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市場調查報告書

網際網路廣告的全球市場:2016∼2020年

Global Internet Advertisement Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 368215
出版日期 內容資訊 英文 62 Pages
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網際網路廣告的全球市場:2016∼2020年 Global Internet Advertisement Market 2016-2020
出版日期: 2016年08月23日 內容資訊: 英文 62 Pages
簡介

網際網路廣告,是透過智慧型手機和遊戲主機、筆記型電腦、平板電腦配送PR材料,能顯示給全球龐大的觀眾。2001∼2015年之間,全球廣告宣傳費從高成本低能見度的電視CM和報紙廣告,轉移到低成本能見度高的網際網路等數位媒體。已開發國家、開發中國家的寬頻急速成長,也有助於市場成長。其他市場成長因素,有鎖定目標的能力,精良的效果測試技術等。由於巨量資料和線上顧客分析演算法的登場,廣告主可容易瞄準消費者,也可知道廣告的有效半徑,及廣告主可觸及的目標消費者數等。

本報告提供網際網路廣告的全球市場的目前方案和成長的展望,專家的意見為基礎市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 本報告包含的市場區隔
  • 消費者的分類
  • 基準年
  • 供應商的分類
  • 頂級供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 網際網路廣告的全球市場:簡介

  • 主要市場焦點

第5章 網際網路廣告的全球市場:概要

  • 線上廣告和離線廣告比較

第6章 網際網路廣告的全球市場:展望

  • 市場規模與預測
  • 波特的五力分析

第7章 網際網路廣告的全球市場:各類型市場分類

  • 各類型的網際網路廣告的全球市場
  • 搜尋廣告
  • 行動廣告
  • 條幅廣告
  • 數位視訊廣告
  • 其他

第8章 各產業的網際網路廣告的全球市場

第9章 網際網路廣告的全球市場:地區分類

  • 各地區的網際網路廣告的全球市場
  • 歐洲、中東、非洲
  • 亞太地區
  • 南北美洲

第10章 主要國家

第11章 購買標準

第12章 網際網路廣告的全球市場:市場促進要素

  • 高的品牌召回力
  • 行動網際網路廣告的成長

第13章 促進要素與其影響

第14章 網際網路廣告的全球市場:課題

  • 整合的複雜
  • 競爭加劇與消費者的興趣多樣化

第15章 促進要素的影響與課題

第16章 網際網路廣告的全球市場:趨勢

  • 廣告的社群媒體的利用擴大
  • 線上廣告的M&A活動的加速

第17章 供應商的展望

  • 競爭方案
  • 主要供應商
  • 其他關注的供應商

第18章 附屬資料

第19章 關於Technavio

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目錄
Product Code: IRTNTR9951

About Internet Advertisement

The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet. The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.

Technavio's analysts forecast the global internet advertisement market to grow at a CAGR of 11.22% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Internet Advertisement Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Facebook
  • Google
  • LinkedIn
  • Microsoft
  • One by AOL
  • Twitter
  • Yahoo

Other Prominent Vendors

  • AdMob
  • Adobe Systems
  • Amobee
  • AppNexus
  • Baidu
  • Chartboost
  • Convertro
  • Criteo
  • Darriens Media Exchange
  • Deutsche Telekom
  • IAC
  • InMobi
  • Matomy Media
  • Millennial Media
  • Mobile Network Group
  • MobPartner
  • MoPub
  • News Corp
  • Opera Software
  • Oracle
  • Pinterest
  • RevMob Mobile Ad Network
  • Rubicon Project
  • Sohu
  • StickyADS.tv
  • Tapjoy
  • TobeMogul
  • Tumblr

Market driver

  • Higher brand recalling capability
  • For a full, detailed list, view our report

Market challenge

  • Intense competition and varying consumer interests
  • For a full, detailed list, view our report

Market trend

  • Increased use of social media for advertisement
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Segments included in the report
  • Customer segments
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Industry overview

  • Comparison between online and offline advertisements

PART 06: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by type

  • Global internet advertisement market by type
  • Global internet advertisement market by search ads
  • Global internet advertisement market by mobile ads
  • Global internet advertisement market by banner ads
  • Global internet advertisement market by digital video ads
  • Global internet advertising market by others

PART 08: Global internet advertisement market by industry

  • Global internet advertisement market by industry

PART 09: Geographical segmentation

  • Global internet advertisement market by region
  • Internet advertisement market in EMEA
  • Internet advertisement market in APAC
  • Internet advertisement market in Americas

PART 10: Key leading countries

PART 11: Buying criteria

PART 12: Market drivers

  • Higher brand recalling capability
  • Growth in mobile internet advertisement

PART 13: Impact of drivers

PART 14: Market challenges

  • Complexity in integration
  • Intense competition and varying consumer interests

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Increased use of social media for advertisement
  • Accelerated M&A activities in online advertising

PART 17: Vendor Landscape

  • Competitive scenario
  • Key Vendors
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviation

PART 19: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Comparison between online and offline advertisements
  • Exhibit 03: Global internet advertisement market 2015-2020 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global internet advertisement market by type: Overview
  • Exhibit 06: Global internet advertisement market by search ads 2015-2020 ($ billions)
  • Exhibit 07: Global search ads internet advertisement market by vendors 2013-2015
  • Exhibit 08: Global internet advertisement market by mobile ads 2015-2020 ($ billions)
  • Exhibit 09: Global internet advertisement by banner ads 2015-2020 ($ billions)
  • Exhibit 10: Global internet advertisement market by digital video ads 2015-2020 ($ billions)
  • Exhibit 11: Global internet advertisement market by others 2015-2020 ($ billions)
  • Exhibit 12: Global internet advertisement market share by industry 2015
  • Exhibit 13: Global internet advertisement market by region 2015
  • Exhibit 14: Internet advertisement market in EMEA 2015-2020 ($ billions)
  • Exhibit 15: Internet advertisement market in APAC 2015-2020 ($ billions)
  • Exhibit 16: Internet advertisement market in Americas 2015-2020 ($ billions)
  • Exhibit 17: Key leading countries by advertisement type 2015
  • Exhibit 18: Global internet advertisement market: Buying criteria
  • Exhibit 19: Impact of drivers
  • Exhibit 20: Impact of drivers and challenges
  • Exhibit 21: Expected investment in social networking websites for online advertisement 2016
  • Exhibit 22: M&A in the internet advertisement market
  • Exhibit 23: Recent developments in Google
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