下一個1億世代：未開拓的固定寬頻市場的市場機會和課題 是由出版商Informa Telecoms & Media在2010年01月所出版的。
這份英文市場調查報告書價格從美金2400起跳。
本報告書內容包括:固定寬頻不普及的全球的主要國家・地區的市場機會和課題的調查分析、各國家・地區的技術・企業・行銷・投資關連等各種動向、固定寬頻的普及實際業績・預測（∼2014年）、個案研究、內容綱要摘記如下:
實施摘要
市場實績・預測檔案（2007-2014年）
- 市場預測
- 寬頻加入者預測：各國家・技術：2009-2014年
- 主要國的收費IPTV世代：2009-2014年
- 主要國的IPTV世代：2009-2014年
- 主要國的IPTV收益：2009-2014年
- 主要國的IPTV VOD收益：2009-2014年
- 主要國的IPTV ARPU：2009-2014年
- 市場實績：2007-2009年
- 固定寬頻加入者：各國家・技術・企業
- 固定寬頻企業的附加價值服務：各國
- 巴西・俄羅斯・印度・中國的數位媒體的發展
各國介紹
- 調查對象國家・地區
- 阿根廷
- 巴西
- 中國
- 印度
- 墨西哥
- 莫斯科・海參威
- 俄羅斯
- 南非
- 土耳其
- 烏克蘭
- 越南
- 調査内容
- 摘要
- 介紹：市場狀況・技術・主要企業・新世代連接網路・IPTV市場等
- 技術的市場佔有率
- 企業的市場佔有率
- 費用・套裝・行銷動向
- 規範環境
- 新世代連結及其他網路的投資動向
- IPTV的引進
- 加入預測：各技術
- 企業的介紹、等
- 市場KPI
- 人口・世代數
- PC普及率 (%)
- GDP
- 連結回線
- 固定寬頻加入者
- 連結回線普及率
- 固定寬頻普及率
- 規範當局
- 既存企業、等
- 預測檔案
- 固定寬頻加入者：各技術：2009-2014年
- 固定寬頻的市場佔有率：各技術：2009年第4四半期-2014年第4四半期
個案研究
- 印度的WiMAX
- 印度的纜線寬頻
- 印度的IPTV
- China Telecom的附加價值服務策略
- BesTV(中國)的個案研究
- 俄羅斯的線上內容・應用
- 中歐・東歐的FTTH/B
- 中歐・東歐的近鄰網路
Abstract
“It' s hard to overstate the opportunities offered by these massive
markets, but outsiders beware. Do-it-yourself networks, hidden monopolies and
curious regulatory politics are just a few of the peculiarities they must get
to grips with.” Rob Gallagher, Principal Analyst.
Tens of millions of homes in the world' s largest nations are still without
broadband. The Next 100 Million report provides detailed insights into the
opportunities and challenges for would-be broadband and IPTV operators in 10
of the most significant markets.
The report also includes reliable five-year forecasts, market KPIs, country
profiles and a number of case studies. What' s more, the report is delivered as
a series of PDF, XLS and PPT files - providing you with expert content and in
a format that allows you to share intelligence within your company.
New report format
- New Report format - designed for sharing - Delivered as a
convenient set of PDF, XLS and PPT files, this new report format is designed
to provide you with business critical intelligence which is easy to share with
your colleagues.
- Executive Summary Presentation (PowerPoint) - Brief colleagues with
a complete overview of findings in a clear, concise PowerPoint presentation.
The file includes re-usable trend analysis, charts and graphs.
- Executive Summary Report (PDF) - See the bigger picture through an
up-to-date and data-rich analysis of the global broadband market, with a
special focus on large and underserved markets.
- 11 Country and Market Profiles (PDF) - Comprehend the opportunities
in, and the dynamics and size of, the 11 featured broadband and IPTV markets
through the detailed analysis of trends, market KPIs, players and market
factors.
- Broadband and IPTV subscription data, 2007-2014 (Excel) - Power
your analysis with granular five-year forecasts and historical data by
country, technology and share of region. Excel delivery makes it easy to
supplement your existing research workflow and presentations.
- Case Studies (PDF) - Understand key market issues in great depth
and understand where your organisation can benefit.
Key topics:
- Drivers and inhibitors in the market for broadband Internet access.
- Opportunities, challenges and strategies for making IPTV, including
multi-play bundling and pricing.
- Factors determining the case for rolling out next-generation access and
wireless broadband networks.
- Status of regulation and policy and how this is affecting broadband and
IPTV competition.
- M&A and finance, and the opportunities for would-be consolidators and
investors.
Benefits of purchasing this report
- Gain a deep understanding of the socio-economic, competitive dynamics and
forecasted growth of the world' s largest and most underserved broadband
markets.
- Identify the broadband providers best-placed to prosper in some of the
world' s most challenging markets.
