutsche Telekom' s health strategy SWOT analysis
- Case study: GrameenPhone' s HealthLine service
- Fig. 1: Healthline services, prices
- Fig. 2: Bangladesh health statistics
- Fig. 3: GrameenPhone' s health strategy SWOT analysis
- Case study: Does the Netherlands' KPN have a model operator health
strategy?
- Fig. 1: KPN Healthcare service strategy
- Fig. 2: KPN Healthcare selected services
- Fig. 3: KPN Healthcare SWOT analysis
- Case study: Roshan Telemedicine
- Fig. 1: Roshan' s telemedicine network
- Fig. 2: Afghanistan, cases treated in Bamyan' s hospitals, 2007-2009
- Fig. 3: Medical training results
- Fig. 4: Roshan telemedicine strategy SWOT analysis
- Case study: Sprint' s healthcare-enterprise strategy is wide-ranging and
partnerled
- Fig. 1: Sprint, services for healthcare
- Fig. 2: Product profile: Alzheimer' s patient tracker Comfort Zone
- Fig. 3: Toughbook H1 Mobile Clinical Assistant
- Fig. 4: Sprint Healthcare SWOT analysis
- Case study: Telefonica' s global e-Health unit puts public sector
first
- Fig. 1: Telefonica' s product portfolio for the health sector, Jul-10
- Fig. 2: Telefonica, selected customers by service area, type and country, Jul-10
- Fig. 3: Telefonica, e-health SWOT analysis, Jul-10
- Case study: Telenor monitors the healthcare market from a distance
- Fig. 1: Telenor M2M healthcare strategy: target-customer types
- Fig. 2: Telenor customer profile: Omron Healthcare
- Fig. 3: Telenor healthcare SWOT analysis
- Case study: Telstra looks to boost its participation in the Australian
e-health and mhealth market
- Fig. 1: Telstra Healthcare service areas
- Fig. 2: Telstra Healthcare services
- Fig. 3: Telstra healthcare SWOT analysis
- Case study: Vodafone Health Solutions targets the health enterprise
sector
- Fig. 1: Vodafone Health Solutions, target market segments and value propositions, Apr-10
- Fig. 2: Vodafone, target markets for healthcare, Apr-10
- Fig. 3: Vodafone, deployed mobile health services, Apr-10
- Fig. 4: Vodafone Health Solutions, SWOT analysis
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