歐洲主要汽車企業：IT銷售的機會（2008年） 是由出版商Infiniti Research Limited在2008年11月所出版的。
這份英文市場調查報告書包含Pages: 116 價格從美金750起跳。
Abstract
This is a bundle of the following company profiles and is available at a
discount of 50% over the total price of individual reports:
・ Volkswagen
AG
・ Daimler AG
・ BMW AG
・ Renault SA
・ Fiat S.p.A.
Industry trends and drivers have a direct or indirect affect on IT spending of
all companies operating within an industry. For example -- increased threat
perception and incidence of fraud would result in increase in demand for
security software and hardware. Thus, we can conclude that industry spending
on any particular IT product or service is an important indicator of the
criticality of that product or service for the industry. Based on the IT spend
information available in ' TechNavio' , we have computed a ' criticality score'
for various IT products and services, for Volkswagen, Daimler, BMW, Renault
and Fiat.
Various company level developments and events are important indicators of
selling opportunities and drive the sales of IT products and services. For
example -- an acquisition by Volkswagen, Daimler, BMW, Renault and Fiat might
result in opportunities for IT migration and integration services. By tracking
these sales drivers (using ' TechNavio' ), we have arrived at a demand score for
each product and service.
Through an in-depth analysis of industry trends and drivers and company level
developments and events, we have made the ' IT Selling Opportunities Map' for
hardware, software and IT services for Volkswagen, Daimler, BMW, Renault and
Fiat. These maps have been divided into four zones representing Level I, Level
II and Level III opportunity areas. Level I opportunity areas have the highest
scores and hence, there is a high probability that Volkswagen, Daimler, BMW,
Renault and Fiat will buy these products and services. Level II opportunity
areas have lower scores and hence, lower probability to sell to Volkswagen,
Daimler, BMW, Renault and Fiat. Level III opportunities have the lowest scores
and hence, unlikely to sell to Volkswagen, Daimler, BMW, Renault and Fiat.
The report is meant for IT vendors and intends to help them identify selling
opportunities within the company. Further, the identified sales drivers can be
used to penetrate these accounts or increase current share of the customer' s
wallet. Also, the report lists key IT spending decision makers, which will
enable salesperson to directly contact the key executives within the
company.
TechNavio Insights is a set of reports based on TechNavio -- a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the ' Technology Navigators' . TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
Table of Contents
Volkswagen AG
1. Company Overview
1.1 Business Overview
1.2 Key
Figures
1.3 Corporate Headquarters
2. IT Spending & Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2
IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Business Risk Management
4.2 Collaboration
& Partnership
4.3 Currency & Forex Management
4.4 Employee
Productivity & Compensation Management
4.5 Faster & Better Product
Development
4.6 Geographic Expansion
4.7 Improving Customer Service
4.8 Intellectual Property Management
4.9 Introducing New Products
4.10 Mergers & Acquisitions
4.11 Regulatory Compliance
5.
