東歐TV市場：第14版

本報告已在2011年11月22日停止出版。

更改為出版

東歐的TV市場:第15版

Eastern European TV (15th edition)

出版日期 : 2011年11月

商品編碼: 219199

簡介

本報告書為東歐全體以及主要14國TV市場動向之相關調査分析、各平台的TV家庭數、全天・黃金時段所收看頻道的佔有率、TV廣告支出、經濟環境的影響、FTA多頻道服務的影響等，以PowerPoint、PDF、Excel格式表示，概述如下。

總綱（Powerpoint・17幅）

東歐TV市場：總綱

• 東歐：TV平台普及率：2005-2015年
• 東歐：TV平台明細：2015年
• 東歐：主要收費TV業者：依加入者

阿爾巴尼亞：TV市場更新

• 多頻道加入者：依業者

白俄羅斯：TV市場更新

• 多頻道TV市場成長率：2004-2010年

波士尼亞和赫塞哥維那：TV市場更新

• 廣告支出：2004-2009年

保加利亞：TV市場更新

• TV家庭明細：依平台：2003-2009年
• 1日收視率：依頻道
• 黃金時段的收視率：依頻道

克羅地亞：TV市場更新

• 依平台的TV家庭明細：2003-2009年
• 依頻道黃金時段的收視率
• 依頻道1日收視率
• 依頻道的網路TV廣告支出之佔有率

捷克共和國：TV市場更新

• 依平台的TV家庭明細：2003-2009年、等等

愛沙尼亞：TV市場更新

• 依業者的多頻道TV加入者、等等

希臘：TV市場更新

• 依平台的TV家庭明細：2003-2009年
• 依頻道1日收視率
• 依頻道的黃金時段的收視率、等等

匈牙利：TV市場更新

• 依平台的TV家庭明細：2003-2009年、等等

以色列：TV市場更新

• 依平台的TV家庭明細：2003-2009年、等等

拉脫維亞：TV市場更新

• 依平台的TV家庭明細：2003-2009年、等等

立陶宛：TV市場更新

• 依業者的多頻道TV加入者、等等

馬其頓：TV市場更新

• 收費TV市場依平台的市場佔有率：2009年、等等

摩爾多瓦：TV市場更新

• 依平台的TV家庭明細、等等

波蘭：TV市場更新

• 依平台的TV家庭明細：2003-2009年、等等

羅馬尼亞：TV市場更新

• 依平台的TV家庭明細：2003-2009年、等等

俄羅斯：TV市場更新

• 多頻道TV供應商：依加入者、等等

塞爾維亞：TV市場更新

• 依平台的TV家庭明細：2003-2009年、等等

斯洛伐克：TV市場更新

• UPC Slovakia的TV加入者明細、等等

斯洛維尼亞：TV市場更新

• 依平台的TV家庭明細：2004-2009年、等等

土耳其：TV市場更新

• 依平台的TV家庭明細：2002-2009年、等等

烏克蘭：TV市場更新

• 依平台的TV家庭明細：2004-2009年、等等

東歐收費TV& FTA市場預測：2005-2015年（Excel檔）

東歐TV市場實況（Excel檔）

目錄

Abstract

“The TV market in Central and Eastern Europe has weathered the global economic situation surprisingly well. The broadcast sector is well-positioned to flourish as a result.” Adam Thomas, Research Manager, Informa Telecoms & Media.

Eastern European TV (14th edition) is a fully updated and completely revised report presenting extensive forecasts for 14 key countries, including exclusive triple-play analysis and forecasts for the region' s top 50 pay TV operators. Whether you are a local player or foreign investor, this report provides crucial information to enable you to maximise your opportunities within the region.

With several major media companies already investing in Eastern Europe, make sure you have the clear and reliable analysis that will enable you to make the most of this market' s growing potential

Use Eastern European TV research to:

• Discover where consolidation is pointing to a market upsurge
• Find out how new platform launches are transforming the region
• Learn which new technologies are revolutionising TV in Central and Eastern Europe
• Evaluate investment opportunities in light of the global economic downturn
• Calculate how more liberal regulation regimes can benefit you

This research will allow you to:

• TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in Eastern Europe.
• Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV in Eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Major industry questions answered in this research includes:

• Has the global economic situation had a major impact on TV in Central and Eastern Europe?
• How has DTH successfully started to make inroads into cable' s dominance?
• Will the proliferation of free-to-air multichannel services harm the chances of pay TV?
• Has the early promise of HDTV come to fruition?
• How are key companies UPC and CME adapting to the changing environment in the Eastern European region?

Countries covered in Eastern European TV research:

• Albania
• Belarus
• Bosnia-Herzegovina
• Bulgaria
• Croatia
• Czech Republic
• Estonia
• Greece
• Hungary
• Israel
• Latvia
• Lithuania
• Macedonia
• Moldova
• Poland
• Romania
• Russia
• Serbia
• Slovakia
• Slovenia
• Turkey
• Ukraine

