Abstract
Report Objective:
The objective of this report is to supply product planners, technologists,
managers, engineers and researchers with the information needed to plan,
design and market LED- and laser-based ultraportable projectors that have
greater appeal to end users than these products have had to date. The
required information needed to plan these products includes a description of
the existing ultraportable market, the value proposition of existing products,
the problems with existing LED ultraportable projectors, performance data on
ultraportable projectors, cost information and component availability. In
addition, significant effort has been made to evaluate a number of product
entry and market growth strategies to aid in development of this market. All
key data including unit sales forecasts by sub-category and industry revenue
are forecast from 2008 - 2013.
Highlights:
- Evaluation of the price/performance ratio of existing ultraportable
projectors, including both lamp and LED illumination
- Problems with the existing LED-based ultraportable projectors
- Detailed discussion of the advantages of LED and laser illumination over
lamp illumination
- Analysis of ultraportable projectors' ability to meet market needs
- Roadmaps to guide the introduction of LED and laser-based ultraportable
projectors through 2012
- Details on batteries suited for battery powered projectors, including
weight, cost and performance forecasts through 2013.
- Discussion of the Philips Ujoy lamp and other reduced power UHP-type lamps
and their place in the ultraportable projector market.
- A review of the technical approaches to the imaging module in an
ultraportable projector including current status and roadmaps of suitable
microdisplay technologies
- BOM estimates for a variety of ultraportable projector configurations,
including ones with LED, laser and lamp illumination and DLP, 3LCD and color
sequential LCoS imaging technologies
- Detailed product entry and growth strategy evaluation
- Outputs of the detailed cost-performance model developed by Insight Media
- Unit sales forecasts for 10 different lumen output/light source technology
combinations through 2013
- Optimistic, expected and conservative unit sales forecasts through 2013
- Optimistic, expected and conservative revenue forecasts through 2013,
broken down by lumen output category and light source technology.
- SWOT Analysis of Lasers and LEDs in ultraportable projectors
- Profiles of 16 ultraportable projector manufactures known to have an
interest in LED-based products
Methodology:
This report draws extensively on LED and laser information and forecasts in
the Insight Media 2008 LED Projection Systems Report and the 2007 Laser
Projection Systems Report and applies it to the ultraportable market. Updated
information on LEDs and Lasers available after those reports were issued was
also incorporated. This ultraportable report draws on a variety of sources for
information on ultraportable markets, market needs and technology.
This includes:
- In-person, telephone and e-mail interviews with key people in the
ultraportable business,
- Trade show visits, including both the show floors and private suites,
- Forecasts and other information on projection systems and related topics
from other industry analysts
- News reports in the trade and general press
- Press releases from LED, laser, lamp and projector manufacturers
- Web-based information sources
- All available data was correlated to settle discrepancies. Forecasts,
especially BOM cost estimate forecasts, were checked with experts in the
industry with knowledge of the detailed cost structures of LEDs, lasers, lamps
and ultraportable projectors. Extensive Insight Media internal discussions
were conducted to challenge our ideas, assumptions and conclusions for this
report, to create what we believe is the most thought out and defensible
forecast for this emerging market segment.
