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市場調查報告書

西歐的電視市場(第14版)

Western European TV (14th edition)

出版商 Informa Telecoms & Media
出版日期 2010年10月 商品編碼 134511
內容資訊 英文  
價格
本報告書已不再販售

本報告已在2011年12月20日停止出版。

更改為出版

Western European TV (15th edition)
出版日期 : 2011年12月
商品編碼: 219200

簡介

本報告書為西歐地區全體以及主要15國的電視市場之相關調査分析,各技術(數位/類比有線・收費DTT・收費/FTA衛星等)類別的普及率・家庭數・收益成績以及預測(∼2015年)等,以PowerPoint、PDF、Excel格式表示,概述如下。

調査内容

  • 西歐的電視市場:概要
  • 西歐的電視市場:詳細分析
  • 各種預測
    • 人口預測
    • TV家庭
    • 每個家庭的TV套數
    • 免費DTH家庭
    • DTT家庭
    • 收費DTT家庭
    • MMDS・有線家庭
    • 數位・類比衛星家庭
    • IPTV家庭(主要&次要)
    • 衛星家庭中的收費DTH家庭的比例
    • TV家庭中IPTV家庭的比例
    • TV家庭中收費TV家庭的比例
    • 數位DTH收益

調査對象國

  • 奧地利
  • 比利時
  • 丹麥
  • 芬蘭
  • 法國
  • 德國
  • 愛爾蘭
  • 義大利
  • 荷蘭
  • 挪威
  • 葡萄牙
  • 西班牙
  • 瑞典
  • 瑞士
  • 英國

目錄

Abstract

“With consumer tastes in TV consumption changing, Western Europe offers key insights into how the post-switchover TV world will look.” Adam Thomas, Research Manager, Informa Telecoms & Media.

“Western European TV (14th edition)” provides vital intelligence on the opportunities presented by these lucrative markets. This year' s research has also been significantly expanded to include Informa' s proprietary data in the areas of: 5-year subscriber forecasts for the top 60 operators, sets per home, digital/analogue cable revenue splits, pay DTT, pay/FTA satellite, population movements and household numbers and penetration.

New report format:

  • New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.
  • Executive Summary Presentation (PowerPoint) - Brief colleagues with a complete overview of findings in a clear, concise PowerPoint presentation. The file includes re-usable trend analysis, charts and graphs.
  • Executive Summary (PDF) - See the bigger picture through an up-to-date and data-rich analysis of the Western European TV markets.
  • Data & Forecasts 2005-2015 (Excel) - Data and charts on 15 countries offering the most comprehensive and accurate assessment of the market now and in the future - an ideal foundation for your strategic planning.

Use Western European TV research to benefit from:

  • Find out how the success of DTT is transforming the region
  • Discover if pay TV subscriber numbers are holding up against free/low-cost alternatives
  • Evaluate investment opportunities in light of the global economic downturn
  • Learn which new technologies are succeeding in Western Europe
  • Calculate how changing patterns of public TV consumption can benefit you

Key forecasts:

  • Population forecasts
  • TV households
  • TV sets per household
  • Free DTH households
  • DTT households
  • Pay DTT households
  • MMDS/Cable households
  • Digital/analog satellite households
  • IPTV households (primary and secondary)
  • Pay DTH households as % of satellite households
  • IPTV households as % of TV households
  • Pay TV households as % of TV households
  • Digital DTH revenues

Major industry questions answered in this research includes:

  • Has the global economic situation had a major impact on TV in Western Europe?
  • How are key markets like the UK and France adapting to changing consumer demands for TV delivery?
  • How has DTT successfully started to make inroads into the dominance of other platforms?
  • Will the growing number of low-cost or free-to-air multichannel services harm the chances of pay TV?
  • Is the early promise of 3DTV coming to fruition?

Western European TV research is essential reading for:

  • TV Companies: Discover the strategies your competitors are using and find out how new technology and investment is changing the face of broadcasting in Western Europe.
  • Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities.
  • Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
  • Broadcast Technology companies: With TV in Western Europe increasing in sophistication identifies which technological developments are likely to have a profitable impact on your business.

Countries covered in Western European TV research:

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
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