• Eastern European TV: Executive summary (17 slides) - Powerpoint file
• Eastern European TV: Executive summary
  • Fig. 1: Eastern Europe, TV platform penetration 2005-2015
  • Fig. 2: Eastern Europe, TV platform breakdown at 2015
  • Fig. 3: Eastern Europe, leading pay TV operators by subscriber total (000s)
• Albania TV update
  • Albania, multichannel subscriptions by operator, 2005-1Q10
• Belarus TV update
  • Belarus, multichannel TV market growth, 2004-2010
• Bosnia-Herzegovina TV update
  • Fig. 1: Bosnia, advertising expenditure, 2004-2009 (US$ mil.)
• Bulgaria TV update
  • Fig. 1: Bulgaria, split of TV households by platform, 2003-2009
  • Fig. 2: Bulgaria, share of all-day viewing by channel, 2Q10
  • Fig. 3: Bulgaria, share of primetime viewing by channel, 2Q10
• Croatia TV update
  • Fig. 1: Croatia, split of TV households by platform, 2003-2009
  • Fig. 2: Croatia, share of primetime viewing by channel, 2007-1H10
  • Fig. 3: Croatia, share of all-day viewing by channel, 2007-1H10
  • Fig. 4: Croatia, share of net TV ad expenditure by channel, 1H10 (%)
• Czech Republic TV update
  • Fig. 1: Czech Republic, split of TV households by platform, 2003-2009
  • Fig. 2: Czech Republic, UPC subscriptions by media, 2005-2010
  • Fig. 3: Czech Republic, share of all-day viewing by channel, 2Q10
  • Fig. 4: Czech Republic, share of primetime viewing by channel, 2Q10
• Estonia TV update
  • Fig. 1: Estonia, multichannel TV subscribers by operator, 2005-1Q10
  • Fig. 2: Estonia, share of all-day viewing by channel, Jul-10
• Greece TV update
  • Fig. 1: Greece, split of TV households by platform, 2003-2009
  • Fig. 2: Greece, share of all-day viewing by channel, 1Q10
  • Fig. 3: Greece, share of primetime viewing by channel, 1Q10
  • Fig. 4: Greece, TV advertising gross revenue share by channel, 1Q10
• Hungary TV update
  • Fig. 1: Hungary, split of TV households by platform, 2003-2009
  • Fig. 2: Hungary, UPC subscriptions by media, 2004-1H10
  • Fig. 3: Hungary, advertising expenditure, 2000-2009
• Israel TV update
  • Fig. 1: Israel, split of TV households by platform, 2003-2009
  • Fig. 2: Israel, Hot cable financial highlights, 2007-2009
  • Fig. 3: Israel, Yes financial highlights, 2006-2009
• Latvia TV update
  • Fig. 1: Latvia, split of TV households by platform, 2003-2009
  • Fig. 2: Latvia, multichannel TV market growth by operator, 2005-2010
  • Fig. 3: Latvia, audience share of main channels, Mar-09
  • Fig. 4: Latvia, advertising expenditure, 2000-2009
• Lithuania TV update
  • Fig. 1: Lithuania, multichannel TV subscribers by operator, 2005-1Q10
  • Fig. 2: Lithuania, audience share of all-day viewing by channel, Jun-10
• Macedonia TV update
  • Fig. 1: Macedonia, pay TV market share by platform, 2009
  • Fig. 2: Macedonia, Macedonski Telekom IPTV subscriber growth, Dec-08 - Jun-10
• Moldova TV update
  • Fig. 1: Moldova, split of TV households by platform, 2005-1Q10
  • Fig. 2: Moldova, advertising expenditure, 2005-2009
• Poland TV update
  • Fig. 1: Poland, split of TV households by platform, 2003-2009
  • Fig. 2: Poland, Cyfrowy Polsat subscriber details, 2004-1H10
  • Fig. 3: Poland, TP/Orange TV subscriber growth, 1Q08-1Q10
  • Fig. 4: Poland, share of all-day viewing by channel, 2009
  • Fig. 5: Poland, share of primetime viewing by channel, 2009
• Romania TV update
  • Fig. 1: Romania, split of TV households by platform, 2003-2009
  • Fig. 2: Romania, UPC Romania TV subscriber details, 2005-2Q10
  • Fig. 3: Romania, all-day viewing share of top 5 channels, 2006-2Q10
• Russia TV update
  • Fig. 1: Russia, multichannel TV providers by subscribers, 2006-1Q10 (000)
  • Fig. 2: Russia, Comstar/Stream TV subscribers, 4Q08-1Q10
  • Fig. 3: Russia, CTC Media financial highlights, 2002-2009
  • Fig. 4: Russia, advertising expenditure, 2004-2009
• Serbia TV update
  • Fig. 1: Serbia, split of TV households by platform, 2003-2009
  • Fig. 2: Serbia, multichannel market share by major operator, 1Q10 (%)
  • Fig. 3: Serbia, share of all-day viewing by channel, 2009
• Slovakia TV update
  • Fig. 1: Slovakia, UPC Slovakia TV subscriber details, 2006-2Q10
  • Fig. 2: Slovakia, share of all-day viewing by channel, 2005-1H10
  • Fig. 3: Slovakia, share of primetime viewing by channel, 2007-1H10
• Slovenia TV update
  • Fig. 1: Slovenia, split of TV households by platform, 2004-2009
  • Fig. 2: Slovenia, multichannel TV subscribers by operator, 2004-1Q10
  • Fig. 3: Slovenia, share of all-day viewing by channel, 2008-2009
• Turkey TV update
  • Fig. 1: Turkey, split of TV households by platform, 2002-2009
  • Fig. 2: Turkey, multichannel TV providers by subscriptions, 2003-2009
  • Fig. 3: Turkey, share of primetime viewing by channel, 1Q10
• Ukraine TV update
  • Fig. 1: Ukraine, split of TV households by platform, 2004-2009
  • Fig. 2: Ukraine, combined subscriber numbers for Viasat's Baltic and Ukrainian DTH operations, Dec-08-Jun-10
  • Fig. 3: Ukraine, share of primetime viewing by channel, 2009
• Eastern Europe, Pay TV & FTA Forecasts, 2005 - 2015 - Excel file
• Eastern Europe, TV Factsheets - Excel file

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