全球IP應用系統服務市場：2008年至2013年

全球IP應用系統服務市場：2008年至2013年 是由出版商The Insight Research Corporation在2008年09月所出版的。 這份英文市場調查報告書包含321 Pages 價格從美金3995起跳。

目錄

Abstract

Fixed line operators, wireless carriers, ISPs, and new service providers are creating new IP-enabled telecommunications services- services that go well beyond what was offered or could be offered in the PSTN. Billions of dollars are being spent worldwide on new IP infrastructure in order to provision this new generation of revenue-generating services. Carriers look at IP application platforms as a means to beginning their slow migration to fully convergent, IP-based networks and services. Some carriers view IP-based applications as highly personalized "sticky applications" that will stem the tide of customer churn; other carriers are pinning their hopes on IP applications as the vehicle that will bring new service revenue on stream at a quicker pace.

The Global IP-Based Applications Services Market 2008-2013 provides detailed data on the status of the IP-based applications market in each global region. IP-enabled applications market assessments for each global region are provided for residential video telephony, fixed-mobile convergence, file sharing/downloading and MMS services, streaming services, location-based services, and presence-based services. The study evaluates the status of the market as it exists today and provides a detailed analysis of how it will develop over the next five years.

Table of Contents

Chapter - I

• Executive Summary
• 1.1 Introduction & Definitions
• 1.2 VoIP as a Non-Starter
• 1.3 Key IP Service Trends
  • 1.3.1 Residential Video Telephony Market
  • 1.3.2 Fixed Mobile Convergence
  • 1.3.3 File Sharing/Downloading & Multimedia Messaging
  • 1.3.4 Streaming Services
  • 1.3.5 Location-Based Services
  • 1.3.6 Presence Based Services
• 1.4 Market Forecast

Chapter - II

• IP Network and Services Fundamentals
• 2.1 Introduction
• 2.2 IP Applications Services Definitions
• 2.3 Differences between IP Networks and the PSTN
  • 2.3.1 Native IP vs. IP-Enabled Networks
  • 2.3.2 Network Architectures
  • 2.3.3 The Limitations of the Intelligent Network
• 2.4 IP Applications Services Protocols
  • 2.4.1 Protocols vs. Architectures
  • 2.4.2 The IP Suite of Protocols
  • 2.4.3 Media Protocols
    • 2.4.3.1 Real-Time Transport Protocol (RTP)
    • 2.4.3.2 RTP Control Protocol (RTCP)
    • 2.4.3.3 Real-Time Streaming Protocol (RTSP)
  • 2.4.4 Signaling Protocols
  • 2.4.5 Gateway Protocols
    • 2.4.5.1 Media Gateway Controller Protocol/Megaco Overview
    • 2.4.5.2 Media Gateway Controller Protocol Functionality
• 2.5 H.323
  • 2.5.1 Overview
  • 2.5.2 Architecture
  • 2.5.3 Protocols
  • 2.5.4 Call Procedure
  • 2.5.5 Network Element Protocol Support
• 2.6 SIP
  • 2.6.1 Overview
  • 2.6.2 Architecture
  • 2.6.3 Protocols
  • 2.6.4 Call Procedure
  • 2.6.5 Network Element Protocol Support
• 2.7 Softswitch Architecture
  • 2.7.1 Softswitches/Media Gateway Controllers
  • 2.7.2 Media and Signaling Gateways
  • 2.7.3 Media Servers
  • 2.7.4 Application Servers
• 2.8 Enablers for IP-Based Application Services
  • 2.8.1 Data Transmission and Encoding Technologies
  • 2.8.2 End-User Equipment Technologies
  • 2.8.3 Presence Enabler Standards
• 2.9 IP Multimedia Subsystem (IMS)
  • 2.9.1 Aim
  • 2.9.2 Architecture
    • 2.9.2.1 Transport Layer
    • 2.9.2.2 IMS Core Layer

