Global Digital OOH Market 2016-2020
|出版商||TechNavio (Infiniti Research Ltd.)||商品編碼||364943|
|出版日期||內容資訊||英文 58 Pages
數位OOH (戶外廣告) ，是設置於公共空間的大型數位螢幕的廣告。顯示器集中管理，用於顯示餐廳的菜單和品牌廣告等各種特定情境的廣告。廣告的硬幣追蹤系統最初不能使用。使用觸控螢幕的互動式數位OOH廣告宣傳更有效果，也可測量觸控回數追蹤查詢數。
Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.
Technavio's analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.
The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.
The market is divided into the following segments based on geography:
Technavio's report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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