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市場調查報告書

歐洲的冬裝市場 (2016∼2020年)

Winter Wear Market in Europe 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 365945
出版日期 內容資訊 英文 54 Pages
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歐洲的冬裝市場 (2016∼2020年) Winter Wear Market in Europe 2016-2020
出版日期: 2016年07月27日 內容資訊: 英文 54 Pages
簡介

服飾業市場性質是季節性高,也受天氣大幅左右。另一方面,服裝產業從以前開始,時裝展 (米蘭時裝週和倫敦時裝週等)是強力的資訊來源,不過,近幾年社群媒體等數位平台的重要性也擴大。各企業跟品牌為了吸引力、和客戶直接接觸,積極活用數位平台。歐洲的冬裝市場預計2016∼2020年以1.81%的年複合成長率成長。

本報告提供歐洲各國的冬裝 (冬季用服裝類)的市場相關分析,市場概要和結構,市場規模趨勢 (今後5年的預測值),各分類的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 歐洲市場簡介

  • 經濟指標

第6章 市場環境

  • 市場概要
  • 波特的五力分析

第7章 各產品類型的市場區隔

  • 冬季服飾業市場
  • 冬季鞋子市場

第8章 各商店型態的市場區隔

  • 歐洲的冬裝市場:零售商店的各形態的明細

第9章 主要國家市場

第10章 推動市場要素

第11章 推動因素的影響力

第12章 市場課題

第13章 推動因素、課題的影響力

第14章 市場趨勢

第13章 供應商環境

  • 競爭方案
  • C&A
  • H&M
  • Inditex
  • Marks and Spencer
  • Primark
  • Wal-Mart

第16章 附錄

  • 簡稱集

第17章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR9639

About Winter Wear in Europe

Product sales in this particular market depends on seasons, and is driven by the climatic conditions of a region. Winter seasons that are relatively warmer can hamper the sale of winter wear to a significant extent. The warm winters experienced in late 2015, for example, affected the sale of winter wear considerably, which impacted the business of retailers. Popular fashion shows like the Milan Fashion Week and the London Fashion Week are massive platforms for fashion designers and brands to showcase their offerings. Apart from such platforms, vendors also focus on digital platforms such as social media to increase their brand visibility and connect with their customers, as most European consumers actively use these digital platforms to increase their awareness of the different brands available in the market.

Technavio's analysts forecast the winter wear market in Europe to grow at a CAGR of 1.81% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the winter wear market in Europe for 2016-2020. To calculate the market size, Technavio considers the revenue generated through retail sales of products like winter wear and footwear.

The market is divided into the following segments based on store formats:

  • Speciality stores
  • Mass merchandisers
  • Online

Technavio's report, Winter wear Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • C&A
  • H&M
  • Inditex
  • Marks and Spencer
  • Primark
  • Walmart

Other Prominent Vendors

  • Adidas
  • Amazon
  • American Eagle Outfitters
  • Arcadia Group
  • ASOS.com
  • Benetton Group
  • Debenhams
  • El Corte Ingles
  • Espirit Holdings
  • GAP
  • Kering
  • LVMH
  • Mango
  • Next
  • Ralph Lauren
  • TJX

Market driver

  • Increase in sales during festive seasons
  • For a full, detailed list, view our report

Market challenge

  • Availability of counterfeit products
  • For a full, detailed list, view our report

Market trend

  • Marketing tactics and social media
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: EU profile

  • Economic indicators

PART 06: Market landscape

  • Market overview
  • Five forces analysis

PART 07: Market segmentation by product category

  • Winter apparel market in Europe
  • Winter footwear market in Europe

PART 08: Segmentation by store formats

  • Segmentation of winter wear market in Europe by retail format

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • C&A
  • H&M
  • Inditex
  • Marks and Spencer
  • Primark
  • Wal-Mart

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Population in EU 2010-2014 (millions)
  • Exhibit 03: GDP per capita in EU 2010-2014 ($)
  • Exhibit 04: Employment to population ratio in EU 2014
  • Exhibit 05: Winter wear market in Europe 2015-2020 ($ billions)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Overview of winter wear market in Europe
  • Exhibit 08: Winter wear market in Europe by product type 2015
  • Exhibit 09: Winter wear market in Europe by product type 2020
  • Exhibit 10: Market share of winter wear market in Europe 2015 and 2020 ($ billions)
  • Exhibit 11: Winter apparel market in Europe 2015-2020 ($ billions)
  • Exhibit 12: Winter footwear market in Europe 2015-2020 ($ billions)
  • Exhibit 13: Winter wear market in Europe by retail format 2015
  • Exhibit 14: Population of France (millions)
  • Exhibit 15: Average monthly temperature of France 1990-2012 (°C)
  • Exhibit 16: Population of Germany (millions)
  • Exhibit 17: Average monthly temperature of Germany 1990-2012 (°C)
  • Exhibit 18: Population of Italy (millions)
  • Exhibit 19: Average monthly temperature for Italy 1990-2012 (°C)
  • Exhibit 20: Population of UK (millions)
  • Exhibit 21: Average monthly temperature for UK 1990-2012 (°C)
  • Exhibit 22: Impact of drivers
  • Exhibit 23: Impact of drivers and challenges
  • Exhibit 24: Key retailers in winter apparel market in Europe
  • Exhibit 25: H&M: Geographical segmentation by revenue 2015
  • Exhibit 26: Inditex: Business segmentation by revenue 2014
  • Exhibit 27: Inditex: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 28: Inditex: Geographical segmentation by revenue 2014
  • Exhibit 29: Marks and Spencer: Business segmentation by revenue 2015
  • Exhibit 30: Marks and Spencer: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 31: Marks and Spencer: Geographical segmentation by revenue 2015
  • Exhibit 32: Wal-Mart: Business segmentation by revenue 2015
  • Exhibit 33: Wal-Mart: Business segmentation by revenue 2014 and 2015 ($ billions)
  • Exhibit 34: Wal-Mart: Geographical segmentation by revenue 2015
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