Who Should Buy:
- This report should be purchased by manufacturers of ultraportable
projection systems, especially if they are considering systems based on LED or
laser illumination
- The report is of value to people planning research, development or
products for the ultraportable projector market
- Engineers and researchers involved in ultraportable projection systems
- Investors looking for information to support due diligence
- Anyone interested in the current or future ultraportable projector market
Table of Contents
1. Executive Summary - Introduction
- 1.1. Front Projector Introduction
- 1.2. Value Proposition
- 1.2.1. Cost Issues
- 1.2.2. Battery Operation
- 1.3. Ultraportable Technology
- 1.3.1. Illumination Technologies for Ultraportable Projectors
- 1.3.2. Imaging Technology for Ultraportable Projectors
- 1.4. User Requirements
- 1.5. Projector Cost Model
- 1.6. Projector Roadmaps
- 1.7. Ultraportable Forecasts
- 1.7.1. Forecast Categories
- 1.7.2. Existing Ultraportable Market
- 1.7.3. Forecast Methodology for Other Projector Categories
- 1.7.4. Total Available Market and Penetration Rates
- 1.7.5. Ultraportable Projector Unit Forecast
- 1.7.6. Ultraportable Projector Revenue Forecast
- 1.8. Conclusions
2. Description of Current Market
- 2.1. Introduction
- 2.2. Ultraportable Projector Overview
- 2.3. Shortcomings of Existing Displays
- 2.3.1. Direct View Display Limitations
- 2.3.2. Shortcomings of Existing Ultraportable Projectors
3. Technical Approaches
- 3.1. 3LCD
- 3.2. DLP
- 3.3. Color Sequential Transmissive LCD
- 3.4. Color Sequential LCoS
- 3.4.1. Large-Panel Color-Sequential LCOS
- 3.4.2. Small-Panel Color-Sequential LCOS
- 3.5. Other Display Technologies
- 3.6. UHP and Ujoy Technologies
4. Market Trends & Needs
- 4.1. Overview
- 4.2. Handheld Host Products
- 4.2.1. Needs Analysis for Handheld Host Products
- 4.2.2. Requirements for Ultraportables Connected to Handheld Host
Products
- 4.3. Portable Host Products
- 4.3.1. Needs Analysis for Portable Host Products
- 4.3.2. Requirements for Ultraportables Connected to Portable Host
Products
- 4.4. Stationary Host Platforms
- 4.4.1. Needs Analysis for Ultraportable Projectors Connected to
Stationary Hosts
- 4.4.2. Requirements for Ultraportable Projectors Connected to
Stationary Hosts
- 4.5. Commercial/Industrial Integration
- 4.5.1. Needs Analysis for Ultraportable Optical Cores Sold for
Integration
- 4.5.2. Requirements for Ultraportable Optical Cores Sold for
Integration
5. Building Product Strategies
- 5.1. Value Proposition Analysis
- 5.1.1. The Lumen Gap
- 5.1.2. Color Gamut
- 5.1.3. Reduced Color Breakup
- 5.1.4. 3D
- 5.1.5. Cool Factor
- 5.1.6. Lifetime
- 5.1.7. Compact Size
- 5.1.8. Power Consumption
- 5.1.9. Less Heat
- 5.1.10. Wide Dimming Range
- 5.1.11. More Design Flexibility
- 5.2. Batteries for Ultraportable Projectors
- 5.3. Human Factors and Other Issues
- 5.4. System BOMs
- 5.4.1. Overview
- 5.4.2. Methodology
- 5.4.3. Price and Performance Model
- 5.5. Microdisplay Roadmaps
- 5.6. Entry Strategies
- 5.6.1. DLP Product Evolution Strategies
- 5.6.2. LCOS Product Evolution Strategies
- 5.6.3. LCD Product Evolution Strategies
- 5.6.4. 20W USB Projector
- 5.6.5. 35W Battery-Powered Projector
- 5.6.6. 100-Lumen Projectors
- 5.6.7. 300-Lumen Projectors
- 5.6.8. 500-Lumen Projectors
6. Forecasts
- 6.1. Projector Categories for the Forecasts
- 6.1.1. Projector Average Selling Prices
- 6.1.2. Comparison of Forecast and BOM Values for Other Projector
