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市場調查報告書

社群商務的全球市場 - 2017∼2021年

Global Social Commerce Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 531749
出版日期 內容資訊 英文 70 Pages
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社群商務的全球市場 - 2017∼2021年 Global Social Commerce Market 2017-2021
出版日期: 2017年07月19日 內容資訊: 英文 70 Pages
簡介

社群商務的全球市場,預計從2017年到2021年期間以33.91%的年複合成長率 (CAGR) 與持續成長。

本報告以社群商務的全球市場為研究主題,提供市場成長的推動要素和市場課題,經由市場趨勢,以及市場競爭情形的詳細調查,進行市場現狀分析以及從2017年到2021年的未來預測。

第1章 摘要整理

第2章 本報告涵蓋範圍

第3章 市場調查手法

第4章 序論

  • 市場概況

第5章 市場概況

  • 市場概要
  • 市場規模及未來預測
  • 波特的五力分析

第6章 各設備市場分類

  • 社群商務的全球市場的各設備分析
  • 經由筆記型電腦及桌上型電腦的社群商務的全球市場
  • 經由行動裝置的社群商務的全球市場
  • 經由平板電腦的社群商務的全球市場
  • 經由電子書閱讀器的社群商務的全球市場
  • 經由網際網路支援電視的社群商務的全球市場
  • 經由其他設備的社群商務的全球市場

第7章 各地區市場分類

  • 社群商務的全球市場的各地區分析
  • 南北美洲地區的社群商務市場
  • 亞太地區的社群商務市場
  • 歐洲、中東、非洲地區的社群商務市場

第8章 主要國家

  • 中國的社群商務市場
  • 美國的社群商務市場

第9章 方針決策的架構

第10章 市場成長的推動要素及市場課題

  • 市場成長的推動要素
  • 市場課題

第11章 市場趨勢

  • 供應商從網站轉換到行動專用的應用程式
  • 社群媒體的技術的進步
  • RTB (實時競價廣告)的引進擴大
  • 跨設備、行銷技術的登場
  • 直接支付選項的引進

第12章 業者情勢

  • 市場競爭方案
  • 主要供應商分析
  • 其他卓越供應商

第13章 附錄

目錄
Product Code: IRTNTR13305

About Social Commerce

Social commerce refers to the buying and selling activities through social media. Social media platforms enable purchase and include highly-curated e-commerce websites. Traditional in-store retailing is popular across the world. However, social commerce has gained considerable traction in the last few years. The global social commerce market is competitive and puts high barriers for new entrants.

Technavio's analysts forecast the global social commerce market to grow at a CAGR of 33.91% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global social commerce market for 2017-2021. To calculate the market size, the report considers sales through desktops, mobiles, and other electronic devices.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Social Commerce Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Facebook
  • Pinterest
  • Tencent
  • Twitter
  • Weibo

Other Prominent Vendors

  • Alibaba
  • Etsy
  • Fab
  • iQIYI
  • LinkedIn
  • PayPal
  • Qwiqq
  • Qzone
  • Reddit
  • Renren
  • Tumblr
  • Yahoo!

Market driver

  • Increasing use of social media advertising
  • For a full, detailed list, view our report

Market challenge

  • Efforts required for customer engagement and retention
  • For a full, detailed list, view our report

Market trend

  • Technological advances in social media
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by device

  • Global social commerce market by device
  • Global social commerce market by laptops and PCs
  • Global social commerce market by mobiles
  • Global social commerce market by tablets
  • Global social commerce market by e-readers
  • Global social commerce market by internet-enabled TVs
  • Global social commerce market by others

PART 07: Geographical segmentation

  • Global social commerce market by geography
  • Social commerce market in Americas
  • Social commerce market in APAC
  • Social commerce market in EMEA

PART 08: Key leading countries

  • Social commerce market in China
  • Social commerce market in US

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

  • Vendors switching from websites to mobile-only apps
  • Technological advances in social media
  • Increased adoption of RTB
  • Emergence of cross-device marketing techniques
  • Introduction of direct payment options

PART 12: Vendor landscape

  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors

PART 13: Appendix

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Global social commerce market
  • Exhibit 02: Global social commerce market 2016-2021 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global social commerce market by device 2016-2021 (% share of revenue)
  • Exhibit 05: Global social commerce market by laptops and PCs 2016-2021 ($ billions)
  • Exhibit 06: Global social commerce market by mobiles 2016-2021 ($ billions)
  • Exhibit 07: Global social commerce market by tablets 2016-2021 ($ billions)
  • Exhibit 08: Global social commerce market by e-readers 2016-2021 ($ billions)
  • Exhibit 09: Global social commerce market by internet-enabled TVs 2016-2021 ($ billions)
  • Exhibit 10: Global social commerce market by others 2016-2021 ($ billions)
  • Exhibit 11: Global social commerce market share by geography 2016-2021 (% share of revenue)
  • Exhibit 12: Social commerce market in Americas 2016-2021 ($ billions)
  • Exhibit 13: Social commerce market in APAC 2016-2021 ($ billions)
  • Exhibit 14: Social commerce market in EMEA 2016-2021 ($ billions)
  • Exhibit 15: Key leading countries
  • Exhibit 16: Social commerce market in China 2016-2021 ($ billions)
  • Exhibit 17: Social commerce market in US 2016-2021 ($ billions)
  • Exhibit 18: Number of social media users in 2016 (active monthly users)
  • Exhibit 19: Facebook: Business segmentation by revenue 2016 (% share of revenue)
  • Exhibit 20: Facebook: Geographical segmentation by revenue 2016 (% share of revenue)
  • Exhibit 21: Twitter: Business segmentation by revenue 2016 (% share of revenue)
  • Exhibit 22: Weibo: Business segmentation by revenue 2016 (% share of revenue)
  • Exhibit 23: Other prominent vendors
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