Chapter - III

• IP Services Architecture and Operation
• 3.1 Overview
• 3.2 Residential Video Telephony (RVT)
  • 3.2.1 Definitions
  • 3.2.2 Service Implementation Requirements
    • 3.2.2.1 Video Telephony-Enabled End-User Device
    • 3.2.2.2 High-Speed Data Network
    • 3.2.2.3 Video Telephony Standards
    • 3.2.2.4 Other Network Elements
  • 3.2.3 Service Implementation
    • 3.2.3.1 Wireline RVT Implementation
    • 3.2.3.2 Wireless RVT Implementation
    • 3.2.3.3 Wireless-Wireline Interworking
• 3.3 Fixed Mobile Convergence (FMC)
  • 3.3.1 Definitions
  • 3.3.2 Service Implementation Requirements
    • 3.3.2.1 Wireless Network
    • 3.3.2.2 Metro Area Network (MAN)
    • 3.3.2.3 Local Area Network (LAN) / Personal Area Network (PAN)
    • 3.3.2.4 Service Facilitators: UMA, SIP
  • 3.3.3 Service Implementation
    • 3.3.3.1 The SIP-Based Network Application Server Approach
    • 3.3.3.2 The UMA Approach with SIP Migration
• 3.4 File Sharing
  • 3.4.1 Definitions
  • 3.4.2 Service Implementation Requirements
    • 3.4.2.1 Fixed Line Peer-to-Peer Network
    • 3.4.2.2 Mobile Peer-To-Peer Network
    • 3.4.3 Service Implementation
• 3.5 Streaming
  • 3.5.1 Definitions
  • 3.5.2 Service Implementation Requirements
    • 3.5.2.1 Content Providers
    • 3.5.2.2 Encoder
    • 3.5.2.3 Content Delivery Network (CDN)
    • 3.5.2.4 Media Gateway/Proxy
    • 3.5.2.5 Enabling Wireless Networks
    • 3.5.2.6 End-User Device
  • 3.5.3 Service Implementation
• 3.6 Location Based Service (LBS)
  • 3.6.1 Definitions
  • 3.6.2 Service Implementation Requirements
    • 3.6.2.1 Positioning Technologies and Elements
    • 3.6.2.2 Gateways
    • 3.6.2.3 LBS Applications and Services
    • 3.6.2.4 Geographical Information System Content Server
  • 3.6.3 Service Implementation
    • 3.6.3.1 Control Plane Approach
    • 3.6.3.2 User Plane Approach
• 3.7 Presence-Based Service (PBS)
  • 3.7.1 Definitions
  • 3.7.2 Service Implementation Requirements
    • 3.7.2.1 Standards
    • 3.7.2.2 PBS Clients
    • 3.7.2.3 PBS Applications
  • 3.7.3 Service Implementations