Designs
- 6.2. Front Projector Forecasts
- 6.3. Penetration Rates
- 6.4. Total Available Market (TAM) for Ultraportable Projectors
- 6.5. Sample Forecast
- 6.5.1. Adjusted TAM Figures
- 6.5.2. Forecast Comments
- 6.6. Forecasts for Low-Lumen Ultraportable Projectors
- 6.6.1. LED Illumination
- 6.6.2. Laser Illumination
- 6.7. Forecasts for Low/Medium Lumen Ultraportable Projectors
- 6.7.1. LED Illumination
- 6.7.2. Laser Illumination
- 6.7.3. Ujoy Illumination
- 6.8. Forecasts for Medium/High Lumen Ultraportable Projectors
- 6.8.1. LED Illumination
- 6.8.2. Laser Illumination
- 6.8.3. Lamp Illumination
- 6.9. Forecasts for High Lumen Ultraportable Projectors
- 6.9.1. Laser Illumination
- 6.9.2. Lamp Illumination
- 6.10. Optimistic, Expected and Conservative Unit Forecasts
- 6.10.1. Forecast by projector category
- 6.10.2. Forecast by Illumination Technology
- 6.10.3. Projector Sales by Lumen Category
- 6.11. Forecast Summary with Cannibalization
- 6.11.1. Cannibalization of the Lamp-based Ultraportable Market
- 6.11.2. LED vs Laser
- 6.12. Revenue Forecast for Ultraportables
- 6.12.1. Optimistic, Expected and Conservative Revenue Forecasts
- 6.12.2. Conventional vs New Technology Projectors
- 6.13. Forecast Conclusions
7. SWOT Analysis of Lasers and LEDs
- 7.1.1. LEDs vs. Lasers & lamps
- 7.1.2. Lasers vs. LEDs & lamps
8. Appendix 1 - Imager Design Space
- 8.1. DLP Design Space
- 8.1.1. LED Sources
- 8.1.2. Laser Sources
- 8.1.3. Ujoy Source
- 8.1.4. UHP Source
- 8.1.5. BOM Summary Details
- 8.2. LCOS Design Space
- 8.2.1. LED Sources
- 8.2.2. Laser Sources
- 8.2.3. Ujoy Source
- 8.2.4. UHP Source
- 8.2.5. BOM Summary Details
- 8.3. 3LCD Design Space
- 8.3.1. LED Sources
- 8.3.2. Laser Sources
- 8.3.3. Ujoy Source
- 8.3.4. UHP Source
- 8.3.5. BOM Summary Details
9. Appendix 2- Pocket and Ultra-portable Projector Makers
- 9.1. Commercially Available Pocket and Ultraportable Projectors
- 9.2. Current Developers of Pocket and Ultraportable Projectors
10. Appendix 3 - Company Profiles
- 10.1. Boxlight
- 10.1.1. Company Background
- 10.1.2. Technology & Products
- 10.2. Dell
- 10.2.1. Company Background
- 10.2.2. Technology & Products
- 10.3. Foreal Spectrum
- 10.3.1. Company Background
- 10.3.2. Technology & Products
- 10.4. Giotti
- 10.4.1. Company Profile
- 10.4.2. Technology & Products
- 10.5. LG Electronics
- 10.5.1. Company Background
- 10.5.2. Technology & Products
- 10.6. Innoswell
- 10.6.1. Company Background
- 10.6.2. Technology & Products
- 10.7. Mitsubishi
- 10.7.1. Company Background
- 10.7.2. Technology & Products
- 10.8. Oculon
- 10.8.1. Company Background
- 10.8.2. Technology & Products
- 10.9. OMT
- 10.9.1. Company Background
- 10.9.2. Technology & Products
- 10.10. Premier Image
- 10.10.1. Company Background
- 10.10.2. Technology & Products
- 10.11. Samsung
- 10.11.1. Company Background
- 10.11.2. Technology & Products
- 10.12. Scram Technologies
- 10.12.1. Company Background
- 10.12.2. Technology & Products
- 10.13. Sypro Optics GmbH
- 10.13.1. Company Background
- 10.13.2. Technology & Products
- 10.14. Toshiba
- 10.14.1. Company Background
- 10.14.2. Technology & Products
- 10.15. Sony
- 10.15.1. Company Profile
- 10.15.2. Products & Technology
- 10.16. Young Optics
- 10.16.1. Company Background
- 10.16.2. Technology & Products
11. Appendix 4: BOM Details
- 11.1. Constant Lumen Options
- 11.1.1. 150 Lumens
- 11.1.2. 300 Lumens
- 11.1.3. 500 Lumens
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