|
市場調查報告書
西歐的電視市場(第14版)
Western European TV (14th edition)
|
本報告已在2011年12月20日停止出版。
更改為出版
Western European TV (15th edition)
出版日期 : 2011年12月
商品編碼: 219200
本報告書為西歐地區全體以及主要15國的電視市場之相關調査分析,各技術(數位/類比有線・收費DTT・收費/FTA衛星等)類別的普及率・家庭數・收益成績以及預測(∼2015年)等,以PowerPoint、PDF、Excel格式表示,概述如下。
調査内容
- 西歐的電視市場:概要
- 西歐的電視市場:詳細分析
- 各種預測
- 人口預測
- TV家庭
- 每個家庭的TV套數
- 免費DTH家庭
- DTT家庭
- 收費DTT家庭
- MMDS・有線家庭
- 數位・類比衛星家庭
- IPTV家庭(主要&次要)
- 衛星家庭中的收費DTH家庭的比例
- TV家庭中IPTV家庭的比例
- TV家庭中收費TV家庭的比例
- 數位DTH收益
調査對象國
- 奧地利
- 比利時
- 丹麥
- 芬蘭
- 法國
- 德國
- 愛爾蘭
- 義大利
- 荷蘭
- 挪威
- 葡萄牙
- 西班牙
- 瑞典
- 瑞士
- 英國
Abstract
“With consumer tastes in TV consumption changing, Western Europe offers key
insights into how the post-switchover TV world will look.” Adam Thomas,
Research Manager, Informa Telecoms & Media.
“Western European TV (14th edition)” provides vital intelligence on the
opportunities presented by these lucrative markets. This year' s research has
also been significantly expanded to include Informa' s proprietary data in the
areas of: 5-year subscriber forecasts for the top 60 operators, sets per home,
digital/analogue cable revenue splits, pay DTT, pay/FTA satellite, population
movements and household numbers and penetration.
New report format:
- New Report format - designed for sharing - This research is
available from our online store either as a hardcopy report or electronic
format, featuring a series of PDF, PPT and XLS files, each designed to provide
you with business critical intelligence which is easy to share with your
colleagues.
- Executive Summary Presentation (PowerPoint) - Brief colleagues with
a complete overview of findings in a clear, concise PowerPoint presentation.
The file includes re-usable trend analysis, charts and graphs.
- Executive Summary (PDF) - See the bigger picture through an
up-to-date and data-rich analysis of the Western European TV markets.
- Data & Forecasts 2005-2015 (Excel) - Data and charts on 15
countries offering the most comprehensive and accurate assessment of the
market now and in the future - an ideal foundation for your strategic planning.
Use Western European TV research to benefit from:
- Find out how the success of DTT is transforming the region
- Discover if pay TV subscriber numbers are holding up against free/low-cost
alternatives
- Evaluate investment opportunities in light of the global economic downturn
- Learn which new technologies are succeeding in Western Europe
- Calculate how changing patterns of public TV consumption can benefit you
Key forecasts:
- Population forecasts
- TV households
- TV sets per household
- Free DTH households
- DTT households
- Pay DTT households
- MMDS/Cable households
- Digital/analog satellite households
- IPTV households (primary and secondary)
- Pay DTH households as % of satellite households
- IPTV households as % of TV households
- Pay TV households as % of TV households
- Digital DTH revenues
Major industry questions answered in this research includes:
- Has the global economic situation had a major impact on TV in Western
Europe?
- How are key markets like the UK and France adapting to changing consumer
demands for TV delivery?
- How has DTT successfully started to make inroads into the dominance of
other platforms?
- Will the growing number of low-cost or free-to-air multichannel services
harm the chances of pay TV?
- Is the early promise of 3DTV coming to fruition?
Western European TV research is essential reading for:
- TV Companies: Discover the strategies your competitors are using
and find out how new technology and investment is changing the face of
broadcasting in Western Europe.
- Investment Banks: Gain valuable insights into which countries will
enable you to maximise your investment opportunities.
- Analysts, legal and financial: Use our forecasts, historic data and
independent analysis to build your knowledge of the sector and identify where
your own expert knowledge may be required.
- Broadcast Technology companies: With TV in Western Europe
increasing in sophistication identifies which technological developments are
likely to have a profitable impact on your business.
Countries covered in Western European TV research:
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- UK
|