Chapter - IV

• IP-Based Enhanced Services Selected Case Studies
• 4.1 Summary
• 4.2 Why the Distribution of Case Studies?
• 4.3 NTT DoCoMo
  • 4.3.1 Enhanced Services Offerings: Video Conferencing
    • 4.3.1.1 Service Launch
    • 4.3.1.2 Features
    • 4.3.1.3 End-User Equipment
    • 4.3.1.4 Calling Plans
  • 4.3.2 Technical Environment
  • 4.3.3 Marketing Strategies
    • 4.3.3.1 Leveraging Massive Numbers and Improving Margins
    • 4.3.3.2 Engaging Vendors
    • 4.3.3.3 Intellectual Property Development
  • 4.3.4 Other RVT Players
• 4.4 British Telecom (BT)
  • 4.4.1 Enhanced Services Offerings: Fixed Mobile Convergence
    • 4.4.1.1 Service Launch
    • 4.4.1.2 End-User Equipment
    • 4.4.1.3 Features
    • 4.4.1.4 Calling Plans
  • 4.4.2 Technical Environment
  • 4.4.3 Marketing Strategies
    • 4.4.3.1 Pre-Launch Surveys
    • 4.4.3.2 Launch Strategy
  • 4.4.4 Customer Response
  • 4.4.5 North American FMC Players
• 4.5 T-Mobile USA
  • 4.5.1 Service Launch
  • 4.5.2 End-User Equipment
  • 4.5.3 Calling Plans
  • 4.5.4 Technical Environment
  • 4.5.5 Salient Business Implications for T-Mobile USA FMC
• 4.6 AT&T Wireless
  • 4.6.1 Enhanced Services Offering
    • 4.6.1.1 Service Launch
    • 4.6.1.2 Features
    • 4.6.1.3 End-User Equipment
    • 4.6.1.4 Calling Plans
  • 4.6.2 Technical Environment
  • 4.6.3 Marketing Strategies
    • 4.6.3.1 Synergy for AT&T and nuTsie
• 4.7 Telstra
  • 4.7.1 Enhanced Services Offering
    • 4.7.1.1 3G services
    • 4.7.1.2 Broadband Internet
    • 4.7.1.3 Hosting and Content Delivery Network Services
  • 4.7.2 Technical Environment
  • 4.7.3 Marketing Strategies
    • 4.7.3.1 Leveraging Leadership Position
    • 4.7.3.2 Focus on Sports
    • 4.7.3.3 Data Centers / ISP Correlation
    • 4.7.3.4 IMS / NGN Compliance Steps
    • 4.7.3.5 Control Over Content
    • 4.7.3.6 Outsourcing Techno-Marketing Initiatives
  • 4.7.4 North American Streaming Players
• 4.8 SK Telecom
  • 4.8.1 Enhanced Services Offering
    • 4.8.1.1 Service Launch
    • 4.8.1.2 End-User Equipment
    • 4.8.1.3 Features
    • 4.8.1.4 Calling Plans
  • 4.8.2 Technical Environment
  • 4.8.3 Marketing Strategies
    • 4.8.3.1 Market Scenario
    • 4.8.3.2 Business Challenge
    • 4.8.3.3 Segmentation
    • 4.8.3.4 Global Markets
  • 4.8.4 North American LBS Players
• 4.9 Turkcell
  • 4.9.1 Enhanced Services Offerings
    • 4.9.1.1 IM: Service Launch
    • 4.9.1.2 IM: Features
    • 4.9.1.3 IM: End-User Equipment
    • 4.9.1.4 IM: Talk Plans
    • 4.9.1.5 Push-To-Talk: Service Launch
    • 4.9.1.6 Push-To-Talk: Features
    • 4.9.1.7 Push-To-Talk: End-User Equipment
    • 4.9.1.8 Push-To-Talk: Calling Plans
  • 4.9.2 Technical Environment
  • 4.9.3 Marketing Strategies
    • 4.9.3.1 Preserving Market Leadership
    • 4.9.3.2 ARPU Challenge
    • 4.9.3.3 Enhanced Presence Offerings Roadmap
    • 4.9.3.4 GSMA Initiative
  • 4.9.4 North American IM and PTT Players

Chapter - V

• Equipment Vendors
• 5.1 Overview
  • 5.1.1 Application Servers, Media Servers, and Gateways
  • 5.1.2 The Client
  • 5.1.3 Protocols, Standards & Architectures
  • 5.1.4 Vendor Summary
  • 5.1.5 Vendor Selection Criteria
• 5.2 Airvana Inc.
• 5.3 Akamai Technologies
• 5.4 Cerulean Studios
• 5.5 Colibria
• 5.6 Ericsson
• 5.7 Innoace Co. Ltd
• 5.8 Kineto Wireless
• 5.9 Melodeo Inc.
• 5.10 Movius
• 5.11 Openwave Systems Inc.
• 5.12 Oz Communications Inc.
• 5.13 Radvision Ltd.
• 5.14 Real Networks
• 5.15 Sharman Networks (Kazaa)
• 5.16 SiRF Technology Holdings Inc.
• 5.17 Telcordia Technologies
• 5.18 TruePosition
• 5.19 Verisign

Chapter - VI

• Market Forecast
• 6.1 Introduction
• 6.2 Methodology
  • 6.2.1 Market Analysis Structure
  • 6.2.2 Addressable Market Methodology
• 6.3 Overview of Global Trends in Broadband Wireline
  • 6.3.1 Broadband Internet Access
  • 6.3.2 Voice over IP (VoIP)/Broadband
• 6.4 Global Trends in Wireless
• 6.5 Global IP Services Market
• 6.6 Residential Video Telephony (RVT)
  • 6.6.1 Market Status
  • 6.6.2 Video Telephony Market
• 6.7 Fixed Mobile Convergence (FMC)
  • 6.7.1 Market Status
  • 6.7.2 Fixed Mobile Convergence Market Forecast
• 6.8 File Sharing/Downloading and Multimedia Messaging
  • 6.8.1 File Sharing/Downloading and MMS Market Status
  • 6.8.2 File Sharing/File Downloading
• 6.9 Streaming Services
  • 6.9.1 Streaming Services Market Status
  • 6.9.2 Streaming & IPTV Services Market Status
    • 6.9.2.1 Streaming Services Market Forecast
    • 6.9.2.2 IPTV Market Forecast
• 6.10 Location-Based Services (LBS)
  • 6.10.1 Location-Based Services Market Status
  • 6.10.2 Location-Based Services Market Forecast
• 6.11 Presence-Based Services (PBS)
  • 6.11.1 Mobile Instant Messaging
  • 6.11.2 Push-to-Talk (PTT)
  • 6.11.3 Presence-Based Market Forecast

