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市場調查報告書

數位OOH的全球市場 (2016∼2020年)

Global Digital OOH Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 364943
出版日期 內容資訊 英文 58 Pages
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數位OOH的全球市場 (2016∼2020年) Global Digital OOH Market 2016-2020
出版日期: 2016年07月21日 內容資訊: 英文 58 Pages
簡介

數位OOH (戶外廣告) ,是設置於公共空間的大型數位螢幕的廣告。顯示器集中管理,用於顯示餐廳的菜單和品牌廣告等各種特定情境的廣告。廣告的硬幣追蹤系統最初不能使用。使用觸控螢幕的互動式數位OOH廣告宣傳更有效果,也可測量觸控回數追蹤查詢數。

本報告提供數位OOH的全球市場的目前方案和成長的展望,以專家的意見為基礎的市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 基準年
  • 供應商的分類
  • 總合價值的錯誤
  • 頂級供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 市場展望

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 各類型市場分類

  • 各類型的數位OOH廣告的全球市場分類
  • 數位電子看板
  • 視訊廣告
  • 環境廣告
  • 廣告類型的年複合成長率比較

第7章 各地點分類

  • 各地點的數位OOH廣告的全球市場分類
  • 店內廣告
  • 戶外廣告
  • 店內廣告的數位OOH廣告的全球市場分類
  • 戶外廣告的數位OOH廣告的全球市場分類
  • 廣告地點的年複合成長率比較

第8章 各應用領域分類

  • 各應用領域的數位OOH廣告的全球市場分類
  • 零售
  • 娛樂
  • 銀行
  • 運輸
  • 教育
  • 廣告類型的年複合成長率比較

第9章 地區的分類

  • 各地區的數位OOH廣告的全球市場分類

第10章 主要國家

第11章 市場促進要素

  • 數位螢幕的成本降低
  • 對視覺與聽覺廣告的認可增加
  • 物理招牌迅速減少
  • 通訊的有效手法

第12章 促進要素與其影響

第13章 市場課題

  • 行動廣告的威脅
  • 正確的檢測工具不足
  • 嚴格法規
  • 初期成本高使投資回收慢

第14章 促進要素的影響與課題

第15章 市場趨勢

  • FMCG產業的支出增加
  • 媒體展望的轉移
  • 鎖定目標消費者的創新方法
  • 檢測工具的開發

第16章 技術趨勢

  • AR
  • 擴張室外
  • 3D裸視技術顯示器
  • Bluetooth
  • 定向音訊
  • 透過手勢的互動
  • 互動的語音支援
  • 多點觸控顯示器
  • 近距離通訊
  • 有機LED
  • Oohgle
  • PM編碼
  • QR編碼
  • 社群媒體
  • 串流OOH
  • 可視化搜尋
  • Whispering windows

第17章 供應商的展望

  • 競爭方案
  • 供應商
  • 主要的焦點

第18章 附屬資料

第19章 關於Technavio

目錄
Product Code: IRTNTR8483

About Digital Out-Of-Home (OOH)

Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.

Technavio's analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • OUTFRONT Media

Other Prominent Vendors

  • Adams Outdoor Advertising
  • Adspace Digital Mall Network
  • AirMedia
  • Captivate Network
  • Daktronics
  • DDI Signs
  • ExterionMedia
  • IDI
  • nycaMedia
  • Plan B Media
  • RMG Networks
  • Stroer Media
  • V Media
  • VGI Global Media
  • VisionChina Media

Market driver

  • Increased acceptance of audio-visual advertising
  • For a full, detailed list, view our report

Market challenge

  • Lack of adequate measuring tools
  • For a full, detailed list, view our report

Market trend

  • Increase in spending from FMCG industry
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Segmentation of global digital OOH advertising market by type
  • Global digital OOH advertising by digital billboards
  • Global digital OOH video advertising
  • Global digital OOH ambient advertising
  • CAGR comparison by type of ads

PART 07: Market segmentation by venue

  • Global digital OOH advertising market segmentation by venue
  • In-store advertising
  • Outdoor advertising
  • Global digital OOH advertising market by in-store advertising
  • Global digital OOH advertising market by outdoor advertising
  • CAGR comparison by venue of ads

