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市場調查報告書

數位行銷支出的全球市場 (2016∼2020年)

Global Digital Marketing Spending Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 364973
出版日期 內容資訊 英文 59 Pages
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數位行銷支出的全球市場 (2016∼2020年) Global Digital Marketing Spending Market 2016-2020
出版日期: 2016年07月26日 內容資訊: 英文 59 Pages
簡介

數位行銷,是最有魅力且急速成長的行銷技術。在全世界每分鐘,Google進行65萬件以上的搜尋,YouTube有700件以上的影片投稿,Facebook有70萬件投稿和50萬件評論,推特有6.5萬件投稿,1.8億封電子郵件發送。這些數字,表示數位媒體是強力的行銷工具。

本報告提供數位行銷支出的全球市場的目前方案和成長的展望,以專家的意見為基礎市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 基準年
  • 供應商分類
  • 數值

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 市場展望

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 各類型市場分類

  • 各類型裡的數位行銷支出的全球市場
  • 搜尋廣告
  • 展示廣告
  • 社群媒體
  • 電子郵件行銷
  • 各類型的數位行銷支出市場的魅力

第7章 各設備市場分類

  • 各設備的數位行銷支出的全球市場
  • 桌上型電腦
  • 行動裝置

第8章 地區分類

  • 各地區的數位行銷支出的全球市場
  • 南北美洲
  • 歐洲、中東、非洲
  • 亞太地區
  • 各地區的數位行銷支出市場的魅力

第9章 主要國家

  • 數位行銷支出的全球市場的主要國家

第10章 市場促進要素

  • 全球數位化
  • 可靠性的高漲
  • 存取性的提高
  • 數位行銷軟體的獲利能力的成長
  • 線上影片觀眾數的增加
  • 即時競價的成長
  • 社群媒體的人氣上升
  • 對即時分析的認可增加

第11章 促進要素與其影響

第12章 市場課題

  • 缺乏短期性投資回收
  • 容易發生電腦網路犯罪
  • 熟練的人力資源的必要條件
  • 有效率的資料管理不足
  • 中小企業的數位行銷解決方案引進的障礙
  • 適當調整的行銷策略不足

第13章 促進要素的影響與課題

第14章 市場趨勢

  • 行動終端的支配
  • 最尖端的定位選擇
  • 行銷自動化
  • 新的付款手法
  • 開發中國家的數位行銷解決方案的需求擴大

第15章 供應商的展望

  • 競爭方案
  • 主要的數值的摘要

第16章 附屬資料

第17章 關於Technavio

目錄
Product Code: IRTNTR8572

About Digital Marketing

Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.

Technavio's analysts forecast the global digital marketing spending market to grow at a CAGR of 8.79% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital marketing spending market for 2016-2020. To calculate the market size, Technavio analysts have considered expenditure on marketing in digital media.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Digital Marketing Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • AT&T
  • Comcast
  • General Motors
  • P&G
  • Verizon

Other Prominent Vendors

  • American Express
  • Fiat Chrysler
  • Ford
  • Johnson & Johnson
  • JPMorgan Chase
  • L'Oreal
  • Nissan
  • Pfizer
  • Toyota
  • Unilever
  • Volkswagen
  • Walt Disney

Market driver

  • Global digital transformation
  • For a full, detailed list, view our report

Market challenge

  • Prone to cyber crimes
  • For a full, detailed list, view our report

Market trend

  • Dominance of mobile devices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Numerical figures

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Global digital marketing spending market by type
  • Global digital marketing spending market by search ads
  • Global digital marketing spending market by display ads
  • Global digital marketing spending by social media
  • Global digital marketing spending by e-mail marketing
  • Market attractiveness of digital marketing spending by type

PART 07: Market segmentation by device

  • Global digital marketing spending market by device
  • Global digital marketing spending market by desktop computers
  • Global digital marketing spending market by mobile devices

PART 08: Geographical segmentation

  • Segmentation of global digital marketing spending market by geography
  • Digital marketing spending market in Americas
  • Digital marketing spending market in EMEA
  • Digital marketing spending market in APAC
  • Market attractiveness of digital marketing spending by geography

PART 09: Key leading countries

  • Key leading countries of global digital marketing spending market

PART 10: Market drivers

  • Global digital transformation
  • Increased credibility
  • Higher accessibility
  • Growing proliferation of digital marketing software
  • Growth in online video viewership
  • Growth in real-time bidding
  • Increased popularity of social media inventory
  • Increasing demand for real-time analytics

PART 11: Impact of drivers

PART 12: Market challenges

  • No short-term ROI
  • Prone to cyber crimes
  • Requirement of skilled workforce
  • Lack of efficient data management
  • Barriers to adopting digital marketing solutions among SMEs
  • Lack of proper coordinated marketing strategy

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Dominance of mobile devices
  • Advanced targeting options
  • Marketing automation
  • New payment methods
  • Growing demand for digital marketing solutions in developing countries

PART 15: Vendor landscape

  • Competitive scenario
  • Summary of key figures

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Overview of global digital marketing spending market
  • Exhibit 02: Global digital marketing spending market size 2015-2020 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global digital marketing spending market by type 2015
  • Exhibit 05: Segmentation of global digital marketing spending market by type 2020
  • Exhibit 06: Global digital marketing spending market by search ads 2015-2020 ($ billions)
  • Exhibit 07: Global digital marketing spending market by display ads 2015-2020 ($ billions)
  • Exhibit 08: Global digital marketing by social media 2015-2020 ($ billions)
  • Exhibit 09: Global digital marketing spending by e-mail marketing 2015-2020 ($ billions)
  • Exhibit 10: Market attractiveness of digital marketing spending by type 2015-2020
  • Exhibit 11: Global digital marketing spending market by device 2015 and 2020
  • Exhibit 12: Global digital marketing spending market by desktop computers 2015
  • Exhibit 13: Global shipments of desktop computers, smartphones, and tablets 2011-2015 (millions of units)
  • Exhibit 14: Global digital marketing spending market by mobile devices 2015
  • Exhibit 15: Mobile advertising and social media mobile advertising revenue 2014-2020 ($ millions)
  • Exhibit 16: Segmentation of global digital marketing spending market by geography 2015
  • Exhibit 17: Segmentation of global digital marketing spending market by geography 2020
  • Exhibit 18: Digital marketing spending market in Americas 2015-2020 ($ billions)
  • Exhibit 19: Digital marketing spending market in EMEA 2015-2020 ($ billions)
  • Exhibit 20: Digital marketing spending market in APAC 2015-2020 ($ billions)
  • Exhibit 21: Market attractiveness of digital marketing spending by geography 2015-2020
  • Exhibit 22: Key leading countries of global digital marketing spending market 2015
  • Exhibit 23: Top 10 countries of global digital marketing spending market by revenue in 2015
  • Exhibit 24: Key leading countries: Segmentation by revenue ($ billions)
  • Exhibit 25: Impact of drivers
  • Exhibit 26: Impact of drivers and challenges
  • Exhibit 27: Company details
  • Exhibit 28: Other prominent vendors
  • Exhibit 29: Summary of key figures ($ billions)
  • Exhibit 30: Summary of country figures ($ billions)
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