- Learn which current and next-generation broadband technologies are set to
dominate which markets and why.
- Operators and regulators: Benchmark your strategies and performance
against that of your peers.
- Understand the dynamics of each country' s multichannel TV market and the
resulting opportunities for IPTV operators.
Key questions answered in this report:
- Which markets are set for the greatest growth opportunities and why?
- What is driving broadband development and what is hindering it?
- Which pricing and marketing strategies are proving successful?
- What regulatory changes are coming and how will they affect the broadband
market?
- Which current- and next-generation broadband technologies will dominate
which markets and why?
- Which are the leading providers and what are their strategies?
- What challenges are there for new-entrants and foreign investors?
- Which markets will consolidate and around which players?
- What place will IPTV have in each country' s multichannel TV market?
Countries covered
- Argentina
- Brazil
- China
- India
- Mexico
- Russia
- South Africa
- Turkey
- Ukraine
- Vietnam
Table of Contents
EXECUTIVE SUMMARY
STRATEGIC REPORT (PDF):
- A data-rich analysis of the global broadband market, with a special focus
on the large, underserved markets
STRATEGIC PRESENTATION (POWERPOINT) FEATURING:
- Global broadband market status update
- Country-by-country overview of the world' s largest, most-underserved
markets
- Fixed-broadband subscription forecast summary
- Technology choices, including market drivers and inhibitors
- Special focus on next-generation access, including FTTH/B and DOCSIS 3.0
- Regulation and its effect on the fixed-broadband markets
- Backhaul and international connectivity status
- Other barriers to entry and investment opportunities
- IPTV market analysis within the context of multichannel TV competition
- Fixed-broadband operator value-added services (VAS) strategies in Brasil,
Russia, India and China
- Special focus on Russia' s online content and applications market
- Report conclusions and strategic recommendations
FORECAST AND HISTORICAL MARKET DATA (2007-2014)
SPREADSHEET (EXCEL) FEATURING:
- Forecasts (2009- 2014)
- Broadband subscription forecasts by country and technology, 2009-2014
- Pay IPTV households in selected countries, 2009- 2014
- IPTV households as a % of TV households in selected countries, 2009-2014
- IPTV revenues (US$ million) in selected countries, 2009-2014
- IPTV VOD revenues (US$ million) in selected countries, 2009-2014
- IPTV ARPU (US$) in selected countries, 2009-2014
- Historical market data (2007- 2009)
- Fixed-broadband subscriptions by country, technology and operator
- Fixed-broadband operator value-added services by country *
- Digital-media developments in Brazil, Russia, India and China
COUNTRY PROFILES
11 IN-DEPTH PROFILES (PDF) ON:
- Argentina
- Brazil
- China
- India
- Mexico
- Moscow & St Petersburg
- Russia
- South Africa
- Turkey
- Ukraine
- Vietnam
EACH PROFILE INCLUDES:
- Summary of key points and market analysis
- Introduction to overall market conditions, technologies and major
operators, plus nextgeneration access network and IPTV market status
- Analysis of the latest technology market share trends
- Analysis of the latest operator market share trends
- Analysis of the latest pricing, bundling and marketing trends
- Analysis of the latest regulatory developments
- Analysis of the latest next-generation-access and other network investment
developments
- Analysis of the latest IPTV developments within the wider context of
multichannel TV market
- Subscription forecasts by technology, including detailed explanations
- Profiles of regulators and other bodies governing the broadband market **
- Profiles of major operators **
MARKET KPIs
- Population
- Households
- PC penetration (%)
- GDP (US$ bil.)
- GDP per capita (US$)
- Access lines, inc. yearon-year change
- Fixed-broadband subscriptions, inc. year-on-year change
- Access-line penetration (%), inc. year-on-year change
- Fixed-broadband penetration, inc. yearon-year change
- Regulator
- Incumbent/s
- Fixed-broadband subscriptions and net additions, 2007-2009
- Fixed-broadband market share by technology, 2008- 2009
- Fixed-broadband market share by operator, 2008-2009
- Fixed-broadband subscriptions by operator and technology, 2008-2009
- Selected fixedbroadband packages by operator
- Multichannel-TV subscriptions by platform, 2007-2009
- IPTV subscriptions by operator, 2008-2009
FORECAST DATA
- Fixed-broadband subscriptions by technology, 2009-2014
- Fixed-broadband market share by technology, 4Q09 and 4Q14
CASE STUDIES
8 IN-DEPTH CASE STUDIES (PDF):
- WiMAX in India
- Cable broadband in India
- IPTV in India
- China Telecom value-added services strategy
- BesTV (China) case study
- Online content and apps in Russia
- FTTH/B in Central and Eastern Europe
- Neighborhood networks in Central and Eastern Europe
*For: Argentina, Brazil, China, India, Mexico, Russia and Vietnam.
** For: Argentina, Brazil, Mexico, Russia, South Africa, Ukraine.
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