PART 08: Market segmentation by application

  • Global digital OOH advertising market by application
  • Global retail digital OOH advertising market
  • Global recreation digital OOH advertising market
  • Global banking digital OOH advertising market
  • Global transportation digital OOH advertising market
  • Global education digital OOH advertising market
  • CAGR comparison by type of ads

PART 09: Geographical segmentation

  • Global digital OOH advertising market by geography

PART 10: Key leading countries

PART 11: Market drivers

  • Decrease in the cost of digital screens
  • Increased acceptance of audio-visual advertising
  • Rapid decline of physical billboards
  • Effective means of communication

PART 12: Impact of drivers

PART 13: Market challenges

  • Threat from mobile advertising
  • Lack of adequate measuring tools
  • Strict regulations
  • High implementation cost for delayed ROI
  • PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Increase in spending from FMCG industry
  • Shifting media landscape
  • Innovative ways of targeting consumers
  • Development of measurement tools

PART 16: Technological trends

  • Augmented reality
  • Augmented outdoor
  • Autostereoscopic 3D screens
  • Bluetooth
  • Directional audio
  • Gesture-based interaction
  • Interactive voice response
  • Multi-touch display
  • Near-field communication
  • Organic LED
  • Oohgle
  • Paper memory code
  • Quick response codes
  • Sociable media
  • Streaming OOH
  • Visual search
  • Whispering windows

PART 17: Vendor landscape

  • Competitive scenario
  • Vendors
  • Key highlights

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Market overview
  • Exhibit 03: Global digital OOH advertising market 2015-2020 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Segmentation of global digital OOH advertising market by type 2015
  • Exhibit 06: Segmentation of global digital OOH advertising market by type 2020
  • Exhibit 07: Global digital OOH advertising by digital billboards 2015-2020 ($ millions)
  • Exhibit 08: Prime factors influencing shift toward digital OOH advertising 2015
  • Exhibit 09: Global digital OOH video advertising 2015-2020 ($ millions)
  • Exhibit 10: Global digital OOH ambient advertising 2015-2020 ($ millions)
  • Exhibit 11: YoY growth rate comparison in digital OOH advertising market by type of ads 2015-2020 ($ billions)
  • Exhibit 12: CAGR comparison on types of digital OOH 2016-2020
  • Exhibit 13: Global digital OOH advertising market segmentation by venue 2015
  • Exhibit 14: Global digital OOH advertising market by venue 2020
  • Exhibit 15: Global digital OOH advertising market by in-store advertising 2015-2020 ($ billions)
  • Exhibit 16: Global digital OOH advertising market by outdoor advertising 2015-2020 ($ billions)
  • Exhibit 17: YoY growth rate comparison in digital OOH advertising market by venue of ads 2015-2020 ($ billions)
  • Exhibit 18: CAGR comparison on different venues of digital OOH 2016-2020
  • Exhibit 19: Global digital OOH advertising market by application 2015 ($ billions)
  • Exhibit 20: Global digital OOH advertising market by application 2020 ($ billions)
  • Exhibit 21: Global retail digital OOH advertising market 2016-2020 ($ billions)
  • Exhibit 22: Global recreation digital OOH advertising market 2016-2020 ($ billions)
  • Exhibit 23: Global banking digital OOH advertising market 2016-2020 ($ billions)
  • Exhibit 24: Global transportation digital OOH advertising market 2016-2020 ($ billions)
  • Exhibit 25: Global education digital OOH advertising market 2016-2020 ($ billions)
  • Exhibit 26: CAGR comparison of global digital OOH advertising market by type of ads 2015-2020 ($ billions)
  • Exhibit 27: CAGR comparison of applications of Digital OOH 2016-2020
  • Exhibit 28: Global digital OOH advertising market by geography 2015
  • Exhibit 29: Key leading countries in 2015
  • Exhibit 30: Key facts for the key leading country in the digital OOH advertising market
  • Exhibit 31: Top 10 countries of digital OOH advertising market in 2015
  • Exhibit 32: Key leading countries in 2015
  • Exhibit 33: Impact of drivers
  • Exhibit 34: Impact of drivers and challenges
  • Exhibit 35: Key highlights
  • Exhibit 36: Other prominent vendors
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