北美主要汽車企業：IT銷售的機會（2008年） 是由出版商Infiniti Research Limited在2008年11月所出版的。
這份英文市場調查報告書包含Pages: 76 價格從美金675起跳。
Abstract
This is a bundle of the following company profiles and is available at a
discount of 33% over the total price of individual reports:
・ Ford Motor
Company
・ General Motors
・ Harley-Davidson, Inc.
Industry trends and drivers have a direct or indirect affect on IT spending of
all companies operating within an industry. For example -- increased threat
perception and incidence of fraud would result in increase in demand for
security software and hardware. Thus, we can conclude that industry spending
on any particular IT product or service is an important indicator of the
criticality of that product or service for the industry. Based on the IT spend
information available in ' TechNavio' , we have computed a ' criticality score'
for various IT products and services, for Ford Motor Company, General Motors
and Harley-Davidson, Inc..
Various company level developments and events are important indicators of
selling opportunities and drive the sales of IT products and services. For
example -- an acquisition by Ford Motor Company, General Motors and
Harley-Davidson, Inc. might result in opportunities for IT migration and
integration services. By tracking these sales drivers (using ' TechNavio' ), we
have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level
developments and events, we have made the ' IT Selling Opportunities Map' for
hardware, software and IT services for Ford Motor Company, General Motors and
Harley-Davidson, Inc.. These maps have been divided into four zones
representing Level I, Level II and Level III opportunity areas. Level I
opportunity areas have the highest scores and hence, there is a high
probability that Ford Motor Company, General Motors and Harley-Davidson, Inc.
will buy these products and services. Level II opportunity areas have lower
scores and hence, lower probability to sell to Ford Motor Company, General
Motors and Harley-Davidson, Inc.. Level III opportunities have the lowest
scores and hence, unlikely to sell to Ford Motor Company, General Motors and
Harley-Davidson, Inc..
The report is meant for IT vendors and intends to help them identify selling
opportunities within the company. Further, the identified sales drivers can be
used to penetrate these accounts or increase current share of the customer' s
wallet. Also, the report lists key IT spending decision makers, which will
enable salesperson to directly contact the key executives within the
company.
TechNavio Insights is a set of reports based on TechNavio -- a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the ' Technology Navigators' . TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
Table of Contents
Ford Motor Company
1. Company Overview
1.1 Business Overview
1.2
Key Figures
1.3 Corporate Headquarters
2. IT Spending and
Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities -
Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales
Opportunities - Services
4. Sales Drivers
4.1 Being Environmental
Friendly
4.2 Business Portfolio Management
4.3 Business Risk
management
4.4 Capacity Expansion
4.5 Collaboration & Partnership
4.6 Cost Cutting & Operational Efficiency
4.7 Currency & Forex
Management
4.8 Global Integrated Supply Chain
4.9 Improving Customer
Service
4.10 Integrated Management of Manufacturing Operations
4.11
Introducing New Products
4.12 Lean & Agile Manufacturing
4.13
Maintaining Quality Standards
4.14 Online Sales & Marketing
4.15
Opening New Facility
5. Conclusion
6. Key IT Decision Makers
6.1
China
6.2 Germany
6.3 India
6.4 Russia
6.5 United Kingdom
6.6 United States
General Motors
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending & Deployments
3. IT Sales Opportunities
3.1 IT
Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Being
Environmental Friendly
4.2 Capacity Expansion
4.3 Collaboration &
Partnership
4.4 Cost Cutting & Operational Efficiency
4.5 Employee
Productivity & Compensation Management
4.6 Expanding Research &
Development Activities
4.7 Geographic Expansion
4.8 Improving
Customer Service
4.9 Integrated Management of Manufacturing
Operations
4.10 Introducing New Products
4.11 Online Sales &
Marketing
4.12 Sales Force Expansion
4.13 Undertaking New Sales &
Marketing Initiative
5. Conclusion
6. Key IT Decision Makers
6.1
Brazil
6.2 Singapore
6.3 United States
Harley-Davidson,
Inc.
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending & Deployments
3. IT
Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT
Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Business Portfolio Management
4.2 Collaboration
& Partnership
4.3 Cost Cutting & Operational Efficiency
4.4
Expanding Research & Development Activities
4.5 Geographic Expansion
4.6 Introducing New Products
4.7 Maintaining Quality Standards
4.8
Mergers & Acquisitions
4.9 Product Lifecycle Management
4.10 Sales
Force Expansion
4.11 Undertaking New Sales & Marketing Initiative
5.
Conclusion
6. Key IT Decision Makers
6.1 United States
Appendix
Appendix A: Definitions
A.1 Software
A.2 Hardware
A.3 Services
Appendix B: Methodology
B.1 Evaluating Criticality
Score
B.2 Evaluating Demand Score
Other Reports in This Series
List of Exhibits
Ford Motor Company
Exhibit 2.1: IT
Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit
3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and
Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales
Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers
for IT Services
Exhibit 4.1: Key Capacity Expansion Plans
General
Motors
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales
Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers
for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit
3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT
Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related
Sales Drivers for IT Services
Exhibit 4.1: Key Capacity Expansion
Plans
Exhibit 4.2: Key Geographic Expansion Plans
Harley-Davidson, Inc.
Exhibit 2.1: IT Deployment Details
Exhibit 3.1:
Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related
Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6:
Opportunities and Related Sales Drivers for IT Services
Appendix
Exhibit B1: Calculations for Estimating Criticality Score
Exhibit B2:
Criticality Scores for Various Software Applications
Exhibit B3:
Criticality Scores for Various IT Hardware Products
Exhibit B4:
Criticality Scores for Various IT Services
Exhibit B5: Calculations for
Estimating Demand Score