Conclusion
6. Key IT Decision Makers
6.1 Germany
Daimler
AG
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT
Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT
Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Collaboration & Partnership
4.2 Cost Cutting &
Operational Efficiency
4.3 Employee Productivity & Compensation
Management
4.4 Faster & Better Product Development
4.5 Geographic
Expansion
4.6 Globally Integrated Supply Chain
4.7 Improving Customer
Service
4.8 Information & Knowledge Management
4.9 Intellectual
Property Management
4.10 IT Infrastructure Integration & Rationalization
4.11 Lean, Agile & Flexible Manufacturing
4.12 Mergers &
Acquisitions
4.13 Sales Force Expansion
4.14 Standardization &
Modularization
4.15 Regulatory Compliance
5. Conclusion
6. Key
IT Spending Decision Makers
6.1 Brazil
6.2 Germany
6.3 India
6.4 Singapore
6.5 United Kingdom
6.6 United State
BMW
AG
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployment
3. IT
Sales Opportunities
3.2 IT Sales Opportunities - Hardware
3.3 IT
Sales Opportunities - Services
4. Sales Drivers
4.1 Being
Environmental Friendly
4.2 Capacity Expansion
4.3 Cost Cutting &
Operational Efficiency
4.4 Currency & Forex Management
4.5 Employee
Productivity & Compensation Management
4.6 Globally Integrated Supply
Chain
4.7 Improving Customer Service
4.8 Introducing New Products
4.9 Maintaining Quality Standards
4.10 Mergers & Acquisitions
4.11
Online Sales & Marketing
4.12 Sales Force Expansion
5. Conclusion
6. Key IT Decision Makers
6.1 Germany
6.2 United States
Renault SA
1. Company Overview
1.1 Business Overview
1.2
Key Figures
1.3 Corporate Headquarters
2. IT Spending and
Deployment
3. IT Sales Opportunities
3.1 IT Sales Opportunities -
Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales
Opportunities - Services
4. Sales Drivers
4.1 Being Environmental
Friendly
4.2 Collaboration & Partnership
4.3 Cost Cutting &
Operational Efficiency
4.4 Geographic Expansion
4.5 Global
Integrated Supply Chain
4.6 Improving Customer Service
4.7
Introducing New Products
4.8 Regulatory Compliance
4.9 Sales Force
Expansion
4.10 Undertaking New Sales & Marketing Initiative
5.
Conclusion
6. Key IT Decision Makers
6.1 France
Fiat
S.p.A.
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending & Deployments
3. IT
Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales
Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4.
Sales Drivers
4.1 Business Portfolio Management
4.2 Capacity
Expansion
4.3 Collaboration & Partnership
4.4 Cost Cutting &
Operational Efficiency
4.5 Employee Productivity & Compensation
Management
4.6 Geographic Expansion
4.7 Globally Integrated Supply
Chain
4.8 Improving Customer Service
4.9 Integrated Management of
Manufacturing Operations
4.10 Introducing New Products
4.11 Lean &
Agile Manufacturing
4.12 Maintaining Quality Standards
4.13 Mergers &
Acquisitions
4.14 Offshoring & Outsourcing
4.15 Online Sales &
Marketing
4.16 Standardization & Modularization
4.17 Time-to-Market
5. Conclusion
6. Key IT Decision Makers
6.1 Brazil
6.2
France
6.3 Italy
6.4 Spain
6.5 Switzerland
6.6 United
Kingdom
Appendix
Appendix A: Definitions
A.1 Software
A.2 Hardware
A.3 Services
Appendix B: Methodology
B.1 Evaluating
Criticality Score
B.2 Evaluating Demand Score
Other Reports in This
Series
List of Exhibits
Volkswagen AG
Exhibit 2.1: IT
Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit
3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and
Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales
Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for
IT Services
Exhibit 4.2: Key Geographic Expansion Plan
Daimler
AG
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales
Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers
for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit
3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5:
ITServices Sales Opportunities Map
Exhibit 3.6: Opportunities and Related
Sales Drivers for IT Services
Exhibit 4.1: Daimler' s Key Expansion
Plans
BMW AG
Exhibit 2.1: IT Deployment Details
Exhibit 3.1:
Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related
Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities
Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6:
Opportunities and Related Sales Drivers for IT Services
Exhibit 4.1: Key
Capacity Expansion Plans
Renault SA
Exhibit 2.1: IT Deployment
Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2:
Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware
Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales
Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit 4.1: Key Geographic Expansion Plans
Fiat S.p.A.
Exhibit
2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities
Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities
and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales
Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers
for IT Services
Exhibit 4.1: Key Capacity Expansion Plans
Exhibit
4.2: Key Geographic Expansion Plans
Appendix
Exhibit B1:
Calculations for Estimating Criticality Score
Exhibit B2: Criticality
Scores for Various Software Applications
Exhibit B3: Criticality Scores
for Various IT Hardware Products
Exhibit B4: Criticality Scores for
Various IT Services
Exhibit B5: Calculations for Estimating Demand
Score
