Cover Image
市場調查報告書

廣告的全球市場:2016年∼2020年

Global Advertising Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 368243
出版日期 內容資訊 英文 56 Pages
訂單完成後即時交付
價格
Back to Top
廣告的全球市場:2016年∼2020年 Global Advertising Market 2016-2020
出版日期: 2016年08月26日 內容資訊: 英文 56 Pages
簡介

全球廣告市場預測從2016年到2020年間,將以5.80%的年複合成長率 (CAGR) 擴大。

本報告依廣告媒體,廣告的種類及地區別提供全球廣告市場現狀分析與今後預測,再加上市場成長因素與課題,主要國家趨勢,主要供應商分析等資訊。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 基準年
  • 供應商分類

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 市場形勢

  • 市場規模與預測
  • 波特的五力分析

第6章 廣告的全球市場:各媒體

  • 廣告的全球市場:各媒體
  • 電視廣告
  • 數位廣告
  • 印刷廣告
  • OOH廣告
  • 各廣告媒體比較分析

第7章 數位廣告的全球市場:各類型

  • 數位廣告的全球市場:各類型
  • 數位搜尋廣告
  • 數位顯示器廣告
  • 電子郵件行銷
  • 數位廣告各類型比較分析

第8章 數位廣告的全球市場:各地區

  • 數位廣告的全球市場:各地區
  • 南北美洲
  • 歐洲·中東·非洲地區
  • 亞太地區
  • 各地區的比較分析

第9章 購買標準

第10章 主要國家

第11章 市場成長因素

第12章 市場成長因素的影響

第13章 市場課題

第14章 成長因素與課題的影響

第15章 市場趨勢

第16章 業者情勢

  • 競爭模式
  • 主要廣告代理店
  • 其他卓越供應商

第17章 附錄

  • 簡稱清單

第18章 關於Technavio

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: IRTNTR10316

About Advertisements

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

Technavio's analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • American Express
  • Ford
  • Pfizer
  • Procter &Gamble
  • Verizon Communications

Other Prominent Vendors

  • AT&T
  • Fiat
  • Comcast
  • General Motors
  • Johnson and Johnson
  • JP Morgan Chase
  • L'Oreal
  • Time Warner
  • Toyota
  • Walt Disney

Market driver

  • Increased product penetration in the market
  • For a full, detailed list, view our report

Market challenge

  • Rapidly evolving consumer behavior
  • For a full, detailed list, view our report

Market trend

  • Increased use of QR codes for advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by medium

  • Global advertising market by medium
  • Global TV advertising market
  • Global digital advertising market
  • Global print advertising market
  • Global OOH advertising market
  • Segment comparison analysis by advertising medium

PART 07: Digital market segmentation by type

  • Digital advertising market by type
  • Global digital search ads market
  • Global digital display ads market
  • Global email marketing market
  • Segment comparison analysis by types of digital advertising

PART 08: Geographical segmentation

  • Regional segregation of global advertising market
  • Advertising market in Americas
  • Advertising market in EMEA
  • Advertising market in APAC
  • Segment comparison analysis by geography

PART 09: Buying criterion

PART 10: Key leading countries

  • Key leading countries in global advertising market

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario
  • Top advertising agencies
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Market segmentation of global advertising market
  • Exhibit 02: Key market highlights in global advertising market
  • Exhibit 03: Global advertising market 2015-2020 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global advertising market by medium in 2015 and 2020
  • Exhibit 06: Global TV advertising market 2015-2020 ($ billions)
  • Exhibit 07: Global digital advertising market 2015-2020 ($ billions)
  • Exhibit 08: Global print advertising market 2015-2020 ($ billions)
  • Exhibit 09: Global OOH advertising market 2015-2020 ($ billions)
  • Exhibit 10: Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions)
  • Exhibit 11: Global digital advertising market segmentation in 2015 and 2020
  • Exhibit 12: Global digital search ads market 2015-2020 ($ billions)
  • Exhibit 13: Global digital display ads market 2015-2020 ($ billions)
  • Exhibit 14: Global email marketing market 2015-2020 ($ billions)
  • Exhibit 15: Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions)
  • Exhibit 16: Global advertising market by geography in 2015 and 2020
  • Exhibit 17: Advertising market in Americas 2015-2020 ($ billions)
  • Exhibit 18: Advertising market in EMEA 2015-2020 ($ billions)
  • Exhibit 19: Advertising market in APAC 2015-2020 ($ billions)
  • Exhibit 20: Comparison of revenue and growth rates of advertising market by geography 2015-2020 ($ billions)
  • Exhibit 21: Buying criteria
  • Exhibit 22: Top 10 countries in terms of advertising spent in 2015
  • Exhibit 23: Top 10 countries in terms of advertising spent and market share in 2015
  • Exhibit 24: Top 10 countries in terms of advertising spent in 2020
  • Exhibit 25: Top 10 countries in terms of advertising spent and market share in 2020
  • Exhibit 26: Global social media advertising expenditure 2015-2020 ($ billions)
  • Exhibit 27: Impact of drivers
  • Exhibit 28: Impact of drivers and challenges
  • Exhibit 29: Top advertising agencies in 2015
  • Exhibit 30: Other prominent vendors in the global advertising market
Back to Top