Table of Figures

Chapter - I

• I-1 Worldwide IP Services Market by Service Type, 2008-2013

• II-1 Protocols for Real-Time Communications
• II-2 MGCP Architecture
• II-3 Typical H.323 Network Architecture
• II-4 Example of an H.323 Call Flow
• II-5 Basic Components of a SIP Network
• II-6 Example of a SIP Call Flow in Proxy Mode
• II-7 SIP Network Interconnection with the PSTN
• II-8 Softswitch Architecture
• II-9 Presence Notification using SIMPLE
• II-10 IMS Architecture

Chapter - III

• III-1 Wireline RVT Implementation Architecture - H.323
• III-2 Wireline RVT Implementation Architecture - SIP
• III-3 Wireless RVT Implementation Architecture
• III-4 3G-324M-H.3.23 RVT Interworking Implementation Architecture
• III-5 3G-324M-SIP RVT Interworking Implementation Architecture
• III-6 SIP Based FMC Implementation
• III-7 UMA Based FMC Implementation
• III-8 Expanded Business Case for UMA
• III-9 Wireless Peer-to-Peer Implementation
• III-10 Wireless/Wireline Peer-to-Peer Implementation
• III-11 Wireless/Wireline Streaming Implementation
• III-12 Control Plane LBS Implementation
• III-13 User Plane LBS Implementation
• III-14 OMA-IMPS Architecture
• III-15 OMA-IMPS Service Elements

Chapter - IV

• IV-1 Wireless Video Conferencing Screen Display
• IV-2 Wireless Video Conferencing Booking Using i-Mode
• IV-3 Wireless Video Conferencing Profile Registration Using i-Mode
• IV-4 Wireless Video Conference Details Using i-Mode, Email, and SMS
• IV-5 Booking Wireless Video Conference Details Using the Internet
• IV-6 Participant Registration Screen as Displayed on the Internet
• IV-7 FOMA Dual Mode Phone Architecture
• IV-8 nuTsie Playlist Sharing Mechanism
• IV-9 Subscriber Registration on nuTsie
• IV-10 nuTsie Metadata File Uploading Mechanism
• IV-11 Subscriber Mobile Phone Registration on nuTsie
• IV-12 Stream Ordering Process, Step 1
• IV-13 Stream Ordering Process, Step 2
• IV-14 Stream Ordering Process, Step 3
• IV-15 Stream Ordering Process, Step 4
• IV-16 Stream Ordering Process, Step 5
• IV-17 Stream Ordering Process, Step 6
• IV-18 SK Telecom' s Customer Segmentation Presentation

Chapter - VI

• VI-1 Broadband Subscribers per 100 People, Top 30 Economies, 2007
• VI-2 Worldwide Distribution of In-Service Networks by Type, 2006 and 2008
• VI-3 Distribution of Forecasted IP Service Revenues
• VI-4 Worldwide IP Service Revenue Distribution by Region
• VI-5 IP Service Revenue Distribution by Wireline and Wireless
• VI-6 Res. Video Telephony Paying Subscriber Distribution by Wireline & Wireless
• VI-7 Res. Video Telephony Rev. Distribution by Wireline & Wireless
• VI-8 Res. Video Telephony Rev. Distribution by Region
• VI-9 Wireline Residential Video Telephony Rev. Distribution by Region
• VI-10 Wireless Video Telephony Rev. Distribution by Region
• VI-11 Fixed Mobile Convergence Rev. Distribution by Region
• VI-12 MMS/File Downloading Paying Subscriber Distribution by Wireline & Wireless
• VI-13 File Sharing/File Downloading Rev. Distribution by Wireline & Wireless
• VI-14 File Sharing/File Downloading Rev. Distribution by Region
• VI-15 Worldwide Dist. of Paid Streaming & IPTV Services by Service Type
• VI-16 Worldwide Streaming & IPTV Revenue Dist. by Region
• VI-17 Audio/Video Streaming Services (non-IPTV) Rev. Dist. by Internet and Mobile
• VI-18 Audio/Video Streaming Services (non-IPTV) Rev. Dist. by Region
• VI-19 IPTV Revenue Distribution by Region
• VI-20 IPTV Subscribers Distribution by Region
• VI-21 Location-Based Services Rev. Dist. by Region
• VI-22 Presence-Based Services Rev. Dist. by Region
• VI-23 Mobile Instant Messaging Services Rev. Dist. by Region
• VI-24 Push-To-Talk Services Rev. Dist. by Region

Table of Tables

Chapter - III

• III-1 Residential Video Telephony Vendor Offerings
• III-2 Fixed Mobile Convergence Vendor Offerings
• III-3 File Sharing Vendor Offerings
• III-4 Streaming Vendor Offerings
• III-5 Streaming Vendor Offerings
• III-6 Presence-Based Service Vendor Offerings

Chapter - IV

• IV-1 Case Study Summary
• IV-2 BT Fusion Postpaid Call Rates
• IV-3 BT Fusion Prepaid Call Rates
• IV-4 T-Mobile USA Plan Categories
• IV-5 Subscriptions for FOXTEL mobile services for Telstra subscribers

Chapter - V

• V-1 Vendor Distribution by Application Type
• V-2 Vendor Distribution by Product Type
• V-3 Vendor Offerings per Case Studies

Chapter - VI

• VI-1 Worldwide Wireless Monthly ARPU, 2008-2013
• VI-2 Sample Monthly Subscription Costs in N. Am. Used In 2008 Forecast Models
• VI-3 Average Cost per Mobile Minute of Use by Region
• VI-4 Broadband Penetration as a Percentage of Households
• VI-5 Worldwide Broadband Lines
• VI-6 Percent of Broadband Consumers Adopting VoIP
• VI-7 Number of Consumer Broadband Lines with Wireless Home Networking
• VI-8 Worldwide Wireless Penetration as a Percentage of Population
• VI-9 Worldwide 3G Subscribers
• VI-10 Worldwide In-Service Networks by Mobile System Type
• VI-11 Worldwide IP Services Market by Service Type
• VI-12 Worldwide IP Services Market by Region
• VI-13 Worldwide Residential Video Telephony Service Paying Subscribers
• VI-14 Residential Video Telephony Service Revenues
• VI-15 Wireline Residential Video Telephony Service Revenues
• VI-16 Wireless Residential Video Telephony Service Revenues
• VI-17 Worldwide Fixed Mobile Convergence Subscribers
• VI-18 Worldwide Market for Fixed Mobile Convergence Service
• VI-19 Percentage of Mobile Users in US, Germany, UK and France Consuming Mobile Content/Applications
• VI-20 Worldwide MMS/File Downloading Paying Subscribers
• VI-21 File Sharing/File Downloading Services Revenues
• VI-22 Wireline File Sharing/File Downloading Services Revenues
• VI-23 Wireless File Sharing/File Downloading Services Revenues
• VI-24 Worldwide Subscribers for Paid Streaming & IPTV Services
• VI-25 Worldwide Total Streaming & IPTV Revenues by Region
• VI-26 Worldwide Audio/Video Streaming Services Revenues
• VI-27 Worldwide Wireline Streaming Services Revenues (non-IPTV),
• VI-28 Worldwide Wireless Streaming Services Revenues
• VI-29 Worldwide Wireline IPTV Services Revenue
• VI-30 Worldwide Location-Based Subscribers
• VI-31 Worldwide Location-Based Services Service Revenues
• VI-32 Worldwide Presence-Based Services Subscribers
• VI-33 Worldwide Presence-Based Services Revenue
• VI-34 Worldwide Mobile Instant Messaging Services Revenues
• VI-35 Worldwide Push-To-Talk Services Revenues

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